Chapter 129: Fierce growth
Sales exceeded 500 units!
And the trend has not slowed down yet,
The sales volume quickly exceeded 10 million, 20 million, and then went straight to 50 million!
According to this trend, Fengkai Agricultural Machinery’s sales target of over 100 million this year is likely to be achieved less than half a year ahead of schedule.
The pricing of Cheetah series tractors is generally higher than that of domestic tractors.
For example, the domestic average price of a 50-horsepower series tractor is 35,000-40,000, while the Cheetah is priced at 45,000.
The greater the horsepower, the more obvious this price gap becomes.
With 120 horsepower, the price of Cheetah is as high as 180,000, while the price of a few domestic brands of the same level is only around 150,000.
As for higher horsepower, domestic choices are even smaller. Cheetah mainly competes with imported tractors.
Cheetah does not have a tractor with more than 220 horsepower, but at the same level, its performance is not inferior to imported machines.
And it has obvious price advantages, such as 220 horsepower and a price of 300,000, which is at least 100,000 cheaper than the big imported brands.
The product is good, the price is more expensive than domestic and cheaper than abroad.
Guo Yang was originally prepared for cheetah sales to grow slowly in the early stage and to rely on word-of-mouth to win in the later stage.
The sudden explosion in sales really surprised him.
In just one or two months, nearly 500 units have been sold.
Especially due to the domestic demand for high-horsepower tractors, Fengkai has sold more than 100 tractors with more than 120 horsepower!
This explosive power is amazing!
Moreover, the state’s subsidies for tractors are based on horsepower levels. The higher the horsepower, the greater the subsidy.
The market is booming again!
This makes high-horsepower tractors extremely profitable.
The average profit per unit of 120 horsepower is 40,000-50,000 yuan, and the profit of 220 horsepower unit is close to 100,000 yuan!
In addition, the main models with 50-120 horsepower also generally have a 20% profit.
Fengkai’s net profit in the past two months has exceeded 10 million yuan!
After Guo Yang calmed down, he thought carefully about the great situation and Fengkai's early preparations.
However, as the spring sowing season approaches, this hot sales situation has not stopped for a moment.
It’s even rising steadily, like a wild horse running wild.
It’s Zhang Wei!
Donghe Agricultural Machinery has played a role again.
After receiving the instruction, Zhang Wei delegated agricultural machinery operation services to the agricultural machinery team, and there were no problems when operating on Jiahe's land.
And he organized an agricultural machinery intermediary service team.
The role of the intermediary is to assist the operator in applying for a cross-region operation permit, contact the operation point, sign the contract, be responsible for transfers on the way, coordinate maintenance services and other matters.
He is familiar with this matter!
In two years, he did not know everything about the situation in the northwest, but he also understood a lot.
Where there are many large growers, when operations are needed, the operating area, how to connect to the next location, possible troubles, and logistical support.
Donghe's management and technical staff have also been familiar with it for a long time.
Extensive organizational contacts and accurate information can help operators appropriately choose the operating location to ensure that the workload is maximized.
Coupled with the endorsement of large enterprises,
Donghe’s business network in the northwest has been successfully established.
And this network is complementary to Fengkai Agricultural Machinery’s after-sales service points.
Donghe's management and technical personnel generally have received high and medium professional training and are able to undertake the tasks of training operators and maintaining agricultural machinery.
In addition, there are spare parts service vehicles available at any time, which can make up for the shortcomings of the majority of agricultural machinery owners and reduce troubleshooting time.
At the same time, Fengkai’s after-sales points also provide high-quality technical services and accessories supply.
Unsurprisingly,
this line also burst out with amazing energy.
In addition to being able to charge a certain intermediary service fee based on the actual workload of the operator, Donghe not surprisingly also brought good orders to Fengkai.
Although many of them are one household, the number accumulated bit by bit is also extremely considerable.
At the same time, tractor orders in Wuyuan County also exploded slightly.
As a major grain-producing area, Wuyuan has a large demand for tractors and harvesters.
It coincides with the transformation of low- and medium-yield fields and the centralized transfer of land.
Various cooperatives sprouted up like bamboo shoots after spring, so Jiahe Group naturally had to seize this opportunity.
United dealers to promote the campaign.
Wuyuan, early in the morning, Yang Xiaobing walked into the sales department of Fengkai Agricultural Machinery's dealer.
In the hall, several colorful promotional posters of the Cheetah tractor series are posted on the wall.
The performance, usage and price of agricultural machinery were all written on the poster, attracting some farmers who came to buy the machinery to stop and watch.
"Sir, are you interested in a tractor?" The young and beautiful female customer service representative had a warm smile on her face, and her tight-fitting hip skirt made him take a few more glances.
Taking the product manual handed to him, Yang Xiaobing pointed at it, it was a 120 horsepower tractor.
The smile on the female customer service face became even bigger.
“Okay, you sit down first and I’ll get you a glass of water. A professional sales consultant will explain it to you later.”
Yang Xiaobing nodded, but did not sit down. Instead, he looked at the tractor like everyone else.
He is very familiar with Cheetah tractors.
Whether it is the farmland transformation in Hualian Village, other places in the county, or Jiahe Group's own saline-alkali wasteland.
You can see it everywhere.
This is a good machine. The cooperative has more than 6,000 acres of land, and that’s when a tractor is needed.
The members also recognized it.
After a while, the professional male salesman came.
Yang Xiaobing did not listen to the detailed technical introduction, but took out the special coupon sent to him by the manufacturer and gave it to the salesperson.
Then I learned about subsidies and financial policies and how to go through the procedures.
After everything is confirmed, the order is placed.
The male salesman was a little confused. Is he so decisive?
Hey! I haven't played it yet!
But this was just the first order.
In the following day, two days, and several days, farmers from the countryside came to buy machines in an endless stream, all holding coupons from the manufacturer. .
Some came in groups, and some were brought along by operators from Donghe Agricultural Machinery.
The charming customer service staff was busy pouring water to receive customers, while the male salesman signed orders one by one.
From the initial surprise and joy, to the ecstasy when the order broke out, and finally gradually became numb and calm.
Dealers from all over the country are equally excited.
The manufacturer is so awesome, with first-class products, top-notch after-sales service, and first-class publicity, and can even directly attract orders.
There is nothing better than this.
Guo Yang was also very happy.
News keeps coming from everywhere.
On the national sales of Cheetah series tractors, Yu Honghai has to report at every critical node.
In January, the monthly sales volume of the Cheetah series tractors was 498 units, and the tractor brand ranked 9th in domestic monthly sales.
In February, 777 units were sold in a single month, ranking 5th in domestic monthly sales. Fengkai Agricultural Machinery’s cumulative revenue exceeded 100 million!
In March, the monthly sales volume was 983 units, ranking fifth in domestic monthly sales volume.
In front of Fengkai Agricultural Machinery are the three giants of domestic tractors: Yancheng Tractor Factory with 1,660 units, Huaxia Yituo with 1,544 units, and Futian Heavy Industries with 1,381 units!
And 1,086 units from Shandong Tractor Factory.
Due to the introduction of the central agricultural machinery financial subsidy policy, the market for large and medium-sized tractors has been extremely hot this year.
And continue to maintain high growth!
But the top five sales are as dazzling as standing out from the crowd, and they have established a clear echelon level with other manufacturers.
Furthermore, the gap between the top few is small. A slight fluctuation will cause the ranking to change.
Among them, Fengkai Agricultural Machinery has caused heated discussions in the industry.
Its 220-horsepower tractor ranks first in the country!
According to the current rising trend...
In addition to the three giants of domestic tractors, Fengkai Agricultural Machinery is coming fiercely!
Many people are speculating when Fengkai Agricultural Machinery can surpass the top few!
But Guo Yang knew that there was no hope this year.
Fengkai Agricultural Machinery’s production capacity has exploded. Two factories and all workshops have been operating to the limit.
Working overtime is even more normal.
Production could not keep up with sales, which was something no one expected.
The popularity of the Cheetah series tractors has also led to the popularity of the horizontal bar and four-cylinder diesel engines developed by Fengkai.
The engine uses a combination of common rail fuel injection technology and turbocharged intercooling technology, making major breakthroughs in performance and emissions.
Quickly expand into cities at home and abroad!
Good things happen one after another,
Tianhe Seed Industry’s sales are also on the rise.
(End of this chapter)