Chapter 755: The value of IP, who is the big winner?
"Xiang, congratulations on signing the player you want."
PSG Chairman Nasser, who was far away in Paris, called Xiangyang. He had just signed a contract not long ago. A contract ready to take effect.
Deng Zhuohuo.
This is the young Chinese player who gave the Chinese team an upset 1:0 victory over France with a free kick this summer.
Although this is just a warm-up match.
But don’t underestimate the deep impression this weird free kick left on the French people who were watching the game.
The watching Spanish newspaper Marca even publicly mocked the surprising fact that the French team lost to the Chinese team in an upset despite many main players playing.
He even praised him as Zidane of China.
And according to PSG’s report.
Deng Zhuohuo is now the main international player of the Chinese team, and is far more influential than the two young players signed by Liverpool for commercial purposes.
Of course, this report also comes with Deng Zhuoyue’s injury history.
The most eye-catching thing is naturally the hidden danger in his right ankle that will affect his future career direction.
However, according to the judgment of PSG's team doctor, this kind of injury often occurs in professional players and may pose a huge risk of hidden dangers.
But the situation of players being unable to play because of injuries during the signing physical examination is not a new thing in European clubs.
It depends on the club's decision-makers.
The team's medical staff will only issue a detailed evaluation report to feedback the athlete's various functions to the club.
As for whether to sign or not, they actually don’t have much say.
Although clubs are often reluctant to sign injured players or delay signings, this entirely depends on the team's manager.
Nasser decided to sign him not to improve the team's competitiveness.
Not even going to waste precious non-EU registration on him. More importantly, we are still preparing to cooperate with a series of commercial developments in China next summer.
So if there is an injury, then arrange for surgery.
PSG is not short of money.
But actually, it doesn’t matter even if you register.
In Ligue 1, if the club can use up the registration qualifications of 4 non-EU players, it will be very famous in the development of the South American football market.
Because athletes who are members of the ACP are not considered foreign aid.
Who told them that they have debts?
“It’s better to wait until next year’s event starts and we arrange for them to come back together to promote it, so that the momentum will be greater.”
< br>Xiang Yang thought for a while and decided to let Zhang Xizhe and Wu Lei come back by then.
Anyway, they may not be able to play in Ghent.
"That's what I want to tell you." Nasser instantly understood what Xiang Yang meant.
"Well, I hope we can succeed in the commercial development of the club." When he said this, Xiang Yang couldn't help but sigh a little.
If China’s players can really play well, the commercial returns will be even higher.
For now, just make do with it.
"When the time comes, coordinate with the Ghent Club." Turning his head sideways, Xiang Yang explained to Edwards.
"I will try my best to coordinate."
Edwards is not stupid.
Including transfer fee + signing fee and contract, Zhang Xizhe and Wu Lei spent nearly 3 million euros on Liverpool. In addition, the commercial value they have shown in China is pretty good, so they must be able to earn back this expense.
You can’t make money on the court.
It’s okay to make money off the court.
That's
"I understand what you're thinking." Xiang Yang indicated that he shouldn't worry too much about whether doing so would delay the career development of the two young players.
To be honest, if there were not these friendly matches related to business operations.
Whether the two of them can actually wear Liverpool uniforms is not even a matter of imagination.
But at the very least, when business operations achieve certain results.
Other European clubs, especially those who are interested in the Chinese market, will definitely increase their leverage in operating in China.
Because this is a real benefit.
The players who may have just been introduced have the same purpose as Liverpool and PSG signed Zhang Xizhe, Wu Lei and Deng Zhuoyue.
But gradually, the market will look forward to a "Chinese star" who can truly gain a foothold in the five major leagues and even perform well.
At that point in time, perhaps there will be more and more young Chinese players in various age groups in some clubs.
They may just be 8 years old, maybe they may just be 10 years old, maybe
Anyway, as a businessman, Xiang Yang feels that this is all he can do.
At least Zhang Xizhe and Wu Lei have not lost anything in terms of profits from their image rights.
If the fans have any opinions.
Yes@Liu Qianxi.
When it comes to the fact that fans have been crazy about @liuqianqian in the past two days, let alone Xiang Yang, Liu Qianqian, who is filming, is speechless.
Obviously, Bea Shaffer is Xiang Yang’s assistant, okay?
“Could she be pretending not to understand Chinese on purpose?”
Using her little brain, Liu Qianxi came to an incredible conclusion.
Logically speaking, how could a smart person like Yibi Shaffer sign up for classes after staying with Xiang Yang for so long.
But still no progress at all.
This is a bit weird.
After all
Looking at Little John who stood next to director Zhang Mouzi, spouting a few Chinese sentences from his mouth from time to time, with a slightly arrogant expression, Liu Qianqian frowned.
Before she could clear up the doubts in her heart, Little John took out his mobile phone from his pocket.
It looked like it was a call from someone else.
After chatting for a few words, he walked towards Liu Qianqian and said with a smile on his face: "Liu, your song is going to be online, do you want to enjoy it?"
< br>"My song?" Liu Qianqian, who was sitting on the chair, raised her head, her eyes a little surprised.
“Bababa~banana~”
Little John hummed and clicked on the YouTube software.
"Please connect to the Internet"
New York, the big screen in Times Square.
As the most prosperous neighborhood in Manhattan, in addition to the famous Broadway theater, it is home to nearly 40 shopping malls, shopping malls and many landmark buildings, attracting immeasurable tourists every day.
And in Times Square, outside the colorful neon lights.
The huge advertising screen scrolls with real-time news, song MVs, and movie trailers, making people look up and stare in the busy traffic.
Just when the hour hand reached 11 o'clock.
Suddenly all the screens unexpectedly turned into snowflakes.
Tourists walking on the street checking in, people shopping on the street, and drivers cursing about the congestion looked around in surprise.
“ForGru”
As a name was pronounced, Gru, who had no hair on his head, a strong body, but unusually slender legs, was wearing his exquisite coat and his trademark The scarf appears.
"Haha~"
Arrogant and domineering, he took a square step and didn't take more than two steps with a loudspeaker.
Many yellow, round heads appeared on the screen next to him, holding various signs and making chirping sounds.
It’s just that these brands look a bit strange.
There are Andy Warhol's famous paintings "Marilyn Monroe", Salvador Dali's "The Persistence of Memory", Leonardo da Vinci's "Mona Lisa", Van Gogh's " "Self-Portrait", René Marguerite's "Man with a Black Hat" and Edvard Munch's "The Scream".
All of these world-famous paintings have been changed into minions.
Well, they are also holding a banana in every painting.
“Isn’t this the movie that has been postponed?” “Haha, I have seen the trailer of this movie, what is it called?”
“This The advertising is a bit generous.”
"."
While some people were talking about this, the minions surrounded Gru and shouted "Banana~Banana~Banana~"
"Bababa~babababa~" followed by To their shouts, Adam Lambert's voice sings rhythmically through the Minion (Kevin).
“bababa, babababa~”
“bababa, babababa~”
The melody above had just aroused the resonance of everyone, and when people were so curious that they couldn't help but hum along, another minion with long hair suddenly raised his voice:
"Bananan~Potatonaah"
While singing, her eyes looked around to see the reactions of the other minions.
As if he had sung the wrong lyrics, he quickly covered his mouth.
Then
She would say "Potato" at every turn.
“Hahaha, it turns out they are singing their own songs!” A tourist couldn’t help laughing, and the people around her also noticed this.
Don’t mention it, words like this pop out of the lyrics that are too messy to understand, and they exactly match the first intuitive impression of Minions.
Compared to bananas, they look more like potatoes~
And a one-eyed minion, while blowing a ribbon, took out various colored papers from the pocket of his denim overalls.
And the sound made by the ribbon it blew was obviously harsh.
When I passed by the minion singing Potato, I got punched directly.
After getting rid of the noise, the Minion blew his little fist proudly, and then began to sing "Potato~"
The cheerful music began to rotate along with the screen.
“UNIVRSAL” Universal’s logo flashed by
Then there is the logo of ILLUMINATION studio, followed by the release date of December 12th.
This is not over yet.
Finally, I was given a Yotube logo.
There is also a logo that puzzles foreigners.
“What is Blibili?”
Not to mention people in Times Square, according to Goggle's data search that day, searching for this video website company that is not well-known overseas ranked second in the search that day.
The first one, of course, is "Barbarbar".
Even the search data is set so high, imagine what kind of sensation this trailer, which was first released through Times Square, caused in the United States and even Europe.
No way.
This song is so cool.
At the same time, the "copycat" world-famous paintings that appeared in the trailer were quickly uploaded to Facebook and Twitter for discussion after Universal Pictures posted them on Instagram.
The world's largest fashion newspaper, run by Anna Wintour, one of the shareholders of INS, also followed up by releasing a new cover.
In the world, whose animated characters are the most widely known in the world.
The answer must be Disney.
After all, the accumulation in marketing over the years is not in vain.
However, Disney’s “princesses” have never appeared in Vogue.
The record of a cartoon character appearing on the cover of "Vogue" for the first time was broken by the Minions.
Even though "Vogue America" noted the words "not for sale on the market", the larger-scale discussion it triggered immediately made the Minion's voice louder by more than one level.
Following this, HYS’s App in the United States released Minions’ glasses and sleeping bags, as well as flip-flops specially designed for the beach.
As well as portable cups and mobile phone cases.
That's right.
HYS also joined in this marketing for Minions.
Who told me that after the negotiation with Disney failed, Little John spent a lot of money to purchase the exclusive copyright of the Minions peripherals.
How could you miss this excitement?
Universal Pictures needs to pay as much as 15 million US dollars in advertising costs for this marketing campaign in Vogue.
It accounted for almost 1/4 of the investment cost of the film.
You can imagine how much money they spent on overall marketing.
But with this kind of promotion effort, the rate of return is astonishingly high.
According to "Bloomberg Business Weekly" subsequent statistics, "Despicable Me", which swept the global box office market at the end of 2010 with US$543 million, was an even more astonishing commercial success.
It has directly become one of the most popular derivatives in the world.
As its key licensing, the total cumulative revenue exceeds 1.16 billion US dollars.
This report was shown to Universal’s top executives.
I want to kill Little John.
Because Universal Pictures, which owns the copyrights of many movie characters, its annual revenue from franchise and souvenir sales is only a little higher than this number.
Exclusive, do you know what exclusive is?
Without HYS's consent, Continental Pictures and its global partner McDonald's want to quickly launch a wave of global hot marketing through the popularity of "Despicable Me", and Amazon wants to use the character image of the Minions. Making express boxes?
No chance, you know!
How much did it cost to sell these exclusive licenses to Hermès Film Investment Company?
"Liu! You are famous!"
"Xiang! I am rich!"
When the final trailer for Minions was played and various marketing campaigns on the Internet began to ferment, Little John was extremely excited when he received the request from Universal Pictures executives to come to him to discuss copyright matters.
After hugging Liu Qianqian, who also occupied a place in the Goggle search rankings, he hugged Xiang Yang and started "gnawing".
At first, a friend insisted on letting him buy the copyright.
“Haha, that’s disgusting.” Xiang Yang pushed his friend away in disgust. Xiang Yang was also pleasantly surprised by such a result, “Don’t sell it cheaply.”
“Don’t worry. , how is it possible?”
Little John's face was a little flushed with excitement, and the corners of his mouth could not be restrained from turning up.
With such an IP in hand, how can it be sold cheaply?
“I really didn’t expect that just such a song would make this movie so popular?” Little John still finds it a bit difficult to see the amount of buzz “Despicable Me” has created on the Internet in just one day. Confidence.
“It’s the traffic era.”
Xiang Yang smiled at this.
There are many reasons why Minions have suddenly taken the world by storm.
The appearance is simple and cute, highly recognizable, and their villain image is something that people will never forget after seeing them once.
Minions is not a heavy story about family and growth.
Play as the villain does whatever he wants.
It is also more approachable than those superheroes in Marvel who save the world all day long.
How can such an IP not make money?
As for the profits brought by co-branded peripheral products.
Sorry to say, it is more than the movie box office (a total of more than 8 billion US dollars). The profit is still high.
"Xiang! I have decided to jointly develop this IP with Universal!" Little John blinked at Xiang Yang, as if asking for the opinion of a friend.
"You can do whatever you want." Xiangyang shrugged.
This is not something that can be eaten alone.
"Liu, come with me to Hollywood~ It just so happens that you are going to promote "Black Swan"!"
"I still have to film."
Liu Qianqian He muttered something.
Really, is it so popular? !
Just as she curiously cast her gaze on Xiang Yang, the anxious figure of Bea Shaffer came into view.
“Boss, something happened.”
(End of this chapter)