Chapter 756: I originally wanted to show off, but you just focused on eating
“One of the charms of minions is their simplicity.
Cross-field ‘minimalism’ has set off a craze Behind it is not only the success of the French lighting company owned by Universal Pictures, but also another successful marketing in the fashion field.
And the driving force behind it still has a familiar name in people's sight. —Mr. Xiang.
According to the creative team of "Despicable Me", the important driving force behind the minion that may become a pop culture symbol is Xiang Yang, the executive director of the luxury goods company Hermès. < br>
From the information we have learned, this time "Vogue", which has attracted much attention from fashion people around the world, and the Minions, as well as the large number of advertisements placed by Universal Pictures on Youtube, are all related to it.
It is amazing What's more, when the public thinks that its influence on the Internet is limited to HYSHome, an App that focuses on brand promotion and sports communities.
The instant messaging software Whatsapp, the social software INS that we cannot live without in our daily lives, and Uber, which is gradually entering the public eye, all have investments.
It is reported that when Hermès (HYS) acquired Liverpool and ushered in the first game, with the help of Tesla CEO Musk, as a famous investor in Silicon Valley, co-founder of Paypal, and angel of Facebook Investor Peter Thiel raised Series A financing for Xiangyang and Musk’s Uber.
The company’s market valuation has jumped from US$2 million (estimated) to hundreds of millions of US dollars in less than a year
And his (Xiang Yang) keen business sense has been verified and demonstrated again in "Despicable Me".
Universal Pictures CEO Jeff Hill admitted to this newspaper’s column that the derivative licensing of his Minions had reached corresponding cooperation with Hermès Film Investment Company as early as during the filming of the movie (which caused the senior management of Universal Pictures to The reason for such a major misjudgment has been blamed on the chaos caused by the sudden departure of original president Adam Ferguson).
However, this hasty decision led to."
——"New York Times" column.
"Oh! Brother Yang is so rich! ”
"I've always wondered why these people went to watch the Liverpool game. It turned out they were going to Brother Yang!"
"Brother Yang turned out to be a billionaire! The Whatsapp I used turned out to be his. Company? Oh, this. Brothers, I can’t accept it! I talk to my friends online every day and say that Liu Qianqian is my wife.” br>"In addition to food, clothing, housing and transportation, plus social interaction and sports, I want to know how big Xiangyang's industry is? Why can't this newspaper list it clearly?"
"Top (艹盘艹), Xiangyang, you are so low-key It’s a bit too much!”
"What's going on? How did you create a myth worth billions of dollars? I don't understand"
"."
How influential is the column report of the New York Times?
The column content published by newspapers and periodicals that have been deeply involved in the field of current affairs has not surprisingly been quickly translated and forwarded by major domestic media.
Even domestic netizens exclaimed, as for foreign
"Say, you became a billionaire, why didn't you tell me?" Liu Qianqian asked indignantly.
Obviously, the influence of this report has also penetrated into Xiangyang's family harmony.
“I wipe it?!”
Xiang Yang was stunned.
Didn’t I tell you?
At the dinner table, there was no chance for me to speak.
Besides, you signed the contract with your name, don’t you read anything on it?
"Do I need to see what you asked me to sign?" Liu Qianqian responded proudly.
Xiang Yang curled his lips, why did she have such a bad temper?
Lazy and quite confident.
Clearing his throat on his seat, Xiang Yang said to Liu Qianqian: "I'm going to show off my cards. I'm a billionaire. Is that okay?"
"." Liu Qianqian looked at Xiang Yang.
“Is there something wrong?” Xiang Yang blinked. Do we have to tell the currency unit in order to show off in front of my wife?
Liu Qianqian shook her head, said "no" lightly, and said with a smile:
"I just think your mind is very smart. At least you don't have to worry about the IQs of Mu Xin and Zhiyin in the future. .”
"This" Xiangyang suppressed his speechless emotions.
That’s what I said.
Why does it sound like you thought I was a fool?
However, no one dared to treat Xiang Yang as a fool.
Hermès headquarters in Paris.
As the top leaders of the family group, Pierre and Axel are in the lush green headquarters garden, seemingly leisurely sipping black tea.
On the table between the two of them, there were newspapers from the New York Times.
There are also some related data forecast reports.
Just such a cartoon character can actually bring hundreds of millions of dollars in net income to Hermès Film Investment Company?
The stunning speculative data in the report caused the two of them to fall into silence for a time.
"I remember that Xiang's share agreement in H51 was calculated based on the rate of return of Hermès Film Investment Company, right?"
"Yes." Faced with Pierre's question, Axel clicked nodded.
“It’s really amazing.”
Pierre sighed.
Xiang Yang, whose shares in Hermès Film Investment Company accounted for 15%, were originally converted into shares of the H51 company established to control Hermès, which amounted to less than 1 percentage point at most.
Don't underestimate this 1 percentage point.
According to the company's internal financial report in 2010, the benefits brought by a series of new strategies such as HYS and Hermès Film Investment Company are excluded.
Only relying on the sales record growth rate of more than 30% in the original business scope, the company's net profit will return to about 450 million euros.
The corresponding valuation, calculated before the trading suspension, is approximately 17 billion euros.
So the 1% of H51 shares Xiangyang received can be simply converted into equity worth 170 million euros. But now comes the problem.
How much is appropriate to give Xiangyang now?
If you give too much, there will be internal disagreements within H51, if you give less.
As a competitor of Hermès, LVMH Group, as well as other luxury goods groups, will they turn a blind eye to this? ?
What’s more, there is Karl Lagerfeld who looks at the sun every day.
"There is another point we need to consider." Axel looked at Pierre's face and said slightly cautiously:
"Xiang, are you willing to accept it."
Pi El suddenly felt his eyelids twitch.
Axel changed his tone again and said firmly: "But I believe Xiang will still choose us."
"Tell me about it." Pierre gestured he continued.
"Even the LVMH Group cannot meet the platform and conditions we can provide Xiang in a short period of time. What's more, although he has achieved dazzling returns in his own business performance, he is still bound to us."
Axel spoke eloquently, and Pierre laughed after hearing it.
This is true.
“I’m so glad that you insisted on letting the company join INS.” He said, and couldn’t help but pick up the black tea on the table and take a sip.
Taste it carefully.
It seems that if you really calculate it, 1% of H51's shares is indeed a bit hard to sell.
After all, Hermès will not accept financing.
The head office will only develop step by step according to the original pace, and Uber, an Internet company that has just been established for one year, has just received its Series A financing and its valuation has almost caught up with this 1% The value of the shares.
Next, those high-tech enterprises often obtain several rounds of financing.
How much will Xiangyang gain from investing in Uber?
As the head of luxury goods, he cannot give an accurate prediction.
So we can only believe in the speculations given by the company responsible for conducting business evaluations for the group.
But that doesn’t matter.
Let’s talk about the business survey predictions given after the announcement of Minions in “Despicable Me”.
In the next few years, as Universal Pictures continues to develop this movie, it is appropriate that the derivative licensing fees of US$1-1.5 billion will be collected by Hermès.
"Just 3%, this is what I can get for Xiang." Pierre said this, but he was also beating a drum in his heart.
After all, with the recent increase in investment, HYS has also spent a lot of money.
The estimates given in business research reports are, after all, money that has not yet been accounted for.
Once the equity is given, you want to take it back
“I think this is a reasonable price.” Axel thought for a while and said, “Xiang is not a greedy person. I believe he will make a wise choice.”
After a pause, he continued: "Why don't I go and reach a transfer agreement with him directly on behalf of the company?"
"Well, no problem."
Pierre pursed his lips. , he also felt that this matter could not be delayed.
It’s not that the two of them are sentimental. In the LVMH Group, which also has its headquarters in Paris, Bernard Arnault is listening to the report in his office.
He has been in a bad mood since the plan to acquire Hermès went bankrupt.
In particular, after all the economic consultants around him were taken away for investigation, the outcome of the entire acquisition case was even more obvious.
At the shareholders' meeting, some shareholders also proposed to reach a private settlement with Hermès to recover as much as possible the losses in the early investment.
This kind of visionless idea left him speechless.
Even if the acquisition is not completed and LVMH Group is eventually forced to sell the shares it has acquired, it will still make a huge profit.
With this income, it can be used to acquire other luxury brands to add to LVMH’s brand matrix.
How could these stocks be easily transferred back for settlement?
Besides
“4.073 billion U.S. dollars?” Bernard Arnault frowned when he saw this set of figures.
HYS is growing vigorously, Hermès Film Investment Company has made impressive returns in the film field, and INS is gradually beginning to control social traffic
Think about it, when I faced that person named Xiangyang The young man’s olive branch was completely lost.
He was a little sad.
$4 billion!
Although the data given in this report is based on the continuation of time and the future investment of Universal Pictures in the "Despicable Me" IP.
But this final figure alone exceeds 1/5 of the LVMH Group’s annual sales revenue since January 1, 2010!
It is no exaggeration to say that Xiangyang created the world's top derivative IP through such a small move that was inconspicuous at the time.
This allows Hermès to make money at a rate that several brands under the LVMH group combined cannot keep up with.
Just saying, how can Bernard Arnault, who has missed Xiang Yang, face it calmly?
If I knew that this young man makes me so worried today.
It was better to just increase the stakes and let him work in LVMH Group.
"Call Anna Wintour for me. I want her to do a favor." After some thought, Bernard Arnault ordered his assistant.
It’s always okay to find an intermediary that everyone is familiar with and make contact.
Her daughter, isn’t she always by Xiangyang’s side?
Maybe.
(End of this chapter)