Chapter 600: Fortune is at its peak
At this year’s New Year’s Eve party, Mango TV is undoubtedly the biggest winner.
The national network ratings that night were 3.14, with a viewership share of 12.25%, ranking first in the country during the same time period.
Live broadcast across the entire network: Mango TV, iQiyi, Tengxun Video, Youku Video, with over 100 million views across the entire network in 12 hours.
#Mangotai New Year’s Eve Concert# ranked first in both Weibo topic lists.
Regardless of TV ratings or Internet popularity, Mango Channel far exceeds the second-ranked CCTV One and the third-ranked Blueberry Channel.
Gu Wei’s stage performance is indispensable for such achievements.
According to statistics, after he came on stage in the finale, both the ratings and the amount of online broadcasts skyrocketed. It is conceivable how many viewers chose Mango Channel because they were waiting for Gu Wei to appear.
The New Year’s Eve concert ended, and on New Year’s Day the next day, [The Wind Rises] and [Flowers Along the Way] quietly landed on major music platforms.
It didn’t take long for it to quickly appear on the new song list and hot song list, and even directly won the top two.
Riding on the popularity of these two new songs, the listening volume of some of Gu Wei's old songs has also increased.
On New Year's Day this year, the happiest thing is Gu Wei's fans. They have been waiting for a long time for the idol to release two new songs at once, which is more than in previous Spring Festival Galas.
This situation also dispelled their resentment about Gu Wei not attending the Spring Festival Gala this year.
“.I hope the wishes I made will bloom all the way, and hide the people in the rain under the eaves.”
A road show in Shencheng ended, Ni Ni hummed "Flowers All the Way" Song got in the car going back.
"I really want to know how your head is so long that you can always write such beautiful songs.
I like these two songs very much."
After Gu Wei finished his New Year's Eve concert I flew to meet the crew of [Ex 3]. The movie had just been released less than a week ago, so it was the best time to do a roadshow to promote it.
The meeting just now was originally to promote the movie. After Yu Wenwen sang "Decent", the fans present insisted that Gu Wei sing a new song.
Having no choice but to do so, Gu Wei fulfilled everyone's requests on the spot and sang "Blooming Flowers Along the Way".
“I am not the songwriter of [The Wind Rises]. The song is the copyright of a Japanese song I bought.
[Flowers Along the Road] is my version of the theme song of the puppet show [Jianghu Rescue Team] [Living Up] Of course I bought the adaptation rights from the original author.
It’s okay for you to praise me for singing well, but I really didn’t put much effort into the creation of these two songs.”
< br>Gu Wei sat opposite Ni Ni and explained to her.
“[Live up to the world]?
I haven't heard of it, I'll look for it." After listening to Gu Wei's words, Ni Ni took out his mobile phone, opened the music software, and searched for the song "Living the World".
"The melody is somewhat similar, but not too far apart. It’s not as good as [All the Way Flowers], and it doesn’t have that positive and sunny energy field at all. Compared with [All the Way Flowers], it’s two different styles
It has something to do with the arrangement of the melody, and more importantly, the lyrics and your "Singing"
After listening to Alan's "Live Up to the World", Ni Ni analyzed it as a fan.
Gu Wei smiled and said nothing, "Flowers Along the Way" is of course more pleasant to listen to. , there is a big difference in popularity between the two.
"Our movie [Ex 3] is so popular right now, how much box office do you think it will get in the end?"
After talking about music, Ni Ni turned to the movie box office again.
“I said it at the previous premiere.”
“Do you really think the final box office can exceed 1.5 billion?”
“Why not, I Still a conservative estimate.
Although the reputation of "Ex 3" is not as good as that of my previous films, according to the current situation, this film has emotionally resonated with a large number of young audiences.
It is not difficult to sell well.”
The final box office of a movie is not determined by expert film critics, but by tens of millions of ordinary viewers who watch the movie.
< br>The current domestic film market has a very large audience, as shown by the fact that "Wolf Warrior 2" has a box office of 6 billion.
So you don't have to make movies to please all audiences, you can also make ordinary movies. Less than that.
As long as a specific group of moviegoers likes your movie, it will be enough to sell well at the box office.
[Expedition 3] is obviously this kind of film.
Many viewers who are serious about the plot and story look down on this romance film, and even older people cannot understand some of the emotions in it.
But there are many young people who can be impressed.
Publicity is one thing, but it is also very important that the story really touches the hearts of this wave of young audiences in their 20s.
Although the crew has hired a lot of actors to get good reviews online, more so-called small town youths and urban white-collar workers will really be touched by the story of "The Ex 3".
No one has a few exes, and the tears are not in vain.
It can only be said that there are too many people in China. As long as the work can arouse the empathy of some people, it will not be difficult to sell it well.
As many netizens said, "The Ex 3" can only be regarded as mediocre in terms of story and shooting techniques, but it is by no means a bad movie because the movie can bring the spirit of many young audiences into it.
On January 1st, [The Ex 3] continued to thrive at the box office, taking in 146 million, breaking 500 million in 4 days, becoming the biggest winner during the New Year's Day period.
On the 2nd working day, the box office dropped slightly, but it still maintained a good performance of over 100 million in a single day, which was in sharp contrast to "The Second Generation Fairy: Lucky in This Life", "Jieyou Grocery Store", and "Demon Bell Bell".
After the New Year's Day, the box office of other movies except "The Ex 3" has fallen all the way to the bottom. The worst single-day box office of "Yao Ling Ling" has been less than 10 million, which is less than 10 million of "The Ex 3". one part.
I have to say that the reputation of this film is the worst among the New Year's Day schedule. The Douban score almost fell below 4, and neither Happy Mahua nor Shen Teng could save it.
Thankfully, Sandra Ng has a husband who is a great director. Chen Kexin is also the producer of the film. Even during the promotion, it was all comedians such as Sandra Ng, husband and wife team of Chen Kexin + Happy Twist Shen Teng + Yue Yunpeng.
The result is a sense of déjà vu similar to Hong Kong’s 1980s and 1990s shitty movies.
It's nonsensical and not funny at all, with all kinds of low-level pretending to be crazy and stupid. The whole movie is full of outdated Internet memes, which makes it quite embarrassing to watch.
#With an estimated box office of 1.8 billion+, why does it become the first dark horse in 2018? #
# How many people cried faintly as [Predecessor 3] exceeded 1 billion in 8 days? The post-95s generation contributed a lot to the box office! #
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Before the release of [Ex 3], everyone knew that the box office of this film would not be too low.
With the foundation of the first two films, and the addition of Gu Wei, known as the "King of the Box Office", everyone knows that as long as the plot is not too outrageous, "The Ex 3" will definitely be a hit.
However, for a romance film with a cost of more than 100 million, 500 million is considered a big hit, 800 million is also considered a big hit, let alone more than 1 billion.
No one expected that [Exes 3] would become so popular when other movies during the New Year's Day schedule were not performing well.
Of course, it can’t be compared with [Wolf Warrior 2], [Tang Detective 2], and [Mermaid], but as an urban love movie, [The Ex 3]’s daily box office results are refreshing the domestic love movies. Various records.
At this time, Director Tian Yusheng was also a little confused.
Born in 1983, he is just 35 years old this year. As a director, his qualifications are very young. He has only shot three movies so far, namely [Predecessor] 1, 2, and 3.
He never expected that the box office of his third movie would exceed 1 billion, and that he would easily enter the 1 billion box office club.
"Director, I can't go on road shows with the crew anymore, the filming of the next film is about to start."
One week after the release of [Predecessor 3], Gu Wei came over to ask for leave, which was actually to fight Tian Yusheng. A hello.
"No problem, leave the rest of the publicity to me, and Zheng Kai, Ni Ni, Wenwen, Gu Wei, you can go without worries.
Speaking of which, our movie is a big hit thanks to you! ”
Tian Yusheng’s attitude towards Gu Wei is very enthusiastic. He knows very well who [The Ex 3] can achieve its current box office results because of.
Although when this movie was released, he had already I have said that "The Ex 3" will be the last one in this series, but with such a high box office, I think what I said before is nonsense. Cheng Long also always said that his movie is the last Kung Fu movie, and he has not been filming it.
If we were to film a fourth film in the future, the best candidate would definitely be Gu Wei
"Everywhere, it's all the director's good filming and everyone's good acting." Gu Wei said politely, chatted with the director for a few more words, and then prepared to leave the road show team.
"Is your movie about to start?" The one who was most reluctant to leave Gu Wei was definitely Ni Ni.
“It’s just the past few days.”
“Remember to come find me when you have free time when you return to the capital. I have recently learned two dishes and I will cook them for you then.” Ni Ni When she is not filming, she cooks at home, which is also one of her hobbies.
From time to time, she posts pictures of delicious food she has made in her circle of friends.
"No problem, waiting to taste Mr. Meow's delicious food!"
Beijing, Huayi Brothers.
Wang Zhongjun looked at the box office data in his hand and felt very good.
Looking at it now, asking Gu Wei to join [Predecessor 3] was the most correct move he made.
Now, just 8 days after the movie was released, the box office has exceeded 1 billion, and the final box office result is likely to reach 2 billion+.
Huayi made a lot of money.
For example, the box office of [Predecessor 2] was 250 million yuan. After deducting the cost, the final box office share was about 60 million yuan.
Although Gu Wei gave the other party 40% of the investment share after joining, Huayi's profit is several times that of the second movie with the current box office of 1 billion.
This is not counting the surge in stocks due to the feedback on the stock market due to the success of the movie. This is the bulk of his wealth growth.
“I really didn’t expect [Ex 3] to be so popular.
Originally, I thought that no matter how strong Gu Wei's box office appeal was, the ceiling for romance films is relatively low, and it would be very good to get 800 million or 1 billion at the box office.
Who would have thought that in just 8 days, the box office has already exceeded 1 billion, and the momentum continues unabated.
No one else has this kind of luck.”
Wang Zhonglei, who was sitting opposite, couldn’t help but sigh, he was completely convinced.
Feng Xiaogang’s [Youth] has already received 13 It has a box office performance of over 100 million, but it has been released for more than 20 days, and its potential has been exhausted. It is estimated that it will reach 1.4 billion before it is released.
According to the current popularity and box office trend of "Expedition 3", there is no problem in catching up with "Youth".
At the beginning of 2018, Huayi Brothers got off to a good start with two consecutive movies that sold over 1 billion yuan!
“I have said before that no matter whether they are strong or lucky, some people will succeed in whatever they do in a certain period of time.
Huayi also had such a time in the past.
Obviously, Gu Wei is at this stage now”
"Understood, it seems that we will have to cooperate with Gu Wei and [Wei Mingxia] behind him in the future.
Can we make money together?"
Wang Zhongjun was satisfied after listening to his brother's words nodded.
Feng Xiaogang, who was also at home in Beijing, was in a very complicated mood at this time.
The release of [Youth] has entered the final stage. He has nothing to do now and has been resting at home.
Ever since attending the premiere of [Ex 3], he has been paying attention to the box office trends of this movie.
It was a hit at the box office on the first three days. He was not surprised, because with Gu Wei's reputation, his fans alone were enough to buy the movie.
But the momentum continued unabated in the second week, and it became more and more popular. Now it has quickly exceeded 1 billion, setting off a wave of movie viewing frenzy.
To be honest, Director Feng really can’t understand.
“Am I really old and have created a generation gap with today’s young audiences?”
"Times have changed, it's normal.
[Youth] is your youth, [Predecessor 3] is the youth of today's young people"
Xu Fan put a plate of washed fruits on to the coffee table, and then comforted him again.
“However, many young people still like what you filmed. Really good movies are regardless of age.”
“Unfortunately, I don’t have any suitable projects at the moment. Otherwise, I really want to cooperate with Gu Wei once.
To say I'm not greedy would be a lie.
None of the movies he has made in the past two years have a box office of less than one billion.
I found that as long as the films are of similar quality, after he joins, the box office returns will be very high."
"I heard that everyone calls him the box office king.
Based on the box office performance of the movies that Wei Wei has starred in so far, this title is not an exaggeration”
Xu Fan only met Gu Wei once at the premiere of [Expedition 3], and that handsome young man left a very good impression on her.
“Gu Wei’s personal reputation has been established. Not only does he have a lot of fans, but ordinary audiences also have a certain amount of trust in him. When he sees a new movie released, they can’t help but watch it.”< br>
As one of the most famous commercial film directors in the Mainland, Feng Xiaogang is very aware of the importance of word of mouth.
"Feng's Comedy" is the signature he has built with half a lifetime of hard work.
Feng Xiaogang once said that audiences would not buy the good movies he made with other themes, and the comedies he made casually would be very popular. Isn't it because he has the reputation of "Feng's Comedy"? A signboard?
"[Mobile Phone 2] is already in the preparation stage. When this movie is finished, I will see if I can come up with a script suitable for Gu Wei."
Feng Xiaogang frowned and thought for a while and said.
"You don't have to force yourself. You have been making movies all your life, and now you have no shortage of fame and fortune. There is no need to compete with yourself for the box office, just make what you like."
Xu Fan advised warmly from the side road.
Looking at Feng Xiaogang’s life, filmmaking is actually divided into three stages.
The first stage is for the market; the second stage is for society; the third stage is for yourself.
The purpose of filming "If You Are the One" was to make money; the filming of "1942" and "Tangshan Earthquake" was to prove his identity as a great director; the filming of "Youth" was to commemorate his youthful years.
“Haha, don’t worry, I can still shoot.
I have always been called a great director of commercial films, but now I am afraid that the films I make are even among the top ten in the domestic box office rankings. I can’t even get in.
I have to prove that I’m not old yet!”
Feng Xiaogang smiled and patted Xu Fan's arm, his mood was very optimistic.
"You can figure it out yourself, but no matter what, just don't tire yourself out"
(End of this chapter)