Chapter 263 Tianhe’s opponents
Guo Yang was stunned.
He really didn't notice the sanctions this time.
If the RMB appreciates, it will definitely be a negative factor for Jiahe’s exports of forage, agricultural machinery and other products.
But at the same time, domestic grain exports will also be affected. Domestic purchase and storage costs will decrease, while the purchasing power of foreign grain purchases will increase.
This is another solid piece of good news for Jiahe Grain and Oil’s current strategy.
Guo Yang is convinced that the subprime mortgage crisis, financial crisis and food crisis will definitely happen.
In fact, some signs can already be seen.
The purpose of US sanctions was to limit China's rise, but the outbreak of the financial crisis once again failed its purpose. It has to be said that the national destiny is really a metaphysics.
Unexpectedly, Qu Yang actually revealed valuable information.
Therefore, it is definitely not possible to work behind closed doors. We still need to maintain communication with people.
Guo Yang pondered for a moment and said: "I still stick to my judgment. There will definitely be a financial crisis in the world in the next two years."
Qu Yang no longer hesitated. Although they Enjoying generous treatment and dividends, the boss is the real one at the helm.
Tianhe needs to respond immediately!
Qu Yang said: "Tianhe is also accelerating its entry into the American and South American markets, and will try to establish sales representative offices, sole proprietorships, joint ventures and variety licensing. At present, a wholly-owned scientific research institution has been established. ”
It is not easy to open up foreign markets. Guo Yang thought for a while and then said:
“You can refer to DuPont Pioneer’s approach, conduct independent research and development, form joint ventures with local companies, and use their marketing channels and brand advantages to sell products. . ”
Qu Yang couldn’t help but shine, this is indeed a good way.
"Okay."
Guo Yang asked another thing: "How is the progress of the merger and acquisition?"
"It's not bad. We have won several small seed companies with outstanding scientific research capabilities, such as Sanrui Agriculture. The biggest gain is Tunyu, but we are still going through the process."
"Tunyu's equity is complicated. Employee Holdings, in order to go public in the past two years, also introduced shareholders such as Huaxia Agricultural University, Huaxia Academy of Agricultural Sciences, and Provincial Construction Investment."
Guo Yang raised his eyebrows and said: "There is definitely no chance of Tunyu going public. ”
“Yes, Tunyu’s performance has been very difficult in the past two years, and there is no possibility of going public. It still aims to raise funds.”
Qu Yang sighed. "Tianhe has taken a fancy to Tunyu's scientific research strength, and it has established 4 research centers, 5 ecological breeding stations, 1 research institute, 1 southern propagation work station, and 50 ecological experimental stations across the country.
There are 68 series of varieties underneath, involving corn seeds, cotton, rapeseed, fruits, medicinal materials, flowers, grasses..."
Both of them were sitting in the car at this time, and there was no one in the parking lot. .
The purpose of Tianhe's merger is to expand its market influence. In fact, the most important thing is the germplasm resources reserved by each company.
Tunyu was originally a county-level original breeding farm. Lai Lai has this kind of resource foundation.
“There is no problem in choosing Tunyu, and it is not necessary to seek full control. ”
"Originally, we could hold a controlling stake, but the province opposed it. Now we can only achieve indirect holding."
Guo Yang said: "This is the situation in the country, local protectionism is prevalent, and no leader wants to be the first to fall. Enterprises under its jurisdiction."
"How much investment is required?"
"It requires at least more than 40 million yuan."
Guo Yang was stunned, the price seemed to be. It's not expensive. "There's nothing to worry about. This little money is considered a benefit fee."
I didn't communicate with Qu Yang for long, and he was busy socializing with dealers in the evening.
But Guo Yang gained a lot from this short period of communication, and there should be no problem with Jiahe's direction.
If we can survive these two years smoothly, Jiahe Group will really take off.
……
In the past year of 2006, China’s corn seed industry market has undergone earth-shaking changes.
Tianhe Seed Industry's marketing and management model has been imitated by other companies.
In order to compete for the market, corn seed companies have tried their best, but when the quality is about the same, the most commonly used method is price war.
Under this fierce competition, a group of small-scale and weak enterprises gradually exited the market.
Industry concentration has increased.
But it has also caused panic among major corn seed companies and they are seeking changes.
Longping Hi-tech.
Liu Shi smiled and shook hands with a white man, "Mr. Levi, I hope that this cooperation can bring huge profits to both parties."
White man Levi On the surface, he looks friendly and kind, but underneath he is arrogant.
He is Limaglan.
Top five seed companies in the world.
"Liu, Lihe 16 is an excellent variety selected after many years of planting experiments. It is extremely suitable for planting in the fourth and fifth accumulated temperature zones."
"This seed can definitely be grown in China. It sells well in Northeast and North China, making us a lot of money.”
The two looked at each other and laughed.
Looking forward to a bright future.
Of course Liu Shi knew Limaglan’s strength.
Entered the country for many years.
A grain research and development company was established in Shanxi, bringing advanced crop germplasm technology.
Lihe 16 is the latest achievement.
The male parent is from Europe and the female parent is from Northeast China. They mature early and are of high quality. They are not in the same mature season as Tianyu, the popular fried chicken.
Europe is far ahead of China in terms of breeding level and corn yield level.
Now that he has obtained the authorization from Lihe 16, the shadow of Liu Shi missing Tun Yu has disappeared.
Corn seeds have a high degree of commercialization and the market is larger than rice seeds. If Longping Hi-Tech wants to grow, the corn seed market is bound to win!
…
Compared with Liu Shi, Li Denghai is not so optimistic.
In his opinion, Xianyu 335 is already an extremely excellent seed, but Tianyu No. 1 is always the top seed.
After more than two years of promotion, the promotion area of Xianyu 335 has reached one million acres.
Originally this result was pretty good.
But with Tianyu No. 1 in front, it is difficult for Xianyu 335 to meet the original expectations, and it also failed to meet Pioneer's expectations.
Li Denghai is also interviewing an American, Livas Paul, the head of Tieling Pioneer Seed Co., Ltd.
Li Denghai said: "Mr. Paul, we are facing difficulties now, and the cooperation between the two parties should be more candid."
Paul shook his head and said impatiently: "It is impossible for Pioneer to open its core technology to you."
"But now Xianyu is facing a strong opponent, and the market promotion is not going smoothly."
< br>"You have to be patient enough. It has only been two years. China's seed market is big enough, and now we have made a lot of profits."
"It will only get harder and harder in the future, Tianyu No. 1 You know the quality.”
Paul looked ugly. Originally, he looked down on the Chinese seed industry, as there were few pragmatic breeders here.
More of a love for fame.
Denghai Seed Industry is already one of the best, with an excellent R&D system.
That’s why Pioneer gives priority to cooperation with Denghai because it wants to take advantage of its sales channels.
Unexpectedly, Xianyu 335, which took more than ten years to cultivate, would face strong competitors as soon as it came out.
This makes the entire Pioneer company very uncomfortable.
However, compared with the market, preventing technology spillover is obviously more important.
Paul thought for a moment, laughed, and said: "Tianyu No. 1 is excellent, but it also has flaws, and the Chinese market is becoming healthier."
Li Denghai was stunned. He paused and asked, "What do you mean?"
"The parents of seeds are like source codes. In China, when breeding companies hand over the parents to farmers, it is easy for unscrupulous seed companies to take advantage of them at low prices. Buy some parents from farmers for rapid breeding."
"This is the case with Xianyu 335. There are many of our deck seeds on the market."
Li Denghai blinked unnaturally. The Xianyu 335 deck had many seeds, which was related to their sales strategy.
Paul was not aware of this and said: "But now China has stepped up its efforts to crack down on decks, which makes Pioneer willing to invest more money in research and development."
Li Denghai Said: "So we need to have more in-depth cooperation in research and development."
Paul shook his head and said: "That's impossible. Tieling Pioneer will still conduct independent research and development. When there are results, it will not be too late to discuss cooperation. "
Li Denghai frowned. He really didn't expect foreigners to value core technology so seriously.
Also, whether it is Monsanto or DuPont Pioneer, as long as they have core technology, it is just a matter of making more or less.
Li Denghai secretly thought about the way out.
Foreign-funded seed companies have been reluctant to open up in China because of their decks.
But in fact, it is not foreign-funded seed companies that are most harmed by decks, but domestic companies.
When the quality is not much different, domestic companies that actually do original research and development will be very hurt.
It is already very difficult for domestic enterprises to produce a good product. If counterfeiting and tampering prevail, it will be difficult for them to maintain their business.
This is bad money driving out good money.
Li Denghai understands this feeling deeply.
Because among the major listed companies in the domestic seed industry, only Denghai Seed Industry and Longping High-Tech have truly independent research and development capabilities.
Now that Tianhe Seed Industry’s strong crackdown on counterfeiting has taken effect, the country will launch a revised relevant system within a year or two.
Logically speaking, R&D companies such as Denghai should give Tianhe a try.
R&D is the way out.
Focus on breeding research and development in specific areas.
Li Denghai made his thinking clear.
The future may not necessarily get worse. Perhaps Tianhe can lead China to break through and revitalize the seed industry.
But this does not affect Denghai’s imitation of Tianyu No. 1. Imitation is not counterfeiting, and it also requires technical content.
Most people are not at that level.
…
At the same time, Beidahuang Kenfeng also reached cooperation with the German KWS and obtained the authorization of Demeia 1. So far, foreign capital has appeared in several major domestic corn seed companies, such as Denong, Denghai, Shazhou, Longping, Kenfeng, etc.
Make efforts in research and development, varieties and other fields.
Of course, there are companies like Fengle, which are accustomed to buying and selling and have no interest in research and development.
Because of the domestic determination to crack down on decks.
International companies such as Pioneer, Monsanto, Syngenta, Limagrain, CP, etc. have also successively increased their investment in China.
For every high-quality technology product, multinational seed companies have to invest hundreds of millions of dollars and a lot of time.
In the past, if you invested so much, the results would be copied by others within a year or two. Such losses are unacceptable to most companies.
Now, the determination shown by the Chinese government only needs to wait for another one or two years to be verified.
No company is willing to give up on the world's second largest seed industry market.
It's time to show your R&D strength.
……
Beijing, Zhongzhong Dika Seed Co., Ltd., also known as Monsanto.
“Is Tianmian 20 a seed independently developed by Tianhe? Isn’t it a counterfeit?”
Li Ai from the Regulatory Affairs Department nodded confidently and said:
"The Technology Department has also verified that there is no correlation between Tianmian 20 and insect-resistant cotton 33B, and they are not genetically modified varieties."
"How is it possible!" Allen exclaimed.
Li Ai remained unmoved.
“The survey results are like this. The yield is high, the quality is good, and the disease and insect resistance are also pretty good. Tianmian 20 has become popular in Xinjiang Province this year.”
“Go and get busy. Let’s go!”
Paul Allen’s face instantly turned pale. Most of Monsanto’s income in China is from cotton seeds.
The next thing is Saint-Nice’s vegetables and soybean seeds.
The bollworm is the most annoying insect of cotton.
Monsanto’s insect-resistant cotton 33B is a genetically modified seed cultivated through biotechnology, specifically to control cotton bollworms.
It can reduce the amount of pesticides in cotton by 50%~60% and increase the yield per mu by 20%.
But after long-term use, although the cotton bollworms were eliminated, other pests such as aphids, red spider mites, and whiteflies emerged.
Farmers still have to buy pesticides.
The corresponding pesticide providers are Monsanto and its partner BASF.
Buy seeds and make money, buy pesticides and make money. This is Monsanto’s indestructible weapon in the world.
And China’s hard cotton gap is an obvious fact. This huge gap can only be filled by imports.
Monsanto controls the cotton market in India.
We also have partners in America.
For cotton production in the United States, the subsidy rate is as high as 89%. In other words, for the production of cotton worth 100 yuan, the government subsidizes cotton farmers with 89 yuan.
It is very competitive internationally.
So Monsanto can gain profits from the entire process.
There are also companies in China that produce insect-resistant cotton seeds.
In recent years, all links in China’s cotton industry, including the upstream, midstream and downstream sectors, have united to fight against Monsanto’s insect-resistant cotton.
However, Monsanto is not very worried. Although its market share of insect-resistant cotton has decreased, China also produces genetically modified insect-resistant cotton.
Correspondingly, as long as the area where insect-resistant cotton is promoted is larger, its pesticide business will be more profitable.
Nowadays, Tianmian 20 has suddenly appeared, which is superior to insect-resistant cotton 33B in terms of output and quality performance.
This horrified Paul Allen.
Monsanto’s perfect chain of interests has been broken.
Allen held the document firmly with his fingers, which contained a comparison between Tianmian 20 and insect-resistant cotton 33B.
Excellent fiber quality, resistant to fusarium wilt and verticillium wilt...
These are things that insect-resistant cotton 33B does not have.
Alan gritted his teeth and tore the document into pieces, sending paper scraps flying.
It’s Tianhe Seed Industry again!
It’s okay that the vegetable seed business has been squeezed, but now it’s causing trouble again with cotton seeds!
Damn it!
Same as Monsanto is the Shenzhen Genesis Genetically Modified Company, which is a pioneer in genetically modified products in China.
Domestically, Genesis believes that its genetically modified insect-resistant cotton is on par with Monsanto products.
Genesis is half the price.
Following Monsanto's footsteps, Genesis has gradually entered markets such as India, the CIS, Pakistan, the Philippines, and Australia.
However, now it was suddenly stolen.
In just a week or two, the major customers of the Corps abandoned them one after another. This knife directly cut into the main artery of Genesis.
Tears almost flowed out.
…
In Shouguang, Syngenta's seed and seedling business revenue this year also experienced a sharp decline.
Especially color pepper seeds, which originally accounted for 80% of China’s market share, have now been cut in half.
Fortunately, the competitors do not blindly engage in price wars, but they have successively launched new categories of seeds, including vegetables and flowers.
Make Syngenta even more depressed.
This means that breeding research and development has been caught up.
Fortunately, Syngenta has many main products.
Bell peppers, peppers, small watermelons, melons, tomatoes, cucumbers, zucchini, cauliflower, broccoli, spinach, spring cabbage, cabbage and radish have become well-known varieties in China.
There are also tens of thousands of flower varieties, as well as a large number of garden seeds and seedlings.
If you have the guts, you can take away the market.
……
Ministry of Agriculture, Seed Management Bureau, Seed Industry Development Division.
An office meeting is going on.
“Monsanto, DuPont Pioneer, and Limagrain are also planning to enter Nanfan.”
“So far, eight global seed industry giants have leased leases in Hainan’s Sanya, Ledong, and Lingshui areas. "Lima Granville will invest 450 million in building a seed base in Zhangye, which is the largest foreign investment."
"Monsanto has invested in a new biotechnology company in China."
"There is also news that Syngenta is preparing to acquire 49% of the equity of Sanbei Seed Industry..."
One message after another was put on the surface.
Everyone looked at each other.
Some people couldn't help but said: "Is the pace too fast all of a sudden?"
Wu Dengming, the host of the meeting, smiled and said: "What are you worried about? We have not relaxed the policy."
"The effect of cracking down on cheating has come out, and foreign investors have confidence in the domestic market environment. Naturally, We have actively accelerated the pace of investment in the country.”
“This proves that the market is developing healthily.”
Some people are worried. Said: "Will the domestic seed industry market be divided up by foreign capital as a result?"
"That shouldn't be the case. If you really can't bear it anymore, you can still use the deck trick."
Wu Chu raised his eyebrows: "This kind of idea is very dangerous. Don't worry, the domestic seed industry system is now Not so fragile."
"Rice is our strength."
"Corn, cotton, vegetables... have also formed a complete research and development system in China."
" The most important thing is that we also have Tianhe Seed Industry, which has the capital to compete with multinational seed companies.”
——
Jiuquan.
The undercurrent of the domestic seed industry has not affected his daily arrangements.
After bidding farewell to Qu Yang.
Guo Yang went back to the villa and changed his clothes, then went to the private gym and started exercising.
After a burst of sweat.
I just feel a lot more relaxed.
Dinner was also eaten at the villa, a variety of boiled vegetables and food, all delicious and tasteless.
After dinner, I leisurely surfed the Internet again.
Looking at the Tianya Forum, some bloggers are beginning to share their entrepreneurial experiences in the agriculture section.
It attracted a lot of attention.
Those who grow vegetables, raise fish, raise ducks and chickens, raise snakes, and run orchards, all kinds of people show the vitality of domestic agriculture.
Guo Yang was also browsing a post about a netizen raising ducks. Various failures aroused the sympathy of many netizens.
Many people began to give him advice.
Suddenly, a message from a Beijing netizen attracted Guo Yang’s attention.
"Raise ducks that lay red-heart duck eggs, especially red-heart salted duck eggs. They have high nutritional value. They are sold well in supermarkets in Beijing. I often buy them."
"They are nutritious, then. They are all fed with red feed. ”
Red duck eggs, red feed.
Guo Yang instantly thought of Sudan Red.
(End of this chapter)