Chapter 100 Seed Yield
The deep distribution model is usually a three-level structure of enterprise-regional distributor-township retailer.
Compared with the traditional model, intermediate links are reduced.
The source of its core competitiveness lies in logistics management.
The realization of logistics management is to control the sales terminal and master the information of the entire distribution channel.
In this way, the company and dealers form a real community of interests.
The company has strengthened its control over sales channels and can better provide support to dealers and provide services to farmers.
Guo Yang has seen Qu Yang’s in-depth distribution strategy before.
But after listening to it again, I gained something different.
After the meeting.
The new marketing strategy was first implemented in Long and Xinjiang provinces.
Tianhe's business personnel directly went to the countryside to conduct surveys.
Taking townships as units, 50 towns were randomly selected to investigate the main vegetable crops grown in the local areas, farmers' cropping period arrangements, etc.
At the same time, we also collect information from dealers and retailers in various places to find out the situation of competitors.
The seed characteristics of Tianjiao No. 1 and Chihong No. 1 are more suitable for planting in the northwest region. The market in the northwest region must be absolutely grasped.
The days passed.
Tianhe entered a completely busy period in late September.
The seeds of the popular Yuhe Village spicy and sweet pepper seed production base have entered the final stage of harvesting.
Some of the villagers were happy, and some were unhappy.
Spicy sweet pepper seed production is a very delicate job. Water and fertilizer management, pests and diseases, temperature and light, pollination, etc. will all affect the seed yield.
The daily workload will definitely not be small, and every second counts during critical time.
Some families have a lot of labor force, and some families are willing to pay. When they are busy, even having lunch can be done simply in the fields.
But correspondingly, there are also people who are perfunctory about the inspector's request.
Water and fertilizer are applied late, shade is not provided in time, pesticides are applied haphazardly, or it is due to temporary negligence. cause production reduction.
There are all kinds of people.
This has resulted in a very large gap in seed yield among seed farmers in Yuhe Village.
Fortunately, the technical team and the village committee have done a good job in daily inspections, and there has been no harvest failure in the village.
The smallest one, Chihong No. 1, has about ten kilograms of seeds per acre, which is barely the same as the income from growing food crops.
Originally these people wanted to cause trouble,
But there are also many high-yielding people in the village. The No. 1 bell pepper with the highest yield per mu weighs more than 100 kilograms of seeds. The huge gap makes many villagers Unbelievable.
He is not so confident when facing the village committee and Tianhe.
As the sun sets, the villagers busy in the fields gradually walk back.
A woman asked in a confused voice: "Have you heard?"
"What did you hear?"
"Lao Yang and his wife have an acre of sweet land. I harvested 120 kilograms of pepper seeds!" The man said in an exaggerated tone, so loud that many people heard him.
"Really 120 kilograms?"
"My dear, the price of bell pepper seeds is high. One acre of land costs more than 7,000 yuan!"
"How many kilograms did your family harvest per acre? Seeds?”
“Bell peppers are not good, only a little over 30 kilograms, and peppers are more than 70 kilograms. The average output in the village is about this level.”
“It’s not bad, 25 pepper seeds. Yuan/catty, bell pepper seeds are 60 yuan/catty, which is higher than expected, more than a thousand yuan per acre.”
"I heard Tianhe's technicians chatting about it before. Tianjiao No. 1 fresh pepper sells for 3,000 yuan per acre in Gangu."
The women have different expressions. If they continue to grow food as in previous years, The income of more than one thousand yuan is indeed not bad.
But some people do the same seed production and can sell it for more than 7,000 yuan per mu, and some people can sell fresh peppers for 3,000 yuan.
The gap in my heart suddenly came out!
Watching other people make money is more uncomfortable than anything else.
Village chief Lu Zhaoqiang happened to overhear the conversation of several people in a corner and shook his head.
With a lot of emotion in my heart,
“At the critical time of seed production, Lao Yang and his wife go out at four or five in the morning, eat watermelon steamed buns at noon, and don’t come back until very late at night. Home.”
“In terms of hard work, Lao Yang’s family is definitely one of the best.”
“And all steps are done meticulously according to technical requirements.” “Their family can make money. , I’m not surprised at all.”
......
At the same time, in the breeding base of fine seeds that has been isolated from the outside world for a long time.
The inconspicuous Tianyu No. 1 has also matured.
But in fact, under strict isolation and protection measures, Tianyu No. 1 has always implemented refined management.
There are strict requirements on the number of seedlings per acre and spacing between rows, and plant protection management is also strictly implemented.
Sowing started in mid-April, and after more than 5 months of growth, the bracts of Tianyu No. 1 have basically turned yellow.
The seeds also turn yellow and hard, showing a unique luster.
The best harvest period has arrived.
In order to ensure the quality of seeds, more than 300 acres of Tianyu No. 1 seed corn are harvested manually.
Bagging, loading on the truck, drying, threshing, cleaning, packaging and storage.
Everything is in order.
The look on Yan Qun's face was very exciting, sometimes happy, sometimes worried.
“Boss, the seed yield results are out.”
Guo Yang raised his head with interest,
"Looking at you, does it mean that the output is not as expected?"
Yan Qun shook his head, handed a report to Guo Yang, and said:
"The output is OK, but the inventory pressure is Is it too big?”
Guo Yang looked at the numbers on the report,
Tianjiao No. 1, the average seed yield per mu is 60 kilograms, and the total yield is 150,000 kilograms,
Chihong No. 1, the average seed yield per mu is 50 kilograms, and the total yield is 125,000 kilograms.
Tianyu No. 1, the average seed yield per mu is 2,000 kilograms, and the total yield is 600,000 kilograms!
As for Tianmai No. 1, it is a spring wheat variety and has been harvested as early as summer. The average yield per mu is 1,000 jins, and the total output from 50 acres of land is 50,000 jins.
Guo Yang looked at it for a while, but he wasn’t too surprised.
Yan Qun is not optimistic. There is too much pressure on sales and inventory.
Spicy bell pepper seeds have successful experience in demonstration bases and are more famous, but the quantity is too much.
The amount of corn is not small, not to mention that it has not been tested by the market.
Guo Yang seemed to have read through Yan Qun's thoughts, smiled slightly, and asked Qu Yang to be called.
Show him the information brought by Yan Qun.
After a while, Qu Yang said loudly: "The yield of seeds per mu is two thousand jin, Tianyu No. 1 is indeed a good seed."
Yan Qun was stunned, did I want to express this?
Qu Yang is still full of confidence,
“The product is good and we have the financial strength to lay out sales channels. There is no reason why it cannot sell well.”
Guo Yang nodded, “ It doesn’t have to be sold out in the first year, seeds also have a stocking cycle.”
In the following months,
Tianhe's seed processing factory is busy every day, and the sales department has also established offices in several major markets and regions.
The strategy of deep distribution has also been effectively implemented.
Long Province and Xinjiang Province have a vast territory, which is conducive to large-scale planting. When the time is ripe for the Tianhe Plan, the direct sales model will be implemented to directly face the farms and growers.
So these two provinces do not have high requirements for distributors.
In other provinces, the choice of distributors can be said to be full of twists and turns.
There are many well-known seed traders, but how to choose is also a technical job.
It must have strong financial resources, be able to settle payments in a timely manner, and have high credibility. The most important thing is that distributors must identify with the company's products and culture.
Have confidence and enthusiasm, believe that operating Tianhe's products can bring profits to yourself, and are willing to grow with the company.
After several decisions, we finally settled on dealers in various places.
Zhao Hua’s company has also been identified as a distributor in Shandong Province,
Here, you will face competition from major foreign seed companies.
(End of this chapter)