Chapter 193 Corn Marketing and Alfalfa Industry Cluster

Chapter 193 Corn Marketing and Alfalfa Industry Cluster

The corn sown area in Northeast China accounts for one-third of my country’s corn sown area all year round, and its importance is self-evident.

As an important commercial grain base in my country, the Northeast Plain spans four provinces and consists of three main plains: Sanjiang Plain, Songnen Plain, and Liaohe Plain.

It covers an area of ​​about 350,000 square kilometers, and typical black soil alone accounts for most of it.

It is a fertile land surrounded by mountains and rivers, with thousands of miles of fertile fields. In terms of agricultural conditions alone, it is not inferior to the Great Plains of North America.

And with the expansion of domestic agricultural tax exemptions and direct subsidies, the corn sown area will continue to grow.

For any large corn seed enterprise, the Northeast is a battleground for military strategists.

Tianhe's marketing channels can promptly receive the problem of difficulty in delivering grain to large corn growers in Northeast China. This alone is enough to satisfy Guo Yang.

Furthermore, feasible solutions are also proposed.

This means that Tianhe can survive in the market even without a big killer like Tianyu No. 1.

Guo Yang took a detailed look at the pattern of the corn seed industry in Northeast China that Tianhe had sorted out.

What’s interesting is that after the grain subsidy policy came out, the cultivated area of ​​land that had been underreported in Jilin Province and Heilongjiang Province was also calculated, resulting in a significant increase in the rice and corn cultivated areas in the two provinces.

Jilin and Heilongjiang provinces are both major consumers of corn seeds. The two provinces are engaged in seed production, especially there are tens of thousands of seed companies, but they lack companies of a certain scale.

There is no company that can compete with Monsanto and Pioneer.

Especially after the release of Xianyu 335, large local growers have highly praised Xianyu 335. The proportion of planting in the three northeastern provinces has exceeded 40%, and will reach a peak of more than 70% in the future.

Xianyu 335 is a variety cultivated in the Northeast. It is suitable for the climatic conditions of the Northeast and can produce stable and high yields.

At the same time, its quality is high. The purchase price offered by the processing factory is 2-3 cents higher than that of ordinary corn seeds. The income of Xianyu 335 per hectare is 480-720 yuan higher than that of ordinary corn seeds.

In terms of quality, even Tianyu No. 1 falls behind.

But Tianyu No. 1 has a huge advantage in yield, especially this year due to the mild winter and El Niño climate, which has generally affected the yield in the Northeast.

The advantage of Tianyu No. 1’s wide adaptability has been highlighted, and its income has steadily surpassed that of Xianyu 335.

Similarly, in the Huang-Huai-Hai region, Tianyu No. 1 has overcome the impact of adverse factors such as typhoons, rain and lack of sunshine, and is expected to achieve high yields and increased income.

In this context, Tianhe Seed Industry will hold a special harvest demonstration this year, which will make growers who did not choose Tianyu No. 1 feel uncomfortable.

Guo Yang took a quick look.

From the northwest spring sowing areas of Long Province, Ning Province, Shaanxi Province, and Western Inner Mongolia, to the Huanghuaihai summer sowing areas of Hui Province, Henan Province, Shandong Province, Su Province and other major corn producing areas, corn production will be carried out one after another. Harvest demonstration observation meeting.

The total number of visitors is expected to exceed 5,000.

The largest one is in Yu Province, which is the hometown of Zheng Dan 958. Qu Yang is very targeted and wants to mess with you.

The harvest demonstration meeting was arranged at a professional planting cooperative in Anyang, with a corn planting area of ​​5,500 acres.

This demonstration base has received technical services from Tianhe Seed Industry throughout the entire process, and even the plant protection plan is provided by Tianhe Seed Industry. Unfortunately, Tianhe Seed Industry does not sell pesticides.

Today’s pesticide manufacturers are not as sophisticated as later generations, but Tianhe’s technical services are still very attractive to large farmers.

What scale bases pursue is overall stable production and benefits from scale, so management concepts are particularly important.

No matter how the market price changes, the most important thing is to increase production. Increasing production is the basis for increasing income.

So for large-scale growers, they must be inseparable from the support of varieties and technology, as well as the support of excellent technical solutions.

The bumper harvests of large growers can undoubtedly prove the excellence of Tianhe seeds and solutions.

Tianhe’s marketing plan combines Guo Yang’s service concept in his previous life, so naturally there is no problem.

The problem is mainly concentrated in the hidden worries of deck packages. Fortunately, famous brand seeds such as Zhengdan 958 also have this problem.

The decks are seeds that are not genuine but of close quality to genuine ones, and are mainly bought from seed farmers.

For example, Zhengdan 958 purchases seeds on a large scale and has high requirements for seed quality, but the purchase price is not high compared to the market price.

So some growers will intercept some seeds and sell them to buyers of decked seeds at a high price.

However, deck seed merchants do not need to invest in scientific research, and there are no management fees such as planting and watering. Therefore, even if the price is lower than regular varieties, they can still make profits.

Compared with Zheng Dan 958, Tianyu No. 1 deck has relatively fewer hidden worries.

First, it has been around for a short time and there is almost no inventory on the market;

Second, the seed production area is controlled at 100,000 acres, the total output of Tianhe can be digested, and there are few deck seeds flowing out;

Three However, Tianhe's actual breeding costs are extremely low, and it is already prepared to reduce prices. Seed manufacturers who rashly play tricks are likely to steal the chicken but lose the rice.

Finally, an anti-counterfeiting team led by the marketing department has also been established, which can also play some role.

Guo Yang sorted it out bit by bit. The main operating logic of Northwest, Huanghuaihai, Northeast, etc. is generally correct.

Tianhe has even prepared a strategy for small seed companies next year.

This layout is basically at the ceiling level of the same era in China.

The only weakness is that there are too few varieties.

In addition to corn seeds, Tiandou No. 1, spicy bell pepper, tomato, cauliflower, cabbage, carrot and other seeds have also entered the harvest period.

Some seeds, such as cabbage and tomatoes, are particularly popular.

Guo Yang saw that even though the seeds had not yet been sorted and processed, less than half of the orders received had been sold. In the field of vegetable seeds, Tianhe could be considered a leading domestic company.

After dealing with the affairs accumulated by Tianhe Seed Industry, Guo Yang felt a little tired, but just by raising his head slightly, he could see the beautiful scenery of the Qilian Mountains as the sun sets in the west and the afterglow of the sunset.

My mood suddenly relaxed a lot.

Just when he was about to continue reading the materials, Ning Xiaojing walked in wearing a floral skirt, "Boss, it's time to get off work."

Guo Yang looked at the time in hindsight. , it’s already past seven o’clock.

It was about three o'clock when he came back. In total, he worked continuously and intensively for three or four hours.

“You can get off work first, and I’ll take a look.”

Ning Xiaojing secretly pursed her lips. The boss hasn’t left. Can she, the secretary, leave?

"It's okay. Anyway, I'm here alone. I'm bored staying at home at night. I just have to work overtime."

Guo Yang raised his head, and Ning Xiaojing looked sincere. appearance.

But thinking about it, it seems that Ning Xiaojing came to Northwest China from the capital just to make a breakthrough in her career?

Guo Yang pondered for a while and said: "How did the social service plan for the alfalfa industry cluster that you took the lead in last time go? Why don't we take a look now!"

Ning Xiaojing calmly found a copy of Wenjing from Guo Yang's table and placed it in front of him.

Guo Yang nodded, picked up the pen and started reading.

"Then wait for a while."

Ning Xiaojing felt a little helpless.

To some extent, the work pressure in Jiahe is much less than that in the investment and financing industry in Beijing. But the matter was too complicated and involved many industries. When she first took over, Ning Xiaojing felt that it was a mess.

Sometimes it is saline-alkali land and pasture, sometimes it is peppers and plant extracts, sometimes it is seeds and agricultural machinery, sometimes it is desert...

When I am busy, how many times are there? Things piled up, often confusing her.

To this end, she had to spend a lot of extra time learning the group's business and supplementing various agricultural knowledge.

Seeing that I could relax a little, the group’s king of rolls was back again.

Ning Xiaojing watched her boss focus on writing and drawing on the documents, so she had no choice but to turn around and give him some tea.

Then he went out and asked Luo Xiu to find a restaurant to prepare some fruit snacks and the like.

When she finished her work and returned to the office, Guo Yang just finished reading it roughly. He raised his head and took a sip of tea before he said seriously: "There are a few questions."

Ning Xiaojing blinked her eyes and came closer, and the fragrant wind brought by her body passed into Guo Yang's nose.

Guo Yang then handed the annotated document to Ning Xiaojing.

“First, alfalfa production has not been incorporated into the local crop rotation system.

In Mongolia and other places, some areas will use grassland to open up wasteland to implement alfalfa planting projects. Once the alfalfa renewal period is reached, There is no land for crop rotation.

To maintain the alfalfa planting area, it is necessary to plant alfalfa, which will cause the fertilizer to be unavailable. If other crops are planted, the local alfalfa production capacity and market supply capacity will be reduced.

This will inevitably affect the balanced supply of alfalfa products in the downstream dairy industry and endanger the market access for the next alfalfa launch cycle. "

Ning Xiaojing listened carefully. She had some knowledge of the industry and said: "The demand for alfalfa products in China is not big now! "

Guo Yang smiled and explained patiently: "When the demand for alfalfa products in the dairy industry increases, it will be too late to think about these things.

Since Alfalfa has decided to be the talker, it is natural to focus on establishing grain and grass rotation industrial zones in areas with advantages in alfalfa planting, and to activate the large-scale circulation of market-oriented alfalfa products.

I think in this plan, the concentration of the alfalfa planting industry, mechanized production, and industrial product processing are all pretty good. ”

Ning Xiaojing looked at the part outlined by the pen and asked: "Are there any problems with the base?"

In the plan she completed with the War Investment Department, Alfalfa and others, there are three major alfalfa planting bases .

The first is the water-saving alfalfa base in the desert oasis area of ​​the Hexi Corridor;

The second is the grassland agricultural alfalfa base in the Ordos Plateau of Mongolia Province;

The third is the low-yield fields in the Wenrun Basin in southern Xinjiang Upgrading and transforming alfalfa bases.

Guo Yang said: "There is no problem with these three alfalfa industrialization bases. They are all suitable. But they are a bit stingy. I think we can add two more industrial cluster bases."

Ning Xiao Jing looked at him doubtfully.

"First, Qingyang, Dingxi, Pingliang, Huining, Huanxian and other areas in the western part of the Loess Plateau have higher terrain, a short growing season for pasture, and a drier climate. Although they are hills and valley basins, the pasture grass It has a long planting history and a large area, and the potential for developing the pasture industry is also not small.”

“Secondly, you missed the low-humidity and saline-alkali areas in the Northeast, the land in Qiqihar, Daqing, Suihua, Baicheng, and Siping. It can also be transformed into an alfalfa base.

The temperature here is high and the temperature range is suitable for the physiological characteristics and living habits of dairy cows. The dairy cows have high yield, good quality and rich nutrition. It is internationally recognized as the most suitable for dairy cows. The growing zone.

Moreover, the low-yield fields and saline-alkali lands that need to be transformed in Heilongjiang Province are large and can be scaled up..."

Guo Yang talked a lot in succession, and Ning Xiaojing seemed to be able to feel the hatred in the boss's tone.< br>
After a pause, Guo Yangcai asked: "Did Hexi Dairy and Alfalfa Agriculture and Animal Husbandry not participate? "

Ning Xiaojing said: "Maybe the main people in charge have been too busy recently and have not been deeply involved. ”

Guo Yang did not delve deeper into it.

It may also be that he is thinking from the perspective of a time traveler. According to his understanding, now that he has come forward.

Naturally, we need to think from a national perspective, give full play to regional advantages, and establish five major alfalfa bases in northwest, north China, and northeast China to promote the planting of 5 million acres of alfalfa.

Going further, we will work together with the Three-North Shelterbelt Project to build an ecological prevention and control system for desertification forest and grassland in northern my country.

You can even use this as a gimmick to apply for national project policy and funding support.

Guo Yang then pointed out some modification suggestions. After Ning Xiaojing wrote them down bit by bit, she prepared to return to her work station.

"Don't change it, clean it up, and find a place to eat first."

After a while, Guo Yang called Xie Shijie, who had also just returned from the base, and Wei Guan, a sales manager of Tianhe, to join him. Get on Luo Xiu and Ning Xiaojing, and a group of five people got into the car.

"What to eat?" Guo Yang asked

A few people looked at each other, all with question marks on their faces. After working for a long time, they still haven't decided what to eat.

After a while, Wei Guan said: "How about eating mutton? It's mid-September, and mutton seems to be the season for fatness."

Guo Yang heard his uncertain tone, "Don't you usually study food?"

Ning Xiaojing, who was sitting in the passenger seat, quit, "I think back then, I was known as a gourmet little motor. But I’ve been here for nearly a month and I haven’t experienced the food in the northwest yet.”

“Paste pot is also a specialty of Jiuquan.”

“Just try it.”

Xie Shijie said: "Sure enough, my wife's statement that Jiahe is a food desert is true."

Guo Yang, Xie Shijie, and Wei Guan were sitting in the back row. Hearing this, Guo Yang immediately put his hand on Xie Shijie's shoulder unwillingly.

"What do you think?"

"Whatever."

A few people finally chose mutton. If it's hot, it's hot.

While drinking beer and chatting, Guo Yang tried his best to act without any airs.

Xie Shijie is better. After being with him for a long time, I can express myself freely.

But it was the first time for Ning Xiaojing and Wei Guan to have dinner with Guo Yang in private, so they were a little bit reluctant and a little polite.

After a few glasses of wine, Wei Guan was the first to mention work: "Boss, on September 15th, Tianhe's summer sowing observation meeting will be officially launched. There is also a harvest festival in Yumen, showing Do you want to participate in the field resistance and high yield of varieties? "

On September 15th, Guo Yang calculated that there were still three days left.

"It should be ok, Luo Xiu, please take note of it."

Guo Yang is quite unfamiliar with Weiguan. He is usually responsible for sales in other areas

Weiguan is about fifty years old. He is experienced in the seed sales industry, but he only sees From its appearance, you can feel a fierce force.

It’s not like serious sales.

The purpose of Qu Yang transferring him back to the northwest headquarters: first, to deal with the tricks of small seed companies, and second, to cooperate with the production department to increase the premium per mu of seed production bases.

“Come on, let’s not talk about work while drinking today.”

(End of this chapter)