Chapter 96 Strong Integration
People in Long Province can eat sour, sweet, salty and spicy, but there is only one thing they can say about their demand for chili peppers.
Everything can be spicy!
For example, the soul of Lanzhou Beef Noodles lies in the two tablespoons of red spicy pepper, but the magic is that it is not very spicy even though there are so many peppers.
The chili here is fragrant.
Most of the people who came to participate in the promotion meeting were, like Ren Fu, practitioners in the pepper industry in Long Province. It can be said that they have experienced countless peppers.
There are also many people who are addicted to spicy food, and chili peppers are indispensable in every meal.
But Tianjiao No. 1 brought them another unique feeling.
Compared with local peppers, Tianjiao No. 1 has a crisp, tender and delicious taste, and a more spicy aroma.
When you take a bite, you can feel the distinct taste spreading in your mouth, constantly stimulating your taste buds and sense of smell, making you unable to stop.
Savor it carefully.
You will find that it is not limited to spiciness, it can also present various delicate taste changes, just like the subtle experiences in life, rich and unforgettable.
High yield, good quality, can be eaten fresh or processed, and the meat is thick and durable for storage and transportation.
Many people silently praised in their hearts that this is an amazing pepper variety.
For many years, although many new varieties are launched every year, most of them follow the same pattern, or make progress in a certain direction.
As for Tianjiao No. 1, it has made breakthroughs in terms of output, quality, storage and transportation, and even mechanized production.
In the banquet hall,
Zheng Yuan thought of the Red No. 1 in his cooperative, and his expectations increased.
He still remembered that when the seedlings were selected, the technicians in the seedling base were more optimistic about Red No. 1!
And Red No. 1 is sweet pepper. Because of its scarcity, there is no need to worry about sales, and the price is even more impressive.
Red No. 1 has been confirmed to have a high yield, if there is another breakthrough in quality.
Zheng Yuan could not imagine the benefits of the cooperative this year.
Unlike pepper farmers, local processing manufacturers represented by Ren Fu are thinking about how to obtain raw materials.
Due to Tianhe’s strong intervention, all the original pepper growers switched to Tianhe this year.
As a result, many manufacturers have not yet received the raw materials for chili peppers this year.
In the past few years, farmers in the Weihe River Valley were not very willing to grow peppers, while farmers in mountainous areas did not master the techniques for growing mountain peppers.
So the pepper planting area in Gangu has been maintained at about 5,000 acres.
After Tianhe arrived, the area of peppers increased rapidly, directly exceeding the 10,000-acre mark.
Logically speaking, with the increased area, Tianjiao No. 1 can also be used for processing, and there should be no shortage of raw materials.
But the farmers all signed orders with Tianhe!
After taking a few bites of the food, Ren Fu held the wine glass and started to inquire around in the name of toasting.
“There is not an acre left this year, and all the farmers who grow peppers have been pried away by Tianhe.”
Ren Fu also said with emotion: “There is no way, Tianhe is too aggressive. It’s so cruel.”
“Tianhe will definitely not be able to digest such a large area, and will eventually have to sell it to others.”
“Isn’t that why everyone came here today? ”
"What about Quanwang Company? Do they claim to be the leader in the pepper industry in the county?"
"Quanwang is here today, and all their growers have been robbed by Tianhe."
The other side.
Wang Quan, the boss of Quanwang Chili Industry Development Co., Ltd., sat with two cronies.
The atmosphere is a bit subtle.
Tianjiao No. 1 is indeed good, but they know that the reason why Tianhe invited almost all local pepper processing manufacturers here today.
It has only one real purpose, and it is directed at Quanwang Company.
Wang Quan was a little distracted. Maybe after this crisis, only one pepper processing company in the county could survive.
As early as a month ago, Tianhe's M&A team took the initiative to come to our door.
It sounds nice on the surface, let’s work together to create brilliance together.
But everyone understands privately that this is mergers and acquisitions!
In previous years, Quan Wang directly controlled more than 2,000 acres of pepper planting area, and signed stable planting and purchase contracts with more than 2,000 farmers. But when Tianhe came, he first paid for seedlings, agricultural film and other expenses.
Subsequently, they promised to purchase at a price 5%-10% higher than the market price, and even directly provide cash subsidies per mu to farmers in mountainous areas.
With these items alone, farmers can directly earn an additional four to five hundred yuan in income.
The increase in income of farmers in mountainous areas is extremely beneficial to the county's poverty alleviation work. For the sake of political performance and income, the county is also making every effort to assist Tianhe.
No company in the county can compete with it, and almost all the pepper planting bases have been taken over by Tianhe. .
Originally Wang Quan was ambitious and planned to subsidize growers this year to regain some of the planting area.
But after seeing the yield and quality of Tianjiao No. 1, he gave up hope.
“Mr. Wang, business is booming!”
A bold voice interrupted Wang Quan's thoughts. He looked up and saw that it was Ren Fu who had only developed in recent years.
There are several chili tamping machines in the factory, with an annual revenue of 200,000 to 300,000 yuan.
He is also a man of the hour in the small county.
Wang Quan smiled and picked up the wine glasses and clinked them.
Ren Fu then asked: "Mr. Wang, are you well-informed? Do you know how Tianhe plans to sell peppers to us?"
"We're not sure. Let's wait for Tianhe's sales meeting in the afternoon." Wang Quan naturally shied away.
Tianhe's strategy is very clear. It is to acquire Quanwang, the largest company in the county, and then squeeze the living space of other small manufacturers.
Will Quanwang accept Tianhe’s merger?
After nearly a month of thinking, Wang Quan made a decision.
After staying in one place for a long time, maybe it would be good to take the Tianhe express train to see the scenery outside.
……
That afternoon.
Tianhe’s Vice President Yan Qun organized a product promotion meeting.
We sell both fresh peppers and seeds.
Only the trading method of dried chili peppers was not mentioned.
Although Ren Fu and others kept asking questions, Yan Qun remained ambiguous.
During the noon break, Wang Quan took the initiative to approach us and agreed to Tianhe’s merger plan.
Yan Qun was calm on the surface, but secretly happy in his heart. The strategy of acquiring Quanwang was set by him, and it was also an important layout of Tianhe in the industrial chain.
With Quan Wang, Ren Fu and other tool men were naturally forgotten by him selectively.
In the pursuit of fresh peppers by large shipping and marketing companies and intermediary organizations, and in the orders from seed sellers.
Ren Fu and other small manufacturers are gradually being buried like the dust of the times.
The following month.
The harvest of fresh peppers has entered its peak period. Truckloads of attractive fresh peppers are being transported to various places. The smiles on the faces of the village secretaries of various impoverished villages never stop.
For more than half a year, I traveled in the fields and was active in the streets.
Now the harvest is finally here.
The situation of farmers in mountainous areas has fundamentally improved, and the young man from Murakami said that there is a way to solve the problem of having a daughter-in-law.
The smiles on the faces of poor households are the greatest recognition of their work.
In particular, the successful large-scale trial planting of mountain peppers has allowed more people to see the prospects of industrial poverty alleviation.
Tianhe has also integrated supporting cultivation technologies and large-scale facility nursery models through large-scale promotion and demonstration, connecting farmers at one end and the market at the other.
Leading a vibrant large-scale agriculture onto the road of intensification, specialization and regionalization.
Incidentally, the merger and acquisition of Quanwang Pepper Industry Company was completed.
The only regret for Wang Quan is that one month after the acquisition, he and his cronies were kicked out of the company.
(End of this chapter)