Chapter 258 Seed Industry Ranking
A new breeding trend has started in the domestic corn breeding industry a year or two ago.
The high yield of Tianyu No. 1 has brought about a new breeding idea.
Whether it is using the concept of high density and high yield, or using the parent material of Tianyu No. 1 for imitation innovation.
It is a progress for the domestic seed industry.
Beijing.
A selection event organized by the Chinese Seed Association has just concluded.
After summarizing and comparing indicators such as scale, profitability, growth, innovation and seed quality assurance system construction, it also went through enterprise application, provincial preliminary review, indicator evaluation, industry mutual evaluation, and expert evaluation. program.
The top 50 Chinese seed industry companies in 2006 are newly released!
From the first selection in 2002, to 2004, to 2006.
The Chinese seed industry has obviously undergone earth-shaking changes.
Prefectural and municipal seed companies have disappeared.
Some star companies that have entered the top 50 in the seed industry have also been merged and acquired.
The most eye-catching thing is that Tianhe Seed Industry ranks first with an unquestionable advantage!
And it is the first place with a huge gap!
Sales in three quarters reached 6 billion yuan!
The gap with the second-placed China Seed Group is nearly ten times!
After the list was released, the business representatives and experts present at the meeting could not help but heave a sigh of relief and frequently looked at the seats of Tianhe Seed Industry.
Envy, jealousy, and various other emotions are all there. Because Tianhe Seed Industry’s market share has increased significantly, many companies have experienced stagnant or even retrograde performance.
When the final list was announced, the president of the Seed Association made an evaluation of Tianhe Seed Industry.
"Tianhe Seed Industry has not only increased farmers' income, but also brought innovation to the development of the breeding industry. It has also single-handedly expanded the entire seed industry market."
"In the domestic corn seed industry market, last year The total annual sales of all companies are only 7 billion yuan, and this year easily exceeded the 10 billion yuan mark.”
“In the vegetable seed industry, Tianhe Seed Industry’s market share has reached 7%. , has become a pioneer in resisting foreign seeds.”
“In the field of wheat seeds, Tianmai No. 1 has greatly promoted the commercialization process of wheat seeds.”
“And since then. In terms of annual operating income, Tianhe Seed Industry ranks first..."
"At present, the national seed market value is close to 50 billion yuan. With the improvement of seed commodity rate and seed grain price comparison, it is estimated that by 2010, the market share of Huaxia Seed Industry is expected to reach 100 billion yuan, with a gross profit margin of over 40%."
…
The participating media and representatives from various seed industry companies had different reactions.
The selection of the top 50 Chinese seed companies is an evaluation conducted in accordance with the spirit of the Ministry of Agriculture and has a high influence at home and abroad.
At the same time, it is also an indicator for some foreign-funded enterprises to select partners for cooperation.
Basically, multinational seed companies will only cooperate with the top ten companies now.
In a small circle, several business representatives surrounded a plump woman, who was a representative of China Seed Group.
Because of his status and good looks, he received a lot of attention in this selection event.
“Mr. "Isn't this normal? Who can compare with Tianhe Seed Industry's indicators!"
The others looked at each other.
Someone joked: "This is not like your style, Mr. Xia."
Xia Cui said seriously: "Tianyu 1 has indeed led a new era, and we are convinced!"< br>
In fact, no one is dissatisfied.
It’s just that many people have been defeated by Tianhe Seed Industry’s overwhelming lead.
"It's quite magical when you think about it. During the selection in 2002, there was no company with a net worth of more than 1 billion yuan or an annual sales of more than 500 million yuan."
"Now things have changed!"
< br>“While the leading companies are still attacking the target of 500 million and 1 billion, Tianhe Seed Industry has reached 6 billion yuan in only three quarters.”
“How can anyone compare this? ?"
Xia Cui stood in the crowd, looked at a familiar figure not far away, and shouted softly: "Yan Qun!"
Following her gaze, everyone also looked over, the most eye-catching guy in the room today.
There is no one I don’t know.
Wearing formal attire, Yan Qun just finished communicating with the leaders of the association and the Ministry of Agriculture and was about to leave.
Suddenly he heard someone calling him and stopped, taking a clear look at Xia Cui's appearance. She had an elegant figure, but Yan Qun could feel that she was still aloof in her bones.
He came closer, and the crowd naturally gave up a place, but Yan Qun did not move closer.
"Hello, Mr. Xia." Yan Qun smiled and nodded to the others.
Xia Cui folded her hands on her chest, looked at Yan Qun with a complicated expression, and said, "Now the scenery is great. Ah!”
Yan Qun said: “That’s all because of the company.”
Before coming to Tianhe, Yan Qun was just a senior executive of a branch of Huaxia Seed Group. The whole group can only be regarded as the middle-level backbone.
There is a clear gap between his and Xia Cui's status.
Now, as the second-in-command of Tianhe Seed Industry, Yan Qun has become a big boss in the domestic seed industry.
Especially in terms of seed production base and production management, Tianhe's output can expand so fast and so stably.
His work style has become famous in the seed industry.
Compared to Xia Cui, the two of them were already in different positions.
Taking advantage of the company? That's just his humble way of saying it.
Someone invited: "Mr. Yan, do you have any ideas about coming to Xinweimai?"
Xinweimai Agriculture Company is a company in Changsha and is also the major shareholder of Longping High-tech.
However, just a month or two ago, New Weimai sold a lot of shares to Limagrain in France.
Limagrain is one of the top five multinational seed companies in the world, and its business involves field seeds and vegetable seeds.
This move also allowed Longping Hi-Tech to enter the field of corn seeds with no business in one fell swoop.
Yan Qun shook his head, "Now is the peak period for seed processing. I have to rush back to organize production."
Xia Cui frowned and said, "Is it so urgent? Let's have a cup of tea and chat. Don’t have time to chat?”
“Next time, I’m in a hurry to catch a plane. I’m really busy lately.”
Someone next to me said, “It’s impossible to have any time. If you can't take it out, you are looking down on us!"
"Everyone knows the flight to Jiuquan. I want to go to Jiuquan too, and the nearest flight is four or five hours away."
"Haha...Tianhe is so high up now that he doesn't bother to interact with people like us."
"Others just want to talk to the leaders of the Ministry of Agriculture."
"That's not true. Tianhe Seed Industry is now When engaging in internationalization strategies, the targets are all multinational seed companies!”
Yan Qun raised his eyebrows, wondering if these people had taken the wrong medicine, and could they just throw dirt on Tianhe?
He glanced at Xia Cui and saw that her expression was normal. He breathed a sigh of relief and said to the crowd:
"I'm really busy!"
"I came here on the boss's special plane. I can take off back at any time."
Then he nodded slightly and left.
Everyone was stunned. At the same time, following the rhythm of the thoughtful people, the complaints against Tianhe became even louder.
Xia Cui quietly observed the actions of Longping Hi-Tech, Denghai, Fengle and other large seed companies in the crowd.
It is rare for several large companies to remain consistent when it comes to sowing relationships.
None of this has escaped the scrutiny of the Ministry of Agriculture.
As the world's largest agricultural country, China has the largest number of seed companies in the world, with more than 2,700 state-owned seed companies alone.
In the past, none of these companies had a market share of 10%. Under the squeeze of multinational giants, most of the market has been lost.
“Increasing industry concentration, integrating, reorganizing and growing is the only way out.”
And now Tianhe has done it.
This is still not the limit of Jiahe. Alfalfa Agriculture and Animal Husbandry did not sign up for this selection.
But the Ministry of Agriculture knows that the sales of alfalfa forage seeds far exceed those of Tianhe Seed Industry.
The combination of the two has market share, scale and strength, and can be called the aircraft carrier of the domestic seed industry.
Even if compared to the world, it is only slightly inferior to a few seed companies.
Against the background of foreign giants preying on China's seed industry, Tianhe Seed Industry is currently the only domestic seed industry group company that can resist the impact of foreign companies.
And has gradually begun to regain lost ground.
The reshuffle of the seed industry has just begun.
…
Two days passed.
The results of the selection of the top 50 seeds in the seed industry soon entered the eyes of the general public through the spread of the media.
Relevant information has appeared in print media and on the Internet.
The people in the city don't pay much attention to the specific list of this kind of selection. At most, they just look at the top few, or whether there are any names they are familiar with.
But for the major growers, agricultural input dealers, and seed companies in the industry, Tianhe’s rise to the top is another wave of great brand image improvement.
There are countless stories about the harvest brought by Tianhe Seed Industry. Those who boarded the ship early have already made a lot of money.
This also makes the promotion of Tianhe Seed Industry’s new seeds extremely simple.
Tianhe Seed Industry is busy all year round, guiding farmers in sowing in spring, guiding farmers in field management in summer, and starting to purchase and organize seeds in autumn and winter.
80% of the company's scientific and technological personnel and employees spend 8 months of the year providing scientific and technological services in rural fields and fields.
Moreover, as time goes by, various high-yield planting models have been explored in various places, and Tianhe has promoted various technologies to thousands of households.
Share summaries with each other and explore more productive paths.
Therefore, every field demonstration held by Tianhe can attract a large number of farmers to come and watch and learn.
Rough statistics show that Tianhe serves more than 10 million domestic farmers every year.
Farmers have gained huge benefits through scientific farming and the use of improved seeds, and Tianhe has also received generous returns and a long-term market. Today, Tianhe Seed Industry has reached the top.
When Tianhe R&D and technical personnel heard the news, they felt an indescribable excitement in their hearts.
This honor not only belongs to the company, but also to every technical staff who contributes silently.
Even the farmers are proud of it.
Now, not only Tianhe's seeds have become "fashionable seeds" among farmers, but the company has also become a household name in rural areas.
Compared with the excitement at the grassroots level, the top management of Tianhe Seed Industry seems very calm, or actively preparing for war.
After Yan Qun returned to Jiuquan, he immediately reported the situation at the scene to Guo Yang.
It would be a lie to say you are unhappy.
But after a short celebration, Guo Yang quickly calmed down the excitement.
Tianhe also has many enemies.
Many seed companies still hold the concept of "better to be a chicken head than a phoenix tail". Tianhe's continuous mergers and acquisitions have frightened many companies.
Local government protectionism is also extremely serious, which restricts the integration and reorganization of Tianhe Seed Industry.
It seems that one company is the only one, but in fact, the domestic seed industry has already been undercurrent, and internal strife is emerging one after another.
The international environment is also complex.
International seed industry and agricultural giants such as DuPont Pioneer, Syngenta, Monsanto, Limagrain, BASF, Bayer, and Dow have entered the Chinese market.
Although the country is completely self-sufficient in hybrid rice and wheat seeds.
But from vegetables and flowers to cotton to soybeans to corn, foreign seed companies are encroaching one by one.
Moreover, in the head-to-head confrontation with foreign investment, the shortcomings of China's seed industry have become increasingly obvious.
The Ministry of Agriculture also knows this.
So we sent high-level officials to Jiuquan to inspect Tianhe Seed Industry’s research and development and breeding, seed production and seed processing and packaging.
Fan Jian, deputy minister of the Ministry of Agriculture, said:
“Foreign agricultural giants are like eagles, and thousands of domestic seed companies are like sparrows. When sparrows fight against eagles, the most important thing is It is the power of the integrated sparrow.”
“In order to cooperate with the implementation of the national seed project, the Ministry of Agriculture has proposed a plan to implement a hundred regiments campaign, focusing on supporting large seed industry groups.” It is the result of mergers and integration based on strength. "
"The purpose is to hope that Tianhe will become the "sparrow head" in the domestic seed industry and have the strength to interact with multinational companies."
All along. Several listed seed companies can only raise funds through the capital market, but their business has been tepid.
A group of listed companies cannot match one-tenth of the capital of any multinational company.
Mergers and expansions are even more difficult.
Now that Tianhe Seed Industry has broken through the siege, the Ministry of Agriculture will naturally provide strong support and use this catfish to accelerate the integration of the domestic seed industry.
"Big fish eat small fish, fast fish eat slow fish, sharks eat sharks."
This is what Guo Yang understood.
…
As the time comes to mid-October, the temperature difference between morning and evening in Jiuquan becomes more and more obvious.
In the seed processing center of Tianhe Seed Industry, large-scale seed processing equipment is running rapidly.
Corn seeds enter from the entrance, and in just one hour, 10 tons of corn seeds can be automatically dried, air-sifted, specific gravity selected, graded, coated, and packaged.
At this time, Guo Yang appeared at the door of an agricultural supplies supermarket in Shouguang, Shandong Province.
Next to him is Yuan Wenwu, the general manager of Denong Agricultural Supplies Supermarket, with a resolute face and a calm expression between his brows.
In the past two years, Denong Agricultural Supermarket, which was deeply involved in the bankruptcy crisis of Delong Group,
After Tianhe continued to invest 250 million yuan, not only the original more than 600 supermarkets were revitalized, but also steadily expanded. More than 200 new stores have been developed in the surrounding agricultural provinces.
Guo Yang stepped into the door of the agricultural supplies store, which was about 100 square meters, not too big.
The shelves are filled with all kinds of pesticides, chemical fertilizers, and agricultural supplies.
Supermarket clerks in uniform uniforms are busy.
Having just unloaded a truck of fertilizer and put it into the warehouse, they divided their forces and worked step by step at their respective marketing positions.
Farmers go in and out of the supermarket in groups of twos and threes, shopping for their favorite agricultural supplies.
“Hey, brother, you must pay attention to the proportion when spraying pesticides!”
“I know, this is not the first time I buy your medicine.”
After the old farmer left, the clerk looked at Guo Yang. He was wearing a suit and leather shoes, and he didn't look like he was buying agricultural supplies.
But the clerk still asked: "Handsome guy, what do you want to buy?"
Guo Yang smiled and said: "Just take a look."
"How about I show you?"
Guo Yang did not expect that the clerk was quite enthusiastic. Maybe it was because there were not many people at the moment, but Guo Yang still shook his head.
“I don’t buy it.”
After looking around casually, Guo Yang walked out and drove to the local distribution center office with Yuan Wenwu.
Denong Agricultural Materials Supermarket is the most critical link in Jiahe’s modern rural logistics system.
The products sold include six categories: fertilizers, feeds, seeds, pesticides, agricultural films, and agricultural machinery.
Currently Tianhe holds 99.34% of the shares, and the other 0.66% is held by the Shandong Agricultural Technology Station.
After sorting out the group’s financial plan, Guo Yang asked Denong Agricultural Supermarket to expand in major areas across the country.
But I was shocked by the number of plans.
If we want to complete the layout of 10 major agricultural provinces, Denong Agricultural Supermarket chain stores must open to 10,000.
To complete the nationwide layout, at least 20,000 stores are needed.
Assuming an investment of 200,000 yuan per store, 10,000 stores would be a total investment of 2 billion.
Guo Yang took a sip of the black tea brewed by Yuan Wenwu, and for a moment he was not used to the taste of real tea.
I pondered for a long time.
Guo Yangcai said: "Agricultural supplies supermarkets in other provinces must follow suit and achieve the goal of building 10,000 supermarkets before 2010."
"Isn't there a problem with personnel? "
Yuan Wenwu smiled and said: "There has not been much expansion in the past two years, and the existing management system has been improved a lot. As for agricultural technicians, Tianhe Seed Industry has no shortage of them, and there are also managers who really understand the management of agricultural materials. . ”
Guo Yang had forgotten about Tianhe. Tianhe’s technical service system was established earlier than that of the pesticide and fertilizer company.
"Then do it!"
Yuan Wenwu said: "There is another problem. In addition to seeds and agricultural machinery, there is currently a lack of well-known and competitive fertilizers, pesticides, feeds, and agricultural films."
"Manufacturers of high-quality products adopt exclusive distribution and have signed exclusive regional distribution agreements with local dealers.
At the same time, dealers and retailers are worried that Denong will steal their jobs, and manufacturers We are worried that a huge retailer will control the fate of suppliers. "
"Therefore, Denong Agricultural Materials Supermarket's aggressive expansion and promotion of Denong's brand will definitely encounter more resistance from the upstream and downstream of the agricultural materials supply chain. "
Guo Yang raised his eyebrows, "Quanwang should launch biogenic pesticides next year."
"It's too expensive and not widely accepted by farmers."
Guo Yang couldn't think of anything good at the moment. This is a project that requires long-term investment, and the construction of a huge network requires huge funds to support it.
But with the financial support of Jiahe, Tianhe’s seeds and Fengkai’s agricultural machinery attract customers, and in the later stage, there will be biological pesticides.
Luo Potassium’s chemical fertilizers can also be introduced after they are put into production. In short, the future operation of the agricultural supplies supermarket is still guaranteed.
"Let's do it first, and solve the problems one by one when we encounter them."
"Okay."
Yuan Wenwu put a lot of effort into Denong Agricultural Materials Supermarket. After the collapse of the Delong Department, other The small team has been thinking of ways to save the supermarket.
That period of time was equivalent to working for free.
Fortunately, Tianhe entered the game in the end.
108 million yuan was spent on acquisitions and 250 million yuan was spent on revitalization, far exceeding initial expectations.
He knows what it means to be wealthy.
The Delong Group is just a paper tiger playing a capital game!
Guo Yang doesn't care what Yuan Wenwu thinks. The domestic economy has developed rapidly in the past two years, and Jiahe has also stood on the wave of the times.
This gave him the confidence to accelerate expansion and focus on asset operations.
After the industrial chain is completely opened up, Jiahe can respond to competition by optimizing management and reducing costs.
During the two days in Denong Agricultural Materials,
Guo Yang was also walking around, meeting people and holding meetings every day, confusing the management of the agricultural materials supermarket. Familiar face.
The business situation has also become clearer.
In some villages such as Shouguang where vegetable planting greenhouses are concentrated, agricultural supplies supermarkets with good operating income can reach 1.5 to 2 million.
Gross profits are mostly between 25% and 30%.
After deducting operating costs, the net profit margin is 3% to 5%, and only a few companies are losing money.
The overall situation is still very healthy.
After inspecting the agricultural supplies supermarket, Guo Yang took Luo Xiu and went to Fengkai Agricultural Machinery's production base in Weifang.
Because Weifang's industrial advantages are so great, it is still Fengkai's main tractor and large machinery production base.
The northwest factory originally wanted to rely on Jiugang for development, but Jiugang could only produce some low-end products and could not support a complete agricultural machinery industrial system.
As a result, an existing tractor production line in the northwest factory can barely maintain operation.
Under the decision of Pu Fei, Fengkai’s new general manager, the northwest factory is currently focusing more on the production of special supporting machinery for pasture, corn and other crops.
After Guo Yang arrived at the base, in addition to routine inspections of the company and condolences to the employees.
For two or three days, I stayed by the production line and witnessed the birth of two hundred Cheetah 220 series tractors.
Quietly, two hundred tractors were renovated using natural energy.
Subsequently, these tractors were sent to the northwest one after another.
(End of this chapter)