Chapter 98 Tianhe is Xiaoxiaomi
Agricultural law enforcement officials temporarily closed down the seed shop, and Zhao Mingzhi’s family also received part of the compensation.
But it is a drop in the bucket.
The problem of fake seeds has been around for a long time. There are always people who like to take risks and pass off substandard products to seek illegal benefits.
What’s worse, they directly steal parent seed materials from scientific research institutions.
The seed warehouse of the Vegetable Institute of the Chinese Academy of Agricultural Sciences was pried open and the freshly printed packaging bags were stolen. As a result, Zhongjiao No. 5, the best green pepper variety that year, was "humiliated."
In recent years, with the strengthening of agricultural law enforcement, the sales methods of thieves have become more and more sophisticated.
After stealing the parent materials of vegetable seeds, some thieves will not directly produce and sell seeds. Instead, they will produce seedlings in a greenhouse in an unknown corner and sell them as seedlings.
This suddenly increases the difficulty of collecting evidence.
Tianhe’s pepper seed production uses sterile breeding technology purchased from seed stores.
The commercial seeds and seedlings produced are the real "eunuch seeds", and they naturally have the function of preventing theft.
In a village not far from old Chen’s home.
The vegetable planting cooperative managed by Zheng Yuan also ushered in a bumper harvest of sweet peppers, and baskets of red bell peppers were constantly being loaded onto the truck.
Zheng Yuan smiled broadly.
This year the cooperative planted more than 200 acres of sweet peppers. According to the current market price, they can sell for hundreds of thousands of dollars.
The management of cooperatives is basically transparent, and members who have taken shares have a clear mind.
It has already been clear which family will get how much money this year.
So I was already working hard when I was working.
"Mr. Zheng, your sweet pepper production per mu this year will be tens of thousands of catties. You will make a lot of money."
"How can you earn more? You just resell it. Net profit.”
"We are all earning hard-earned money, and we are taking risks when shipping it out."
The faces of the merchants who came from afar are also filled with smiles. This year's sweet peppers are of good quality, and the origin price is only 8 cents, but the transportation If you go to the coast, you can sell it for more than three yuan, which is very profitable.
......
In Jiuquan in September, the skylight and cloud shadows linger, and the scorching heat gradually turns into a slight coolness.
The breeze blows,
That maturity, confidence and joy were written gently on Guo Yang's face.
In the fine seed breeding base, the seed factories are also getting busy one after another.
Clean the site and maintain equipment.
Waiting for the harvest of 5,000 acres of pepper seeds planted in Yuhe Village.
The harvesting of fresh peppers and dried peppers at the demonstration base is gradually coming to an end.
Tianhe's revenue has increased significantly, but due to frequent concessions to farmers, the operation of the demonstration base has actually suffered a small loss.
To be honest, Guo Yang has not invested much energy in either facility nursery or large-scale planting.
Getting involved in the planting industry was originally just a promotion strategy of Tianhe, and it was a sector that could be cut off at any time in the plan.
The same is true for the acquisition of Quanwang Chili Company.
Society and enterprises are in a period of rapid expansion and development, so they can naturally become involved in diversified fields. But when the company is strong enough and big enough, it needs to return and focus on its main business.
The future fate of Quanwang Company is difficult to say.
However, good news has continued to come from various places since chili peppers entered the production and marketing season.
The three major planting demonstration bases all have good yields and good harvests. Even the solar greenhouse in Minqinshahai is reporting good news frequently. Farmers have made money, and the seedlings and agricultural input fees advanced by Tianhe in the early stage are also constantly being paid back.
The most important thing is that the promotion strategy is effective.
Growers, cooperatives, and seed companies from all over the world are receiving orders for seedlings and seeds.
What surprised Guo Yang the most was that Gangu's demonstration base had an unexpectedly good role in promoting the project. Government leaders at all levels continued to show up and the media reported continuously.
Northeast China, North China, and even Qian Province in the southwest have sent visiting and inspection teams.
Tianhe Seed Industry and Tianjiao No. 1 are also frequently mentioned in this heat.
“Gangu pepper dances as the leader!”
“Gangu pepper industry has entered the track of standardization.”
“Tianjiao No. 1 dyes the rural revitalization road red!”
“Ten thousand acres of Tianjiao No. 1 pepper helps farmers increase their income!”
Various positive reports appeared in newspapers, TV stations, and even on the Internet There is spontaneous publicity in the media. Guo Yang felt an overwhelming sense of accomplishment!
This is a complete surprise!
To promote a new variety, advertising is the best medium.
There is no doubt that Tianjiao No. 1 and Red No. 1 have become popular due to spontaneous traffic!
Tianhe also took advantage of the situation and took the initiative to seize the opportunity to promote it.
The major TV stations, radio stations, newspapers and periodicals in the northwest region, as well as domestic agriculture-related columns, as long as they have something to do with seeds, are all available.
The demonstration base also continues to invite customers in, and various seed ordering meetings, user symposiums, and new technology seminars are held in rotation.
In addition, the sales department proactively contacted seed companies in various provinces, cities and counties through business letters and phone calls.
These small local state-owned enterprises often control more than half of the local seed sales, and the sales system goes deep into various towns and villages, reaching directly to the fields.
Whether it is useful or not, Tianhe’s main focus is to spread seed information and let other seed companies know about itself.
Tianjiao No. 1 and Hehonghong No. 1 are becoming popular all over the country!
How long has it been since there were such hot pepper seeds in China?
Shazhou Seed Industry Branch,
Not long after Xie Fanglin hung up the phone, a new phone rang.
Quite irritated.
Tianhe Seed Industry is a competitor of Shazhou Seed Industry. Why do you want to ask him?
Recently, colleagues in the vegetable seed business have been asking him about the situation of Tianhe Seed Industry.
Helplessly, he continued to answer the phone,
“Isn’t Mr. Zhao mainly engaged in vegetable seeds from South Korea and Xiaoli?”
“No, we just make money by buying and selling seeds. We'll make the difference, whichever variety is better."
The voice on the other side paused for a moment before continuing,
"There used to be no suitable domestic pepper varieties, but recently Tianjiao No. 1. Isn’t it very popular? I just want to understand it.”
"Tianjiao No. 1 has indeed achieved success in Long Province, but compared with South Korea's 'Zhenqing' series of horn peppers and Bantian Company's 'Changjian' horn pepper..."
Xie Fanglin did not finish his words. , but the other party definitely understands what he means.
Since European and American countries have less spicy food, the seed company has relatively few varieties of peppers, limited to mildly spicy and non-spicy horn peppers.
The impact on domestic pepper seeds is not strong.
South Korea is different.
South Koreans have special consumption habits, and hot and sour kimchi is a must-have accompaniment.
Since the cost of local production of dried peppers in South Korea is higher than that in China, in recent years, South Korean companies and private individuals have successively developed their on-site recycling bases for dried peppers in the Northeast, North China and Northwest regions.
In addition to Xingnong, Sunong, and Seoul, which have established branches in China,
other companies in South Korea, such as Hannong Chemical, New Seoul Seeds, and Dongwon Agricultural Seeds Seedlings, Jinxing seedlings, etc. all use private seed dealers as agents in China.
As the domestic market share is increasing, the planting area of local pepper varieties is decreasing year by year.
At the same time, South Korea’s dry pepper breeding level also ranks first in the world.
In the past few years, South Korea has bred the ‘Zhenqing’ series of peppers for the Chinese market, especially Zhenqing 108, which has been favored by the domestic market for its extremely early maturity and yellow-skinned fruits.
Currently, there is a large development area in Shouguang and other areas of Shandong Province.
Xie Fanglin has learned about Tianjiao No. 1, which is a good pepper variety, but wants to compete with foreign seeds?
Difficult!
Mr. Zhao's company is a comprehensive trading seed company that engages in neither R&D nor production.
To put it simply, they are second-rate dealers.
But to survive in the fiercely competitive seed market, its marketing system naturally has its own uniqueness.
Similarly, the information is also very well-informed.
Xie Fanglin couldn't help but be curious and asked: "What do foreign seed companies think of Tianjiao No. 1?"
On the other end of the phone, Zhao Hua also understood what Xie Fanglin meant.
Foreign-funded companies occupy more than 60% of the domestic vegetable seed market, although they have enriched people's dining tables.
But if things go on for a long time, there will definitely be big problems.
Although he was very reluctant, Zhao Hua still truthfully told the situation he knew.
“Tianhe has been making frequent moves recently, and the seed companies in South Korea and Xiaori are naturally aware of it.”
"But it's not that others look down on Tianjiao No. 1, but they look down on all domestic pepper seeds."
"What about Chihong No. 1?"
"Bell pepper?"
"Yeah."
"Bell pepper seeds are the domain of Sennis and Syngenta, the world's first and second largest vegetable seed groups."
"Tianhe is just a small shrimp in the eyes of others!"
(End of this chapter)