Chapter 97: Introducing a company and igniting an industry
The merger and acquisition strategies of Tianhe and Alghe combine the characteristics of many foreign-funded enterprises.
Keep a low profile during pre-merger research, show enough respect when contacting, give sufficient benefits during negotiations, promise to retain the original management, etc.
Once they obtain a controlling stake, they will quickly intervene. After taking control of the company, they will quickly integrate personnel.
Those who should be kicked out will definitely be kicked out.
Promises are just empty words, and contracts sometimes fail to deliver.
In the office, Guo Yang’s assistant Xie Shijie had a slicked back hair and a look of unfinished expression on his face.
He is mainly following up on the merger and acquisition of Quanwang.
“The scale of enterprises in the county is too small. There are more than ten processing enterprises, and the actual total processing sales is less than 150t. In order agriculture, there is only Quanwang, whose annual output value is only about 1.5 million.”
Guo Yang is visiting the various newly installed equipment in Quanwang Factory, most of which are imported. In the past six months, Tianhe and Alghe have each taken control of small and medium-sized agricultural machinery factories, but this was mainly to conceal their interests.
"That's why we need to use strong means to integrate. Only when agricultural products are converted into commodities can we earn considerable income." The farmers are buying peppers.”
Guo Yang smiled and said, “Leave this matter to the law enforcement agencies and the legal team. Giving them so much money is not free.”
< br>“I’m just afraid that someone will jump over the wall.”
“It’s a small scene that won’t make any waves.”
Guo Yang feels like he has become the villain in movies and TV series, but the reality is so cruel.
Fresh pepper growers can sell for takeout, but all dried peppers will be bought back at a premium, and the remaining processing companies that insist on staying in the local area are destined to be strangled.
This is also the inevitable path for industrial integration.
Processing companies in the county purchase raw materials from different sources, the quality varies, product brands are mixed, and sales channels are limited to the five northwest provinces.
If there is potential but the market is not big, if there is industry but the strength is not strong, it will be difficult to go nationwide and face the world.
After Tianhe took over Quanwang, the area of the factory expanded rapidly and specialized equipment was introduced.
In addition to primary products such as chili powder and sauce, highly processed products such as capsaicin and red pigment are also being gradually developed.
It has become the industry leader in the county.
Starting from variety selection, seedling cultivation, and planting management, Tianhe, agriculture, animal husbandry, and quality supervision departments conducted extensive publicity tours in rural areas.
Publish and distribute pepper cultivation technical specifications and knowledge materials, provide scientific and technological consultation, hold various training courses, etc.
Farmers have gradually established awareness of standardized management of demonstration bases.
The agricultural law enforcement team also went deep into the fields to conduct a special crackdown on counterfeit agricultural supplies, and seized countless fake and inferior fertilizers, problematic pesticides, and counterfeit agricultural films.
Only in the demonstration base, there are very few fake seeds and seedlings. Tianhe's large-scale facility nursery model plays a crucial role.
Then came processing, quality inspection, storage, and standardized production.
Ultimately, cultivation and processing are closely linked.
The introduction of one company ignited the development of the entire industry.
The county has applied to build a national-level pepper standardization demonstration zone and plans to allocate 1 million yuan in matching funds to provide direct subsidies to pepper farmers.
The project involves a total of 11 towns and villages in the county, 35,000 farmers, and a planting area of more than 20,000 acres.
At the same time, the chili pepper demonstration base in Jinchuan is also developing in full swing.
The average income per mu of Tianjiao No. 1 in the local area has reached 3,000 yuan, eclipsing the previously introduced 'American Red' red pepper variety.
The only regret is that ‘American Red’ mainly harvests red peppers, which competes with Tianjiao No. 1’s dual-purpose fresh food processing.
At the same time, the demonstration base also planted 5,000 acres of red No. 1 sweet peppers, so Tianjiao No. 1 did not have an absolute advantage in area.
Although several newly established local processing companies were dizzy in the face of the strong Tianhe, they could still survive for a while.
County Government.
Ren Fu walked out of the county government gate in despair.
In the past two years, he has been continuously rated as the "Advanced Self-employed Worker" and "Advanced Individual" in the county, and is a guest of all major departments.
But then she turned around and became Mrs. Niu.
"Mr. Ren, we have done our best. Tianhe only agrees to accept skilled workers, not equipment."
Thinking about the leaders' words, Ren Fu thought in his heart Full of unwillingness.
His equipment was a pepper tamping machine that he built after several months of design based on his experience.
But Tianhe looked down upon it.
Ren Fu looked up to the sky and sighed.
The entry of Tianhe does not leave any way for processing manufacturers to survive.
Some colleagues have secretly contacted farmers to buy dried peppers, but Quanwang, who has Tianhe’s capital injection, is very wealthy.
This behavior is like scratching an itch.
Ren Fu is already thinking about changing careers, although Tianhe does not leave a way for small processing factories to survive. But in order to maintain the industrial chain, a market system must be built. Government departments and even Tianhe have provided sufficient support and preferential policies to the upstream and downstream industries.
For example, planting, transportation and sales, and product sales on a consignment basis.
There are plenty of opportunities waiting to be discovered.
Think of Tianhe’s deep processing research and development, capsaicin, chromochrome, etc.
Ren Fu already had an idea.
……
Lanshi,
It’s not yet dawn, and the sky is filled with light morning fog.
As usual, Mr. Chen and his wife got two large baskets of peppers and loaded them on the tricycle.
"I'm leaving. I won't be back for lunch at noon."
"You ride slower and come back early."
Old man Chen waved his hand and set off with a cigarette in his mouth.
Both screw peppers and sweet peppers have been sold intermittently for more than a month, and new fruits are still growing on the branches.
Because it tastes good and is grown at home.
Those in the city are very rare to this restaurant, and there are many repeat customers.
Especially since the bell peppers have changed color recently, the bright red color looks very festive. Even though the price has increased, there is an endless stream of people coming to buy them.
But the yield is too high, especially the bell peppers, which seem to be endless and so big.
As a last resort, I had to sell some to buyers at a low price, but it was only 80 cents per catty, so the profit was still very high.
These buyers are all here for Tianhe’s sweet pepper demonstration base in Lanshi.
Red No. 1 bell pepper has a sweet taste and plump flesh. It is not as spicy as chili peppers, but it also contains more vitamins than chili peppers.
It is very popular in Jiangsu, Zhejiang and Guangdong and Guangxi.
More than 80% of the bell peppers produced in the demonstration base are exported to Yangcheng, Shanghai and other places.
Old man Chen doesn’t understand what industry is.
But he believes that the only thing that can make money is good seedlings.
Two acres of land, screw peppers have been sold for more than 1,000 yuan, and one acre of sweet peppers has been sold for more than 4,000 yuan.
And there is still nearly a month of picking time!
Old man Chen felt very happy.
I am already thinking about letting my son and daughter-in-law, who have been working away from home all year round, come home to grow peppers.
If you contract more land, your annual income will be indispensable.
Old man Chen went out at dawn and sold out in the middle of the morning, but he didn't come home until late in the afternoon.
Yes, he went to play cards again.
When he arrived at the village, he happened to see a large group of people coming to Zhao Mingzhi's field.
The fat woman was wailing in the ground again,
“Isn’t this harmful!”
Next to him, Zhao Mingzhi was also holding a withered yellow plant, silent for a long time, wiping away tears...
"My family has been working hard for more than half a year, and the pepper fruits have begun to wither before I can see them."
“Why are there no fruits?” The owner of the seed shop pointed to a few scattered peppers on the dry pepper tree.
The fat woman yelled angrily: "There must be something wrong with the seeds. The pepper seeds he sells do not have certification. He said so himself!"
The law enforcement officers of the Agriculture Bureau also have a headache. Gotta be tight.
How dare you buy the seeds even if you know they don’t have a certificate?
The bureau has done so much publicity and training, but some people still don’t listen!
After watching Old Man Chen for a while, his wife noticed that he was back and hurriedly came over to grab the small bag hanging on his waist.
Opening the zipper, it was filled with odd bits and pieces of banknotes.
While counting the money happily, he also looked at Zhao Mingzhi and said, "You deserve it!"
In fact, Old Man Chen felt quite comfortable. He still felt resentful that Zhao Mingzhi and his family had deducted his wages before.
But I also sympathize with what happened to Zhao Mingzhi and his family.
More than 100 acres of land with peppers cannot bear fruit, what a heavy loss! Although this family is not very good in character, they are also hard-working.
(End of this chapter)