Chapter 176: Are you going to stop fighting? It's my turn!
Beijing.
Eastern Head Office.
The person in charge of the ADM special team held the receiver of the landline phone and waited quietly for Yu Yang's reply.
The reorganization of Sanyuan Chemical is well known to the world.
However, Sanyuan Chemical's transformation into Sanyuan Pharmaceutical has been extremely covert.
This is due to the deception of Lao Dong and the general manager of Tai City.
It is also to blame that Sanyuan Agriculture has done a very good job of keeping secrets.
As a result, Sanyuan Pharmaceutical was born, and thousands of stores were opened overnight. Only then did the superiors receive the relevant news.
At this time, the ADM task force immediately realized something was wrong.
The enemies of Sanyuan Agriculture are the Lao Bu family and the Smith family. In order to suppress Sanyuan Agriculture, the two capital groups will definitely pursue them in the pharmaceutical field.
However, Chinese herbal medicine has a slow onset of action, making it difficult to compete with fast-acting Western medicine.
When Sanyuan Pharmaceutical starts a business war with overseas capital, let alone winning, it may not be able to achieve the same goal as Soybean Oil, in which both sides suffer losses.
Then there is.
In the process of commercial war, overseas pharmaceutical companies do not need a price war or a public opinion war. They only need to increase the patent fees of Western medicines and then lower the prices of imported medicines. If Eastern pharmaceutical companies cannot sell anything, they will be wiped out in an instant.
The reason why the price of imported drugs has been reduced is because there are local pharmaceutical companies and they have certain competitiveness, ensuring that ordinary people can afford mid- to low-end drugs.
If there are no pharmaceutical companies in the East, drug prices will soon skyrocket. Not to mention ordinary people, rich people will have to go abroad to seek medicines.
In order to avoid disaster, the ADM task force submitted a report overnight.
However, the rise of Sanyuan Pharmaceutical and Sanyuan Pharmaceutical is beyond people’s imagination.
In addition, as the New Year is approaching, leaders are traveling around or going on visits.
It was not until Mrs. Smith and Rumsfeld responded that superiors began discussing the matter.
But before the results of the discussion were reached, North American pharmaceutical companies sent another delegation.
At this time, the superiors can only set the tone, that is: our weak medical environment cannot withstand the torment of the three parties, and we must avoid the outbreak of business wars in the pharmaceutical field.
At the same time, in order to prevent Yu Sanyuan from thinking that his superiors favored foreign investment, his superiors transferred 350 pharmacists, 200 bioengineers, and 100 chemical pharmaceutical experts from various fields to support Sanyuan Pharmaceutical, and there was no time limit for the assignment.
"In other words, you can use these people until retirement."
"650 extremely senior talents?"
While Yu Yang was deep in thought, he immediately cheered up when he heard the compensation given by his superiors, "Okay, I surrender, and the pharmacy will be changed into a vegetable store."
"..."
Three-yuan agriculture is indeed terrible.
Changing careers is almost effortless.
Especially after reaching a strategic cooperation with Shouguang, once 20,000 pharmacies are converted into vegetable stores, half of the rural stores will be dismantled.
The leader of the special team took a deep breath and said, "Comrade Yu Yang, Chinese herbal medicine is my country's unique and precious historical heritage, and it is also the basis for our country to lower the price of imported drugs. Your company has invested huge sums of money in Chinese herbal medicine. Your superiors appreciate it very much. The pharmacy still needs to be opened." "
"You can't fight but you can't fight, you can't surrender but you can't surrender. This is a dilemma for me, a direct descendant of my family who has a bright and upright roots!"
"..."
"Then let's take a look first. After I clear out the inventory, I will consider directing the war to other areas."
"Master Yu, this is not about refining inks and pigments. Your plant-based raw materials worth 10 billion US dollars, plus the output of multiple planting areas, as well as the ginseng, Ganoderma lucidum, etc. that are being purchased, are all made into medicines. I'm afraid it's not Let the whole East eat for ten years!”
"Leader, it's not that scary. I just want to make a little money. Besides, those plant-based raw materials have been stored for more than half a year and are about to expire. If they are not processed, they will all be discarded."
"The benefits have been given to you, and you can solve the remaining problems yourself."
"Wait a minute, leader, you have to tell me where to direct the war... Crooked? Crooked!"
Yu Yang heard the blind tone, put down the phone, slumped into the living leather sofa that cost 150 gold to make, and thought quickly.
The superior's intention was obvious.
The pharmacy must continue to open, and even the superiors will secretly help us improve the Chinese herbal medicine system in order to lower the price of imported drugs.
But in order to protect local pharmaceutical companies, we cannot compete tit-for-tat with overseas pharmaceutical companies.
Otherwise, local pharmaceutical companies will be wiped out, and Sanyuan Pharmaceutical does not deal in Western medicine. In the future, ordinary people in the East will not be able to afford Western medicine.
Logically speaking, we should introduce Western medicine technology.
The problem is that most Western medicines are patented, so who knows what prices they are quoted overseas.
Even though the patent fees are very low, they still have to purchase chemical raw materials, purchase Western medicine production equipment, and form a Western medicine team...
How is this different from starting a new company?
Moreover, doing so would be tantamount to jumping into a trap.
Maybe Old Smith or Old Bu would suddenly come to ask for sky-high royalties one day.
Then restructure your family’s debt.
From now on, they will be called Bu Laotou Agriculture, Aunt Shi Chemical...
In deep thought.
Lao Yu and Yu’s mother prepared the New Year’s Eve dinner.
Yu Yang put aside his work matters for the time being, opened a bottle of good wine, and the two men drank a few glasses of wine together. During this period, they chatted about home affairs and where to find their daughter-in-law.
A little bit.
The Spring Festival Gala has begun.
First came the Head & Shoulders ad, and then came the Ching Yang ad.
The image spokespersons are currently the most famous artists.
Then there are the ads...
'If you want good skin, use Dabao morning and night. ’
‘Big Red Eagle, the spirit of the new era! ’
The Big Red Eagle Group is indeed very powerful.
At least his family is involved in so many real industries that after getting the advertising space, he didn’t know what to promote. In the end, he simply put up a corporate logo concisely and clearly, without promoting anything.
Which leads to, what do you do?
‘Wuliangye mineral water has a strong aroma like wine. ’
This was a bit ridiculous, and luckily it went bankrupt soon.
‘Hot, cold, sour, sweet, eat whatever you want! -Lengsuanling toothpaste’
A purely domestic brand, it even rejected foreign acquisitions, but unfortunately it also went bankrupt later.
‘Good teeth, good appetite, delicious food! -Six must cures for blue sky. ’
It seems that it was later acquired by local company Libai and survived.
However, Liby's market has been gradually squeezed out by P&G and Unilever.
Finally, the Spring Festival Gala officially begins.
Lao Yu asked curiously: "Your company is so big, why didn't you think of bidding for Spring Festival Gala advertising space?"
"As a vegetable seller, do we need to advertise? No."
The words have not yet finished.
The background wall of the opening ceremony of the Spring Festival Gala was suddenly filled with a large number of fruits, vegetables, beef and aquatic products from Three-Yuan Agriculture, trolleys and bicycles, and in the upper right corner, a corporate logo of three red and one green four-leaf clover was displayed.
Then a farmer uncle with a bamboo hat on his head and a towel on his shoulders, with a smile on his face, and a naive Gungun, raised his hands together and said: "Three Yuan Agriculture, I would like to send New Year greetings to all the folks across the country!"
Lao Yu: "..."
Yu’s mother: “…”
Yu Yang curled his lips, "The company is getting bigger and there are all kinds of people. The operations department went to bid for advertising space behind my back."
"Aren't you playing this old man?"
"Definitely not."
"Next time you put on makeup, lighten your eyebrows and narrow your glasses."
Yu Yang was just about to quibble, but he saw that the curtain seemed to be stuck, and it was frozen in the New Year's greeting scene for five seconds before switching.
Lao Yu was surprised and asked: "How much did you spend to place this advertisement?"
"It's not much. I just donated this super large outdoor screen to 1 station and asked my bunk bunk classmates to help them debug it."
"Good guy, so this curtain advertisement was created by your company's technical staff, and they were not paid at all?"
"How is that possible? This is the Spring Festival Gala. How dare I mess up?"
…
Chatting.
Various programs were staged in turn.
But every half hour, an ad will pop up.
What Dove, what Qingyan...
What L'Oreal, what Olay...
It can be seen that the fight between P&G and Unilever in North America is indeed quite fierce.
After all, this is the advertising space for the Spring Festival Gala, and it needs to be auctioned.
It's just that this year's Spring Festival Gala, although still exciting, always felt unsatisfactory.
Even though the online live broadcast was launched for the first time, it did not bring much praise.
Maybe if you make money through advertising, you won’t be able to make progress.
However, Yu Yang still lay in the sleeping arms of Gun Gun and stayed up to read it.
Wait until daybreak.
He ate a few dumplings, swallowed three eggs, and followed Lao Yu out to pay New Year greetings.
Grandpa’s house, sixth uncle’s house, old branch secretary’s house, third grandpa’s house on the side branch, second grandma’s house on the side branch…
It's a pity that several old men and women left the village and could not continue to enjoy the blessings.
At eight o'clock in the morning, the New Year greetings were over.
Yu Yang took Gungun to Pingdong Lake, took a look at the crowded icy water, and told the security personnel to take safety precautions.
Then I went home and slept for the day.
evening.
A family of four finished their meal.
Yu Yang and Lao Yu played a few games of chess, and the latter was furious and said, "I'll take your mother to Shili Mall."
After that, he went out the door.
Yu Yang had nothing to do, so he simply took Gungun and went out.
The original Yujia Village has long since been bulldozed and replaced by steel-structured plastic greenhouses arranged vertically.
And when the floor heating was installed later this year, the plastic paper on the top was replaced with a ‘sandwich iron sheet’ forged from steel rails.
Heatstroke prevention, warmth retention, weather resistance, no rust...
The only trouble is that it affects the wireless signal.
To this end, Sanyuan Agriculture approached Huawei to install signal transceivers and signal switches for each steel structure greenhouse.
Yu Yang took Gungun through the streets.
When I came to the small square, I happened to meet a group of children holding ticket folders.
This 'ticket folder' is made of folded discarded books. It is square. One is placed on the ground, the other is held in the hand, and then it is slapped down hard. If the one on the ground is turned over, I win, and the one on the ground is mine. If not, Turn it over and put mine on the ground for you to take pictures of.
A bit like another ‘cigarette card’ from Spacetime Meteor.
The arrival of Yu Yang immediately attracted all the children.
"Village Chief, your Gungun is so cute." "Yes, I want to ask you something."
"hold head high!"
"Do you have Gungun?"
"No."
"I have!"
"..."
From that day on, the children in Shili Camp didn't like Village Chief Yu very much.
…
It's night.
Yu Yang once again thought hard about how to avoid a business war in the pharmaceutical field.
It proved difficult to solve.
Because we need to survive and we need to monetize our inventory of raw materials.
But foreign capital does not leave a way for itself to survive.
So, how to lead the war elsewhere?
How to lead, and where to lead?
"Is it possible to return to the old business of construction?"
"The problem is that people have a lot of money, and the East is in urgent need of foreign exchange. Once the other party pursues us fiercely, exchanges a huge amount of American knives into blue giant money, and then goes around madly to enclose land, I am afraid that the ordinary people in the East would not have bought it before 2008. Can’t afford a house.”
At this time.
Lao Yu returned with Yu's mother.
The latter greeted: "Three yuan, Shili Mall's cosmetics promotion, I bought you a set of men's toiletries, facial cleanser, shampoo, body wash, facial oil, hand cream..."
"What a waste of money, one body wash can solve everything."
"???"
"Besides, look at the ingredients on this. Which ones are not chemicals? The more you use them, the worse your skin will be."
Yu Yang said, picking up the facial cleanser and looking at the ingredient list.
"Speaking of which, these ingredients look a bit familiar."
"Glycerin, essential oil, citric acid..."
Yu Yang frowned slightly, put down the facial cleanser, picked up the body wash, and looked at the ingredient list again.
Although most of them are chemical names, he also learned about petroleum-based and plant-based products when his family was engaged in chemical industry.
It is even known that some petroleum-based chemical raw materials can be replaced by plant-based natural raw materials with better results.
Yu Yang thought deeply, then picked up the hand cream and moisturizing lotion again, "It still looks familiar... Mom and Dad, I'm going out, you don't have to wait for me tonight."
"What are you going for?"
"Resistance!"
"???"
…
dock.
Yu Yang started up his office computer, first listed the petroleum-based chemical ingredients of the facial cleanser, and then looked at the properties to find the corresponding plant-based ingredients from another computer.
"So, we can definitely launch plant-based daily care products... No, in another time and space, this is called herbal essence."
"I remember there is indeed a similar brand."
"But just herbal essences don't seem to be able to beat North American Cleaning and Unilever. After all, they have been around for a long time and have real technology."
Yu Yang was thinking about it and suddenly remembered the dermatology prescription he had read some time ago.
He quickly started the off-network computer used to prepare Chinese herbal medicines and check the properties of the prescriptions.
Then find anti-acne prescriptions from the dermatology database.
"Aloe vera, glycerin, citric acid..."
Immediately refer to the ingredient list of facial cleanser...
"Most of them are the same. If the chemical ingredients are removed, can we get a 'plant-based anti-acne facial cleanser'?"
"So, in addition to removing freckles, removing scars, and whitening, can we launch three plant-based facial cleansers?"
"Then there are plant-based - oil control, plant-based - cleansing..."
“No, it’s not called plant-based.”
"This is called herbal essence!"
"Fuck, you beat me every day, but today I'm going to beat you two!"
Yu Yang suppressed his excitement, copied down the six plans, and sent them to Sanyuan Pharmaceutical Factory for reference.
Then continue to search for prescriptions to improve your skin from the dermatology database.
Hydrating, anti-aging, anti-sagging...
Wait until early morning.
He also looked for prescriptions for removing bad breath and liver fire from oral diseases, and referred to the toothpaste ingredient list online to prepare the corresponding toothpaste and mouthwash.
Wait until midnight.
The general manager of Sanyuan Pharmaceutical Factory, Master Shi En, called.
"Dr. Yu, we have already discussed that our Chinese herbal medicine pharmaceutical factory makes daily chemical care products, which is similar to a strong man beating a child. There is no need to refer to external cosmetic ingredients. We can develop a series of products by ourselves that do not involve patents, and we can even make our own products. New patented product.
What's more, there is no need for research and development. If you make certain Chinese herbal ointments, remove the herbal flavor that people don't like, or retain the light herbal fragrance, you can directly apply for marketing. "
Yu Yang took a deep breath, let Gungun break the ice, washed his face with cold lake water, and calmed down, "The problem is that P&G and Unilever in North America are deeply entrenched in the market. If we want to catch them off guard, we must put our products Covering all areas and being large and complete, can we do it?”
"It couldn't be done before, but now with 650 new scientific researchers, it's no problem at all."
Yu Yang thought of his superiors’ compensation for their senior talents on New Year’s Eve, “It’s the superiors who have the foresight.”
"Dr. Yu, things like lipstick, blush, eyebrow pencil, powder, etc., require the use of inks and pigments. Our Sanyuan Pharmaceutical Factory does not seem to have corresponding production lines now."
"Oh, I have moved those equipment to Shili Camp a long time ago. Just tell me how much you need, and I will have someone send it over."
"Okay, then there are packaging boxes, packaging glass bottles, packaging plastic bottles, toothbrush cylinders, etc."
"We also have a corresponding factory for this. I will ask the pharmaceutical packaging designer to see if we can come up with a plan as soon as possible."
“So how do we sell it?”
"Divide the products into two batches. One batch will be sent to villages and towns and sold externally through pharmacies to squeeze into Unilever's market. The other batch will be deployed in towns and cities and will be sold through the channels of vegetable vendors."
"Amway?"
"Oh, it's called direct sales and promotion. I will design a marketing plan for you later. Then I will set up a few additional brands. The names should be high-end and high-end."
"Director Yu, as far as I know, high-end routes require famous people as spokespersons."
"Is there anyone more famous than your master?"
"???"
"Although the old host is over 120 years old, and although he is as skinny as a stick, he has a fair complexion and a mellow spirit. He is very suitable for being an image ambassador."
"Be a human being!"
"..."
…
The herbal essence toiletries made with Chinese herbal formulas do not conflict with the booming Sanyuan Pharmaceutical.
You can even share a production line and a raw material transport tanker.
So no big changes are needed in terms of production.
But it is necessary to increase the deployment line, filling line, packaging line...
As well as supplementing special production equipment for lipstick, powder, eyebrow pencil and other products.
Fortunately, we already have the ability to manufacture these devices.
Yu Yang distributed the tasks and chatted with the designers of the glass factory and the plastic factory.
Then sleep.
Wait until you wake up.
A pile of bottles and cans, as well as plastic bottles and plastic boxes, filled the brick kiln office.
Yu Yang looked through the samples, "You don't understand women or men?"
Designers from the two factories don't know why.
“Women love beauty, sophistication, and glitter, while men love domineering, simplicity, and technology and industrial style. Redesign.”
Yu Yang called back the plan, thinking that operating daily chemical care products required relevant professional teams, so he simply used an account with the nickname "Yu Sanyuan" to log in to the new forum reorganized by the Engineering Academy after logging into the old forum 404.
After more than half a year of asking questions, Yu Sanyuan, the chairman of Sanyuan Agriculture, is relatively well-known in elite circles.
Posted: "Let's all come out and chat."
"Damn it, Lao Yu, you finally showed up."
"Does it feel bad to go against foreign capital?"
"By the way, three-yuan agriculture will not collapse, right? During the Chinese New Year, vegetables, fruits, meat, aquatic products, and agricultural and sideline products are all sold out."
Yu Sanyuan: “This is the basic game, we definitely can’t lose.”
"As for Sanyuan Pharmaceutical, I heard that overseas pharmaceutical companies are negotiating with their superiors to reduce the price of imported drugs."
"This is a good thing, especially the special medicines for treating cancer, liver disease, diabetes and other diseases, which are life-saving medicines for domestic patients."
"Then it will be difficult for you to survive."
Yu Sanyuan: "Hey, I opened a pharmaceutical factory and built a drug store not to make money. Otherwise, with the size of Sanyuan Agriculture, I would definitely plan a perfect plan."
"For example, I first publicize the construction of a pharmaceutical factory, then promote the listing of Sanyuan Pharmaceutical, and then announce the establishment of more than 2,000 pharmacies in Dongshan. When the stock rises, I will be bullish and announce the establishment of 20,000 pharmacies across the country. At this time, I I continued to be bullish and announced that Sanyuan Pharmaceutical would launch more than 1,700 drugs... Then, I was bearish and said that Sanyuan Pharmaceutical was about to go bankrupt. How much can I earn? "
"But I didn't do that because I had a dream."
"Make our East great again!"
"Help us in the East realize the initial construction of socialism!"
"Everyone, encourage each other!"
below the post.
Thumbs up!
Thumbs up!
Thumbs up!
Yu Sanyuan: “Recently, P&G and Unilever in North America seem to have stopped.”
"During the Chinese New Year period, they have been conquering cities and territories, and the sales of domestic daily chemical companies have dropped sharply. Now that the New Year is over and market demand has dropped, they will definitely have to digest the market they have won, and even take the opportunity to acquire some companies."
"Is there anyone in our group who does daily cosmetics?"
"Probably not. We all invite friends to come to this section. We start with agriculture, then soybean oil, feed, breeding, machinery, construction, and tourism. Daily chemical care has not been involved yet."
"Bring in a few capable people."
"Why, Director Yu plans to enter the field of daily chemical care?"
"The fight between P&G and Unilever in North America is so fierce that we don't have the strength to participate. I just want to take advantage of the large-scale bankruptcies and closures of domestic daily chemical care companies to quickly recruit a group of executives. After all, Sanyuan Pharmaceutical is about to face overseas pharmaceuticals. In the face of corporate impact, we still need to arrange a group of senior managers, and selling daily chemical care products is almost the same as selling medicines.”
"I'll help you look for something." x12
Afternoon.
forum.
“@宇三元, we’re picking up the guests!”
"Oh, I'm here."
"This is the sales general manager of Maxam Shampoo, and this is the marketing director of Chrysanthemum Shampoo..."
"Come to Shili Camp."
(End of chapter)