Chapter 795 Lessons Learned
The next day, after breakfast, Xu Liang changed into a crisp suit.
Jiang Xiaoyang tidied his clothes thoughtfully.
“Are you nervous?”
“Of course I am a little nervous to speak in front of so many big guys.
But don’t worry, your husband and I are born with a big heart, and there will definitely be no problem in the end. "Xu Liang patted his chest and said confidently.
Jiang Xiaoyang smiled and encouraged: "I also believe that my husband will be fine. "
After looking at each other affectionately, the beauty raised her feet and kissed her deeply.
"Go, my son and I are waiting for your good news at home. "
"Hmm. ”
Xu Liang lowered his head and kissed her gently on her smooth forehead, then turned and left the room.
Went downstairs, met Lu Hui and Huo Gang, and took the bus to Zhongnanhai.
The second time I came, my mood was different from the first time.
Last time I was curious and worried.
This time I was just a little nervous.
But fortunately, I have been used to seeing big people in my life, and my mental quality has been tempered. After taking a breath, my mood calmed down.
After strict inspection, under the leadership of the staff, we came to the reception room inside Qinzheng Hall.
He will be waiting here.
Xu Liang turned over the familiar speech script in his hand.
“Lu Hui, did you hand in the USB flash drive?”
"I handed it in yesterday, and they replied that our PPT was fine." Lu Hui nodded.
“That’s good.”
Dong dong….
There was a knock on the door.
The staff next to him stepped forward to open the door, and a familiar figure appeared outside. Xu Liang quickly stood up to greet him.
"Chief Assistant, why are you here?"
"Why, aren't you welcome?" the old man said with a smile.
"No, no, no, it's an honor for you to come here despite your busy schedule. It's just a little unexpected." Xu Liang said quickly.
"You are a distinguished guest that I personally invited. Now that the distinguished guest is here, I, the landowner, will naturally welcome you personally."
"You are so polite. You are invited to come here to serve the leaders." It is my pleasure to speak. … Please take a seat.”
The old man smiled and nodded, then sat down on the sofa next to him.
Looked at the information put aside.
“Is this the speech you prepared?”
“Yes.”
“Can I have a look?”
"Of course."
Xu Liang quickly handed it over.
The old man took it and opened it, looked at it for a while and then put it down.
"Xiao Liu, the development of big data, cloud computing, and artificial intelligence that you are engaged in has filled the gap in our country in this regard, whether from a business perspective or a national security perspective. These are very important studies.
I hope you can continue to work hard and not let us fall behind foreign countries, especially Western countries.”
"You can rest assured that big data, cloud computing, and artificial intelligence research are R&D projects that we have always adhered to.
Whether it is now or in the future, Hongmeng will always pursue excellence and will never let anyone or anyone The organization is ahead of us.”
“What we need is this confidence.
As long as you are serious about research and development, if you encounter difficulties that cannot be solved, call me at any time.”
Xu Liang quickly agreed.
"I heard from the comrades below that you have started to integrate Delong's assets?" The old man changed the subject.
“The crux of Delong is not difficult to find, nor is it too difficult to solve. It’s just that many times we are involved in it and do not have enough capital support, which complicates a simple problem.” Xu Liang nodded and said.
The old man nodded slightly, "What do you think Delong's problem is?"
"To sum up, there are six main aspects."
"Wait a minute."
The old man turned his head and said, "Xiao Zhang, please take note of this."
The secretary who came with the old man agreed and quickly took out a pen and paper.
“The Delong Incident is the largest corporate bankruptcy incident in my country’s economic development to this day.
If lessons can be summed up well, it will have consequences for improving our country’s legal supervision regulations and enterprise systems. Positive meaning." The old man continued.
“You are saying that Delong’s case is often analyzed within our own company.
Let’s make sure we don’t make the same mistake ourselves. "
The old man smiled and affirmed: "If you use history as a mirror, you can know the ups and downs; if you use copper as a mirror, you can correct your clothes; if you use people as a mirror, you can know the gains and losses.
You are doing the right thing. ”
After saying that, he made a gesture to continue.
Xu Liangliang made up his mind and organized his words.
"We have summarized six reasons for Delong's failure.
The first one is 'excessive expansion'.
There is a saying in China that is 'eating in the bowl and looking in the pot'.
Delong is a classic annotation of this saying.
After 2000, it continuously acquired hundreds of domestic and foreign companies and expanded blindly, resulting in tight cash flow. < br>
In order to solve the problem of insufficient funds.
Financing, rather than solidly improving corporate management and enhancing corporate profitability, has become the only indicator of rewards and punishments for Delong.
This has led to poor internal management of the company and the lack of its own hematopoietic function.
Industry is the support of finance. When industry collapsed, Delong's financial business became a castle in the air. As soon as the country tightened its monetary policy, Delong's capital chain, which had insufficient liquidity, quickly broke.
Industrial assets, which were already under development, have also been dragged down by finance, with liabilities soaring.
Delong, who was beleaguered internally and externally, was helpless.
Article 2, ‘I didn’t resist too many temptations’.
The vast majority, or all businessmen, are eager to do higher-end business.
But if you don’t grasp it well, it will bring difficulties again.
After the restructuring in 1992, the large market of more than one billion people has made every industry full of opportunities.
Under such temptation, Delong was greedy for more and quick, and expanded blindly, so that he lost his judgment on the macro environment. "
The old man interrupted him.
"I know that you have invested in many companies yourself, such as New Dream, Hongmeng, Master Kong, Taihua, Kelong Supermarket, etc., the scale is even It also surpassed Delong. Not only did it not have any operational problems, it also developed very well.
So can I understand it this way?
Is horizontal expansion not fundamentally wrong, but a management problem? "
"You are right. There is no problem with horizontal expansion. The problem is Delong's horizontal expansion strategy.
Take myself as an example.
When my companies expand horizontally, they always follow a basic investment principle.
That is: value investment.
The specific method is to acquire companies that are undervalued on their surface but actually have great development potential.
For example, a company I acquired very early is ‘Jianlibao’.
Jianlibao was China’s number one beverage brand in the 1990s, with annual sales exceeding 5 billion Chinese dollars at its peak.
However, due to the competition between the local government and the entrepreneur himself for the ownership of the company, there were management problems.
People are superfluous and compete for power and profit, resulting in corporate revenue deteriorating.
In 2001, it had fallen to 2.8 billion Chinese dollars, and it was burdened with debts of nearly 2 billion Chinese dollars.
In the eyes of most people, this is a shaky old company that is about to become insolvent.
But in my opinion, this is Jianlibao only on the surface.
In fact, after more than ten years of development, Jianlibao itself has amazing goodwill and a good reputation among consumers over the years.
This is an asset that cannot be measured in money.
However, domestic business mergers, acquisitions and reorganizations generally do not pay attention to this part of intangible assets, or even simply do not count them.
As a result, many very valuable domestic assets were acquired by foreign capital at low prices.
But I believe that as China has more and more contacts with the international business community, these mistakes will be corrected. "
After taking a look at the old man's expression, Xu Liang continued.
"After I took over Jianlibao, the first thing I did was to clean up the management.
As the saying goes: A snake cannot survive without a head.
Only by purifying management can we truly carry out reforms inside and outside the enterprise.
The second thing to do is to establish a modern enterprise system, especially reward and punishment clauses.
If you do well, you will be rewarded, if you do not do well, you will be punished.
Good reward and punishment clauses increase employees' work enthusiasm and improve the administrative efficiency of the enterprise.
Third, improve the supervision system.
With a good system, effective supervision must be established.
In this way, we can ensure the smooth and healthy operation of the system and eliminate corruption and waste of resources within the enterprise to the greatest extent possible.
It took us nearly a year to implement these three points.
One year later, Jianlibao’s revenue increased by 21%, exceeding 3.8 billion Chinese dollars, and its net profit also exceeded 570 million Chinese dollars.
Completely reversed the trend.
In the second year, we developed new products through thorough market research.
By the end of 2003, Jianlibao’s revenue had exceeded 6 billion Chinese dollars, creating a record high.
Through the above methods, we solved the problem of Jianlibao from a tactical level. ”
“Tactical level? "The old man said doubtfully.
"Yes.
The previous reforms were all within the Jianlibao enterprise.
Next, if we want it to develop better, we must carry out strategic reforms.
< br>There are two main points.
First, horizontal mergers will completely change the problem of Jianlibao’s relatively single product line.
Second, for external expansion, the domestic sports drink stock market has basically been eaten up by us. If we want to obtain higher returns, we can only develop externally.
As for the first one, after comprehensive inspection, we took a fancy to Huiyuan Juice.
As the largest juice brand in the country, Huiyuan, like Jianlibao, occupies an absolute advantage in the market segment, has a high brand reputation and is developing well.
In addition, although Huiyuan Juice has developed extremely well, their marketing relies more on CCTV advertising and does not pay attention to their own sales channels, which happens to be the advantage of Jianlibao.
In addition, juice also belongs to the beverage industry. If the two parties integrate, it can bring greater compound benefits to Jianlibao.
The most important thing is that the major shareholder of Huiyuan Juice is Delong Group.
Delong's financial situation in 2002 was already very tight.
As long as we are willing to bid, the success of mergers and acquisitions will be extremely high.
In the end, this is also true. "
"So you were eyeing Deron in 2002? "The old man asked with a smile.
"I'm just curious, so I pay more attention to it."
Xu Liang quickly explained.
Stealing a house is easy to talk about but not easy to hear, and it affects your image.
The old man smiled and did not continue the topic.
(End of this chapter)