Chapter 181 Agricultural Website
Any warrior must use the right combination to win by surprise.
In the dairy market, which is divided among heroes, Hexi Dairy Industry has the strength to attack head-on.
But while conducting a frontal attack, and combining marketing with each event, brand awareness can be built up more quickly.
Under certain circumstances, the entire event will be detonated through the power of creation and public opinion to seek the best marketing effect.
Asking Qu Yang to continue to pay attention to the safety of milk sources is also to prevent the melamine incident in advance.
Qu Yang pondered for a while.
“In fact, so far, we have met many knowledgeable people, and we have learned about twelve or three ways of milk fraud through various channels, and the trend is increasing.
There are actually many people who know the situation, but too many people have concerns.”
There was a moment of silence.
"Does the boss know the dairy industry cannon Wang Dingmian?"
Guo Yang thought for a while, "Vice president of the Guangdong Dairy Association?"
"Yes, he has also been blasting in the media recently, Especially the 'flash evaporation' process, bombardment flash evaporation has become a popular high-tech method for dairy packaging companies. "
Flash evaporation is a dilution process that uses high air pressure to suddenly reduce to sterilize fresh milk. process.
Guo Yang also recalled it.
In this incident, Wang Dingmian was always at the forefront of the battle.
Wang Dingmian became a monk halfway and worked in public security and foreign affairs for 15 years before getting involved in the milk industry.
15 years of police career have cultivated good professional habits for him, eliminating interfering factors, getting to the bottom of the case, and handling cases independently.
For some dairy companies, Wang Dingmian is obviously an unpopular figure who likes to expose the shortcomings of the industry everywhere.
Dare to speak out, known as "the number one gun barrel of China's dairy industry", "Wang Dapao", and dairy industry cleaner.
In addition to the OMP incident, Wang Dingmian is also one of the opponents of the 'Fresh Ban', a whistleblower on many N-product safety issues, and has repeatedly challenged the dairy packaging giant Tetra Pak in public...
Wang Dingmian is a stubborn rock that the relevant companies have repeatedly been unable to attack, and he has always stood outside the radius of the marketing and public relations of dairy companies.
Northern dairy giants use room-temperature milk to break through the limitations of sales range and occupy the national market share, but they always suffer setbacks in Guangdong Province.
Guo Yang asked: "What happened to him?"
"You can provide him with clues."
"He is the permanent director of the China Dairy Association."
Guo Yang thought for a while, "The time is not yet ripe, and the current problems are all well understood. Moreover, are you not afraid of harming others?"
Qu Yang smiled and said: "No, he is such a person himself, and he should come to Jiuquan in the near future."
"Oh?"
"While Wang Dingmian was having a meeting in Ning Province, he accidentally drank milk from Hexi. He heard that there was a limited supply of milk, so he wanted to come and taste it."
"Then we can make an appointment to discuss this issue and see how much he knows." Guo Yang said.
The milk supplied in limited quantities by Hexi Dairy is derived from cows bred with high-quality genes provided by seed stores.
The number is close to a thousand, but the number of them in the milk-producing period is only a few hundred.
However, the basics have improved, and the reproduction speed can be slightly accelerated through various technologies such as embryo reproduction.
Qu Yang said: "Okay, I will take the initiative to contact you first."
Guo Yang called Yu Xiaojing in and made a cup of tea for each of them.
Looking at the simple and solemn office, Guo Yang said again: "Come down and give me a high-end tea set for my office, and a few pots of green plants. No money trees."
Ning Xiaojing nodded, wearing a slim-fitting suit, and she also felt a little curious.
This was the first time that he saw his boss attach so much importance to a person. Guo Yang did not shy away from talking about the next work in the seed industry with Qu Yang.
While mastering the channel situation, you can also learn and accumulate industry knowledge.
This is a critical period for seed production. Corn, spicy bell peppers, vegetables and other seeds are about to be harvested.
The marketing of seeds starts from this moment.
With the opening of the market, the seed sales season has been shortened, and the peak period has become more and more concentrated, shortening from the previous 60-90 days to the current 30-45 days.
However, channel competition is becoming more and more fierce, and market maintenance cannot be relaxed for a moment, so that dealers do not dare to easily disrupt the market by selling goods. Profit distribution in each link must be reasonable, and seed quality must be well controlled.
We also need to provide high-quality technical services to growers. The arrival of the harvest season is also an excellent time to carry out field harvest demonstrations.
No farmer would be confused by the extremely high yield.
It is true that the aroma of wine is not afraid of the depth of the alley, but for seed sales, a seed industry company should establish a complete and long-lasting technical service system to drive product sales with technical services.
In various after-sales service activities, we will maximize the recognition of consumers and establish the company's integrity, thereby enhancing the brand value of Tianhe Seed Industry.
Rather than saying that Tianyu No. 1 is awesome, with high seed yield and good corn ingredients, farmers will definitely buy your seeds.
If the dealer doesn't make money, it won't even bother you.
However, through the acquisition of Denong Agricultural Materials Supermarket and its self-operated sales outlets in the northwest, Tianhe has basically formed a marketing pattern that walks on two legs.
In Quyang’s plan, with the help of Denong Agricultural Materials Supermarket, Tianhe’s future development direction is to become a seed manufacturer that can truly implement exclusive store-style agents.
Agricultural inputs such as fertilizers and pesticides can only be incidental.
Because the supply and marketing cooperatives in each province are too powerful, many provinces have not yet relaxed restrictions on agricultural supermarkets.
Guo Yang didn't agree. He knew that in the future, agricultural supplies supermarkets would bloom all over the country.
“Is it possible to build a seed online sales platform based on Denong Agricultural Materials Supermarket?”
“Network?” Qu Yang frowned.
“Yes, I am considering that the group will also establish an agricultural e-commerce website, starting from seeds, and gradually covering fruits and vegetables, livestock, poultry, meat and eggs, aquatic products, agricultural and sideline processing, grain, oil, rice and noodles, agricultural supplies and agricultural machinery, etc. .
Mainly serving rural users, providing supply and marketing channels for agricultural products, it also releases market conditions for agricultural products across the country, the latest agricultural policies and news, and invites experts to explain agricultural production technology issues..."
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Guo Yang expressed his thoughts at once. He had this idea since Weiguang Company didn't catch Alibaba's express train.
Qu Yang frowned deeper and deeper, and even Ning Xiaojing, who was lingering in the office, showed a surprised expression.
She has been doing investment and financing in Beijing for several years.
We know that Beijing, as the economic, political and cultural center, has the largest number of agricultural websites in the country.
There are even fewer agricultural websites in the western region.
There was silence for a while.
"I don't understand this, boss." After saying that, Qu Yang looked at Ning Xiaojing.
“Xiaojing should understand this.”
Ning Xiaojing smiled.
Guo Yang smiled and said: "I don't understand either. I even learned seed marketing knowledge from you."
"It doesn't matter if you don't understand. I don't ask you to do it. I just want to use Tianhe Seed Industry as a pilot. I will let the people from Weiguang Company and the Strategic Investment Department be responsible for the specific details."
"You can also set up a company. For the special team, I will be the leader and you will be the deputy leader."
Qu Yang had to nod in agreement.
Yes, it’s really hard work for those who can do it!
(End of this chapter)