Chapter 201 Exaggerated pre-sales
Distributors participated in the whole process of Tianhe’s field demonstrations across the country and were also important organizers.
These dealers made a lot of money last year by representing Tianyu No. 1.
It is widely rumored on the Internet that a town agent earns more than one million a year. This is not groundless, but a fact.
The bumper harvest at this year’s demonstration not only ignited farmers’ enthusiasm for purchasing seeds, but also ignited the emotions of dealers.
The only doubt is that deck seeds have begun to appear on the market.
This is the biggest hidden danger.
For example, the market share of some varieties could reach 60 to 70% at their peak, but due to the deck seeds, the market share quickly dropped to about 30%.
They also continue to compete with lower prices, and profits are spread thinner and thinner.
However, dealers were encouraged by Tianhe Seed Industry’s determination to safeguard their rights. Dealers also participated in the anti-counterfeiting campaign, with remarkable results.
The largest cancer seed production base has been suppressed, which means that there are fewer deck seeds circulating on the market.
For various reasons, Tianhe Seed Industry’s sales have ushered in the peak season ahead of schedule.
October 15th.
Tianhe Seed Industry held its first sales meeting and announced the launch of seed sales in the new year.
The seeds are still being processed, but the sales meeting almost got out of control.
Dealers are rushing to pay pre-sale deposits. This scene will make other seed companies jealous to death.
Seed companies are most strapped for funds in October every year because they have to settle seed payments to farmers, and defaults on propagation fees are common.
In order to cope with this situation, seed companies also chose pre-sales, but the results were not satisfactory.
Scenes like Tianhe's taking the initiative to hand over are extremely rare.
Even in Wuyuan, Guo Yang can feel the hot atmosphere of Tianhe from the grassroots level.
If you casually walk into the Tianyu No. 1 exclusive agent store in a local town and stay for a short time, you will see many farmers asking for dealers to buy Tianyu No. 1.
It’s still five or six months before next year’s spring sowing.
With supply exceeding demand in the entire seed industry market, Tianyu No. 1 has embarked on an extremely abnormal path.
"It took me three thousand years to grow..."
Guo Yang answered the phone, and Qu Yang's excited voice came over, "It's crazy!"
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"The 200 million kilograms of seeds produced this year, including the millions of kilograms of seeds recovered during the crackdown on counterfeiting, were all ordered immediately."
"Sales of various vegetable seeds have also increased significantly!"
"Pre-sales have already exceeded 1 billion."
"The terminal market has also exploded. Farmers everywhere who have made money have gone crazy and paid deposits half a year in advance. Some township agents in booming areas, The seeds haven’t even appeared yet, but they have already been ordered.”
Qu Yang kept talking, and after decades of marketing, he had never seen such a situation.
That’s 200 million kilograms of seeds. Counting those recovered during anti-counterfeiting operations, nearly 60 million acres of land can be sown!
Accounting for one-sixth of the country’s corn sown area!
Last year Tianyu’s promotion area was just over 10 million acres, and it increased to nearly 50 million acres in one year. The increase is so amazing!
Even if the ex-factory price of Tianyu No. 1 is lowered to 25 yuan per catty and the terminal price is adjusted to 30 yuan per catty, it will still be more than 6 billion in sales.
How much did China’s corn seed sales last year? 7 billion yuan! It is very likely to exceed 10 billion yuan this year!
Among them, Tianhe has an absolute advantage.
Qu Yang felt his heart boiling and his heart was beating loudly, but he heard the slightly calm laughter of his boss.
“Isn’t this what it should be?”
“We have made so many preparations, from sowing to harvesting, allowing farmers to experience services and make money, so they are willing Spend money to buy our seeds.”
“We have also spared no effort to crack down on counterfeiting, and it seems that we have received huge compensation and a large amount of seed recovery, but after all, this compensation can only cover the cost.”
Qu Yang closed his eyes and took a few deep breaths. In each field demonstration, the roaring machinery harvested rows of corn, complementing the smiling faces of farmers.
“Yes, this is what we should do.”
Guo Yang said with a smile: “Don’t relax, do a good job on our basics, it’s just pre-sales now, serve farmers well, farmers Only by making money can Tianhe continue to prosper. ”
Growing corn can increase your income by several hundred yuan per acre. It is difficult for farmers who want to get rich from farming not to be happy.
But Tianhe has been able to expand so quickly because it not only sells seeds, but also sells services.
Guo Yang was afraid that Qu Yang would be carried away for a moment, and asked: "What are farmers busy with these days? What are the grassroots marketers busy with?"
Qu Yang pondered for a moment and said: "The main thing is selling Corn.”
“I understand, it’s the off-season anyway, so we immediately mobilize Tianhe’s marketing personnel to go to grain depots, corn processing plants and feed mills in corn production and sales areas to help farmers promote Tianyu No. 1. "Commercial corn."
The response was quite fast, Guo Yang said with a smile: "The company's helping farmers sell grain is not a "side job", but an important part of the "main business""
"The corn produced by farmers sells well and they don't have to worry about selling it. They will continue to buy seeds from companies next year. Don't be dazzled by the temporary victory."
Qu Yang also understood this truth and said: "Should Tianhe invest in some corn processing companies to form a complete industrial chain."
Speaking of corn processing, Guo Yang immediately thought of biofuels and Jiahe's various sectors. But they are all big fuel consumers, especially the agricultural machinery team. "Absolutely. It's best to pay more attention to corn ethanol processing. When the group waits until next year, we can make breakthroughs in this area."
"Okay, boss, when will you return to Jiuquan?" ? Or go directly to Liao Province to attend the Seed Industry Summit? "
Guo Yang said with a smile: "I will take the anti-counterfeiting team all the way to Liao Province, and I will make sure that the counterfeit dealers along the way are frightened!"
"Hahaha, everyone in deck Tianyu No. 1 is in bad luck this year."
"Then let's do this first, Liao Province will converge."
Ended the call with Qu Yang, Guo Yang's calm face also became excited. He stood up and punched fiercely, which surprised Luo Xiu who was following him.
Guo Yangqiang had pretended to be calm before, and he had received more than 1 billion in advance payment. Next year, the sales of Tianhe Tianyu No. 1 product will exceed 4 billion yuan.
Because of the heavy burden this year, the profit margin next year will be steadily above 85%.
Jiahe's liquidity was suddenly revived with full health!
Guo Yang shouted like a chicken blood sample: "Let's go, continue to crack down on counterfeiting!"
When Guo Yang was still addicted to cracking down on counterfeiting, the seed industry was also led by Tianyu No. 1 The incoming wave was drowned.
Media from all over the country rushed to fields and agricultural supplies stores to interview farmers, traders and manufacturers truthfully.
In the northeast, golden corn swayed in the breeze, harvesters rumbled in the fields, and the black soil also ushered in the peak of autumn harvest.
The farmer stood in front of the grain truck and said with a smile: "It was unimaginable in the past that we could produce 35,000 kilograms of grain at one go. But this year, despite the disaster, we can still achieve it easily."
"Tianyu 1 No. 1 has good commercial properties. It is a colloidal grain with hard kernels and good quality. Feed mills and corn harvesting places like it. It is easy to sell.” It’s okay, it’s also waterlogged. If you keep up with the fertilizer properly, you can have high yields even in this crazy weather this year.”
“Tianhe is cracking down on fakes. In the past, when good seeds came out, it was easy to buy fake ones. In order to prevent accidents, we often plant five or six varieties of seeds in twenty or thirty acres of land.”
Compared with the laughter of farmers, the seed streets everywhere are generally full of mourning.
Since he is not an agent of Tianhe, it is extremely difficult to obtain the Tianyu No. 1 seed source for the deck. Even if it is available, it must be sold with great caution.
With no choice but to do so, many people still can only sell other deck types, such as Zhengdan 958, Xianyu 335, etc.
As for the other seed manufacturers, they are also anxiously running around. According to this trend, the sown area of Tianyu 1 is likely to exceed hundreds of millions of acres, or even 200 million acres, in two or three years.
Own 60-70% of the country’s corn market! It will drive a large number of small enterprises to a dead end!
Although Tianhe's crackdown on counterfeiting is fierce, if you are really forced to die, the deck will be endless.
All major seed companies are looking forward to the Seed Industry Summit. It is already public news that Tianhe’s big boss will attend the meeting.
Everyone is curious about how Tianhe will perform at the Seed Industry Summit.
Going around in circles, Guo Yang followed one of the anti-counterfeiting teams and made a big circle, arriving at Liao Province again.
Guo Yang plays more of a symbolic role in the anti-counterfeiting team, showing determination and serving as a bridge of communication with the local area.
After all, this matter really offended people. Fortunately, the anti-counterfeiting team has a large number of people and dealers from all over the country are involved, so safety is still guaranteed.
Fengtian.
Guo Yang met Qu Yang in the hotel. Tomorrow is the day when the Seed Industry Summit will be held.
The Corn Seed Industry Summit is organized by the China Seed Association. This year’s summit is hosted by Dongya Seed Industry in Liaoning Province. All large domestic corn seed companies are here.
Huazhong Group, Denghai Seed, Origen Seed, Denong Seed, Fengle Seed, Golden Nonghua, Tunyu, Sanbei, Danyu, etc.
A total of 13 companies, as well as associations and the local Academy of Agricultural Sciences and Seed Management Bureau.
Guo Yang spent a whole night integrating and digesting the manuscript drafted by Qu Yang and the thoughts he had recently organized.
There may not be an opportunity for you to speak at length.
But Guo Yang also does not fight an unprepared battle.
Early the next morning, Guo Yang and Qu Yang went to the meeting, but the meeting room was not big enough. Guo Yang sat at the main meeting table, while Qu Yang found a stool to sit on.
Coincidentally, on his left is Li Denghai from Denghai Seed Industry, and on his right is Zhang Lei from Denong Seed Industry.
When Guo Yang sat down, Li Denghai said: "Brother, Tianyu 1 has been standing out from the crowd recently!"
Li Denghai's voice was neither loud nor quiet, but it was enough to cover the entire meeting. room.
The conversation of the others stopped, and they all turned to look at the person in charge of Tianhe Seed Industry, who has been in the limelight recently.
The first impression is that of youth. Among a bunch of middle-aged uncles, Guo Yang is definitely the youngest, but he is still mature and steady.
Faced with everyone's gaze, there was no timidity or shyness.
Zhang Lei from Denong also joked: "Mr. Guo, Tianhe's harvest demonstration meeting is very popular. Do you want to sweep across Henan Province?" Subvert the trend of China's seed industry!"
"I don't think we need to engage in breeding in the future, just one Tianyu No. 1 is enough"
Guo Yang only felt a sour taste. Coming at you.
(End of this chapter)