Chapter 136 Sold Out
Li Dazui’s eyes were hot, look at this, look at that.
The emotions of the people around him were completely ignited.
Demonstration field.
Technicians from Tianhe Seed Industry control the machinery and demonstrate the key points of single-grain mechanical sowing technology, and sometimes let farmers get started.
Seeing it is one thing, doing it is another. Some people do it crookedly.
Huo Yazi curled his lips after looking at it.
“Although Tianyu No. 1 seeds are expensive, you only need one seed in each hole. If you sow all the seedlings in one go, you only need three and a half kilograms of seeds per acre.”
“No need. Thinning reduces the amount of seed used, and the cost per acre is not much higher.”
Generally speaking, the amount of corn used per acre is about 6-10 kilograms.
Li Dazui said: "Zhengdan 958 uses a similar amount of seeds and has fewer management processes."
"The yield gap is too big. Last year, we also encountered a cold spring, and Zhengdan 958 was severely affected. Not only the late spring cold, but also diseases and insect pests, heavy rains, spring tides, etc. will cause serious production losses.”
“Tianyu No. 1 has not reached the 3,000 kilograms advertised,”
Hu Yaziwu. He closed his mouth and whispered: "The secret to the high yield of Tianyu No. 1 lies in fertilizer control..."
At this moment,
Tour trucks loaded with seeds arrived on site.
"I'll tell you in detail when I get back."
Hua Yazi took a step forward and rushed out. He first grabbed a large bag of seeds, and then he didn't forget to help Li Dazui capture the area.
“Give me 40 kilograms of seeds first.”
“Big Mouth, hurry up, come and help.”
He has about 10 acres of land. He tasted the benefits last year and plans to plant all of it with corn this year.
Li Dazui also followed.
Just imagine, if you are a farmer, would you buy seeds promoted by strangers or seeds promoted by acquaintances?
Looking at their appearance, the farmers who also planted Tianyu No. 1 last year started shouting.
“You’re lying, you’re a bitch, you’re so unethical.”
As he spoke, he didn't stop. He crowded in front of the truck, pulling off the seeds one after another, and some even climbed into the truck.
As the saying goes, "A thousand good things are not as good as seeing them, and a gold cup or a silver cup is not as good as word of mouth."
The yield is high and the quality is good. They have seen the harvest scene with their own eyes and even tried planting it themselves.
Hurry up, grab it!
The rest of the people couldn't sit still either.
Farmers are all following the trend. Seeing that their neighbors have all bought Tianyu No. 1, they don’t care whether the seeds are good or not, just buy two bags.
Soon,
the seeds brought in were divided up.
The action was slow, and those who didn’t grab the seeds felt regretful and held on to the marketing staff.
“This is gone, is there anything left?”
The marketer had no idea, "There are still some in the store, I have to go to the town to buy them."
"Fuck, who can give me some seeds? I've grabbed so many of them one by one, have they finished planting?"
>No one answered, and the farmers were not stupid. Looking at the behavior of Tianyu 1, it is likely to repeat the scene that Zheng Dan 958 just came out: unable to buy goods.
Huoya persuaded: "Meng Laizi, hurry up and go to the town. Don't get into trouble here. If you go late, you will be sold out."
"MD, I know. I am a cripple, so I don’t care.”
Guo Yang stood in the crowd like a bystander, and he was very satisfied with the effect of the meeting.
For the same demonstration fields,
Tianhe has more than 600 locations across the country, located in major corn-producing areas, and organizes on-site exhibitions in a timely manner.
This marketing model, which is extremely common in later generations, represents innovation in this era.
Just like farmers like to try new varieties,
This in-depth technical service model has also been welcomed by farmers.
From sowing, management, and harvesting, we provide full tracking services. Good methods follow good seeds, and services are in place throughout the process.
On-site comparison allows farmers to personally feel the advantages of varieties and increase feedback behavior.
At the same time, through on-site meetings, it can also provide farmers with knowledge and technology on fertilization and preventing pests and diseases.
Ultimately, in this way, consumers who control the end of the product also control the say in the market.
...
The aroma of wine is not afraid of the depth of the alley.
What’s more, Tianyu No. 1 has not fallen behind in traditional publicity channels, such as TV, newspapers, CDs, banners, etc.
The arrival of the sowing season has completely ignited the seed market.
Various varieties are on display.
Zhengdan 958 is still famous, its ‘lazy corn’ reputation is well known, and its yield is not bad.
Coupled with Denong Company's strong production capacity, complete marketing network, and affordable prices, it is still highly sought after.
But in addition to the infinitely famous Zhengdan 958,
Tianyu No. 1 also surprised many people!
Amidst the skepticism and disparagement, Tianyu No. 1 became popular!
At trade fairs everywhere, seeds are sold out as soon as they arrive.
Farmers called dealers to buy Tianyu brand seeds, and there were even long queues during the peak marketing period. What's more, the goods were sold out directly.
Lu Province, a store affiliated to Ronghua Company.
“No more, no more at all.”
The farmer still refused to take back the money he handed over, "It should be available in the second half of the year. I'll give the deposit first."
"Ah, can this be done like this?"
"One It seems that you are new to the industry. This is what I did when I grabbed Zheng Dan 958. "
His planting area is large, several hundred acres, but because of a moment of hesitation, the seeds were out of stock.
Shazhou Seed Industry.
Xie Fanglin is also paying attention to the sales data of Xianyu 335 at any time.
Although it is the first year on the market, Xianyu 335 does not lack fans.
It is estimated that the promotion area this year will be 300,000 acres, the sales volume of seeds will exceed 1 million jins, and the revenue will exceed 30 million yuan.
The profit margin is extremely high, as high as over 50%.
Everywhere Xie Fanglin goes, he can feel the hot scene of Tianyu No. 1.
Make it difficult for him to sleep and eat well.
Corn, as the food crop with the largest planting area in the country, stirs the nerves of many people and departments.
The same is true for the Ministry of Agriculture,
data from various places are gathering in the capital.
One list after another reached the ears of big bosses from all walks of life.
Zhengdan 958 has a market share of over 30%, selling 120 million kilograms of seeds, and sales of 450 million.
“Well, it’s okay, not bad.”
Tianyu No. 1, with a promotion area of 11 million acres, sales of 40 million kilograms of seeds, and sales of 1.4 billion?
"Huh? Is this data correct?"
"Leader, Tianyu No. 1 has also been included in the improved seed promotion subsidy project, so the data should be accurate."
"Oh, Tianyu is only related to subsidy for fine seeds, right? Can ordinary people afford this retail price?"
The man nodded awkwardly,
The leader continued to read, and after a while, When he saw Xianyu 335, its price of 60 yuan/kg made him frown again.
“Our scientific research road has a long way to go, and our core competitiveness is so poor that even companies like Denghai have chosen to cooperate with multinational companies.”
“If we don’t reform, our R&D capabilities will not be able to If transferred to seed companies, domestic seed companies will also consider introducing seeds abroad.”
After a pause,
“Tianhe Seed Industry is not bad.”
Seed Industry Weekly belongs to the central media, and relevant information from the Ministry of Agriculture was quickly transmitted.
Xu Ping had people rush to make it overnight, and the next day it was printed and distributed to various newspapers such as Farmers Daily.
Sparked heated discussion.
Zheng Dan’s 958 record is pretty normal. What the hell is Tianyu No. 1?
Super corn reappears?
The revenue of a single product exceeds 1 billion? Where did this monster come from?
Zhang Yang of Denong Company was envious, how high the profit must be at this terrifying selling price.
This has added fuel to the fire in the seed industry market.
Xu Xiaoxue, who was already driving on the Northwest Ring Road, also saw the report. She couldn't help it and looked for the nearest farmer's market.
When I asked, it was out of stock.
......
"Out of stock?"
"Then I will order the goods for the second half of the year. I will order 15 million catties first. How much is the deposit? Let me calculate it. Arrange for someone to call.”
"No rush, let's sign the contract first."
Qu Yang hung up Zhao Hua's call and said with a smile: "The dealers in Lu Province are also out of stock."
" The sales are so popular that sales have exceeded 1 billion! "
"The profit is even more exaggerated, with a conservative estimate of 60%-70%."
“Mr. Yan, we need to keep a close eye on the seed production this year. Last year, we only produced 20,000 acres of seed. It’s just a joke.”
Yan Qun first glanced at Guo Yang, who was in charge, and then said angrily: "Who was calling for too much production last year?"
With two years of experience, Tianhe has already figured out Tianyu. Seed production yield of No. 1.
Under ordinary management, the seed production output per mu can reach 2,000 catties. Last year, 20,000 acres of seed production were produced, and the total output was about 40 million catties.
It just doesn’t seem to be enough under the current circumstances.
Both of them looked at Guo Yang,
"How much area will be expanded this year?"
Guo Yang pondered for a while,
"Under joint research by the marketing and production departments, the seed production area will be expanded to the maximum area."
>"Next year, the price of Tianyu No. 1 will be reduced!"
It's so popular, counterfeit products are already on the way!
(End of this chapter)