Chapter 666 Stock Price and Salary Limit
[Huayi Brothers] The last two months have been very difficult.
After the [Mobile Phone 2] incident broke out, the public was full of doubts about Huayi, who was closest to Fan Bingbing.
There are various rumors on the Internet, and there are rumors that a listed company has major tax problems, and its financial personnel have been subject to judicial enforcement measures by the police for being suspected of concealing and deliberately destroying accounting documents.
Originally, the two presidents of Huayi Brothers did not intend to pay attention to such rumors. After all, if you spread rumors, you will lose your legs if you refute them. However, Huayi is a listed company, and the company’s credibility will be directly reflected in on stocks.
So Huayi took a series of self-rescue measures, inviting more than 30 institutions to investigate the company, sending various lawyer letters, and issuing clarification statements on Weibo in an attempt to restore its credibility in the public mind. It did not want the reputation of the company that has been operating for many years to be ruined. .
Unfortunately, the real effect is not obvious.
Affected by various negative news, Huayi, as a leading company in the domestic film and television sector, has lost nearly 4 billion yuan in market value in the past two months.
On July 27, "Detective Dee: The Four Heavenly Kings" directed by Xu Ke was released.
This film is the third in the Detective Dee series, and it is also a key film that Huayi hopes to boost the confidence of shareholders.
After all, Xu Ke's martial arts movies have laid a good foundation for Huayi to harvest the box office.
In the past 8 years, the [Detective Dee] series has not disappointed Huayi Brothers.
The cost of "Bongtian Empire" released in 2010 was about 130 million, and the final box office was 286 million.
The 2013 release of "Shendu Dragon King" cost 200 million, and the box office was locked at 600 million.
In fact, according to the principle of three times the return on capital, the first two Detective Dee films were not very popular. However, as the producer, Huayi, in fact, returning the capital is equivalent to making a profit.
The first is to earn the film's copyright and network broadcast fees, and the second is to earn the film's reputation and shareholder confidence, which is reflected in the stock price: soaring!
After "The Dragon King of Gods" was released on September 28, 2013, Huayi Brothers' stock price doubled, completing a peak qualitative change from 10 yuan to 20 yuan, and its market value doubled.
So, this time after the [Mobile Phone 2] incident, when the company’s stock price continued to fall, Huayi regarded the [Four Heavenly Kings] as a life-saving straw to increase the stock price.
On the 27th, after the release of "Detective Dee: The Four Heavenly Kings", the box office on Friday exceeded 100 million yuan in a single day, and then it took in 185 million yuan in the two days over the weekend.
It was released for 3 days in the first week, with a total box office of 296 million.
Then in the second week, the movie's single-day box office dropped sharply, earning 217 million yuan in 7 days, and the total box office exceeded 500 million in 10 days of release.
This trend is exactly the same as the second part of the "Di Renjie" series, "The Dragon King of Shendu", but "The Dragon King of Shendu" was released in 2013, so it is already 18 years ago.
And according to the law of gradual increase in the cost of series movies, in terms of the actors and special effects of "The Four Heavenly Kings", the cost is at least 300 million.
To make money back, the box office needs to be at least 900 million yuan. Now it has only exceeded 500 million yuan in 10 days. Let alone 900 million yuan, it is not easy to surpass the 600 million yuan box office of the second part.
Because of the unsatisfactory box office, Huayi has been unwilling to disclose the production costs after the release of "Four Heavenly Kings", fearing that negative news will make the stock market, which already lacks confidence, worse.
At the same time, "I'm Not the God of Medicine", which has been in theaters for one month, has a total box office of more than 3.2 billion yuan and has obtained the secret key to postpone it.
Of course, judging from the current single-day box office of the movie, this one-month delay is greater than the actual situation, and it is estimated that it will not get a box office of 100 million in the end.
But no matter what, there is no doubt that [I am not the God of Medicine] will be a hit.
A feature film actually achieved a box office of over 3 billion, crushing countless so-called commercial blockbusters. This situation surprised everyone in the industry.
At the same time, many people are also keenly aware of the changes in the domestic film market.
In the past, Chinese audiences liked to watch commercial blockbusters with exciting visual effects, so Hollywood's various special effects blockbusters could reap the box office in the mainland market and make a lot of money.
Now, after so many years of cultivation, the movie-watching habits of mainland audiences have changed.
Mere visual stimulation can no longer satisfy everyone.
Take the most typical "Transformers" as an example. When the first movie was released, the audience thought that the Hollywood special effects were really awesome, the robot battles were so cool, and the various fighting and explosion scenes were awesome.
The second and third parts can still maintain a certain enthusiasm.
By the fourth and fifth movies, everyone was numb. They just felt that apart from the special effects, the plot of this movie was a piece of shit and it was impossible to watch it.
The threshold of domestic audiences has increased, and they are increasingly indifferent to some movies that only have special effects and storylines that cannot withstand scrutiny.
This is also the reason why Hollywood movies have not achieved high box office in the country in recent years.
Movies that are logical, have good storylines, or can impress the audience at a certain point are becoming more and more popular.
The most typical one is the movie [Ex 3] filmed by Gu Wei and Ni Ni.
The movie can only be said to be average from the storyline to the shooting quality, but the discussion about love and exes just hits that point in the hearts of young people. Coupled with some publicity operations and the blessing of Gu Wei's own fame, so Only then can we get a high box office that far exceeds the quality of the movie.
The same goes for "I'm Not the God of Medicine", and compared with "Predecessor 3", "The God of Medicine" has achieved both box office and word-of-mouth success.
It has been released for one month now. As the number of people who rate it increases, the score has dropped slightly, but it still has 9 points.
Only a handful of domestic films have scored 9 or above on Douban, and every one of them is absolutely a good movie.
The only film that has received such high ratings and sold well at the box office is "I'm Not the God of Medicine".
Gu Wei stayed in Beijing for three days. After shooting the cover of [Mr. Esquire], he flew back to the mountain city set that night.
Huayi had invited him to the premiere of [The Four Heavenly Kings] before it was released, but Gu Wei was very busy and could not disrupt his schedule with unimportant matters.
Besides, the relationship between him and Mr. Wang is pure profit. Huayi is now in a quagmire, so naturally he does not want to get involved.
The tax turmoil in recent months has had a great impact on many media companies and celebrities in the entertainment industry.
The overall environment of the film and television industry has a downward trend.
Capital is most sensitive to the direction of the wind. The influx of hot money has also calmed down. Affected by this, many film and television projects under planning have been terminated due to lack of funds.
Of course, for truly high-quality projects, money is never a worry.
[Young You] crew.
After filming a scene with Zhang Zifeng, Gu Wei sat on a chair in the rest area and chatted with Zhou Ming.
“According to the crew’s shooting plan, I can finish filming in one day”
"Yes, congratulations. It happens to be summer vacation, so I can rest for a while after finishing filming."
Although Zhou Ming's role is the second female lead, her actual role is not too many, and it is still possible to film it till now. Because the shots about her were not focused.
"Actually, I have nothing to do. The company currently has not arranged much work for me, and I don't know what I will do after the filming is completed." Zhou Ming said with a roll of his eyes.
"Why don't you stay on the set? I can learn something from watching you and Zifeng filming every day."
Gu Wei gave her a funny look.
"Okay~ If you want to stay, no one will chase you away. There are more than 200 people in the crew, and you are not one of them."
"Hey~"
Zhou Xi narrowed his eyes and revealed A lovely smile.
It’s so hard to film with the boss, why can’t I find a way to stay a little longer? Maybe there will be such a good opportunity next time.
"By the way, the ancient puppet show [Sweet Honey as Ashes as Frost] that Sister Yang Zi filmed together with the county brother has started airing. Brother Wei, do you know?" Zhou Ming has been brought into Gu Wei since Peng Peng The relationship between their small group and other people is also good, and everyone is paying attention to any new works recently.
“Nonsense, this drama is produced by our company, can I, the boss, not know that?
When [Xiangmi] was being prepared, I still appointed Yang Zi to play the role”
Zhou Ming smiled awkwardly.
“This drama produced by the company has become popular again. I have been following the drama these days. Now there is a lot of discussion about [Xiangmi] on the Internet. Sister Yang Zi’s performance is really good.”
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Gu Wei nodded.
“Normally, [Xiangmi] itself is prepared and filmed on the scale of an S-level ancient puppet show, which can be compared with the company’s previous productions [三生三世十里的桃花] and [The Legend of Chu Qiao].
The story is adapted from the best-selling novel of the same name. It has a rich plot, online logic, and has a certain fan base.
In addition, Yang Zi and Li Xian’s acting skills are also good. It can be said that it has everything. With the premise of being a big hit, it is expected that the results will be good after the launch."
Zhou Xi thought for a while and asked:
"Brother Wei, are you watching it at night?"
"I occasionally watch it twice when I have nothing to do. After all, it is our own company's TV series, and I always have to pay attention."
" Then how about I go to your room at night and watch it with you?
Watching the show alone is a bit boring,"
Zhou Ming summoned up the courage to say.
Gu Wei looked at her strangely.
"Why don't you look for Zifeng?"
"Um Zifeng, Zifeng has been studying at night recently. After all, she is a high school student, and the study pressure is relatively heavy. She will delay her classes when she goes out to film. She used her time at night to make up for it."
Zhou Ming's mind was spinning quickly, and he quickly found a reason that sounded very reasonable.
Gu Wei didn't suspect anything. When he and Zhao Jinmai were filming "The Wandering Earth" together, he gave each other tutoring lessons every day. In his opinion, it was normal for Zhang Zifeng, who was about the same age, to make up for tutoring while filming.
"Child actors like them actually have a hard time. They have to take care of school studies while filming. Guan Xiaotong, who I first worked with in "Left Ear", and Zhao Jinmai, who you know, are like this.
Fortunately they are like this. Their grades seem to be pretty good, especially Xiaotong, who got a good score of 552 points in the college entrance examination."
Zhou Ming listened to Gu Wei's words and nodded like a chicken eating rice.
"Then I'll do it tonight."
"You can come over. [Xiangmi] is a two-episode broadcast at 19:35, and it ends at just after 9:00. You can watch it in my room."< br>
With Gu Wei's permission, Zhou Ming smiled even brighter.
"I'll go over and bring you delicious food in the evening."
Gu Wei nodded slightly.
The two were chatting when Yang Dan came over.
She held several pages of A4 paper stapled together in her hand and handed it to Gu Wei.
"Boss, this is a document just released by the General Administration. Many of the contents in it are related to us."
Gu Wei took it over unexpectedly. The title on the white paper was in big words [About further strengthening radio and television and Notice on the Management of Online Audiovisual and Literary Programs].
He looked through it carefully, and there was another [Opinions on Promoting the Strengthening and Excellence of Radio and Television Broadcasting Institutions in the New Era] at the back.
A lot has been written, most of which are empty words and clichés. The essence is the official "salary limit order" for celebrity artists.
Notices and opinions are clearly marked:
The comprehensive channels of various TV stations must report guest names, salaries and other information to the General Administration in advance for variety shows broadcast.
The total salary of all guests in the program shall not exceed 40% of the total cost, and the salary of the main guest shall not exceed 70% of the total salary of the guests.
TV Series: The salary of all actors in each TV series shall not exceed the total cost. 40% of the total remuneration, and the remuneration of the leading actor in the drama shall not exceed 70% of the total remuneration.
The single group salary (including tax) of a single actor shall not exceed 1 million yuan, the total salary (including tax) shall not exceed 50 million yuan, and the total salary of a variety show artist shall not exceed 800,000 yuan.
Take Gu Wei’s current quotation for film and television dramas as an example. His most recent foreign film was co-produced with Zhao Liying last year [Do you know?].
At that time, the total salary was 65 million yuan, which was 1.3 million yuan per episode. This income obviously exceeded the State Administration's opinion that "the salary of a single group should not exceed 1 million yuan, and the total salary should not exceed 50 million yuan."
Not only Gu Wei, as the heroine Zhao Liying's total remuneration of 54 million is also beyond this category.
Actually, because [Do You Know] is produced by [Noonday Sunshine], the remuneration of Gu Wei and Zhao Liying is so low. According to their current fame and popularity, the real market price is much higher. to this number.
For example, in Ni Ni’s previous film "Tian Sheng Long Song", she and Chen Kun received a total salary of 150 million yuan, while for Da Baobao's "Lonely Beauty Does Not Appreciate", 80 million yuan, Yang Mi [Fuyao] 80 million.
Currently, every one of the first-tier stars in domestic entertainment earns a salary that far exceeds the regulations of the General Administration.
The top-tier stars are paid so high, and the salaries of other second- and third-tier stars are also not low. This has caused the cost of film and television dramas in the current market to rise steadily. Most of the money for filming is given to the actors, and a small part is used for filming, which leads to the loss of film and television dramas. The drama is shoddy and of low quality.
This is also the reason why the General Administration issued "Notices and Opinions".
"What's wrong?" Zhou Ming looked over curiously.
Gu Wei happened to finish reading and handed the document in his hand to her.
“New regulations.”
Zhou Ming took it and flipped through the pages.
“It turns out it’s a ‘salary limit order’, and it doesn’t seem to have much to do with me.”
She is a complete newcomer and has only made two films so far. [Bring my brother here quickly. Go] and this [young you] now.
She is not well-known, she is still a supporting actor, and her pay is not high, so the "salary limit order" is still far away from her.
As she spoke, she looked up at Gu Wei and said with some worry:
"Brother Wei~ Is this rule very unfavorable to you?"
Although Zhou Ming didn't know it in detail, according to the simple logic of who is more famous, he will be paid more. It is estimated that no one in the entire entertainment industry has a higher salary than Gu Wei. star.
Then this "salary limit order" is not the most suitable for him.
Gu Wei spread his hands.
“It seems like this, but in fact it doesn’t have much impact on me
For the films I am currently taking, they are either produced by the company, or part of the remuneration is converted into investment shares.
The actual money in hand is not much.
In fact, the official original intention is good, but in the end there is a question mark as to how far the "salary limit order" can be implemented."
“Could someone violate it openly? ”
“After all, our entertainment industry actually follows the most basic business principles. Stars’ high salaries are also due to the hot market. Producers can earn high incomes by using stars to film movies and produce variety shows, so they are naturally willing to pay them. Stars are paid well.
Even if there is an official mandatory upper limit on film remuneration, the producers will find ways to give more remuneration in order to invite big stars. If they cannot give cash, they will compensate in other aspects. In short, they can always find it without violating the "regulations". Method
In the final analysis, the domestic market is too big and everyone can make a profit. If we want to really reduce the salaries of stars, the entire domestic entertainment market must be more perfect.”
< br>(End of this chapter)