Chapter 652 Video Website (Supplementary Chapter)
At present, Sina’s sub-businesses include, in addition to the wireless mobile department where Monternet is located, Sina News, Sina Sports, SouFun, Tieba, Autohome, Snowball.com, Sina Game Hall, email and blog.
Originally there was Sina Travel, but it merged with Ctrip last year in exchange for 20% of Ctrip’s equity.
After experiencing the dilution from listing, 16.3% remains.
“There is another reason for divesting Snowball. If we want to obtain a good user experience, Snowball cannot make money through advertising on a large scale.
Especially financial advertising.
The risk is too great. If a user is deceived, the impact on the website will be too bad.
Therefore, if Xueqiu.com wants to make money, it can only make money through in-depth professional content or additional services.
Sina is a professional portal website, not a professional financial company.
There is not a large amount of researched, detailed financial information.
If you spend money to do it, it will cost too much and it will not be worth it. "
However, Wang Zhidong's attention is no longer on Snowball.
"Not going to Nasdaq? "
"Don't worry, I will give you the answer within two months at most. ”
If we wait until next year, Monternet’s new sharing plan will definitely affect the stock price.
"We're here."
What Xu Liang wants is that all non-core businesses will be listed independently in the short term.
The preparation before the launch took more than two months.
So, Hongmeng Corporation is not listed.
“Mr. Xu, do you plan to let Sina be listed separately?”
"Of course not."
Just kidding, who can refuse the position of CEO of a listed company?
“It just feels a little too sudden.”
During the Series B financing, Hongmeng changed all the following business departments to an AB dual-class share structure.
Looking at his expectant eyes, Xu Liang smiled and said: "After you leave me, you can go back and prepare, and strive to go public before the end of the year.
"Mr. Xu, Xiangjiang does not allow dual-class share structures."
What Xu Liang wants to do is to hand over Snowball.com to Hanhua to operate it.
“Hongmeng is positioned as a platform company, so not only Sina, but also Wangke and Yihaodian will be independently listed in the future.”
“By the way, we won’t go to Nasdaq this time. , go to Xiangjiang.”
It will be difficult to cash out then.
Xu Liang walked out of the reception room.
Now is the period when Monternet's business is developing rapidly and its profits are very substantial. At this time, listing can obtain a better valuation.
"Has Ni Ping arrived?"
"No."
After sending Wang Zhidong away, Xu Liang had no time to rest.
"I will solve this problem. If it cannot be solved, then consider listing on Nasdaq."
Hongmeng now has a dual-class share structure.
“Let’s go.”
“Mr. Xu, if Sina goes public, when will it be...?”
“Are you unwilling?”
Hongmeng will become a company focusing on high-tech R&D and strategic investment.
The research department under Hanhua is responsible for researching and collecting data and financial reports from various domestic industries to provide reference for company investment.
"Mr. Xu, everything is arranged." Lu Hui said.
Moreover, Xiangjiang is backed by China. Chinese people are definitely more familiar with Sina than foreigners, and it is easier to obtain high market value.
But apart from internal citations within the company, external companies spend very little money to cite them due to their shallow background.
The brokers chose Morgan Stanley and Merrill Lynch. After all, they had promised them back then that they should keep their word. "
"Mr. Xu, it's already mid-April. Isn't it too tight for time? ”
With Snowball.com, the combined resources of both parties can truly achieve the effect of one plus one greater than two.
Xiangjiang’s funds can flow in and out freely, so Sina’s financing will not be delayed.
Wang Zhidong nodded.
Try to avoid big company diseases as much as possible and maintain internal health.
This is also the reason why 360 later returned to A-shares and Alibaba was listed for the second time in Xiangjiang.
Wang Zhidong quickly shook his head.
Except for the two sofas and the coffee table in the middle, the remaining space is occupied by a camera, lighting board, etc.
Hearing the sound of the door opening, the woman who was sitting on the sofa reading a manuscript subconsciously turned her head and looked over.
She is tall, has long hair, and an oval face with features that are not delicate but very attractive.
The simple dark brown jacket and trousers add to the literary atmosphere.
She is the most famous host in China in this era, and of course she is also a very excellent actor 'Ni Ping'.
"Sister Ni Ping, hello, hello."
Xu Liang's tone was friendly.
The other party is from Weihai, he is from Qingzhou, and we are all fellow villagers outside.
After holding his hand.
“It is a great honor for me, a fellow countryman, to have such a talented business genius like Mr. Xu in Qilu.”
“You are overly praised. You are also a top genius in the hosting and interpretation industry. We just have different professions, there is no distinction between high and low."
Ni Ping smiled and said politely.
She originally thought that when Xu Liang became famous at a young age, he would be like many young geniuses, arrogant and arrogant, not to mention arrogant, but he would definitely think highly of himself.
But after the first contact, I found that although the other party was young, he did not have the arrogance of a young man at all. Instead, he placed himself very low.
Overall, the impression of the first meeting was very good. After the two sat down.
Ni Ping smiled and said: "I know that you rarely accept interviews from the outside world, and you even refused invitations from CCTV. Why did you invite me to do this interview instead this time?"< br>
“Two reasons.
First, I don’t like living in the spotlight, so I rarely give interviews.
Second, I grew up watching the Spring Festival Gala hosted by you, You are from Qilu. Regardless of your business ability or feelings, I am more inclined to accept your interview."
"It is an honor for me to be praised by the richest man in China."
"You are so polite. ”
"I would like to ask, which TV station will you broadcast this interview on?"
Xu Liang smiled and shook his head, "We at Hongmeng plan to set up an online video platform, and today's interview will be broadcast through it. To all viewers.”
Video websites are the future of the Internet, and Xu Liang will certainly not forget it.
It’s just that the Internet speed was too slow before, and the video website was meaningless.
But this year the broadband speed has increased, and the network speed has increased from 64K to more than 2M.
Although it is still a bit difficult to watch the video, there has been a qualitative change from before.
So some video websites also appeared this year.
For example, LeTV, which later became famous, PPTV, which was acquired by Suning, and Fengxing, which Xu Liang often used in the PC era, but disappeared after entering the mobile era.
However, video websites will really explode next year and the year after that.
In just two years, there have been more than 1,000 large and small video websites. Tudou, 56.com, PPS, Youku, Sohu Video, Ku6, and Liujianfang were basically established during this period.
Therefore, Hongmeng also plans to establish its own video website during this time.
With Hongmeng’s technical capabilities, it is easy to build a video website.
But the key is the development route.
Hongmeng’s original internal plan was to rely on the company’s huge copyright library to focus on film and television dramas.
But Xu Liang gave up as soon as he heard it.
These days, Internet speed is limited, and large-scale movies require a lot of time to buffer when played online, making the viewing experience very poor.
On the contrary, it is a short video, which is small in size and buffers quickly, making it easy to watch online.
The time that was truly suitable for the development of film and television video websites was around 2009. At that time, the broadband speed reached 10M, and the user experience was better, so that users could really retain users.
Now it’s just spending money blindly.
Moreover, China’s copyright environment is very poor, and Hongmeng’s so-called copyright advantages are of no use at all.
Therefore, whether domestic or foreign, there is no opportunity to develop film and television video websites.
Xu Liang made the final decision that Hongmeng Youku (known as YouTube abroad) will focus on medium-sized videos ranging from 1 minute to 30 minutes.
Today’s interview is the first step after Youku goes online.
Of course Ni Ping is aware of online videos, but she doesn’t think that videos that are often buffered for two to three minutes, or even ten minutes to watch, have any social influence.
However, I was paid 200,000 yuan for this interview.
No one can live with money.
“I understand.” Ni Ping picked up the manuscript on the table, “Do I have to interview according to the content here?”
“Nothing is necessary, except for personal issues, everything else is Can I ask?"
Ni Ping nodded, "Can we start?"
"Of course"
Ni Ping quickly adjusted his breath, and the demeanor of a professional host came to him.
"Mr. Xu, many media reports say that you came to the countryside of Qingzhou, Qilu. Is this true?"
"Of course.
My father works in a paper factory A retired worker, my mother is an unemployed primary school Chinese teacher. Our family farms less than 10 acres of land.
When I was a child, I would help my parents with farm work during the winter and summer vacations. ”
< br>
As he spoke, memories appeared in his eyes.
Although he has been reborn, he started his own business during the winter vacation and has never done farm work in his life.
So, that tiring memory has become a little distant and blurry now.
“What do your parents often ask you to do?”
“A lot. When I was young, I basically pulled weeds and peeled sticks. When I got to junior high school, I basically did what my parents did. ”
"That is to say, you have been doing farm work since elementary school? Are your parents willing to do so?"
"There is nothing to be reluctant to do. Children of poor people have already become the masters of the family. This is the case in rural areas."
" What’s your least favorite job?”
“Cracking corn,” Xu Liang said with certainty.
“Why? Are you tired?”
"Tiredness is only one aspect, the key is pain."
"Pain?"
Xu Liang said with a smile: "People who have never done it may not understand it. The leaves of corn are very thin and very It's sharp and can cut your arm or palm if you're not careful, but it's still a trivial matter.
What's really powerful is the dried wheat stubble that's left in the ground. When you step on it with the sole of your foot, it won't matter for a short time, but if it lasts for a long time, your calf will be bloody.
It is easy to sweat when working, and sweat contains salt.
The most important thing is that when the ears of corn dry and fall on the body, it can easily cause itching.
You have to work when you are painful, itchy, dirty, hot and tired. You can imagine what it feels like. "
Now he is very resistant when he thinks about it.
"This is really uncomfortable. Isn’t there anything about rural life worth remembering? ”
"On the contrary, very much."
(End of this chapter)