Chapter 177 Strategic Misjudgment
February 8th, the fourth day of the Lunar New Year.
Two executives from the cleaning and care industry recommended by forum experts arrived at the Zhuanyao office area.
One is a middle-aged uncle who is unsmiling and comes from Juhua Daily Chemical Company.
One is a middle-aged aunt with a round face and curly hair. She comes from Maxam-Modu Home Chemical Company, which is the owner of the Liushen, Herborist, Shuxin and Gaofu brands.
These two companies were indeed big local brands last year.
Unfortunately, during the Spring Festival, the two brothers who were preparing for the New Year were accidentally injured by American capital. The warehouse was full of unsalable products, wages could not be paid, and the payment for raw materials from the previous year could not be paid. All the channel dealers came to return goods. In just one month, the factory was forced to Production was suspended and directly operated stores were forced to close.
Perhaps, this is also the current situation of most domestic daily chemical care companies.
Negotiation area.
It's snowing outside, but it's warm inside.
Yu Yang shook off the snow from Lei Feng's hat and took off his military woolen coat, "My name is Yu Sanyuan, and everyone in the factory calls me the boss."
"It's good to be in charge, Yu Da!"
The two executives stood up to say hello and then introduced themselves.
The middle-aged aunt's surname is Fan, and the middle-aged uncle's surname is also Fan, and they are both from Puyang.
"So, you and Fan Tao know each other?"
"Fan Xiaosi? We know each other, from the same village..."
As they chatted, Yu Yang understood.
Before the 1980s, due to the influence of supply and marketing cooperatives, there were not many daily chemical and personal care products companies in China.
However, after the supply and marketing cooperatives fell into disrepair, in the mid-to-late 1980s, various daily chemical care products emerged in an endless stream, and the market became a mixed bag.
Soap workshops, washing powder workshops, internal workshops of state-owned enterprises...
And influenced by state-owned shopping malls in various places, almost every city has its own monopoly brand.
But in the early 1990s, with the rise of Asia Mall and the Qianbai Village chain gradually covering the whole country, domestic brands began to survive the fittest and the fittest.
In other words, the counters in state-owned malls are unable to sell anything, but the counters in Asia continue to be popular.
In order to enter Asia Mall, daily chemical and personal care products companies have to compete.
The companies that got the counter grew rapidly.
Businesses that cannot get a counter die quickly.
As a result, some brands have become major domestic brands.
In this process, since the Asia model is to supply products from others and sell them by themselves, the Fan brothers have cultivated a large number of sales elites and sales teams in their own malls.
Later, when Asia Mall failed, these sales elites and sales teams were absorbed by suppliers and established a 'sales company' independent of the factory.
Just like Sanyuan Pharmaceutical Factory and Sanyuan Pharmaceutical Sales Corporation.
In addition, it is divided into channels, agents, general distributors, etc.
Yu Yang understood this and carefully thought about why domestic toiletries were losing so miserably.
Finally, two conclusions were drawn.
First, the general environment is not good. After all, this is an era that focuses on foreign exchange, and foreign capital has unique advantages.
Second, the vast majority of domestic toiletries companies do not have side businesses.
Unlike us, there are a lot of "three-yuan companies" that change careers when they want to, and cross other industries when they want to.
It has truly achieved ‘diversified’ development.
Yu Yang thought about it, opened his laptop, and presented the sales idea of herbal essence toiletries to two professionals for tasting.
"The boss, isn't he selling medicine?"
"Oh, I almost forgot. Since you are familiar with Fan Tao, we will be our own people from now on, and I won't beat around the bush."
"If the boss has anything to say, just say it directly."
"Okay, first of all, I want to remind you two that if you come to me, you will never go back."
"???"
"A confidentiality agreement must be signed."
Yu Yang put the two copies in front of the two of them, "Of course, you don't have to sign it. I guarantee that you two will have good food and housing for a long time to come."
"Dr. Yu, are you being imprisoned?"
"No, the detention of you two has nothing to do with Sanyuan Agriculture."
Following the voice, the city police chief led five officers and appeared on the right side of the negotiation area.
And the shadows of the Supreme Court and the Supreme People's Procuratorate can be seen vaguely in the distance.
It can be described as a one-stop service.
The two executives looked at each other, feeling a bit like they were being forced into danger.
But then I thought about it, wasn’t Shuibo Liangshan right next to it?
He immediately picked up his pen to sign and pressed his fingerprint.
"very good."
Yu Yang threw the agreement to the forensic sister, "To be honest with you two, I plan to enter the cleaning industry."
With that said, he showed off his laptop again.
"Our family's idea of making washing and care products is very simple. In rural areas, the quantity is large and the quantity is sufficient. We use trailers to transport the washing powder. When it arrives in the village, it is weighed by kilogram. We use oil tankers to transport laundry detergent and dishwashing liquid. When they arrive in the village, they are delivered to the villagers. On barreling.”
"Master, don't we provide containers?"
"What is provided? Now, no matter in the countryside or in the city, every household has several 5L buckets of Arowana. We don't even need to weigh it. We can directly determine the price of a bucket of washing powder, the price of a bucket of laundry detergent, and the price of a bucket of detergent." How much does it cost?”
The two executives were stunned for a moment, and suddenly thought of the 'oil drum' given as a gift when buying groceries.
This can indeed be used to hold laundry detergent, washing powder, dish soap, shampoo, shower gel, hand soap, and even facial cleanser.
"Master, have you thought about today?"
"Wise, right?"
The two executives were immediately shocked, "I admire you!"
Yu Yang continued: "No matter what, we must saturate the rural market. During this process, we may not even make money."
"I know, Unilever, which focuses on the rural market, cannot sell anything." The male executive nodded.
The female executive thought thoughtfully, "Da Dang Jia should also have another meaning, which is to make rural people accustomed to shower gel, hand sanitizer, and even facial cleanser, because most rural people share a piece of soap when they wash their hands, bathe, and face.
Once you get used to these products, we will launch trial packs. For example, with the help of 20,000 pharmacies, if you buy medicines, you will get facial cleanser, dish soap, and hand sanitizer when you buy medicines, so as to guide rural people to buy better ones and then stop using them. By supplying in bulk, we can turn losses into profits and create a giant market. "
"Yes, that's what I think!"
What a professional.
Yu Yang knew nothing about cleaning and care products, so how could he think about so many things? He nodded heavily when he heard this.
The two executives admired this very much, "The boss is so awesome!"
"Of course, if we want to achieve large quantities and sufficient management, we will definitely need production capacity and transportation support. To this end, I plan to set up toiletries mixing stations on a prefectural-city basis, and then we will transport the concentrated liquid from Shiliying and conduct secondary operations locally. After processing, it is then transported to rural areas for sale via tankers, trailers and other means of transportation.”
"Master, this will probably cost a lot."
"It's okay. Our family can manufacture equipment and oil tanks, and the boxing shop can also assemble trailers."
"We have no problem with that."
"Okay, this is the first stage of the rural market, and the second stage is naturally what this lady just said. With the help of pharmacies, buying medicines and giving away toiletries will guide consumers to buy better... At this point, we can definitely The farm gained a foothold and then besieged the county and city markets.”
The female executive nodded, "In response to the guidance of pharmacies, we will launch affordable toiletries in counties and cities, so that they can be accepted by working-class people and affordable by farmers who have experienced trial products."
"Yes, that's right, that's what I think."
"In this case, we will at least establish multiple companies and even create multiple brands, one for bulk products, one for low-end products, one for mid-range products, one for high-end products, and one for luxury goods."
"Well, you can figure this out on your own, but to build a high-end brand and luxury brand, you don't need to hire celebrities to endorse you."
"The boss plans to bring the Xiwang Men's Basketball Team over?"
"Xiwang Men's Basketball Team? They can endorse the sports series of washing and care brands, but for high-end and luxury products, they need to hire someone else."
Yu Yang said, calling up the information from the old abbot of Futu Temple.
When the two executives saw this, they took a deep breath.
They naturally know this Master Xusong.
It is said that the other party came from the same sect as Zen Master Xuyun, the leading figure in modern Zen. He was 126 years old at the time, and last year, with his disciples and disciples, he swept through modern Buddhism and rectified the name of Futu Temple.
"The boss, shall we ask him to speak for us?"
"This is my plan. Let's ask Oriental Channel 1 to make a documentary to record the daily life of Master Xusong, so that people can understand the reason why Master Xusong lived so long."
The male executive suddenly realized, "Eat Sanyuan food, use Sanyuan for body care..."
"You know too much."
…
Magic City.
Unilever.
Rumsfeld, the youngest defense chief in North America, no longer pays attention to the skin care market.
Because during the Spring Festival, almost all Oriental cleaning and care companies were wiped out.
In North America, P&G has captured the urban market with a population of more than 1 million, and Unilever has captured the urban market with a population of less than 500,000. Both parties need to digest this before they can start the next stage of competition.
Therefore, Rumsfeld began to focus on Sanyuan Pharmaceutical and Sanyuan Pharmaceutical.
During the Chinese New Year.
Sanyuan Pharmaceutical's production capacity is at full capacity, supplying a full 3 million tons of Chinese herbal medicine products, which is three times the national consumption of Dongfang in previous years.
This resulted in a 50% drop in sales of Western medicines. In addition, Sanyuan Pharmaceutical also hired many experienced traditional Chinese medicine doctors to go to county-level pharmacies for consultation during the Chinese New Year.
This has built a reputation for Sanyuan Pharmaceutical and also brought local credibility.
However, Yu Sanyuan had no idea how many hospitals he had offended, let alone how many medical elites he had offended.
I don’t even know how much hatred aroused by local snakes when a car was hijacked during the transportation of medicines and the people who hijacked the car were taken away to work as coolies.
If it weren't for the overwhelming amount of negative news poured out by officials from various places, Sanyuan Pharmaceutical would have been forced to close down due to various disputes.
Eli Lilly and Merck, the major pharmaceutical companies acquired by United Defense, can completely use these hospitals, medical tycoons, and local snakes after negotiating with the East to import drugs, and then dump a large amount of drugs to the East.
Rumsfeld picked up his notepad to write and draw, and looked at the assistant working in the distance.
"What is Yu Yang doing?"
"He recruited two senior executives from the laundry care industry and appointed them as the general manager and marketing director of Sanyuan Pharmaceutical Sales Corporation."
“Hire an executive from the laundry care industry?”
"Yes, Mr. Field. It is said that Yu Sanyuan disliked the management of Oriental Pharmaceuticals and complained that they were all grass-roots teams, so he found two management talents across the industry."
"I need their information."
"OK."
Rumsfeld put down his notepad, dragged the mouse, and looked at the incoming document.
The cleaning and care executive that Yu Yang found was indeed very powerful.
The woman started out as a salesperson and won the top sales of Asia Mall and Qianbai Village Chain for three consecutive years. Later, she became a store manager and was responsible for the sales of toiletries and cosmetics at Asia Mall in Beijing.
Later, he was responsible for the marketing of toiletries and cosmetics in Asia malls across the country.
When Asia Mall went bankrupt, the other party joined Modu Home Chemical Company and was responsible for the promotion and sales of brands such as Maxam, Liushen, and Herborist.
Although Modujia Chemical Co., Ltd. was "accidentally injured" by North America's Procter & Gamble and Unilever this year, they still hold one-sixth of the market share in the Eastern market.
Of course, once the female executive leaves, Modujiahua may not be able to hold it back.
The male executives of the Chrysanthemum Shampoo Company in charge are equally strong and have at least 20 years of experience in the industry.
"Looking for executives in the cleaning and care field to come and sell medicine..."
Rumsfeld thought for a moment and looked at his assistant, "Can pharmaceutical factories produce daily chemical products?"
"Sir, normally speaking, it is absolutely possible, and it can even crush daily chemical companies. However, Sanyuan Pharmaceutical Factory mainly produces Chinese herbal medicines, not petroleum-based chemicals, so it is difficult to manufacture daily chemical products."
Rumsfeld's ideas were different from those of his assistant.
Because Yu Sanyuan created too many impossibilities.
And during this period of time, he checked the medicines of Sanyuan Pharmaceutical and saw several plasters for removing freckles and scars, as well as concoctions for removing bad breath and athlete's foot.
"Damn, I don't know about Chinese herbal medicine."
"Sir, would you like to hire some famous experts in the field of Chinese herbal medicine to help us analyze it?"
"Ok!"
A little bit.
The assistant invited a few old men and a few old ladies who had appeared frequently in TV commercials in various provinces and cities recently.
How can famous experts know whether Chinese herbal medicine can be made into toiletries? They can only brag to foreigners about the magic of Chinese herbal medicine.
Three hours later.
Rumsfeld learned through a translator that it was impossible to make daily toiletries with Chinese herbal medicine.
Because the famous expert exaggerated, he became suspicious of medicines made from Chinese herbal medicine.
After the experts leave.
Rumsfeld began to think about Yu Yang's strategy again.
Only this time, he completely abandoned Rihua Care and focused on dealing with Sanyuan Pharmaceutical.
"What changes will Sanyuan Pharmaceutical undergo during this period after the new year?"
"They launched an event where the first 50 people who entered the store every morning were given eggs, which attracted many old men and women to queue up before dawn."
"What effect does it have?"
"Drugs for rheumatoid arthritis, bone hyperplasia, insomnia, gout and other categories are almost out of stock. In addition, pharmacies have also launched elderly soy milk powder and elderly high calcium soy milk powder, which are also very popular."
After the assistant finished speaking, he picked up the latest information, "Sanyuan Pharmaceutical has applied to the Eastern Civil Aviation Administration for four Y8 transport aircraft to airdrop emergency supplies to remote areas. The application has been approved."
"Four Y8s? Not two?"
"Another one was delivered a year ago. It should be three, but we can't figure out where the fourth one came from."
"Contact Fujima and ask him to find out the origin of the fourth plane through Marubeni Trading Company."
"Sir, do you think Yu Yang can build an airplane?"
"Old Smith's business jet disappeared, but the GPS positioning system appeared at Sanyuan Heavy Industry. This made me suspect that Yu Yang was dismantling the imitation. After all, the mysterious waterway team once wanted General Motors to display the super With high-precision turbine fan blades, who can guarantee that they can’t make simpler skins and fuselages?”
"Hiss... my God, it's incredible."
"Yes, magical oriental boy."
After Rumsfeld finished speaking, he was slightly startled, "I figured it out. Yu Yang is using the pharmacy as a cover. He is sneaking into Chencang to develop the aviation industry!"
"Fuck, sir, that's a bigger market. If Sanyuan Heavy Industry gets the order from Dong, it means we can't contain it."
"No, no, no, Dongfang's Y8 transport aircraft is too backward. Even if Sanyuan Heavy Industry can improve the overall performance through ultra-high-precision components, it can't compare with the technology we have... Yes, it's us, not North America , you know, not only my United Defense can manufacture unmanned reconnaissance aircraft, but Bush’s Carlisle Group can also manufacture B2.”
"You mean, Dongfang sends the order to Sanyuan Heavy Industry, and after Sanyuan Heavy Industry manufactures it, we give Dongfang a batch of slightly more advanced technologies and ask Dongfang to give up the order?"
"I've been learning Eastern dialect recently, and I've come to understand an old saying, a fresh trick can change the world."
"Then let's try to get in touch with China Eastern Aviation Manufacturing Company?"
"There's no need. Just ask Fujima to invite his friend, the big boss of the Kubu, to come out and have a chat."
After Rumsfeld finished speaking, he walked to the blackboard by the wall, crossed out Sanyuan Pharmaceutical, and circled Sanyuan Heavy Industry, "The sniping begins!"
…
Xiangjiang, ADM Asia Pacific Headquarters.
With her husband's full support, Mrs. Smith took control of Pfizer in just two days and immediately began planning a strategy for Sanyuan Pharmaceutical.
But soon, he suddenly realized that it was impossible for the East to let the three parties torment the weak medical industry.
In other words, Yu Sanyuan will definitely receive requests from Dongfang's superiors to avoid a business war in the pharmaceutical field.
But Yu Sanyuan couldn't refuse at all.
"So, our little friend is..."
The assistant with an oriental face took the initiative and said: "Build the plank road openly and visit Chen Cang secretly."
Mrs. Smith was slightly stunned, not understanding what it meant, but she felt that it should be in line with what she wanted to express, "Yes, use the pharmacy as a cover to do other things secretly. I need relevant information."
"Okay, ma'am."
then.
The scene that happened in the Magic City was reenacted.
Mrs. Smith suspected that Yu Yang would switch to a daily chemical company, so she invited famous experts on TV to do analysis, and finally learned that it was impossible.
Immediately, with the help of the public relations team of P&G North America, through clues and Old Smith's lost business jet, it was determined that Yu Yang was about to enter the aviation industry.
"Get moving, we can't let him get any orders!"
…
Beijing.
Senior leaders have received the encryption report submitted by the ADM special research team.
The content is nothing more than that Yu Yang supports the price reduction of imported drugs, and will unswervingly promote the price reduction of Western medicines through Chinese herbal medicine, and guarantees that there will be no business war in the pharmaceutical field.
Therefore, Sanyuan Agriculture will lead the business war to the field of daily chemical care, hoping that leaders can provide a good business environment.
The superior leaders were naturally very happy and handed notes to the provinces on the spot.
He didn't say that Yu Sanyuan wanted to make daily chemicals, but said: don't embarrass him.
only.
February 10th.
The superior leaders who were paying attention to the imported drug price negotiation meeting finally saw what "strategic misjudgment" is.
"The leader, Rumsfeld, the head of joint defense, hopes to meet with our leaders to discuss matters related to aircraft industry technology."
"Leader, the North American Steel Company controlled by the Smith family hopes to meet with our leaders to discuss matters related to aircraft industry materials."
The superior leaders knew very well that the other party came here to suppress Sanyuan Heavy Industry.
Normally speaking, Sanyuan Heavy Industry is an empty shell. It can be beaten by the other side, and it will also provide itself with better aviation technology and aviation materials.
The problem is...
The AMG Hutou Ben was successfully disassembled and copied, and the Galaxy Business Jet was successfully disassembled and copied.
The Y8 transport aircraft was successfully disassembled and copied, and the J10B prototype was successfully manufactured.
Sanyuan Heavy Industry is no longer an empty shell.
"Yu Sanyuan's operation did not lead the war to daily chemical care, but led to the most important aviation industry..."
The superior leaders were worried.
Do you want to tell the US capital that your strongholds in the East - Eastern Procter & Gamble and Unilever - are about to fall? Don't focus on the aviation industry.
But what would Yu Sanyuan think if he really wanted to do this?
“By the way, how did the thinking of this group of North American elites jump from the pharmaceutical field to the aviation industry?”
"Going back to the leaders, they hired Chinese herbal medicine experts from TV commercials to conduct a multi-faceted analysis on whether Sanyuan Chemical could transform itself into Sanyuan Daily Chemical. It was finally determined that it could not."
"..."
(End of chapter)