Chapter 268 Quality Inspection
Hexi’s management, from the head Ji Zhuowen to the heads of other departments, have repeatedly made some ‘excessive’ remarks in public.
It seems to be exposing the shortcomings of the industry.
It hit the pain points of many people.
Late December.
“Problems such as deceptive marketing and the disconnect between breeding and processing affect the healthy development of the industry.”
“Nowadays, the standards of milk collection of enterprises are getting higher and higher, and the protein content and nutritional ingredients are also constantly improving, but there are several Can it really meet the standards? ”
“Some well-known brands across the country lack relevant monitoring systems from raw material control to market entry, which will cause problems sooner or later.”
"This year, domestic forage supply is sufficient, and prices are also on a downward trend, but how many dairy cows on pastures eat high-quality alfalfa?"
"Most of them still use low-quality straw as feed."
"There are more than 20 ways to make milk, from cow urine, to hydrolyzed protein, to glycine, to melamine, and there are endless counterfeiting techniques."
"Especially milk powder, many brands of milk powder on the market are There are big problems. Fuyang infant milk powder has only been available for two years, so parents should be careful!”
Although Hexi Dairy’s remarks were not directly named, they still quickly attracted the attention of many media.
It has been a turbulent time recently.
Sudan red feed, red duck eggs, banned drug residues in turbot, and carcinogens in mandarin fish...
Various incidents have brought public sensitivity to food to a critical point.
At this time, Hexi Dairy, which had become one of the industry leaders, was openly and secretly accusing milk of fraud.
It has undoubtedly won a lot of attention.
At the same time, it also aroused the hostility of his peers.
Hexi Dairy is attacking indiscriminately.
In particular, the person in charge, Ji Zhuowen, has recently changed his image of a humble gentleman in the past and mercilessly blasted the bad deeds in the industry.
In an interview with a reporter from China Quality Daily, Ji Zhuowen criticized:
“Driven by economic interests, those profit-seeking counterfeiters have lost sight of the conscience of human nature. Good."
The reporter asked: "How to choose a milk brand?"
"It is best to choose a brand with local farms."
"It seems that apart from Hexi Dairy, there are only a handful of dairy companies that have their own pastures?"
Ji Zhuowen said: "Yes, this is caused by historical reasons. We need a market but not pastures. It is still developed domestically. Mainstream model. ”
“Farmers are small-scale farmers, and most farmers feed it randomly and are not particular about forage. How can such milk have high nutritional content?”
“In order to cope with market competition, some companies are now forcibly raising milk collection standards without raising milk prices, or the milk price increases are out of sync.”
“Dairy farmers are forced to have no choice but to just Able to fake. ”
The reporter asked seriously: "Does Hexi Dairy have any evidence?"
Ji Zhuowen raised his eyebrows, as if he had gone too far. After thinking about it, he said:
< br>“There are actually many people who know the situation, but too many people have concerns. However, the truth will eventually be revealed to the world one day.”
“I hope consumers will keep their eyes open when choosing milk products and not be fooled. Some brands have been deceived.”
The reporter asked: “Are Hexi Dairy’s products necessarily safe?”
"Safety or safety is not something we have the final say on, but requires the approval of national authorities and the public."
Ji Zhuowen also said seriously: "We welcome friends from the media and consumers from all walks of life to come to our Farm and factory tours.”
Hexi Dairy’s exposure of fraud within the industry quickly spread widely.
It also triggered a burst of market panic.
It makes many brand companies hate it.
Hohhot.
The same city is home to two major domestic dairy brands: Yili and Mengniu.
The feud between the two has been going on for a long time.
However, in the past two years, the two companies have formed a tacit understanding to a certain extent regarding suppressing the development of Hexi Dairy Industry.
It’s just that as the leader of the industry, Yili has to be a little more cautious and its methods will not be so explicit.
In comparison, Mengniu looks a little dirty, or this is a serious business war.
In the last public opinion offensive against Yili, Mengniu took advantage of the situation and attacked Hexi Dairy.
In the end, he was caught.
So, Hexi Dairy’s uncharacteristic remarks this time were interpreted by many as Hexi Dairy’s counterattack. The company involved in the fraud is Mengniu.
Or there is Yili.
These two companies only treat it as an ordinary means of commercial competition and just talk about it.
This is perfectly normal in the dairy industry. There is still no clear conclusion on the controversy over the "freshness" of cows.
Both sides have experts and various mouthpieces, and Hexi Dairy is probably a little stunned.
Therefore, the public relations departments of Yili and Mengniu also reacted quickly and responded quickly to the focus of public opinion.
For example, it has a strict quality management system and reliable product quality. Yili is also vigorously building milk sources.
Mengniu has even repeatedly promoted itself as the safest brand.
At the same time.
Hexi Dairy also generously organized media and consumer visit days.
Various urban factories, as well as suburban ranches, are open to the public and the media.
Through TV programs, more people can understand how Hexi milk products are produced.
The long advertisement with Hexi Dairy has achieved a perfect closed loop.
Let the public realize that Hexi Dairy’s advertisement is not only an advertisement, but also a reflection of reality.
Following Liu Xiang’s footsteps, the scene of a long advertisement slowly unfolds.
Breed good seeds - create good dairy industry development chips.
In the laboratory of the Alfalfa Agricultural and Pasture Seed Industry Technology Innovation Center located at the foot of the Qilian Mountains, scientific researchers are collecting and screening important grass species such as alfalfa and Leymus chinensis.
A central database of germplasm resources of native plants, pastures, and specialty crops has been established, and nearly 20,000 plant germplasm resources have been collected and preserved.
Through resource collection, evaluation, and screening, we conduct new variety breeding and establish multiple grass seed bases, becoming the largest forage germplasm resource bank in the country.
In addition to breeding good grass seeds, we also need to breed good cattle seeds.
Hexi Dairy researchers are conducting research on key technologies for gene-editing biological breeding of dairy cows every day.
The world's leading core breeding plant for dairy cows has been built, with an annual output of 50,000 high-yield dairy cow embryos, and the company's dairy cow breeding coverage rate reaches 100%.
Among them, the proportion of Hexi cows has exceeded 50,000, and it will reach 100% within one or two years.
Then the screen changed.
Liu Xiang's figure appeared on the grass. The world was vast and pure, and the pure snow-capped mountains stood quietly.
The lush green alfalfa is like a tender green gauze on the earth, dotted with small purple flowers that are just beginning to bloom.
The planting area of high-quality forage such as alfalfa and oat grass has reached more than 1.45 million acres, and the self-sufficiency rate of high-quality forage is 100%.
"Put a layer of silage and add a layer of concentrate...Every bite our cows eat is nutritionally balanced."
"Carefully matched feed can reduce metabolic diseases in cows and greatly increase milk production and quality. . ”
On the Gannan grassland, the vast expanse of grass is covered with white snow, with foxes lurking and mice lurking, and eagles spreading their wings.
Gahai Lake has lush water plants and rippling blue waves.
In the pure Maqu Plateau, the beauty of the natural grassland is extremely profound.
Liu Xiang ran on the grassland, crossed the pasture area, passed through the milk powder factory, and entered the testing room.
Under sight, scientific researchers in white coats tested milk protein, milk fat percentage, and minerals one by one.
Milk protein content ≥4.2g per 100g of milk;
Milk fat content ≥3.8g;
Milk calcium content ≥135mg per 100g;
Calcium content per 100g of milk is ≥110mg;
Vitamins...
From a blade of grass to a cup of milk, every aspect of Hexi Dairy is the world's top standard.
In the commercial, there is not a single safe word, nor is there any preaching, it is just a simple and unpretentious display.
Many people are deeply attracted by the beautiful scenery and situations in the film, as if they were watching a short film.
Although safety is not mentioned, its safety qualities are demonstrated everywhere.
It attracted a lot of enthusiasm from the market and was directly reflected in the sales data. The single-day sales of Hexi Dairy even exceeded 40 million yuan.
However, in the current public opinion environment, Hexi Dairy's proactive publicity method also takes great risks.
In particular, the behavior of self-exposing the shortcomings of the industry has aroused great resentment in the industry.
All kinds of dirty tricks come one after another.
"False propaganda."
"A cancer in the industry."
"Hexi Dairy Industry vigorously develops large-scale ranches and competes with small and medium-sized dairy farmers for profits, resulting in vicious competition in the industry and dairy farmers killing cows and dumping milk."
“Although Hexi Dairy has improved industry quality standards, it has not led dairy farmers to increase their income and become rich...”
“The nutritional content of Hexi milk is too high, exceeding that of most developed countries. The quality of the country’s pastures is questionable”
"Hexi Dairy is crying out to catch the thief, and there is a great possibility of fraud in its own ingredient content..."
Malicious slander, false fabrication, and even hired a professional advertising company to conduct malicious attacks.
There are endless reports and complaints.
It gives government departments a headache.
Beijing.
Quality inspection, health, agriculture and other departments have received a large number of complaints and reports, and public opinion has intensified.
However, the initiator, Hexi Dairy, was very calm at this time.
…
In a suburban pasture.
Snowflakes are dancing, covering the cut alfalfa, but its roots are still firmly rooted in the soil.
Fortunately, the pasture has already stocked up on all kinds of fodder.
With the existence of alfalfa farming and animal husbandry, Hexi Dairy has never been short of high-quality forage.
The daily milk yield of the North China factory has also increased to 33.2 kilograms. Based on the current efficiency, the average annual breeding cost can be reduced by more than 400 million yuan.
Guo Yang is also very satisfied with this.
Not far away, workers drove tricycles and transferred bags of decomposed and processed organic fertilizer to the yard in an orderly manner, waiting for the opportunity to apply fertilizer.
"Boss, I heard that alfalfa often dies in nine ways in winter."
The person who asked this question was Jian Xing, the director of the ranch's organic fertilizer factory, who was on the thin side.
Every pasture of Hexi Dairy is equipped with an organic fertilizer factory, and in some places separate bioenergy companies have been established.
Using the abundant cow dung in cattle farms as raw materials, biogas, biogas residue and biogas slurry are produced through mesophilic anaerobic fermentation technology.
The biogas is supplied to the milk factory of Hexi Dairy, and the biogas residue and biogas liquid are made into organic fertilizer products and returned to the fields nearby.
Most of the organic fertilizer factories were built last year and put into use only this year.
Guo Yang asked with a smile: "Jian Xing, do you still know how to grow alfalfa?"
Jian Xing said: "My parents have been planting alfalfa for many years, so I know a little bit about it."
Due to the existence of Sanyuan Dairy, there has been a history of alfalfa cultivation near Beijing for many years.
It’s just that the income is getting worse and worse, coupled with the grain subsidy policy in previous years, resulting in less and less alfalfa planting area.
Guo Yang also knew this, but he didn't expect Jian Xing to have such experience. No wonder Jian Xing would be given the task of converting fertilizer into soil in the North China pasture.
Guo Yang said: "I don't know what the nine kinds of death are. I only know that Alfalfa No. 1 is also extremely cold-resistant. It will have no problem at all to survive the winter in northwest and north China safely."
Even though he had heard about the excellence of Alfalfa No. 1 countless times, Jian Xing could not help but be a little surprised.
Guo Yang said: "Alfalfa death or damage in winter is inevitable. It's just a question of how much, because alfalfa itself has self-combing and self-poisoning phenomena."
"As long as the number of effective plants is preserved Within a reasonable range, the highest yield can be obtained.”
"You can ask more people in Alfalfa to ask about these, which will be more conducive to changing the soil with fertilizer."
Jian Xing nodded. As expected, the boss is as true to the rumors as he is more concerned about and understands grassroots affairs.
Guo Yang walked to the side of the organic fertilizer again, took the knife from Luo Xiu's hand, randomly picked a few bags of organic fertilizer and cut it open.
Then he grabbed a handful with his hand, put it in front of his nose and smelled it.
This operation made the following management team even more surprised. Even Ji Zhuowen, who was accustomed to the boss's style, looked surprised.
These organic fertilizers are all made of cow dung.
The boss smells it directly?
Guo Yang felt that there was nothing special about this operation.
He had a lot of exposure to organic fertilizer in his previous life.
In the northwest, especially in Xinjiang Province, it is common to encounter poor soils such as saline-alkali land. Organic fertilizers and coal ash can come in handy at this time.
The easiest way to identify the quality of organic fertilizer is to grab a handful, smell it, pinch it, and burn it with water. Guo Yang smelled the smell of mold and the muddy aroma of earth.
Knead it into a ball with your hands, there is no hard feeling, and your palms remain dry after you release them.
Jian Xing looked at the boss's professional actions, feeling awe-struck, and said: "Boss, our organic fertilizer is definitely completely decomposed, and the content of organic matter is also very high."
Guo Yang smiled and said, "It's pretty good."
Jian Xing said quite proudly: "Currently, the North China factory processes 200,000 tons of cow dung annually, and can use organic fertilizer to improve 100,000 acres of medium- and low-yield fields every year."
"Part of it is sold to Inner Mongolia, and part of it is used On the improvement of coastal saline-alkali land.”
There are never too many measures to improve soil.
Jiahe has also gradually formed a regional planting and breeding cycle model of "breeding--manure resource utilization--planting" through this industrial extension.
It increases the soil organic matter content, fertilizes the soil, improves and optimizes the soil structure and physical and chemical properties.
Soil porosity, air permeability and water storage and moisture retention capacity have also been greatly improved.
At this moment, Ji Zhuowen answered the phone and his expression gradually darkened.
After a while, Ji Zhuowen came to Guo Yang and said:
“Boss, the relevant departments called and said that there are more and more complaints about Hexi Dairy in the market. Let us come forward to clarify.”
Hexi Dairy is well-known among consumer groups, and even the relevant departments know where these complaints came from.
Just treat this as normal business competition.
Guo Yang said calmly: "Don't pay attention. At this time, our voice will have little effect. We have to wait for the authoritative departments to take action in person."
"But we are exempted from inspection. Products such as Yili, Mengniu and Sanlu are also exempted from inspection."
Guo Yang said with a smile: "When public opinion reaches a certain level, the relevant departments will take action."
"But. Hexi’s daily sales have fallen sharply recently, falling to the 30 million yuan mark again.”
"It will pass after you endure it." Guo Yang said with a smile: "The sunshine always comes after the wind and rain."
That being said.
But at night, Guo Yang contacted the teams in various places again and only collected a small part of the information.
Many facts have been determined.
A large number of babies have suffered health damage, but some companies have acted extremely quickly to cover up the facts.
At this time, Hexi Dairy must remain stable and wait for the team to have more evidence.
Another two days have passed.
The dairy industry has become a mess.
Because it is an inspection-free product and it involves a star company, various places did not know how to deal with it, so they reported it one after another.
Relevant departments such as quality inspection, health, and agriculture are plagued by various complaints.
This time it was Hexi Dairy that started the trouble. In the past, this boy was a good boy, but now he has reached the age of rebelliousness.
It’s time to knock.
The approval from the superiors came out very quickly, and everything should be inspected. To the surprise of the superiors, this was also a request actively proposed by the Hexi Dairy Industry.
…
Hoh City.
Mengniu’s marketing and publicity department has always been a leader in the marketing industry.
In just a few years, with the help of God 5 Feitian, Super Girl, and the Olympic Games, they have frequently made their mark in the industry.
The marketing of Hexi Dairy is indispensable with the influence of Mengniu.
"Hahaha... Now Hexi Dairy has shot itself in the foot, and the Magic City has also gone for random inspections."
"South China, North China, Central China, and Southwest China It’s the same situation over there.”
"Based on the current situation, at least half of Hexi Dairy's factories are facing random inspections."
"With the containers now on the market, Hexi Dairy's shipping speed has obviously slowed down, and daily sales may fall sharply."
…
North China, Hebei Province.
The management of Shanlu also breathed a sigh of relief.
Hexi Dairy publicly made many targeted remarks, which for a time made Shanlu, who had a secret in his heart, feel uneasy and inexplicable.
They know that there may be a problem with their product. Although the specific cause is not clear, the important thing at this time is to cover up the problem rather than letting it be exposed.
Fortunately, the recent attacks on duck eggs, turbot, mandarin fish, and attacks on Hexi Dairy have diverted public attention.
Everyone is well aware of some issues and it would be unsightly to mention them. So don’t blame me for adding insult to injury.
Inspection armies from all walks of life went straight to the pastures and factories of Hexi Dairy. Suddenly, Hexi Dairy stood at the forefront of the storm.
"The most stringent test in history."
"Is it the real thing or a bluff? This time Hexi Dairy has nothing to hide."
With the help of thoughtful people, Hexi Dairy faces authority News of the department’s large-scale testing spread widely in society.
After the red duck egg incident, Hexi Dairy seems to be a new person, frequently active in the public eye.
I didn’t expect that this was my own fault.
Faced with various random inspections, it is difficult not to have problems. Even if there are no problems, production work will be seriously affected.
The only surprising thing is that Hexi Dairy still has many die-hard fans who have taken the initiative to make a weak voice on the Internet.
Loyal consumers are also eager for Hexi to take the initiative to speak out.
Give consumers an explanation.
Restore your innocence.
However, Ji Zhuowen remained calm in the face of the visiting media.
“As I said before, whether it is safe or not, and whether the quality is fake, everything must be decided by the authoritative departments and consumers.”
“Hexi Dairy has confidence in its products, everyone. Just wait for the good news.”
……
After receiving the approval, the quality inspection, health, agriculture and other relevant departments in various places quickly took action.
Time and time again, we went to Hexi Dairy’s ranches and factories to conduct surveys, random inspections, and even special inspections.
Unexpectedly, Hexi Dairy Industry was extremely cooperative.
Even many items that are not included in the random inspection are included as regular inspection items by Hexi Dairy.
For example, melamine, as a chemical agent, should not appear in any food.
In the past, companies and relevant departments would not conduct random inspections, but this time, Hexi Dairy Industry took the initiative to provide testing equipment, and the relevant departments did so.
The results were also surprising.
Milk protein, milk fat, minerals, vitamins... various indicators are completely consistent with the data promoted by Hexi Dairy, and even the promotion is slightly conservative.
False propaganda is not considered false at all.
The quality of the forage and the workshop environment are exceptionally good, definitely the best in the country.
The milk source environment is even more simple and pure, with only one simple line and completely under the control of Hexi Dairy.
In short, there are no problems in all aspects.
North China Ranch.
In an official car, several inspectors were still discussing in low voices.
“It’s not unreasonable for Hexi Dairy to be so stubborn. After a busy day, there is no problem at all.”
“To be honest, I have already prepared for my family to buy milk products from Hexi Dairy. ”
"Stop chatting, the question now is what should we do?"
The leading random inspection officer calmly touched the envelope in the inner bag of his jacket, felt its thickness, and said with a smile: "It's business! "
"That's what I mean. Since there are reports from the public, we can just make the data and test results public as usual."
"Well...it's best to go back and make an announcement."
"Then I will go back and work overtime to finish the manuscript later. At that time, I will attach the official seals of your two units and make an announcement together."
"Okay."
"I don't have a problem either."
For them, this inspection went extremely smoothly. The large-scale and standardized ranch not only makes business management easy, but also makes inspections easier. More convenient.
They did not encounter any obstruction, as if Hexi Dairy was waiting for them to come.
Even the inspectors have begun to suspect that it was the Hexi dairy industry that actively provoked the incident and wanted to create a unique publicity.
It just might be screwed up.
As a result, Hexi Dairy Industry caused public outrage this time.
Not only dairy companies, but also many dairy farmers are voluntarily boycotting the practices of Hexi Dairy.
Public opinion is very risky.
The upper management has made special requirements. Presumably, Hexi Dairy’s farms and factories across the country will be subject to the most stringent testing.
I don’t know if I can handle it.
Amid much attention, the first inspection report from Beijing on the Hexi Dairy North China Factory came out.
The various data are clearly displayed.
Even the comparison with the promotional data is listed one by one.
Almost every item is slightly higher than advertised. False propaganda? Completely non-existent.
Nutritional facts being faked?
Nothing at all.
The conclusion of the report is even more simple and direct.
With the leadership of our center and the assistance of various departments, the milk products of Hexi Dairy fully meet the standards of the world's top milk products.
Seeing such a report, major dairy companies were immediately dumbfounded.
No, are you serious?
Consumers who support Hexi Dairy began to cheer and rejoice, but there are still many people who are stubborn.
“It’s too early to be happy now. There are still so many places that haven’t issued a report. In the Gyeonggi region, it’s normal for dairy companies to focus on this.”
“What about the red duck eggs? Trick people from the capital.”
The debate did not last long, because with the capital taking the lead, announcements from other regions were quickly issued.
Except for some slight differences.
Hexi Dairy is simply hard to fault.
Some local reports, such as those in Long Province, Xinjiang Province, Shaanxi Province, as well as Guangdong, Fujian and other places in South China, even praise unabashedly.
“Hexi milk is the light of national brands.”
“With high-quality pasture, natural pastures, and modern management, Hexi Dairy has achieved high standards in both liquid milk and milk powder and other dairy products. Achieving the best in the country and world-class..."
One report is not enough, but a dozen, twenty, or even all the conclusions in succession confirm the meticulous management and excellent quality of Hexi Dairy.
Such a result made the entire dairy industry silent and even sent chills down the spine.
This quality control management is too outrageous.
With the current small-scale pasture model, it is simply impossible for companies other than Hexi Dairy to achieve such pasture management.
As for consumers, they have long been conquered by the taste of Hexi Dairy, and they have indeed experienced the benefits after drinking it for a long time.
Now that the quality has been endorsed by authoritative departments, some rumors have been disproven.
Of course it is a safe and bold consumption.
Hexi Dairy's daily sales volume has resumed its rapid upward trend amid fluctuations.
North China Ranch.
Guo Yang has not paid much attention to quality inspection recently. After all, he has already checked himself in advance. Even if there is a problem, it will only be a minor problem.
However, after seeing the report's conclusion, he still breathed a sigh of relief.
The preparations that need to be made have been made, and the relevant materials and evidence chains have been laid out.
In the small conference room.
Tianhe Seed Industry and Hexi Dairy Industry have come to have many elite soldiers and generals.
At this time, everyone has learned the summary results of related events.
Even if they participated in the investigation and had some expectations, many people were frightened by the various profit-driven practices.
Especially the people in Tianhe Seed Industry, they thought that the phenomenon of decking in Seed Industry was already chaotic enough, but they did not expect that the situation in Ru Industry was even worse.
It can even be described as vicious.
In liquid milk, it is to facilitate adding water to increase the weight, and at the same time, the raw material nai that has become thin can be seen at a glance, and the color and texture of the nai are blended.
Throughout the entire supply chain, such blending occurs more than once.
Everyone looked heavy.
Guo Yang said: "Let this end soon!"
(End of this chapter)