Chapter 133 The Pioneer Group has been dormant for 18 years (please subscribe!)
Corn seeds have created a number of world-famous companies.
In this field, the First Group is composed of American Pioneer Company, Swiss Novartis, French Limagrain, Monsanto, German KWS Group, etc.
The second group is bred by Australia Pacific Seeds, ICI Seed Company, Deka White Genetics Company, etc.
Pioneer Group ranks first in the world in the corn seed industry, with annual sales exceeding US$2 billion and profits of nearly US$300 million.
Its hybrid corn planting area accounts for 22% of the world's total.
In contrast, the largest company in the domestic corn seed industry is Denghai Seed Industry.
Starting from a capital of 20,000 yuan, it has successively merged 31 seed production and business units.
In 2002, its operations fell into decline, with assets of only 162 million yuan and annual profits of 60 million yuan.
In December of the same year, Denghai Seed Industry and Pioneer Company jointly established Denghai-Xianfeng Seed Industry, and the largest corn seed industry company in China was born.
This year, Pioneer established a joint venture with Shazhou Seed Industry, Shazhou-Xiangfeng Seed Industry, to be responsible for seed sales in the Huanghuaihai summer corn area.
Denghai-Xiang became responsible for seed sales in Northeast China and other spring corn areas.
With the financial and technical support of Pioneer Company, Denghai Pioneer and Shazhou Pioneer have also been listed in China successively, achieving substantial growth in performance.
But in fact, starting in 1985, Pioneer Company quietly began corn breeding experiments in China.
At that time, we rented an office at Huaxia Agricultural University, but within two years, Pioneer moved out.
Because the seed industry is an area that encourages foreign investment, but this "encouragement" is only in the introduction, development, production, and breeding of seeds, and foreign investors cannot set up sales companies.
No matter wholesale or retail, it is not allowed.
Seed trading companies such as Ronghua can only be sold as agents, but European and American seed companies are still dormant in the Chinese market.
Pioneer Company has never stopped researching corn seeds. It has been testing the Northeast corn seed market for many years, with an average of more than 8,000 test points per year.
The hybrid corn seeds that are just cultivated cannot be sold on the market.
With the unbundling of seed industry policies, European and American seed companies have become active one after another.
At this time, Pioneer Company suddenly came up with dozens of corn varieties that could adapt to the Chinese market.
The Xianyu 335, which was approved in 2004, is its representative work and has rapidly expanded in the country as a dark horse.
At its peak, the planting area exceeded 40 million acres.
At the same time, this was also the single most profitable variety at the time
During the same period, Zhengdan 958 continued its glory for two or three years. After Xianyu 335 won the trust of the majority of farmers, it turned to decline.
In Guo Yang’s previous life, Xianyu 335 had been selling well in China for more than ten years.
There are even louder voices in the seed industry:
“Foreign capital invades or is eager to fight back”,
“The market has fallen or lost ground has been restored”,
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"Multinational companies attack cities and conquer cities",
Even among the surnames in China's seed industry, the surname is still foreign.
But in addition to stirring up ripples of passionate public opinion, Pioneer Company also taught domestic breeding experts a profound lesson.
Putting aside the prejudices about national boundaries for the time being,
Pioneer companies entered China, starting from setting up offices, establishing companies, conducting in-depth investigations, conducting research, and cultivating varieties.
More than ten years passed in an instant.
Through persistence and hard work, the Xianyu 335 series of corn hybrids were finally cultivated.
Poor farmers are eager to increase production and income, the far-sighted government is worried about 'food security', and seed industry bosses are looking forward to making huge profits.
Xianyu 335 is a variety cultivated by Pioneer Company on Chinese soil and suitable for Chinese farmers.
For farmers, it is like pie falling from the sky, because it can increase production and income.
In contrast, the domestic breeding atmosphere is much more impetuous.
Breeding research has a five-year cycle. It requires applying for projects, seeking funding, handling inspections, and evaluations and acceptances;
it must bear the responsibility of reporting once a year, summarizing results every three years, and producing results in five years. pressure;
but also to pursue the goals of promotion, promotion, and salary increase.
So when setting up a breeding project, we are more willing to take on the topic of "peaches, three apricots and four pears in five years, and you can make money in one year by growing jujubes".
There are even faster ways to compare the gourd with the gourd, directly quote the materials, and copy the breeding methods.
In one or two years, we have been clamoring that products similar to Zhengdan 958 and products similar to Xianyu 335 have been launched.
The breeding of Xianyu 335 is another scenario, a standardized, programmed, and data-based commercial breeding platform.
Predictive breeding, resource sharing, breeding goals close to the market, sufficient funds, and clear direction.
Each hybrid must undergo at least more than 100 pilots and more than 200 farmer plot planting trials before commercialization.
Breeders don’t have to worry about competing for funding, evaluating professional titles, or reporting results.
Be diligent, focus on research, endure loneliness, and withstand failure.
It takes ten years to sharpen a sword, and as soon as it is used, it becomes a raging fire, and it blooms everywhere.
Similarly, outstanding domestic varieties such as Zhengdan 958, Nongda 108 and Yedan 13 were also cultivated in an environment without 'pressure' due to focused research.
Take Zhengdan 958 as an example. Its breeders have been engaged in corn breeding for 20 years, but have not bred excellent varieties, have no senior professional titles, and do not even have corresponding welfare benefits.
After retirement, he continued his research without financial support and without a test site.
In the end, Zhengdan 958 was bred on a grassroots farm. Since then, it has ranked first in the country's corn planting area for 9 consecutive years.
Guo Yang pondered,
Zheng Dan 958, Xian Yu 335. This is the current and future strong competitor of Tianyu 1.
In the next 10 years, the top spot in domestic hybrid corn seeds will only be born among these three.
To be honest, Guo Yang has absolute confidence.
He is very familiar with Zheng Dan 958,
and knows its advantages and disadvantages very well!
As for Xianyu 335, although it has better quality than Zhengdan 958, it has better yield and resistance.
But the varieties that have just been marketed are only worthy of picking up the leftovers of Tianyu.
There can only be one king in the corn seed industry.
Tianyu No. 1!
......
"Whoever has 958 will definitely make a fortune this year," Xu Xiaoxue kept saying.
When she returned to the city, she regained her appearance as an urban beauty. She was young and beautiful, with fair skin and graceful curves that attracted attention.
It’s just that his mental state seems to have not been brought back from the countryside.
To use an unflattering description, it is like a dog that has lived in the country for a month and suddenly returned to the city.
I am worried that the chickens, ducks and geese in the village will not be spared, and I am also sad that the country that I finally won is gone.
As we approach the company,
Xu Xiaoxue looked at the Jingcheng Denong Company next door. The employees were as busy as if they had been given a shot of chicken blood.
I couldn’t help but think to myself, “Whoever has 958 will definitely make a fortune this year.”
Recently, after leaving Lu Province, she went to Henan Province, Hui Province, etc. production area.
Now that I have returned to the capital, this jingle is what I hear most from dealers.
This is a saying that has been widely circulated in the seed market in the past two years.
Since last year, Zhengdan 958 has been in short supply on the market.
A seed supports an enterprise.
Several companies with Zhengdan 958 authorization have made a lot of money, and dealers of all sizes have also gotten a share of the pie.
Although she also saw many other excellent varieties, such as Tianyu No. 1, which left a deep impression on her, and the Pioneer series hybrids.
There are also some old varieties, local varieties with distinctive characteristics, and fresh corn varieties.
are active in the corn seed market.
But this was the era of Zheng Dan 958.
The promotion area ranges from Huanghuaihai, East North China, and then to the northwest spring corn area, and has become the main cultivated variety in Henan, Hebei, Shandong and other provinces.
And its ‘stardom’ is still in its golden age.
She had a premonition,
Zhengdan 958’s planting area is likely to exceed 60 million acres this year!
This is definitely an astonishing number.
A single corn variety with a planting area of tens of millions of acres is rarer than giant pandas.
The domestic corn planting area last year was only over 300 million acres!
Zhengdan 958 accounts for nearly one-fifth of the country’s sown area.
Xu Xiaoxue has been working at Seed Industry Weekly for three or four years and happened to witness the rise of Zhengdan 958 with her own eyes.
At that time, the leader in the domestic corn seed industry for many years was still Denghai Seed Industry.
The Denghai No. 11 and Denghai No. 9 bred by the owner of Denghai Company were still making a lot of money in the market at that time.
But from the time it came out in 2001, Zhengdan 958 has caused a fierce battle for variety rights!
After several rounds of bidding, four companies finally joined forces to bid a sky-high price of 15 million yuan!
In 2002, Zheng Dan 958 launched a challenge to Denghai.
In 2003, transcendence was achieved in one fell swoop!
Nowadays, it is advancing rapidly in the market, causing a run on domestic corn seed industry brand companies such as Denghai and Shazhou.
The market share in the domestic market has shrunk significantly and it is difficult to gain a foothold.
Denghai Company’s profits were severely reversed and fell into losses!
Neither can Pioneer!
Xu Xiaoxue thought with pride.
A seed sent to my country!
The emergence of a strong variety changes not only the fate of a company,
but also the agricultural layout of the entire country.
‘Lazy corn’ has had its moment!
The pen in Xu Xiaoxue's hand is swaying freely and freely, and the article is natural!
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(End of this chapter)