Chapter 601 New Movies and Inventory
After entering the Lunar New Year period, [The Unknown] and [Nezha: The Devil Boy Comes into the World], which will be released during the Spring Festival period, have started some promotional activities of their own.
The publicity and distribution companies of [The Unknown] are [Wei Ming Xia] and [China Film].
The schedule of this film is relatively good, and there are no competitive films at the same time. However, the film is not adapted from a big IP, and it does not have a well-known director or famous star, so its appeal to the audience is really limited.
Although the male protagonist Chen Jianbin is well-known, including the emperor in "The Legend of Zhen Huan" and Cao Cao in "Three Kingdoms", there are many classic roles, but when it comes to box office appeal, it has almost no appeal.
The only other supporting role is Ren Suxi, who plays his sister. She is somewhat famous because of "Donkey Des Shui", but she is only popular in a small circle.
To be honest, before the movie was released, Gu Wei didn't have any good way to promote it. He could only ask the publicity team to conduct more screenings to build up the reputation and win by relying on good reputation.
[Nezha: The Devil Boy Comes into the World] is similar. Compared with [The Unknown], [Nezha] chooses to be released during the Spring Festival, the most popular time of the year.
Gu Wei knows the strength of this movie, but others don't.
After "The Return of the Great Sage", with the exception of the "Bear Bears" series, all the films that tried to take over the banner of domestic animated films failed without exception.
So for now, people inside and outside the industry don’t pay too much attention to this animated film that is scheduled to be released during the Spring Festival, thinking it is just a supplement to several other blockbusters.
Fortunately, Gu Wei reached an agreement with Wanda in advance. With Wanda's support, he can ensure that "Nezha" has a relatively high film schedule in the fiercely competitive Spring Festival period.
After leaving the publicity team of [Predecessor 3], Gu Wei first returned to the company in Beijing.
【I am not the god of medicine】After several months of post-production, it is finally completed.
“Put the focus of promotion of [The Unknown] and [Nezha] online, especially the short video channel
Edit more trailers and promotional short videos and put them on Douyin and Kuaishou, spend money to buy traffic, and find some Internet celebrities to advertise.
Some Internet celebrities in [Wuyou Media] have taken advantage of it.
The main resources must be placed on [Nezha]. I have confidence in the quality of this animated film."
In the conference room, Gu Wei explained the current work to the people in the company The key point.
“Boss, when will [I’m Not the God of Medicine] be scheduled? ”
"This year's summer season!
At present, in addition to the Spring Festival season in the domestic film market, only the summer season is the most suitable!"
Gu Wei did not hesitate, he was very clear about the potential of [The God of Medicine].
“First find people from major theater chains to come over and hold a small viewing party, and then decide on a specific release time.”
“Understood.”
"Director Wen, what are your plans after finishing [God of Medicine]? Do you want to take a break?"
After the company meeting, Gu Wei and Wen Mu also drank tea and chatted in the office.
[I’m Not a Medicine God] It took a full year from preparation to shooting to post-production and editing. Now everything is finally done and it’s just waiting to be tested by the audience and the market after it is released.
Wen Mu also picked up the tea cup in front of him, his face looked a little tired, but he was more satisfied with completing a work.
“I’m going to take a break for two months, change my mind, and think about what to shoot next”
"The company has decided to arrange for [The God of Medicine] to be released this summer, and the promotion and distribution side will definitely provide the highest level of resource support.
I am very confident in this movie, and it will definitely achieve a good result by then. I will not let down the hard work of Director Wen, Senior Sister Han and all our creative staff.”
Gu Wei is also very satisfied with Wen Mu, he is talented and obedient, and he is a very good tool man.
Of course, he also treats Wen Mu well. Not only does the new director support him in making movies, but the remuneration is also the highest level in the industry.
After the hit movie "Love Saint", when filming "I'm Not the God of Medicine", in addition to the director's salary, Gu Wei also gave Wen Muye a small portion of the profit share, which was also a way to tie him up. one.
Gu Wei has never been a stingy person, and is very generous to his truly talented and capable subordinates and partners.
Things like Zhang Weiping's separation of family and Zhang Weiping's deduction of director Zhang Yimou's salary would never happen to him.
"Mr. Gu, you can make the decision. I will just film and follow the company's arrangements for publicity and distribution."
Wen Mu also took a sip of tea and said.
He was comfortable working in [Wei Mingxia]. He was surrounded by acquaintances such as the Han family daughter and Rao Xiaozhi, and there was also Guo Fan, who he could chat with.
Gu Wei is a very generous boss. He never has to worry about funding for filming. The company's team is complete and professional. He only needs to do what a director should do and doesn't have to worry about anything else.
Unlike many directors who work alone, they have to attract investment and form a team. They have to worry about everything during filming.
Guo Fan was like this before he met Gu Wei. He would run into all kinds of troubles while doing the work of several people by himself.
“I had someone buy the rights to an Indian movie before, and I am going to adapt it and put it on the screen.
You might as well take a look at it when the director is taking a break.
If you are interested, I can leave this project to you."
"Oh?
What kind of movie can make Mr. Gu interested in buying the copyright? It must be good."
Although he had planned to take a break, Wen Mu immediately became interested when he heard what Gu Wei said.
Since they met, he has admired the consultant's vision. Under the leadership of the other party, he has achieved success after success and has developed into a domestic entertainment company within a few years. A major film and television production company
"It's called [Manslaughter and Secret], and it's a suspense movie released in 2015.
I've already decided on the protagonist, and it's still Xiao Yang.
Director You can go back and watch the film.
If you are interested, you can adapt the script with the people in the company's screenwriting department."
"[Manslaughter and Concealment]."
Wen Mu also muttered that he had never seen this movie.
After all, it is an Indian movie and it has not been released in the country. It is normal that he has not seen it.
After Wen Mu also left, Gu Wei took stock of the harvest of 2017 in the office.
In terms of TV dramas, the company's "Three Lives, Three Worlds, Ten Miles of Peach Blossom" was launched at the end of January and became a popular opening drama this year.
[Chu Qiao Biography] was also very popular on May 1st.
【You Are My Glory】 dominates the summer season.
These three popular TV series brought a total revenue of nearly 2 billion to the company.
This includes income from first-round broadcast rights, second-round broadcast rights, online copyrights and overseas copyrights, as well as various product placements, TV series peripheral derivatives, etc.
Although it is only revenue, not net profit, we can still see how profitable it is to film a popular TV series in today's domestic market.
No wonder the producers offer sky-high salaries to well-known actors.
Some people do the decapitation business, but no one does the loss-making business.
In terms of movies, the company-produced "Love" was released on New Year's Day last year, exactly one year ago, with a box office of 758 million.
Han's daughter's "Take My Brother Away" was released in the summer, with a box office of 237 million.
Although these two films were not big hits, they were able to make a lot of money despite their low cost.
The biggest movie this year is "Wolf Warrior 2" starring Gu Wei, with a box office of 6 billion yuan, and Gu Wei has 40% of the investment.
This movie alone has a pre-tax income of nearly 1 billion yuan.
Of course, in addition to profits, the company's expenses in 2017 were also not small.
In addition to normal operating costs, we have invested in the filming of several film and television dramas such as "The Unknown", "I'm Not the God of Medicine", and "Dear Love".
Gu Wei also spent 200 million yuan on the filming of "The Wandering Earth".
In general, the company's profits are far greater than its investment. This level of profitability is second to none among all domestic entertainment film and television companies.
“Boss, some of your domestic endorsements are about to expire recently, and many brands are contacting us about renewing their contracts.”
“What do you think?”
Gu Wei’s commercial endorsements have been handled by Yang Liwen.
“These domestic endorsement contracts were all signed in early 2016, and the quotes at that time ranged from 45 million to 50 million for two years.
If you look at Louis Vuitton's endorsement contract renewal this year, your current international brand endorsement fee has stabilized at US$15 million for two years.
It will definitely not be so high in China, but I think it will rise to at least 60 million in two years.
After all, the contract signed with [Honor of Kings] in 2016 was at this price."
Gu Wei was a little hesitant.
"Would this price be a bit expensive for domestic brands? Can’t accept it”
"Mr. Gu, your commercial value is completely worth the price.
This can also filter out some relatively low-end brands, and the rest are basically big brands.
Although the endorsement The quantity will be slightly lower, but the income will not be less. On the contrary, it can improve your own endorsement level.
It will be good for your personal image and the endorsement products."
"Okay, that's it. I'll leave it to you to talk about it." Gu Wei made the decision without much hesitation.
After all, he is not Yangyang, who relies on high quality and low price to win.
What Yang Liwen said is also very reasonable. Taking the high-quality route is his choice.
The cost of one of his endorsements is higher than the cost of all the endorsements received by ordinary second- and third-tier stars.
Maintain a certain level of performance, you will not be too tired and you can make more money.
(End of this chapter)