Chapter 202 A single spark can start a prairie fire
Sour, really sour!
But Guo Yang felt very happy. Everyone present was a big man in the seed industry. Denong relied on Zhengdan 958 to achieve a market share of 7% in 2004-05, ranking first.
Next in order are East Asia, Tunyu, O.R.G., and Denghai, all with proportions of 4%-5%.
In terms of sowing area and sales volume of its corn seeds, Tianhe cannot compare with these established seed companies.
But the high sales brought about by the high unit price instantly killed many big players, and the profits were even more enviable and crazy!
This year, the seed production scale and output of Tianyu No. 1 have increased, and the situation will only become more bloody!
These are the merit medals of Tianyu No. 1!
Faced with the sour ridicule, Guo Yang felt like spring breeze, and even had the heart to chat and laugh with the rare senior executives of seed companies.
“Oh, it’s a pity that Tianyu No. 1 only has a seed production of 200 million kilograms this year, which is a bit insufficient. Fortunately, a batch of seeds were recovered during the crackdown on counterfeiting. The total number of large and small seeds is almost 3,000 tons.”
"There is no secret. The yield per mu is two to three thousand kilograms, and the farmer's income increases by hundreds of yuan. What kind of seeds do you want him to buy?"
"The farmer will only buy your seeds if it benefits him."
“Cracking down on counterfeiting does not make money, and the risk of losing money is even high, but once it succeeds, the indirect benefits are immeasurable.”
“The pre-sale money is not much. It’s only over a billion. Tianhe will continue to crack down on counterfeiting next year!”
Guo Yang found that he was also very talkative, especially when the boss was speechless and had nothing to say, his sense of fun seemed to be at its peak.
Unfortunately, Tao Guang and Li Juan from the Seed Association came. The two vice-presidents felt strange looking at the red-faced bosses.
The meeting will begin soon.
Guo Yangneng could clearly feel that Li Denghai and Zhang Lei on the left and right relaxed, but soon joined the chaos of the summit.
First of all, the production and marketing situation of hybrid corn seeds in 2005-2006 was communicated.
Because the situation of seed supply exceeding demand is severe, the association proposes to establish a fair market competition order.
We must not only provide farmers with high-quality and low-priced seeds, but also oppose competition to lower prices and sell them at low prices.
Tianhe does not have this problem, and Guo Yang cannot arouse any interest.
But other companies were discussing each other, and the atmosphere was quite lively. Occasionally, they also engage in verbal disputes, accusing each other of malicious competition and defaulting on farmers’ seed production payments.
Zhang Lei even arrested two of the companies and accused them of illegal seed production and infringement of Zhengdan 958.
The other party refused to admit it and asked for evidence. If there is no evidence, stop beeping. In turn, it accused Denong Seed Industry of dumping at a low price.
When the price of Zhengdan 958 seeds was the lowest, it only sold for 3 yuan per catty. Can you believe this?
There are different opinions. From the confrontation among the big guys, Guo Yang deeply realized that the Chinese seed industry has fallen into a strange circle.
The strange circle of decks is that no one pays attention to breeding and research and development, and they are all resting on their laurels, or you are trapping me, and I am trapping you.
Guo Yang lamented that it is no wonder that Xianyu 335 in his previous life has been dominant in the country for more than ten years.
I watched the play with distracted eyes and prepared a lot, but there seemed to be no room for performance.
But soon someone pointed the finger at him.
"Mr. Guo looked like he was sitting on pins and needles. Do you have any advice?"
Guo Yang raised his eyebrows and finally came to his senses. He glanced at the man, from the Seed Association. Vice President Li Juan, a middle-aged woman feels a sense of oppression.
Sitting upright, Guo Yang's distracted eyes suddenly became sharp again, and Li Denghai felt that the feeling before the meeting was coming again.
“As I sit here, listening to your discussion, I really feel like I’m sitting on pins and needles, like thorns piercing my back, and like a lump in my throat!”
As soon as these words came out, the scene suddenly became deserted for a moment, and then there were glares again.
After attracting everyone's attention, Guo Yangcai said with great disappointment: "Isn't this the consensus in the industry of brainless decks, low-price sales, and low-price dumping? Is it necessary to discuss it?"< br>
“With this energy, it is better to study more on breeding, or to intensify the attack on infringing seeds in decks, than to argue here.”
Vice President Tao Guang Said: "There is no need for Mr. Guo to be sarcastic here. The purpose of organizing the summit is to safeguard the interests of seed companies."
"Has the protection been achieved?"
"While we are discussing here, how many more deck seeds have leaked out of the seed production base."
"Tianhe's large-scale crackdown on counterfeiting this time has traveled hundreds of thousands of miles, and the number of deck seeds found is countless. "
Guo Yang paused and looked at Zhang Lei next to him, "Oh, the one with the most decks is Zheng Dan 958. One variety has more than a hundred brands, which is also awesome. ."
"Mr. Zhang, you Denong must spend a lot of money to buy the rights to new varieties every year. Why not spend some money and buy some deck clues from Tianhe? It doesn't cost much. It’s all for nothing, Tianhe will give you a small amount of evidence for free.”
Sitting in the corner, Qu Yang suddenly discovered that his boss also had a talent for yin and yang, from being pretentious before the meeting to being rude now. Played with ease.
He couldn't help but feel happy secretly.
It's a pity that he is not the one playing.
The conference room was silent for a moment and then became noisy again.
Zhang Lei also felt aggrieved, turned around and said angrily: "How can it be so easy to protect rights? Denong has also caught deck infringement before."
"The result is big. Fei Zhouzhang won the lawsuit, but only received 15,000 yuan in compensation. He is still a laughing stock in the industry today! ”
"There are problems with the variety approval system, and there are loopholes in the legal and green laws. How to fight? Tianhe is awesome. We have succeeded in cracking down on counterfeiting several times, but next year, deck players will still be back."
Zhang Leiyue said more and more. Excited, he simply stood up. Zheng Dan 958 has had a hard time these years. Although Denong has made a lot of profits, it originally earned 7 to 8 billion per year, but now it only earns 1 to 20 million per year.
"Everyone here knows what caused the deck seed. Mr. Guo, there is no need for you to ridicule Denong. Tianhe may not walk the same path Denong has walked again."< br>
“If you have the guts, get rid of the person in charge of the review, and if you have the ability, push for the revision of the Seed Law.”
“Otherwise, if everyone here counts, I won’t be able to keep it for two years. Various imitations of Tianyu No. 1 have come out.”
Zhang Lei almost revealed the bottom of the industry, and Li Juan couldn't sit still. In addition to being the vice president of the association, she is also the boss of the province's seed management bureau.
"We are all decent people, don't make it look like a wet market."
Guo Yang seemed to have not seen the old woman, and stood up as well, and said seriously : "Tianhe will definitely fight against counterfeiting and protect human rights to the end. At worst, we will come once a year."
"I originally wanted to find like-minded allies in fighting counterfeiting, but I didn't expect this situation."
< br>“As for imitation of Tianyu No. 1, go ahead.”
Guo Yang took out the written draft from the notebook he brought and said with a sneer: "I thought there would be discussions about breeding and marketing services today."
"What happened? , It’s all nonsense, it ruined my preparation.”
After saying that, Guo Yang was ready to tear up the manuscript.
Li Denghai stood up quickly and stopped him, "No, since we have written everything, let us open our eyes."
"I am interested in Tianhe breeding, and I’ve been curious about ingenious marketing for a long time.”
Guo Yang stopped and looked around. Some people were uninterested, but most people showed great interest and tried to persuade him.
Ke San, the person in charge of Tunyu Seed Industry from Shanxi Province, said: "Yes, Tunyu Seed Industry started from the original seed farm and developed to this day. It has always relied on breeding. If you missed the information shared by Tianhe, The breeding information will be poked in the back. In addition, Tunyu is also willing to work with Tianhe to fight against counterfeiting. "Denghai is also willing."
"I really want to write a joint name." When writing the letter, remember to inform Denong when signing and sealing it.”
“Tianhe’s technical service is also very interesting.”
“Let’s talk, we’re tired of quarreling.”
“Let’s see what Tianhe has to say.”
“When has the corn seed industry ever been so noisy? It’s not Tianyu No. 1 is too exaggerated."
The people's faces changed so quickly, which was beyond Guo Yang's expectation. He chuckled before Guo Yang spoke slowly.
“Then I will just briefly talk about my humble opinion, and I also hope that the experts who are working on it can offer some opinions.”
Although the people present were all heads of large breeding companies, there were quite a lot of them with backgrounds in breeding.
For example, Li Denghai is known as a farmer scientist, and Nan Yuanbei Li has a long history. He has also been on the front line of breeding for a long time.
Guo Yang spread out the two manuscripts, one of which combined Qu Yang's opinions;
The other was written down by taking some time to recall when he was on the way to crack down on counterfeiting. A little wrinkled.
Except for Li Juan, who frowned, everyone else was used to it.
Guo Yang said: "The first point I want to share is to talk about sales from the perspective of a breeder. This is mainly because there are too many small breeding companies in China. Tianhe's crackdown on deck infringement will inevitably force some companies to go to a dead end."< br>
“So, in order to allow some seed companies with R&D capabilities and ambition to survive, I have made some thoughts.”
“Determine the market according to the variety, or determine the variety according to the market, before deducing The development direction of the ecological environment and work model in the next five years and the next five years..."
"A good horse needs a good saddle, and the supporting cultivation technology must be researched and mature before being promoted..."
"Seize the big farmers and provide full technical services..."
"You can't eat hot tofu in a hurry. Good varieties have been bred, so don't deny it easily."
"Users are snatched away. Find a province in the core market as a breakthrough point..."
"Rust is serious in the Huang-Huai-Hai region this year, but there is a variety: Tangdan No. 5, which is immune to rust."
"Good breeders are paranoid. Sometimes persistence is a kind of strength, and varieties Nothing is perfect. You must firmly believe that the only difference between your varieties is a suitable climate year.”
“So don’t reject your varieties based on one year’s performance. Look at it for a few more years and experience more climate. Only conditions can reflect the value of the variety.”
…
Guo Yang sorted it out bit by bit, citing multiple cases, and even shared some of Tianhe’s operating methods. People in the conference room listened quietly.
Some points are very simple for breeders, but some contents are thought-provoking.
Li Denghai thought about the hundreds of corn varieties owned by Denghai Seed Industry, and whether some of them had untapped potential.
Zhang Lei was deeply moved when he heard Guo Yang's deduction of future needs and changes. He also asked Zhang Yang the same question at the time.
If Zhang Yang had Guo Yang's insights, it wouldn't be a bad idea to help him become a product manager.
After speaking, he received a round of applause, and everyone became peaceful from the noisy quarrel.
Each expressed their views on breeding, which eventually evolved into how to share their respective germplasm resources, how to join forces, etc.
In this relaxed communication atmosphere, more and more companies are willing to crack down on deck infringement.
The harm of the deck is obvious, and the first one to bear the brunt is the serious lack of breeding capabilities in the seed industry.
The focus of the brand-name seeds is also very clear. After all, the dozens of companies present have paid a lot of the hundreds of millions of yuan in management fees for national crop variety approval every year.
Provincial review costs 1 million yuan for a variety, and national and provincial review costs 2 to 3 million yuan for a variety.
Connected from top to bottom, power is rent-seeking, and interests are shared in all directions. A deep-rooted and invisible chain of interests is lurking in the Chinese seed industry, constantly sucking blood.
But Guo Yang firmly believes that a single spark can start a prairie fire, and Tianyu No. 1 is a hugely profitable variety. The longer you persist, the greater your profits will be.
After the meeting, Guo Yang was not in the mood to stay for long. He had a casual meal with Li Denghai, Ke San, Zhang Lei and others, reached some consensus, and left first.
The impact of the summit has also begun to spread.
In addition to the harm caused by the collection of existing varieties, several major infringements that are greatly affected by the harm of decks have suddenly increased their efforts to combat counterfeiting.
Especially Denong, who already had an anti-counterfeiting team, and Zhang Lei was stimulated by Guo Yang.
Why can you succeed in cracking down on counterfeiting, but I can’t?
……
After Guo Yang left, he also temporarily left the anti-counterfeiting team. He first went to Weiguang Company to learn about the recent investment progress.
The establishment of stock positions has basically been completed, both domestic and foreign.
Guo Yang was still aware of the 2008 financial crisis, but before the financial crisis, it was also a bull market in China, so it was natural to have an ambush.
In addition, approximately 500 million yuan has been spent to purchase shops in major cities, and some have been rented out.
Guo Yang also asked Weiguang Company to obtain another amount of funds through mortgage loans for investment in the stock market.
Then I went to Shandong Province to see the expansion of Fengkai Agricultural Machinery’s tractor production base and the situation of Tiandou No. 1 soybeans.
Fengkai's production capacity has been increased by less than half, and the backlog of orders should be completed ahead of schedule. At the same time, the agricultural drone research and development project has also been approved.
Tiandou No. 1 also ushered in a bumper harvest in early October, with 1.44 million seeds harvested from 3,000 acres of farming land.
But it is far from meeting the existing needs.
Tiandou No. 1 has also established promotion and demonstration bases in Shandong Province, Heilongjiang Province, Jiangsu Province and other places, still on coastal saline-alkali land.
But the saline-alkali land has transformed into a geomantic treasure land, and soybeans have become the golden beans for farmers to harvest.
Not only has the yield per mu reached 480 kilograms, but the salt-alkali-tolerant Tiandou No. 1 also absorbed salt from the soil in saline-alkali soil during its growth.
The aeration and water-holding capacity of the saline-alkali land have improved, and the soil has become visibly fertile.
Even though Tianhe did not promote the Tiandou No. 1 demonstration base, it still attracted the attention of farmers and they were thinking about buying seeds.
But Jiahe has also reached a cooperation with Jiusan Cereals and Oils to build 300,000 acres of organic soybean base, and 100,000 acres will be built in advance next year.
For a time, Tiandou No. 1 also became in short supply.
(End of this chapter)