Chapter 665 I can get it easily
After leaving Nazha's house in the morning, Gu Wei went to the company first. After changing clothes and applying makeup at noon, he attended the L'Oreal offline new product launch conference held in the capital.
Although Gu Wei no longer performs in commercials, he still carries many endorsements and needs to participate in some brand activities. These are stipulated in the endorsement contract.
It has been more than six years since his debut in 2012. As his personal fame has gradually increased, his endorsements have also changed several times.
From the beginning, there were only a few domestic brands, but later the number of endorsements increased. After his fame reached a certain level, the number of endorsements gradually decreased.
Some smaller brands can no longer afford Gu Wei's high endorsement fees, even if his endorsement results are very good.
In addition, he is endorsing more and more high-end luxury brands, and he is becoming more and more particular about the choice of brands. Now, it does not necessarily mean that he will accept it because he has more money, but it also has to match his personal style. match.
To put it bluntly, even if big brands accept more products, some brands and products that are relatively low in the public's mind cannot be accepted, otherwise it will lower their own style and cause dissatisfaction from other brands.
L'Oréal Men signed an endorsement contract with Gu Wei in 2016. At that time, it was 40 million yuan for two years.
When the contract expired at the beginning of this year, the team and L'Oreal negotiated and renewed a two-year contract, but the endorsement fee increased to 60 million for two years.
Gu Wei's endorsement price is basically the ceiling for domestic entertainment stars.
Most other first-line stars are actually priced at 10 million to 30 million yuan for two years.
For example, Da Mimi, who has always been a top actress, has only 17 million for two years in endorsement fees, while Zhao Liying, who is almost as famous as her, has 20 million for two years.
These two are basically the most popular female celebrities in entertainment in recent years, but their endorsement fees are not even the slightest bit behind Gu Wei.
In fact, generally speaking, the endorsement fees of female celebrities in the entertainment industry are lower than those of male celebrities of the same level.
Currently, except for Gu Wei, domestic male stars are the only ones in the show. Even Li Jiaheng, who has switched to variety shows, and Lu Han, whose popularity has plummeted, are far superior to female stars of the same level in terms of endorsements.
It can only be said that girls are more enthusiastic and willing to spend money when it comes to chasing stars and consuming.
Gu Wei can have such a high endorsement fee today, and his fans, especially female fans, are indispensable. Even if he endorses luxury goods, as soon as the news comes out, fans can buy the corresponding products in a short time. Sales surged.
"Gu, we meet again. Congratulations on the box office success of your movie. You are becoming more and more handsome!"
"Thank you, Mr. Bei."
The new product launch conference was held in a large shopping mall in Beijing. When Gu Wei arrived, he shook hands with a middle-aged white man wearing black-rimmed glasses and started chatting.
The French CEO of L'Oreal (China), whose Chinese name is Bei Hanqing, has been in charge of L'Oreal's business in China for nearly 10 years.
The two exchanged a few words, walked to the stage of the press conference together, and took a group photo in front of many media reporters.
L'Oreal has already announced the news that Gu Wei will attend the new product launch conference, so the mall was crowded with people today.
Looking from the stage set up for the press conference to the front, the whole shopping mall was filled with darkness.
Looking up a little, the fences on the second, third, and fourth floors were also full of people looking down. After Gu Wei showed up, the whole mall erupted with shouts like a mountain roaring and a tsunami.
"Gu Wei! Gu Wei!"
"Husband, I love you!"
"Ah ah ah, brother is so handsome!"
"."
Gu Wei on the stage has long been used to this situation, smiling and waving to the fans below.
The foreigner beside him, Mr. Bei, had a happy smile on his face. The more popular Gu Wei was, the better L'Oreal's products sold.
This kind of terrifying popularity and super ability to bring goods is also the reason why they had to renew the contract after the first cooperation even if the endorsement fee increased by 50%.
Zhang Yunhui is a loyal fan of Gu Wei and a key member of Gu Wei’s offline fan group in the Beijing area.
After learning that her idol would attend the L'Oreal new product launch conference today, she brought her best friends to the mall early and waited outside the stage, occupying the most advantageous position.
This stop lasted two hours, but the moment Gu Wei appeared, she felt that all the previous hard work was worth it.
"Wow! My brother is more handsome in real life than in movies and TV shows. How can someone look so perfect? It's so handsome!"
"You were in other offline activities before. Haven't you met Gu Wei? "
"That was a long time ago. Every time I see him, it's the same as the first time. I am amazed every time!"
"Nude! ”
"If you're not a nymphomaniac, why would you still come with me and stand for almost two hours just to see me up close?"
"I am here to accompany you"
"Tsk~ Gu Wei just came on stage When I walked over, you shouted so loudly that it almost deafened my ears."
"."
After a while, the voices of the fans around me slowly became quieter.
The host on the stage took the microphone and was about to start the press conference, when suddenly there was a shout from the side of the stage.
“Goddess, I love you!”
It was Zhang Yunhui’s voice.
Gu Wei, who was looking ahead with a smile, was also attracted by this voice.
He turned his head slightly and looked in that direction. He saw a chubby little girl about 20 years old. She looked fair and clean. No one could have imagined that she had such a loud voice.
"I love you too."
Gu Wei replied with a smile while holding the microphone.
After he finished speaking, the fans in the venue became excited again.
There are endless kinds of "I love you, husband, I love you, Gu Wei, I love you, brother".
But Gu Wei did not answer the call again.
"Ah~ I can't do it anymore, I want to die of happiness." Zhang Yunhui covered her chest with a look of intoxication.
"I'm not dreaming, Gu Wei actually answered me, it's so beautiful."
The best friend beside her helped her to prevent her from falling, and pouted.
"Shit Luck"
"What, I call it sincerity. I have been chasing Gu Wei for 5 years. I liked him when I was in middle school. Now that I am in college, I still have my original intention. If you don’t change it, this answer will be my reward.”
Zhang Yunhui said proudly, and her best friends, including the other girls next to them, looked at her with envy.
In 2018, China has entered the short video era.
Douyin started with only a few hundred or tens of millions of users, but it has rapidly expanded to today’s active users exceeding 250 million and monthly active users exceeding 500 million, completely surpassing Kuaishou to become the number one short video APP in China.
As the spokesperson of Douyin and the most popular star in China, Gu Wei is undoubtedly the number one follower of Douyin.
The afternoon press conference ended, and a short video of his attendance was quickly uploaded to L'Oreal's official account by the staff.
At the same time, many videos recorded by the audience on their mobile phones were also uploaded by them, including Gu Wei's reply to the female fan.
As a result, this matter became popular on Douyin.
The first account to post Gu Wei’s video quickly climbed to hundreds of thousands of likes.
【Brother is so handsome and so gentle, I love him so much! ! 】
【He is indeed the idol I have been chasing for 6 years. He is both professional and well-mannered. He is a truly high-quality youth idol! 】
[I really envy that little girl. If I were her that day, I would definitely not be able to sleep. She must have done good deeds in her previous life to make Gu Wei say he loves her. She is so beautiful!]
[I was at the scene, There were too many people, and I couldn’t squeeze in when I got to the mall. I regretted not going earlier, otherwise if I was in the front row, such a good thing might be my turn]
[I watched "Gu Jian Qi Tan" in high school 》I got into the trap, I have been chasing stars for 5 years, and now I am taking the postgraduate entrance examination. It can be said that Gu Wei's works have been with me throughout my youth]
[I was earlier than you. I first watched "Xiu Chun Knife" and liked it. Gu Wei, who was on the show, was just curious about who this new actor was. Before, he was able to work with Liu Yifei without being famous at all, and he was also the leading actor.
Later on "Gu Jian Qi Tan" and "Shanshan Is Coming", I became more and more fond of Gu Wei until he became the most popular star in domestic entertainment. It feels like he has been cultivated! 】
[If nothing else, Gu Wei's appearance is simply too foul. As long as he doesn't deliberately act ugly, he is almost handsome in every corner, and not only his face, but his height and body shape are also perfect.]
[This is not necessary. It is said that Gu Wei’s appearance is recognized as the only one among domestic entertainment male stars. Many male stars of the same age try to avoid being in the same frame as him. After all, it does not feel so good to be crushed in terms of appearance.]
[I suspect you are targeting a certain Canadian star, and I have proof~]
[.] Palm Springs International Apartments.
Nazha, who came home early, was standing in front of the kitchen stove, wearing an apron and doing something.
Her hair was tied up, revealing her fair and slender neck. She held a long-handled spoon in one hand, scooped out a spoonful from the pot, blew it, and slowly took a small sip.
“Well, it tastes just right. It’s fine according to what’s written in the book
It seems that I have a talent for cooking.”
Talking to myself After saying that, he smiled happily, then turned off the gas stove and closed the lid.
Come out of the kitchen, walk to the chair in the living room, sit down, take out your phone and start scrolling on TikTok.
Soon, she came across the video of Gu Wei attending the event today.
Click on the comments below to read them one by one.
"Haha~ What's the matter? Just saying I love you too makes me happy like this. I have never seen anything like this in the world."
Just as he was talking, the sound of opening the door came.
"I'm back"
Nazha put down her phone and stood up, then walked to Gu Wei with a smile.
"Hmm~ It smells so good. Are you making dinner?" Gu Wei changed his shoes and looked at Nazha's outfit and asked in surprise.
In his impression, Nazha didn't know how to cook and had never done it before. When they were recording "Little Flowers", he and Zhang Ruoyun would prepare some meals.
“Of course, come on.”
Nazha was a little arrogant and dragged Gu Wei to the restaurant.
I went to the kitchen and brought out the soup that I had just cooked.
“You made all of these?” Gu Wei looked at the four dishes and one soup on the table in disbelief.
Nazha did not answer, but asked Gu Wei to sit down and gave him a bowl of soup that had just been served.
Gu Wei looked at the seaweed and egg drop soup in the bowl, took a spoonful of it, blew on it and took a slow sip.
"How does it taste?" Nazha sat aside and looked at him expectantly with her big eyes blinking.
"Not bad, moderately salty and delicious. It's rare to cook to this level for the first time."
Gu Wei praised with a smile.
Actually, the taste of the soup is very average and a little salty, but Nazha deserves praise for being so positive.
Gu Wei put down his spoon after taking a sip, looked at the other dishes on the table, picked up his chopsticks and picked up a piece of sweet and sour pork ribs.
"This is your first time cooking. You can do so many tricks. It's amazing!"
Nazha was still happy to receive the compliment, but felt a little embarrassed to hear Gu Wei say this.
“Only this seaweed and egg drop soup is made by me, the others are takeaways from nearby restaurants.”
Gu Wei suddenly realized.
He took a bite of the ribs and knew that it was most likely not made by Nazha. If he could cook at this level for the first time, Nazha could switch careers and become a cook. This talent is not ordinary. Even the young master is far behind.
"That's great, the soup is delicious!
It seems that Nazha, you are a chef who was delayed by acting. If you had studied cooking, you might be a chef with three Michelin stars now"
"What, it's not as exaggerated as you said"
Nazha said coquettishly.
“Don’t look at me, you can eat too.”
"Hmm~"
Nazha agreed and thought of something.
“You said you love me”
“What for?” Gu Wei was a little surprised.
“Just tell me.” Nazha coquettishly said.
"I'm impressed with you, I love you."
"Hehe."
Nazha smiled, said nothing, and started eating with Gu Wei.
'What is difficult for you, it is a great thing for you, I can get it at any time'
The two of them had dinner together, chatting about each other's recent work, and the atmosphere It was very warm for a while.
"Are you okay during this time?"
Gu Wei picked up a piece of squirrel fish and put it in his mouth, and asked casually.
“The TV series I filmed was finished at the beginning of the month, and I have no plans to join the cast yet. Sister Wang said that the company has offered me several variety shows, and I will be invited by a brand to watch a show at Milan Fashion Week in September.”< br>
Nazha was waving her fingers and calculating her next work. It can be said that the past few days have been rare and relatively leisurely days.
“What TV series did you film before?”
"An urban emotional drama directed by Zhang Silin is called [My True Friend]. It tells the story of a real estate agency."
Gu Wei thought about it, but there was no impression of this drama in his mind.
"It's a TV series produced by [Yida Film and Television], Mr. Jia is the producer."
She said that Gu Wei had some ideas.
[Yida Film and Television] is one of the most famous media companies in Shaanxi Province. Mr. Jia’s full name is Jia Yiqun, and he is the producer of [Mr. Good] and [Mr. Love].
"It should be easy for Yida's film to become a star. Who are you working with?"
"The male lead is Deng Lun"
Nazha thought that Gu Wei didn't know who the actor was, and Explained:
“He previously starred in [Ode to Joy 2] and is somewhat famous, because Deng Lun’s agency is another producer of [My True Friend] [China Television Entertainment] , that’s why he can play the male lead.
The second male lead is Zhu Yirong, who became popular in [The Soul], and Tian Xiwei from our company also played the role of the supporting female lead in it.”
Gu Wei nodded to express his understanding.
“I have worked with Zhu Yirong before when I was filming [Do You Know], and his acting skills are pretty good.
The company’s film “Fragrance” will be released in the next few days. "Honey as Ashes as Frost", he also played the second male lead in it."
"Speaking of which, Zhu Yirong is still our senior. I chatted with him and found out that he was from Beijing Film Academy in Grade 06, better than us. I am 5 years older.
I have not been famous for so many years since I graduated. The recent popularity is due to the web drama "Dangai"
Gu Wei took a mouthful of rice and said nonchalantly:
"This is not normal. Every year the school graduates so many students, and a few become popular. He is lucky to be able to survive now. "
Nazha nodded slightly.
“While filming this drama, I also met a junior high school student. He is from our next two batches. He plays a couple with Tian Xiwei in the TV series. His name is Zhang Wanyi.
People regard you as a senior. Treat me as my idol and always work hard with you as my goal”
It was another familiar name, but Gu Wei no longer cared about these celebrities who would become popular in the future.
With his current status and resources, even if he is a small 18th-tier artist that no one has heard of, he can make him famous if he wants to.
"You have made a lot of friends when you went out to film."
Nazar smiled.
“No, they are mainly alumni, so naturally there is less sense of distance when working together.
Zhu Yirong, Zhang Wanyi and I are from Beijing Film Academy. Xiao Tian and the male lead Deng Lun are both in the show. We all have some common topics when chatting." , the importance of the circle is very important.
If Gu Wei had not been a student of Beijing Film Academy, he would not have known Lu Yang through Teacher Xu, and even if he had money, he would not have the channel to invest in [Xiuchundao].
You will not be favored by Han Sanping in the future.
Sometimes, if you are in the circle and among your own people, then many things will be very simple. If not, then you want to achieve the goal. It's much harder.
(End of this chapter)