Chapter 101 The Wind Rises
Shazhou Seed Industry.
When Xie Fanglin learned that Tianhe still had 600,000 kilograms of corn seeds to put into the market, he went into emo.
Corn seeds are one of the main businesses of Shazhou Seed Industry!
Although 600,000 catties is not much for Shazhou Seed Industry, Tianhe is like a thorn in the throat, making Xie Fanglin uncomfortable.
"How dare Tianhe? Where did so many corn seeds come from?"
Across from him, the tall and powerful Lao Cao was also depressed,
"Tianhe There are too many big moves in a year, and everyone is waiting to see Tianhe stumble on pepper seeds, ignoring the nearby Jiuquan Liangfan Base. "
"Liangfan Base?"
< br>Xie Fanglin also reacted and was silent for a long time.
Of course they knew about Liangfan Base and had sent people to inquire about it a long time ago, but Tianhe had very strict protection measures for Liangfan Base.
The workers who were doing the work couldn’t explain why.
In addition, Tianhe's spicy bell pepper demonstration base, saline-alkali land and other projects have caused such a fuss that their ideas have been distracted.
Xie Fanglin asked in a daze: "Isn't Tianhe not afraid of inventory backlog at all?"
"I'm also confused. In recent years, there has been a serious surplus of corn seeds, and the seed company has suffered heavy losses. Tianhe has suffered heavy losses. Why is He still squeezing in? ”
"Now the competition for seed production bases is becoming increasingly fierce, and the cost is getting higher and higher."
Xie Fanglin frowned, still not optimistic about the company's performance this year.
But he is also not optimistic about Tianhe’s corn seed sales.
The corn seed industry has long been a red ocean, and seed companies on the verge of bankruptcy have grabbed a lot of them!
And as scientific research institutions pay attention to breeding, new varieties and good varieties are emerging one after another, and the replacement of varieties is very fast.
If a good variety cannot be promoted within 2-3 years, it will be eliminated from the market 2-3 years after approval.
However, Tianhe’s publicity campaign once again gave Shazhong Seed Industry a head start!
Who the hell promotes corn seeds like this!
Tianhe’s 600,000 kilograms of corn seeds only cover tens of thousands of acres of planting area. Does it need to be so exaggerated?
……
There is a comprehensive seed production base for grains, melons and vegetables somewhere.
The base area is about 50,000 acres. It is the exclusive production base of South Korea's Seinong Company.
Jin Yongshun put down a newspaper, and current news was also playing on the TV.
Smiled disdainfully.
News such as Tianjiao No. 1’s ability to help farmers increase income, low investment and high returns are being publicized in newspapers and on TV.
Because Jin Yongshun understood the Chinese language, he was sent by the headquarters to China to take charge of the branch's seed business.
The northwest region’s excellent natural geographical conditions, vast land, and low labor costs are a treasure land for South Korea, which has poor land resources.
Produce seeds and various vegetables in China, and then sell the seeds locally or export them to other regions.
South Korean seeds are slowly taking over the living space of local varieties.
While selling seeds, we also transport vegetables back to China. A complete industrial chain was formed a few years ago.
With the advent of seeds cultivated for local climate conditions, Kim Yong-soon seems to have seen a scene in which South Korean seeds are invincible.
Especially the breeding of vegetables such as peppers,
This is an area that South Koreans are proud of.
Looking at the ‘Tianjiao No. 1’ boasted by the media in the newspaper, Jin Yongshun was very disdainful.
The information is exaggerated and untrue, and current news looks like acting, not to mention those exaggerated advertisements.
In his opinion, China's vegetable seed industry is like a toddler who can be bullied by anyone.
This is especially true in the field of peppers.
The advent of the Zhenqing series of goat peppers from Seinong Company gave Jin Yongshun great confidence.
It is only a matter of time to occupy the Chinese market.
Similarly, Xiaori did not pay much attention to ‘Tianjiao No. 1’, and did not take too many measures in the face of Tianhe’s overwhelming publicity.
However, European and American seed companies are wary of 'Red No. 1'.
Imported bell pepper seeds are already expensive, and bell peppers are generally used as ingredients, mainly in Shouguang protected areas or Qiong Province. Heyun Province Winter Beiyu Open Field Promotion Base Application.
Moreover, traditional consumption habits vary from place to place, and generally vegetable farmers have a small planting area.
The Xiangtianhe demonstration base is unique in such a large area. The production price of sweet peppers in Long Province is only 8 cents per catty, which makes major European and American seed companies feel itchy.
Call Tianhe for disrupting the market!
Bell peppers are high-end vegetables at this time and are expensive, so they are generally used as ingredients.
Tianhe Seed Industry suddenly made such a move, and the price of sweet peppers hit the bottom.
With such propaganda regardless of cost, pharmaceutical companies such as Sennis, Syngenta, and Rijk Swann were caught off guard.
Tianhe Seed Industry’s publicity really doesn’t count the cost!
Various advertising planning and corporate image promotion have never stopped. TV advertisements, leaflets, banners, walls, CDs, etc. are overwhelmingly penetrating into the hearts of rural people.
Especially TV commercials.
Now is the off-season for seed marketing. There are no competitors competing for time slots. Not only is the cost low, but there is still little advertising information.
Some local TV stations simply broadcast Tianhe Seed Industry’s pepper seed advertisements over and over again.
Lan City,
Old man Chen's house.
All the spicy and sweet peppers in the field have been harvested, and the income from the two acres of land exceeded 10,000 yuan, making the couple happy all autumn.
After pulling out the pepper seedlings, the old couple rushed to plant cabbage.
The days are gradually becoming more leisurely.
Old man Chen still cannot avoid daily entertainment activities such as playing cards, but he will appear in front of the black and white TV at home on time every night.
The old couple likes to watch the dialect comedy "Happy Orchid City", and the familiar language makes people feel more friendly.
On this day, when the program is about to end.
Old man Chen wanted to go to the toilet and then came back to sleep, but two local actors he was familiar with appeared on the black and white TV and performed a sketch on the TV.
Stop and watch for a while,
The skit is a bit similar to his experience with Zhao Mingzhi. One family used Tianhe’s pepper seeds, and the other family used other seeds.
Input and output are naturally very different.
The plot is interesting, the local dialect sounds friendly, and old man Chen burst out laughing.
"Tianjiao No. 1 seed, a high-yielding pepper machine."
"Reduced investment, better benefits."
The easy-to-understand advertising slogan came, Old Man Chen He couldn't help but nodded.
Tianhe’s pepper seeds are really known to everyone who uses them.
At the same time, Zhao Mingzhi’s family was also watching TV. His family had made money in the past two years and had long ago switched to a color TV.
Another news was being broadcast on TV, and a pepper planting demonstration household in Lan City showed up to give his own account.
“This year our cooperative has planted more than 200 acres of bell peppers, all of which are seedlings provided by Tianhe.”
“I have no experience in planting in the first year, but Tianhe’s agriculture Experts provided technical solutions and explained the mechanism of action, and the production of bell peppers went smoothly. ”
"The cooperative planted two hundred acres of red No. 1 sweet peppers, with an average income of more than 8,000 yuan per mu, and sold for more than 1.6 million yuan."
In front of the screen, I don't know how many people felt itchy like Zhao Mingzhi and his family. .
The income per mu is more than 8,000 yuan!
The expression is similar to when reading the book on getting rich, there is light in the eyes!
Tianhe’s publicity reaches people’s hearts.
Within two days,
a simple and simple banner was hung in a conspicuous position in the village, with bright fonts, "Red No. 1 bell pepper, good fruit sells for high prices!"
Old man Chen Farmers such as Zhao Mingzhi and others received "leaflets" distributed by Tianhe one after another. The leaflets were beautifully made and some rural families posted them at home like "paintings".
Shengnis Seed Industry,
Qiu Jianqing, the person in charge of the Jiuquan office, said nothing, his face was full of worry, and there were red No. 1 leaflets and calendars on the table.
Leaflet + calendar, farmers can keep this thing at home for a year!
But Qiu Jianqing's attention was focused on the contents of the VCD disc, which was collected by Sennis Huaxia Company in Shouguang and other areas.
Compared to the northwest, VCD machines are more common in rural areas of these coastal areas.
Key farmers are also very thirsty for new technologies and new knowledge.
Qiu Jianqing sighed deeply,
"Tianhe Seed Industry has really set up a big game!"
The salesman sitting next to him and watching also felt a lot.
On TV, Tianhe technicians are still explaining various techniques of pepper cultivation in easy-to-understand language,
From land preparation, seedling cultivation to plant protection, and even how to choose the staggered cropping period. Sales, all have detailed guidance.
“Beautifully produced leaflets and calendars have good publicity effects in rural areas, but the cost is high, so I won’t say more.”
"But making agricultural technical knowledge into a feature film and distributing it to farmers is not only effective but also low-cost."
Qiu Jianqing saw the salesman's puzzled look,
"The self-made CD is every It only costs 3-4 yuan, and the headquarters is already making it.”
I hope it’s still too late.
The northwest is suitable for bell pepper seed production, but the market for bell pepper seeds is mainly in coastal areas.
The tiger took a nap, and Tianhe has quietly torn a crack in the high-end vegetable market along the coast. If it is not curbed, a piece of fat may be eaten by Tianhe.
(End of this chapter)