Chapter 653 Interview
"What I miss most now is lying on the mat in the yard on summer nights, watching TV, eating and chatting as a family, and finally falling asleep with the stars in the sky." Xu good way.
“With your wealth, it should be easy to realize this wish?”
“It is indeed easy, but I can never regain the carefree mentality of my youth.”
Ni Ping smiled and nodded, "When did you decide to start a business?"
"Winter vacation of the second year of high school."
"What made you suddenly have this idea?"
"Mainly because of my classmates."
"Classmates?"
"Yes. His name is Zhou Kangning, and his family sells Spring Festival couplets all year round. I learned from him that this thing can make a lot of money in a short time."
"So you plan to start a business with this?"
In the end, I collected a total of three thousand yuan. ”
“Most of the children in the city have no money. "Ni Ping said with a smile.
"How much money did you make from selling Spring Festival couplets? ”
Thanks to my enlightened parents, when I decided to sell Spring Festival couplets, my mother gave me a starting capital of one thousand yuan.
"Can you tell me specifically how you make so much money?"
"Of course, not everything is smooth sailing after all."
"No. But the cost of Spring Festival couplets is very low. So I made more than 400. After I got the money, I was more motivated and called all my classmates in the village.
I agreed. >"More than three hundred thousand."
"Have you ever worked on a construction site?"
"When I was young, I didn't have any idea of starting a business. I just wanted to make some money and improve my life."
Many people came to me. Many of them are elders who want a share of the pie, and it’s hard to refuse.
“It’s all because of poverty. If I were as rich as many children in the city, I would probably study, work and live in the same orderly manner.”
“It’s not all about the new year’s money; I used to earn money from working on construction sites during my summer vacations.”
After organizing the language.
The next day’s revenue nearly tripled.
“After I made up my mind to sell Spring Festival couplets to earn pocket money, I went home and took out all the New Year’s money I had saved, and then raised five hundred from my sister.
Xu Liang He smiled and said, “I didn’t expect it at the time. "
"You agreed? Aren't you afraid that they will affect your business? ”
"In our place, almost every larger village has a market, so there are many markets, enough to accommodate people like us. And I have mastered the ordering channels. They all buy goods from me, and I can earn a channel fee. . ”
On the third day, I expanded the stalls from three to nine.
The two did not continue the topic, Xu Liang continued.
“After purchasing the goods with 3,000 yuan, I found a few classmates to sell with me. After the first day, I paid wages to several of my classmates, and I earned 507 yuan. Money.”
“Is this money the profit after deducting costs?”
"Can you tell me something?"
Ni Ping smiled and asked, "Have you ever encountered difficulties in the process of selling Spring Festival couplets?"
The stall selling Spring Festival couplets has expanded from one to three. indivual.
After Xu Liang nodded, "I used to say that the people's eyes are sharp. I sold Spring Festival couplets with great fanfare, and everyone in the village could see it.
"You are indeed He is a business genius. Even if ordinary people make money from selling things, they probably won’t think of expansion so quickly. ”
"You were stupid and bold at the time. Looking back now, I feel quite lucky."
"It seems that you have worked very hard since you were a child." Ni Ping admired.
"Haha, actually, people were building houses in the village. I worked as a laborer, throwing bricks and pushing cement for 15 yuan a day. From the time I was admitted to high school to the second year of high school, I earned about 1,800 yuan, and I spent some money in between.”
“Among my classmates at that time, one hundred yuan per month was not a small amount of living expenses, but I have been able to eat it since I was a child, and I like it more. Eat meat.
She is a city child and was just as poor as a child.
"Do you have one thousand and fifty thousand yuan as a gift?"
At its peak, I had more than a dozen sales teams with a daily revenue of more than RMB 30,000. "
"Do your parents give you very little money? "
"More than three hundred thousand? You made so much in half a month? "
Life is quite difficult."
Ni Ping's face was full of surprise. Like most people, she didn't think that such huge business opportunities could be hidden in things that cost just a few cents in the past.
"Of course."
"That's it. But this shouldn't be a difficulty."
Xu Liang smiled and said: "I understand what you mean, let's go to the market to sell During the Spring Festival couplets, I met a gangster and beat up one of my classmates.”
Ni Ping’s eyes lit up, and the media person’s self-consciousness told her that this was a point of attention.
"How did you handle it?"
"My classmates are all high school students. They are sixteen or seventeen years old and have no fear of anything. Plus there are so many people. When I came back and talked about it, everyone was very angry and thought Let's work together to teach the other party a lesson.
But I suppressed him.
I make money by recruiting others. If something happens during a fight, I can't explain it to my parents. "
"Young and energetic, I'm afraid you won't be easily persuaded after being beaten again," Ni Ping said. Xu Liang nodded and said: "I called the people who were beaten up in front of everyone, and each of them rewarded them with a hundred yuan, which calmed their dissatisfaction and made them feel respected.
Young people are actually easy to coax. As long as you make them feel that you respect and value them, they will treat you as a brother. "
"I didn't expect you to have such a profound understanding of human nature at such a young age. "
"Excuse me, I just use myself to save others. "
"However, this contradiction should not be resolved yet, right? ”
"Indeed, no, the fight is not over until there is a winner. So, when I arrived at the market, I immediately chose to call the police."
"Call the police?"
"Yeah . Are you having trouble finding the police?"
Xu Liang said with a smile.
"So the matter is resolved?"
"Solved. This is something I encountered that was difficult for me at the time. It seems not worth mentioning now."
Ni Ping continued: "You made so much money all at once. How much money have you had?"
"Yes. The biggest change is that when I decided to give up liberal arts and choose to study art, they didn't object."
"Why. Want to study art? "
"In order to get into college. When I was studying, my grades in Chinese and politics were average, geography, history and mathematics were the best, and English was the worst. Every English test scored 150 points. , I can only get about 95 points, which is seriously lagging behind.
Ranked around twenty in the class.
In our place, it is basically impossible to pass the exam with this score.
For art, the situation is different. The requirements for cultural points are not high, and the competitive pressure is not as high as that of arts and sciences. I also like painting very much.
I decided to change classes. "
"So you came to the capital to study art? ”
"Yes. Although there are art teachers in our school, the level of teachers in a small place is limited after all. In addition, I am a monk halfway and lack the foundation. I should seek guidance from famous teachers.
When I was surfing the Internet at the Internet cafe, I saw I went to Beijing when I saw the recruitment advertisement for art classes.”
“Does this have something to do with your founding of New Dream Education and Training?”
“Of course I didn’t know until I arrived in Beijing. The price of art training is very high, ranging from seven to eight hundred, or even one to two thousand per month.
Many parents are not stingy about this for the sake of their children's future.
So at that time, I immediately understood that art training is an industry with great development prospects.
I happened to have more than 300,000 yuan in my account, so I bought the art training class I was looking for and then expanded it.
Things turned out just as I thought. New Dream Education developed rapidly and became the largest art professional training institution in the Beijing area. "
"As far as I know, New Dream's business is not only in the field of art training, but also has business in more than one location in Beijing. "
After Xu Liang nodded, "After more than four years of development, New Dream has 403 branches in 47 major cities across the country, spanning college entrance examination art training, early childhood art training, subject training, and vocational training. It is a professional training institution that trains nearly 80,000 students every year. ”
"You are really amazing for being able to develop so much in such a short period of time."
"My credit is not big, the key is the managers and teachers of New Dream, they are the real heroes behind the scenes. ”
“I think humility is also one of the reasons for your success.”
“You are honored.”
“We all know that your most famous company is. Hanhua Capital and Hongmeng Holdings, which of the two companies was established earlier? ”
"Hanhua Capital.
After New Dream was established, there was a lot of money in the account.
At that time, I had read a lot of books on finance and business management, and I knew that too much money was placed on Banks are a waste."
"Why don't you continue to invest in New Dream?"
"I thought about it, but the system and corporate culture were not long after New Dream was established. In the embryonic stage, blind expansion without a solid foundation can easily lead to the collapse of the enterprise
So, I would rather go slower in the early stages. ”
“Your decision is very wise. ”
“It’s not that I’m wise, many business management books have this content, but many people find it difficult to calm down when faced with profits, and end up being swallowed up by money and desire. "
"You mean, the most important thing in running a business is calmness and restraint? ”
“You can say that. But I also have crazy moments. ”
"Do you mean investing?"
"Well. My first investment was shorting Yahoo before the Nasdaq crisis. At that time, everyone who knew about it was against it, but I still did it without hesitation."< br>
“It turns out you did the right thing.”
Xu Liang smiled and nodded.
“What made you make this decision that outsiders think is dangerous?”
"Intuition."
"Intuition?"
It's just 'intuition' if you can't explain it. Xu Liang is used to it.
Anyway, everyone thinks he is a genius.
“The online news and analysis about Nasdaq’s overheating and Yahoo’s stock price can fill a room together, but no one can say clearly when it will collapse.
(End of this chapter)