Chapter 128 Explosive Sales
Guo Yang knows the importance of forage machinery.
In China, the efficiency of growing grass is not good all year round. The production of commercial grass is naturally very small, and most of it is produced by pastures for self-use.
This has also led to the backward development of livestock machinery, mostly old models.
It has no role in large-scale pasture planting and production.
It should have been eliminated long ago,
The domestic research and development and production of livestock machinery have not kept up, and only a few small factories are making small efforts.
Alfalfa’s 200,000 acres of grassland will be harvested on a large scale in May next year, and the machines are obviously not enough.
Having your own agricultural machinery factory and importing it from abroad would seem a bit silly.
But what can Guo Yang do?
Press down.
Anyway, Guo Bapi’s reputation has already been established.
Guan Chengli issued a military order, "Boss, the supporting agricultural machinery assembly line will definitely be officially produced in April next year!"
"No, farmers have already started to prepare for planting in April. How can I give you so much time? It must be completed in March."
Guan Cheng could only grit his teeth and agree.
...
Guo Yang felt like he was a machine and wanted to take care of everything himself.
The rise in oil prices has affected the profitability of agricultural machinery services, thereby affecting agricultural machinery sales.
So he wanted to do something.
A phone call was made to Zhang Wei.
After more than two years of growth, Zhang Wei has become much more capable.
The number of agricultural machinery of Donghe Agricultural Machinery has doubled, and the operation projects also cover farmland plowing, sowing, cultivating, harvesting and other operation services.
With Fengkai Agricultural Machinery’s efforts, Donghe Agricultural Machinery has gained the most.
Guo Yang said directly: "Donghe's work focus needs to be adjusted. In the future, the operation services will be mainly the internal business of the group, and the external operation services will be reduced."
"Ah, boss, why Huh? Well done! ”
"With the addition of Wuyuan's, the area directly controlled by the group exceeds 400,000 acres. Are you still not satisfied?"
Zhang Wei curled his lips, "I always feel that making money from other subsidiaries is just a matter of leaving the account. , it’s not interesting, it’s more fulfilling to make money externally.”
“Did you earn it?”
Zhang Wei was discouraged, “No”
Dong. We have been engaged in socialized services with agricultural machinery for two years, and the cumulative operating area has exceeded one million acres.
However, with oil prices rising every year, labor costs, machine maintenance, and profit are almost non-existent. Counting the newly purchased agricultural machinery, it is even a loss.
Guo Yang said: "There is still an important task for you."
"I want to ask you, do you know about the agricultural machinery manufacturers in various places, their main models and business scale? , annual revenue, purchase intention..."
Zhang Wei said: "I understand, Donghe has done an income survey of agricultural machinery households before.
The annual income of agricultural machinery operations is more than 50,000 yuan. Only 2% of farmers are living in households with income below 10,000 yuan, accounting for more than 80%, and households with income below 5,000 yuan accounting for more than 50%
Taking a 50-horsepower tractor as an example, the price is usually around 40,000 yuan, 10 times the annual income of farmers.
And with the expansion of land management scale, farmers in the northwest are actually more inclined to buy tractors with more than 70 horsepower, especially imported foreign high-power tractors with advanced technology.
For example, John Deere’s Tieniu 80 series tractors have been selling very well in the past two years.
However, farmers have limited purchasing power and are willing to purchase. Without subsidies and bank loan support, they can only wait and see. ”
Guo Yang thought thoughtfully. At this time, domestic high-horsepower tractors usually refer to the range of 25-180 horsepower, but this is not the limit of Cheetah.
Cheetah's largest 220-horsepower tractor has passed new product certification.
But for tractors with more than 120 horsepower, the largest potential customers at present are state-owned farms such as the Corps and Agricultural Reclamation.
Fortunately, the R&D team has improved the tractor according to the working conditions of large customers.
It’s just that the Cheetah series is more expensive than most domestic ones, and only cheaper than imported ones.
If you want to expand the market share of ordinary tractor users, you need to make more efforts.
Is your cheetah of good quality?
What proof do you need?
In the end, word of mouth has to do the talking.
“What are the shortcomings of these small farmers and machinery owners?” “Low capital accumulation, single operation projects, few spare parts, outdated equipment, and basically family management.
Some cooperatives are small in scale, with only two or three households, and have few categories of operating machinery and narrow coverage. "
Guo Yang smiled and said, "Okay, boy, one set after another. I haven't worked in vain in the past two years. "
" Hey, that's right. I've been all over the northwest provinces. When grabbing business, I have to find out the details of those retail investors. ”
“Shao proudly, the group needs Donghe Agricultural Machinery to transform into an intermediary service organization, uniting household machinery and decentralized cooperative organizations.
Change the current situation of fragmented operations, integrate agricultural machinery service resources, concentrate superior forces, implement cross-regional joint operations, expand agricultural machinery service fields, enrich service content, and lengthen the service chain. ”
"After talking for a long time, boss, you still want to sell agricultural machinery."
"Yes, not entirely. The main purpose is to cultivate and develop the agricultural machinery market."
Guo Yang believes that the market capacity is still there. Not big enough,
but he underestimated the product influence of the Cheetah series tractors.
After New Year's Day, 2005 arrives.
The reputation of the first batch of Cheetah series tractors has spread in circles.
With the launch of the ‘three guarantees and two years’ service commitment, a snow-like number of Cheetah tractor orders are pouring in to Fengkai.
Dealers are like smelling dogs, placing orders for dozens, twenty, or even dozens of units.
They know the technical level of Cheetah, and they are absolutely the best in the country!
Now that we have taken on the important responsibility of after-sales service, if we don’t work hard, we should close the door and go home to sleep.
Following closely behind are the major agricultural machinery companies.
Cheetah has been well-known since its launch, and some insiders even called it the light of domestic tractors.
The long three-guarantee period eliminates their worries.
Buy! purchase! purchase!
Faced with temptation, these large agricultural machinery companies gave up buying imported brands or cheaper domestic tractors.
Finally chose Cheetah.
It is still a high-horsepower one, and the main buyers of 100 and 120 horsepower are this group of people.
After buying it, they discovered how good the Cheetah tractor is.
Spacious and comfortable cab, large-displacement engine, component gearbox, and multiple series of products meet various needs.
It is as if it is tailor-made, and it directly touches the hearts of users in the northwest region. They want it to be as enjoyable as possible.
Then came the ordinary farmers.
The reason for buying it is very simple. Although the Cheetah series is expensive, it is highly efficient.
There are also agricultural machinery subsidies and financial policies from manufacturers, isn’t it just loans?
It is durable and fuel-efficient. If you live long enough, you can get your money back in two years!
Finally, there are state-owned farms represented by the Corps and Farm Reclamation. These units have been coveting high-horsepower tractors for a long time.
Especially in the XPCC, the pace of updating agricultural machinery has accelerated in recent years, but many of them are imported.
For example, last year, a certain division used a loan from the Finnish government to purchase more than 40 Valmet high-horsepower tractors, and the total amount including supporting agricultural tools exceeded 40 million yuan.
Now, the Cheetah series can fully meet this demand!
We have even conducted supporting tests on the XPCC’s land. The price is nearly 100,000 yuan cheaper per unit, and it can be on call at any time.
There are so many divisions willing to pay the bill!
Yu Honghai couldn't hold back his excitement and called Guo Yang every now and then.
“The sales volume has exceeded 100 units!”
“200 units have been sold!”
“It’s popular, it’s popular, it’s so popular, the sales volume has exceeded 500 units. . ”
Order sales are increasing every moment, and Fengkai Agricultural Machinery is already boiling.
The workshop was very busy, the assembly line was running almost all day long, and the sales department was on the phone all the time.
But this is not the limit of the cheetah.
Guo Yang still underestimated the power of his combo boxing!
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(End of this chapter)