Chapter 264 Eggs and Milk
Sudanese red duck eggs are a well-known food safety incident in China.
Basically every time we look back at history, we will be whipped out. Therefore, Guo Yang is no stranger to this incident.
The netizen may have just casually mentioned the red feed without knowing what it meant.
Guo Yang’s first reaction was that this was feed with Sudan red added.
Sudan red is relatively low cost, bright in color, and not easy to fade. It is mainly used for coloring chemical products such as shoe polish and gasoline.
But adding it to poultry feed can also make the color of livestock and poultry egg yolks more beautiful.
Guo Yang is not completely sure yet.
He continued to read.
“What red feed? Red-hearted ducks rarely eat feed.”
"I went to Baiyangdian and saw that the free-range shelducks there mainly eat a variety of aquatic plants, snails, fish and shrimps that are rich in nutrients in the water." From now on, the egg yolk will be orange-red, layered and sandy, with overflowing fat and a great taste."
"This kind of red-heart duck eggs are expensive and sell well. Xiaoying, you can also use the river to develop and distribute them. Raise.”
Xiaoying is one of the couples who posted a record of raising ducks.
After returning to his hometown to start a business, he has been struggling in the quagmire. Recently, the ducks on the farm have suffered a large-scale death.
For a long time, the agriculture section of the Tianya Forum has been a place where many Sannong people share their pastoral life.
The experiences of Xiaoying and his wife attracted a lot of attention.
They all gave him advice.
The suggestion of duck eggs with red hearts was quickly recognized by some people.
On the contrary, the red feed did not attract attention.
Guo Yang scrolled down the post again, and soon, a duck farmer came out to speak out.
“I am a duck farmer in Qixing Island, Guangxi. Qixing Island is an isolated island surrounded by rivers on three sides and the sea on one side, with a mixture of salt and fresh water.”
“It used to be a very poor village. It has only been a few years since we began to develop the duck farming industry using the shallow beaches after low tide.”
“Let’s talk about our experience in the past few years.”
“The first is disease vaccination, deworming, Regular disinfection, I feel that you lack professional technical experience and have made many mistakes.”
"After the epidemic prevention, the laying ducks enter the laying period. We will use the opportunity of low tide to drive the breeding ducks off the shallow beach after the low tide, and then sprinkle a small amount of rice and corn on the shallow beach to allow the breeding ducks to freely harvest "
"In addition to pecking grains scattered on the tidal flats, egg-laying ducks also forage for shellfish, crabs, shrimps, small fish, algae and other marine organisms, which not only saves feed, but also It gives the ducks a good exercise.”
“In this way, my father and I can manage 4,000 breeding ducks, including feeding, grazing, driving ducks, collecting eggs, Packaging, sales, etc., saving time, effort and cost. ”
“A breeding duck can last for 10 months from the time it lays eggs. During the laying period, it can lay 220 to 260 eggs, and all the eggs are produced. The eggs produced are larger, more uniform, with thicker whites, bright red yolks, and reddish whites, which are different from ordinary duck eggs.”
“The locals call them red sea duck eggs. We work with others to create them. "Qixinghai Duck Egg" brand"
"Prices have continued to rise in the past few months. The purchase price has reached 3 to 4 yuan per catty, and the market retail price is more than 10 yuan."
"Our family is expected to make a profit of 180,000 yuan this year. "
"The breeding industry is not as easy as imagined. Disease prevention and control, feed costs are soaring, and it is difficult to make a profit without a few years of accumulation."
"I hope we can make a profit here. My experience can provide you with some help.”
In 2006, the net income of a family’s labor force was 180,000 yuan, which was extremely impressive.
This reply from a netizen from Qixing Island quickly aroused heated discussion among netizens.
Many people suggested that Xiaoying raise high-quality ducks in free range.
Guo Yang shook his head and stopped to take a sip of kleenex tea.
This post has been updated for a long time. There are many pages, and Guo Yang flipped through it very quickly.
He didn’t have much advice to give.
Breeding is not what he is good at.
However, the domestic consumer market has developed rapidly in the past few years. As long as we persist and do a good job in disease prevention and control, we will have no problem making money.
But if he really wanted to suggest something, Guo Yang would suggest building a duck breeding farm.
After browsing for a while,
Guo Yang found the photo of duck eggs with red hearts shared by netizens.
The egg yolk is red with yellow in color, and after cutting it, you can clearly see red oil flowing out.
It looks very appetizing.
If the duck eggs are not fake, they are indeed pretty good. Among them, Baiyangdian duck eggs are the most famous.
But the next photo made Guo Yang narrow his eyes.
Bright red egg yolk. You can be sure that it is red, Sudan red.
Guo Yang took a closer look at the person who posted the message. It was the netizen who first suggested that Xiaoying and his wife raise duck eggs with red hearts.
I often eat this kind of duck eggs.
Guo Yang couldn't help but sympathize with this netizen's experience.
If Sudan red is ingested in large amounts for a long time, it will accumulate in the body and cause damage to the body or gene mutations and cause tumors.
Initially, the British Food Standards Agency discovered that products from companies such as Heinz and Unilever contained carcinogenic Sudan Red No. 1.
Then it started sweeping the world.
Seeing this, Guo Yang has basically confirmed that the ‘Red Heart Duck Egg’ has come out.
Now that I know it, I definitely can’t ignore it.
After thinking for a while, it was best to deal with it during the day. Guo Yang could only reply to the netizen in the post.
“The yolk color of the red duck egg should be red with yellow. Your color is too bright red, so pay attention to the difference.”
Browsed the webpage for a while.
Guo Yang lay on the bed and looked at the seed store. The natural energy exceeded 3000 points again.
After thinking about how to allocate it for a while, the fatigue caused by strenuous exercise made him drift off to sleep.
The next day.
The temperature was a bit cool when he got up in the morning, but Guo Yang felt that he was in very good condition.
The body is in perfect condition.
This kind of positive feedback made him realize more and more the benefits of regular work and rest. Of course, the contribution of kenaf tea is also indispensable.
A cup of tea in the morning, not too strong, has become Guo Yang’s habit of starting a new day.
The mellow aroma and lightness of the tea give people a refreshing and pleasant feeling, awakening the mental vitality of the day.
By the time Guo Yang finished his work, Luo Xiu had already driven the car to the door of the villa and was waiting.
"Morning."
The boss was in a good mood, and Luo Xiu responded with a smile, "Good morning, boss."
People were intertwined along the way, electric vehicles and cars were mixed together, Jiuquan City Management Although great progress has been made, it is still far behind Jiayuguan.
Guo Yang looked out the car window and saw many new properties that were still under construction.
“Luo Xiu, do you have any plans to settle down in Jiuquan?”
"I have this idea."
"How are the house prices here? Do you know?"
"That's very familiar. I often hear people talking about this." Luo Xiu smiled.
“The housing prices in Jiuquan were relatively low in the past two years, but they have started to rise this year. Now they are already over a thousand yuan per square meter.”
“It’s not very expensive. "Guo Yang said that with the development of the group company, the number of employees is also increasing.
He had previously promised "one person, one apartment". Although it was conditional, it was time to prepare early before housing prices rose significantly.
In particular, the group headquarters has also entered the preliminary construction process.
Luo Xiu said: "Old Song's family is located by the Beida River, and the sewage pollution is very serious. I have been planning to change the house, but the house prices have risen sharply, so I want to wait."
Guo Yang was stunned and said: "You can't hesitate at this time. If you want to buy a house, you should start early. It will only become more and more expensive in the future." The class size in my child’s school is too large, and I want to change to a better school.”
Guo Yang frowned slightly.
It seems that this problem should be a relatively common phenomenon.
The income level of Jiahe employees is definitely among the highest in the local area, far exceeding the income levels of state-owned enterprises and government departments.
But it cannot cope with the shortage of teaching resources here.
There is also the pollution problem of Beida River.
Guo Yang was concerned.
All the way to Jiahe Canteen, I had a bowl of thick paste pot. The smell of pepper made sweat rush to my forehead.
Then I went to the office and started working.
After thinking about it, Guo Yang asked Ning Xiaojing to find Li Yan, the head of the administrative department.
Li Yan is in her thirties and has many years of administrative experience in large companies.
A white shirt paired with a suit is a smart and simple outfit. After he came to Jiahe, he first put forward requirements for the clothing of employees.
Aroused revolt among employees.
Guo Yang did not stop him too much. He only mentioned that the personnel stationed in the base should be considered comprehensively.
Li Yan, who received Guo Yang's support, began to rectify the clothing within Jiahe. The first was to unify the clothing and all office staff wore formal clothes.
We also customized two sets of jobs for all regular employees for free.
Each branch base and on-site personnel also have some requirements, but they can have some flexible permissions.
After making some adjustments, Guo Yang feels that the company is indeed much more pleasing to the eye
Sometimes you still have to pay attention to the corporate image, even if you are stationed at the base all year round, office staff also wear shorts and sandals. It's a bit of an eyesore indeed.
After all, it is an international company
It’s not like they don’t want to turn on the air conditioner.
After coming back to his senses, Guo Yang told Li Yan about the red duck egg incident in the capital.
"Investigate first. Once we have a definite result, we will report it directly to the superior."
Li Yan asked: "Should we report it to the province or to a higher level?"
< br>Guo Yang thought for a while, the provincial level might not be enough, and said: "As soon as there is evidence, provide the information to the Ministry of Agriculture or Yangtze Television."
After a pause, Guo Yang said again: "Okay. After communicating with Qu Yang and Ji Zhuowen, Tianhe and Hexi should have manpower in Hebei.”
"Okay, I understand."
"One more thing, make statistics on the education situation of the children of the group's employees here. If appropriate, we can communicate with the government to help build infrastructure."
< br>A flash of surprise flashed in Li Yan's eyes, and she said: "There are many problems with education in Jiuquan."
"The main problem in urban areas is that primary and secondary school classes are too large, and there are too many people in one class. We are also raising funds to build several schools.”
“How much does it cost to build a primary and secondary school?”
"Currently, one building is planned in Jiuquan, with a planned investment of 8.5 million."
Guo Yang said: "Then the administrative department will conduct a survey and explore nearby districts and counties such as Suzhou, Jinta, Yumen, and Subei... ”
Guo Yang suddenly froze, thinking of the earthquake, and felt a little melancholy for a moment. Gansu was also the most severely affected province in the surrounding area.
There is also Sichuan, which is even more serious...
It cannot be saved.
We can only do our best to do charity.
Li Yan shouted softly: "Boss?"
Guo Yang came back to his senses and said: "Apart from Jiuquan, the rest of the poor mountainous areas like Gannan and Sichuan are also You can try to inspect the selection."
Li Yan nodded, "Okay."
After he left, Guo Yang suddenly felt a little irritable.
I wanted to make some tea, but found that the tea bags in the office had been finished, which made me even more annoyed.
Get up and go to the window to look at the scenery for a while before calming down.
Then he came to the door and said to Ning Xiaojing, who was still immersed in her work: "Send me a copy of the recent work records of Hexi Dairy." Sitting in front of the computer, Guo Yang began to deal with one thing after another. .
I first had a phone call with Gaode and asked him to also pay attention to the recent trends related to the appreciation of the People's Bi and maximize the use of funds to store grain.
At the same time, we stepped up efforts to send people to the Middle East and Africa to cooperate with Yu Xiaochuan and Yu Honghai.
In addition, Guo Yang also learned about Xia Tianhe’s developments in North and South America.
It is true that as Qu Yang said, people have been sent there to start with research and development.
Guo Yang thinks there is no problem. North America is the largest seed industry market in the world, and South America ranks third. There is no reason not to compete.
The conflict between the country and the United States is inevitable.
It is inevitable that Tianhe will be sanctioned in the future.
While lying in bed last night, studying seed store breeding, Guo Yang thought about the feasibility of launching a biological invasion. .
Since the seed store can cultivate poisonous weeds, it can also cultivate other harmful plants.
Asian carp were introduced to North America in the 1970s and have become overpopulated in less than half a century.
Domestic water hyacinth spreads and causes disasters...
There is also ragweed, whose pollen causes hay fever, which can cause great harm to the human body and also cause serious harm to food crops.
The cotton yellow wilt that invaded China from the United States has infected 2.66 million square kilometers, 27.7% of the land area, causing at least 100,000 tons of lint losses every year. One of the characteristics of Tianmian 20 is resistance to yellow wilt.
As well as the foot-and-mouth disease in the UK, which has turned the livestock industry into a serious problem in recent years, the entire European continent has been in panic. Hundreds of thousands of pigs, cattle and sheep have been slaughtered and burned.
Later, foot-and-mouth disease spread to the island, and 3.8 million pigs were slaughtered...
Since the discovery of mad cow disease in the UK, more than 4 million cattle have also been slaughtered.
In the Netherlands, due to the spread of cholera hogs, two-thirds of the country's pigs, more than 11 million pigs, were slaughtered and burned.
So, this path is feasible.
If the United States dares to impose sanctions, Tianhe will dare to let him off the hook, but it is not necessary yet.
However, if scientific research institutions are established, they can collect native germplasm resources and prepare powerful invasive plants and animals in advance to prepare for emergencies.
Just when Guo Yang was about to check the work group news, Ning Xiaojing walked in.
"Boss, this is the latest information from Hexi, and some electronic information. I have also sent it to you."
"Okay, thank you for your hard work."
Guo Yang took the document and Looking at it, some important matters have been highlighted.
There is only one month left in 2006, and Hexi Dairy has also undergone transformation this year.
It has become the third pole of the domestic dairy industry.
Since the beginning of the year, Hexi Dairy has actively carried out Olympic marketing. With Liu Xiang's record-breaking performance in the middle of the year, he won the championship again and again.
The brand awareness of Hexi Dairy has been greatly improved.
Sales in the third quarter exceeded 2.7 billion.
Halfway through the four seasons, daily sales have remained at around 30 million yuan. The overall situation seems to be calm.
But the calm on the surface cannot hide the undercurrents behind it. Product upgrades, channel sinking, and competition for milk sources. Amidst the chaos of dairy industry life, the integration movement is gradually getting better.
In the past few years, frequent crisis events have caused a lot of headaches for China Dairy.
In 2006, such things decreased and the impact was much smaller.
But the price war in 2006 also became more intense, and buy-and-give promotions became commonplace.
As Hexi Dairy has gradually completed the integration of resources, its production costs have come down, and it has also begun price reductions and promotions, but its actual profits have not decreased much.
It can still be maintained at around 20%.
Qilianshan organic milk has stolen the limelight in the market this year and has been mentioned again and again.
But not many follow the trend.
On the contrary, this year Yili and Mengniu also paid attention to the second- and third-tier city markets and began to make plans.
But Hexi Dairy was able to get off the ground so quickly because it made the decision to shift its focus early and clarified the strategy of deeply cultivating the second and third lines.
Expand centers, occupy cities, expand towns, open channels, focus on display, focus on shopping guide...
By the time Yili and Mengniu entered the game, Hexi had already completed the layout of South China, East China, Southwest, Central Plains, and the Yangtze River.
Yili and Mengniu are facing difficulties in pursuing performance growth.
Reflexively, we paid attention to the construction of milk sources.
We have been arguing about it, but in fact this is a fact that there is no need to argue about.
Good dairy products require good milk, good milk requires good cows, and good cows require technology, methods, and good feed.
This year, more than 10 million acres of saline-alkali land in Binhai has produced a large amount of alfalfa, and there is no shortage of high-quality forage on the market.
However, except for Hexi Dairy, a large number of dairy cows in other enterprises are in the hands of individual dairy farmers, and dairy farmers feed alfalfa very casually.
The overall quality of the milk source cannot be improved.
Yili and Mengniu need better products, but the existing milk sources cannot satisfy them. There has been a serious contradiction between supply and demand.
The threat to Hexi Dairy is also growing.
Therefore, when the two big bosses confront each other, they never forget to step on Hexi Dairy.
While Guo Yang was busy fighting counterfeiting and taking revenge, Hexi Dairy also fell into a 'quality' crisis.
Guo Yang looked at the records on the document and couldn't help but laugh. Mengniu's competitive methods were still so despicable.
One of the product managers used online media to maliciously attack Yili and Hexi Dairy.
Luckily, Hexi Dairy has been little affected.
Some loyal users even spontaneously came forward to support Hexi Dairy and provided clues to relevant investigators.
The case was solved in the shortest possible time.
The entire incident was handled cleanly and neatly.
Once the final result came out, Mengniu, which denied it, was greatly affected.
After reading the information about Hexi Dairy, Guo Yang had a bad feeling when thinking of the red duck eggs discovered this time.
According to last night’s post, the red duck eggs in Beijing come from Baiyangdian, Hebei, and the counterfeit ones are also nearby.
Sanlu is also in Hebei.
The information about Sanlu has not come back for a long time.
Guo Yang took a look and found that in April, New Zealand's Fonterra Group spent US$107 million to acquire 43% of Sanlu Group's equity.
This is the largest investment by a foreign enterprise in the domestic dairy industry.
Sanlu, like Yili and Mengniu, also wants to improve product quality, even more radically than Yili and Mengniu.
But I don’t have that condition.
Guo Yang felt that a problem was not far away, or had already occurred. After all, more than half a year had passed.
I just hope I can find out sooner.
If it happens, how will Hexi Dairy respond? This turmoil has dealt a serious blow to the credibility of the entire dairy industry.
Thinking of this, Guo Yang immediately dialed Ji Zhuowen's phone number.
Waited for a while.
Ji Zhuowen's voice came, "Boss."
Guo Yang said: "Have there been any problems with quality control recently?"
"It's not bad. We have the best reputation in the market.”
"It's not enough to just be okay. We have to make sure that no quality problems arise. Let's do this. The entire dairy sector will conduct another self-inspection on milk source safety."
"Okay, no problem. Do you want to notify us?"
Guo Yang thought for a moment. Self-examination alone may not be enough. The best thing is to form a linkage with the outside world.
“Let’s do it ourselves first, and then invite the media, professional institutions, and consumers to test the quality and nutritional content of the milk on site.”
Hanzhong, somewhere In the factory, Ji Zhuowen said in surprise: "Are you going to have such a big battle?"
When he thought about it, Hexi Dairy relied on Olympic marketing and its brand awareness was not low. If it spends a lot of money, wouldn't it be repeated publicity?
Guo Yang said: "Ignoring the cost, the quality of Hexi Dairy is good, but consumers don't know what is good about it."
"This time we will start from pasture, pasture, Dairy cows, processing workshops, transportation, and terminal sales will be introduced in an all-round way."
"It's best to find Yang Wang to do a program."
Ji Zhuowen said hesitantly. Is the cost too high? In half a month, CCTV advertising will be tendered again. ”
"If there is no conflict, we must do it. Start with self-examination." The more he said, the more Guo Yang felt the necessity of doing so.
The requirements for high-quality products are completely out of touch with the reality of milk quality.
Protein content requirements are getting higher and higher.
Guo Yang can already guess what actions dairy farmers and grassroots milk stations will take if they fail to meet the requirements.
Is there anything else that can be done?
Guo Yang pointed his fingers downward and kept tapping on the table.
If something goes wrong at this time.
By the way,
Every one can be saved.
Guo Yang hurriedly found Qu Yang. Fortunately, he had already returned from the distribution conference.
This is a relatively narrow office, and this year’s corn cobs are still on the desk.
And a transparent glass with light tea.
The moment Qu Yang raised his head, Guo Yang said, "Is there anyone else in Hebei?"
There must be someone.
There are a lot of dealers.
But Qu Yang quickly figured out the details and said, "Sanlu?"
Guo Yang nodded.
Qu Yang said: "We are in Shanxi now, but we can go there in a few hours."
"Then go there first."
"Something happened. ”
"Not necessarily. I just noticed that major companies have raised their milk collection standards for half a year."
Qu Yang assisted the Hexi Dairy Industry for a period of time, and Guo Yang also transmitted relevant information many times.
Hearing this, I instantly realized that something might really happen.
"I will make arrangements immediately."
Guo Yang said: "At the same time, mobilize the group's power in various places to check where there are abnormal concentrations of babies."
Qu Yang followed up and called one by one.
Guo Yang found a seat next to him and sat down.
It wasn’t until half an hour later that it was over, and Guo Yang relaxed a little.
“All the dealers are gone?”
“Some are gone, some are visiting our factory, and Lao Yan is receiving them.”
"How about the order quantity?" Guo Yang stood up and walked to Qu Yang's desk again.
Qu Yang smiled and said: "It's very good. Basically, the sales of every seed have exceeded expectations."
Guo Yang also smiled and took his right hand from Qu Yang. I took the remaining two tea bags from the table.
“Well done.”
“The biggest red envelope at the end of this year must be yours again.”
"I just took these bags of tea!"
Qu Yang looked at the empty tea boxes in shock and shook his head helplessly.
(End of this chapter)