Chapter 269 It is well-known
Ji Zhuowen looked hesitant and said: "Why don't you wait any longer? Hexi milk powder is undergoing standard review by authoritative agencies in the European Union, the United States, Hong Kong Island and other places, and the results should be available soon. . ”
“If there is EU standard endorsement, it may be more beneficial to Hexi Dairy this time.”
Guo Yang shook his head without hesitation, wanting to end it all. It's so simple.
There are many companies involved, including well-known domestic brands like Shanlu.
Although relying on Tianhe Seed's distribution team spread across every corner of the countryside, some of the dirty things lurking in the dark have already been fully grasped.
But these companies are not vegetarians, and they will definitely resist fiercely.
Procrastination will only increase the number of victims and even death.
Guo Yang said: "As far as Hexi Dairy's current preparations are concerned, they are still not perfect, but we have been preparing for a long time in advance."
"In this period when consumers are sensitive and vulnerable, Any sign of trouble may be questioned.”
"If another large-scale food safety problem is revealed, it will inevitably set off a frenzy of public opinion."
"Trust collapses..."
"Big brands will be wiped out, and the entire industry will be wiped out. It will face a devastating blow. It will be difficult for Hexi Dairy to survive alone.”
“But this is not the reason for our delay. The children are innocent. Now that we know the truth, we can act earlier. More children will be protected from health damage”
“This is the most important thing”
Everyone in the conference room nodded silently.
The boss’s speech is in line with Jiahe’s consistent corporate values, providing the best services to farmers and consumers.
At this time, gentle sobbing came from the conference room.
When everyone heard the sound and looked around, they saw a woman in her thirties with red eyes. She was Zuo Wei from the Hexi Dairy Brand Public Relations Department.
Guo Yang did not expect that there would be such an emotional person at the scene.
But for women who are married and have children, it is inevitable that they will be emotionally moved when they see so many children who have just come into this world, are sick, or even have kidney failure.
Under the comfort of the colleagues next to him, Zuo Wei calmed down and said: "I am very lucky to work in Jiahe."
"Especially when every agricultural product of the company is produced. , the boss will be the first to taste it in the canteen, whether it is meat, eggs, milk, or flour and vegetables.”
“Every time Jiahe comes out with a new product, my colleagues are willing to try it first without thinking about it at all. Will there be any safety issues?”
Zuo Wei’s words aroused emotion.
Especially the employees of Tianhe, who travel all over the country and have a good understanding of the situation in various places.
“Well, there are indeed a lot of problems with agricultural products in various places now. Employees of many companies do not eat their own products.”
“Just like milk this time, they know that chemical raw materials are not I and my family have never consumed this kind of milk.” The more I eat, the more I dare not eat casually.”
“Every time I see the boss eating the same food with us, I feel an inexplicable sense of security.”
"That's not nonsense. Although Jiahe pursues profits, it has always been a win-win cooperation with farmers and consumers."
Guo Yang felt relieved. Some of his usual small habits were unexpectedly amplified.
Today, the thinking of many companies is to put making money first. In order to make money, other things can be ignored.
The food produced is not eaten by oneself, but can be sold to others with peace of mind.
Jiahe is truly unique.
After pondering for a while, Guo Yang said: "This time you can do it boldly and completely eliminate the cancer in the industry."
"Okay."
"Fuck him to death! ”
The crowd was outraged.
Ji Zhuowen said at this time: "It is best for Hexi Dairy not to go to the front desk to expose it. The entire industry will suffer heavy losses this time."
"Hexi has attracted enough attention during this period. If you expose it personally and offend the entire industry, it will not be conducive to future development."
Someone said: "As soon as the incident came out, it would be easy for the outside world to associate this incident with Hexi When it comes to the dairy industry, you can’t hide.”
Guo Yang thought for a while and said, “Hexi Dairy has been keeping a low profile recently, reducing its marketing activities and appearing in public as little as possible.”
< br>“Marketing propaganda conducted during a crisis is generally not remembered by people, because people are willing to forget bad things as soon as possible.”
“Leave it to us, we are familiar with this kind of thing. "Dark-skinned Wei Guan said.
Tianhe's anti-counterfeiting team does have rich experience in dealing with this kind of robbers.
Guo Yang agreed and said: "Be careful to protect yourself, and also communicate with Wang Dingmian more, he should be happy to participate."
Wei Guan smiled and said: "Always keep it up Contact us."
Guo Yang nodded, and then looked at the Hexi team led by Ji Zhuowen.
“Hexi has been in the limelight recently, and many people are watching every move. Next, let’s focus on quality control and sales!”
"It would be better if we can obtain the test reports from the European Union, the United States and Hong Kong Island."
Hexi Dairy's openness to the media and consumers, as well as the recent more than 20 test reports, have given Hexi Dairy Got two golden talismans.
But that’s not too much.
Ji Zhuowen nodded and said: "Okay, I will definitely win this time."
......
Ever since Jiahe was involved in the dairy industry, Guo Yang had been consciously asking Qu Yang to follow up on this matter.
Due to the melee in the dairy industry and the alfalfa crisis, it was interrupted once, but it was continued immediately.
It has been two or three years now, and a lot of clues have been found.
Weiguan, who was responsible for detonating this incident, decided to start from two lines after comprehensively analyzing the clues in his hand.
One line is a criminal;
One line is the victims, among which consumers in the foothills are the most numerous and suffer the most serious health damage.
It also corresponds to several different departments.
Tianhe Seed Industry has cast a net for many years and has already contacted a large number of victims, who have complained through the Internet and the media.
But when Tianhe came to the door, most of them remained silent. It turned out that the foothills had already sent people to coordinate.
Using various means to silence people.
But just trying to cover up the facts without solving the fundamental problem will only create more and more holes.
Recently, Tianhe's sales staff have discovered that children's urine is red and crystallized in a certain province.
The survey results show that these patient families have one thing in common, buying the same brand of nai powder-Shanlu.
But no one has linked the cause of the illness to nai fans.
In addition, Hexi Dairy also collected a large number of samples from various places for ingredient testing, and the results also pointed to the foothills, which had the highest san polycyanamide content.
Although the test results of some other big brands are better, this chemical reagent should not appear in food.
The universal protein testing method "Kjeldahl method" estimates protein content by measuring nitrogen content.
But protein is mainly composed of amino acids, and its nitrogen content generally does not exceed 30%, while the nitrogen content of the molecular formula of san polycyanamide is about 66%.
151 times that of milk and 23 times that of milk powder.
Adding 0.1g of melanoan to every 100g of milk can increase protein by 0.4%.
I sorted out the information for a while.
Weiguan quickly took action, guiding doctors and patients to contact naifen;
Then they sent complete sets of information such as cases and test reports to health and quality assurance agencies. Procuratorate and other relevant departments, and at the same time knocked on the doors of major media.
Under the careful reminder, the doctor quickly responded. After asking about the patient’s eating habits, he quickly contacted Shanlu Milk Powder.
The patient who learned the truth was extremely angry.
Complaints and reports poured in like snowflakes to Shanlu and related departments.
However, things did not develop as expected.
……
Beijing, Xinhua News Agency, Editorial Department.
Editor-in-Chief Jiao Ce looked over and over at the report materials on hand, frowning deeper and deeper.
The assistant on the side said: "These cases and information are extremely detailed. Where are the places, how many people, and detailed data are not something ordinary people can do. Could it be a business competition?"
Jiao Ce picked it. He raised his eyebrows and said, "You mean to let it go? Just treat it as if you don't know?"
"It's best to send someone to investigate clearly."
"The investigation must be investigated, but sending There is no need for people. Such detailed information must be known to the local authorities. Just call and ask. "
Based on Jiao Ce's intuition, this information is most likely to be true.
Since a few years ago, various incidents have occurred frequently, and there have been many comprehensive rectifications. However, I did not expect that those people have always been there, but they have lurked deeper.
"Should we contact Shanlu?"
Jiao Ce thought for a long time before raising his head and said: "Yes, we can verify the relevant issues and contact experts to verify the reported materials."< br>
"Okay, I'll make arrangements soon..."
The media in various places acted very quickly.
The first news reports came from the local media - multiple babies were suspected of suffering from... kidney disease.
Suddenly, a large number of online media began to reprint it.
It has aroused great response everywhere, especially parents who have purchased Piedmont for a long time.
There are also more and more complaints.
Faced with the pressure of public opinion, Lushan could no longer play coy and began to respond frequently.
But his attitude is tough.
“Shanlu’s products do not have any quality problems, and our internal quality inspection has just passed.”
“This is a naked false accusation...”
“Reprinted in the media These are all false reports, please withdraw them immediately, otherwise Piedmont will use legal means to defend its rights and interests.”
“There are various causes of illness, and water, soil and water quality may be the cause...”
< br>
At the same time, Piedmont also contacted patients' families privately in an attempt to appease consumers through compensation or other means.
However, in recent times, issues such as red duck eggs, turbot, mandarin fish, etc. have already made consumers extremely sensitive.
Soon, the attentive media made the discovery.
“There are no specific indicators in the test report of Piedmont...”
Consumers seem to have found an outlet.
But immediately afterwards, the testing agency issued a statement claiming that it did not have the technical ability to conduct in-depth testing at all and was only inspecting its sanitary conditions.
“Melamine, why is this indicator not tested?”
“What is melamine?”
The heads of some companies have raised relevant questions, which have also attracted media attention strong doubts.
The material is very clear.
Melamine is the root cause of the disease.
Hexi Dairy’s test report also includes relevant tests. The media and consumers began to consult experts and search for information online. "Melamine is protein protein."
"But not many people know that protein protein is called melamine, and even fewer people know its harm. Melamine can cause stones in the urinary system. . ”
“ Adding protein extract is a well-known unspoken rule in the industry, just to increase the protein content ”
A series of exposures send chills down the spine, and the heat is getting higher and higher.
The foot of the mountain was caught off guard. Although it quickly launched media and public relations, it had little effect.
The incident has escalated faster than imagined, and more cases have appeared in various places.
Strangely, the dairy industry is silent.
Ji Zhuowen, who was always paying attention to market trends, couldn't stop complaining to Guo Yang.
"The action is too slow. It has obviously been tested once."
"There is also Piedmont, the products on the containers are still being sold, and the advertisements are still playing."
Guo Yang After pondering for a while, he said: "There is another line, it's coming soon, it won't be around for a few days."
......
XIN Chinese News Agency, Jiao Ce looked at the new harvest The letter arrived, saying: "A certain province has received more than 300 patients, and the common point points to the foothills."
"Many parents jointly signed a letter, demanding a thorough investigation into the cause of their children's illness, a thorough investigation into the Shanlu Group, and an explanation."
He looked at his assistant and asked: "Where are our experts? Our Where are the reporters? "
"Our reporters were blocked at all levels on the way there, but after expert judgment, it is highly suspected that the foothills are indeed contaminated by melamine."
Even after passing through other places. Knowing the answer, Jiao Ce's eyes still widened.
His assistant said: "There is news from the local area. They are doing their best to investigate and solve the problem. Let us report cautiously."
Jiao Ce curled his lips and remained silent for a long time before speaking.
“Report it truthfully, we want to give the public the truth.”
The next day.
XIN Chinese News Agency’s heavy report.
The ins and outs of the whole matter were exposed in detail, and the true face of Lushan was finally revealed.
One stone stirs up a thousand waves!
Shan Lu still wanted to struggle and made a series of moves. However, the development of things was beyond everyone's expectations.
Overnight, the relevant personnel were under control.
The next day, a press conference was held and the results were announced directly.
First the fact of pollution was confirmed.
Shanlu had known about it for a long time, but chose to cover it up and made things worse...
At the same time, on the other line, all the dairy farmers, small bosses and other people involved were also controlled.
Most of this line stems from the accumulation of Tianhe Seed Industry in recent years.
The incident can be traced back to 2002.
In May 2002, Geng invested in a milking parlor and partnered with others to build a dairy farming community...
It has signed relevant agreements with the company,
However, in recent years, competition in the industry has become more and more fierce, and the standards for milk collection have become higher and higher. Repeated rejections have led to heavy losses.
Later I learned that adding certain raw materials can improve the indicators and get through the test.
Then mix maltodextrin, fatty oil, sodium citrate and other substances, add 50 kilograms of warm water, stir into a paste, and add it to one ton of milk.
The motivation is to pass the inspection and sell the milk smoothly.
In the same situation, there are Ma, Xue, Gao, Xiao...
Relevant departments have destroyed a loose illegal purchase and sale system involving multiple people, and all members have been arrested , no one slipped through the net.
No one could have expected that the incident would be revealed with such lightning speed, and the cause and effect could be clearly investigated.
Everyone knows that Piedmont is finished.
Piedmont's behavior completely outraged the public. Its dealers and staff have become like rats on the street, and everyone calls for beatings.
The company's headquarters has been blocked by victims for a long time.
In less than half a month, this well-known company has fallen into disrepute, and its beautiful image has collapsed.
Not even two days have passed.
The Ministry of Agriculture has sent 6 investigation teams to 6 key milk production areas to carry out dairy production research.
Quality inspection also urgently carried out special inspections of formula milk powder san polycyanamide across the country, involving a total of 109 companies.
What followed was a series of processing, from bottom to top, and no one who participated in it escaped.
At the same time, due to timely response, the number of cases and symptoms have been effectively controlled and have not developed to the most serious stage.
The anger has been calmed down, but we still dare not take it lightly.
Consumers, media, companies... are all paying attention to the final test results.
The most worried are the companies in the industry.
Especially for well-known brands, when the incident spreads to the entire industry, the more well-known a company is, the easier it is for people to have a negative impression of the brand.
In contrast, some small brand companies that have confidence in themselves are full of confidence.
From the top two big brands, even if only a part of consumers are diverted, it will bring a huge increase in the sales of other brands.
Once consumers recognize a new brand, this improvement will be more obvious.
Under this tense situation, the test results were finally announced.
109 companies, 87 of which passed the test.
The rest were detected with chemical reagents with different contents. In this list, there are many big brands such as Meng, Yi, and Guang.
At the same time, there are also problems with the liquid milk of three companies. These are almost the companies with the highest market share and the most famous domestic companies.
These three parties have also made solemn promises to the public to ensure food safety at all costs.
Inspection, recall, removal from shelves, sealing, destruction... The company immediately took a series of measures in cooperation with relevant departments.
The fig leaf was completely lifted...
Major media began to criticize and denounce.
During this process, Shan Lu, Meng Niu and Yi Li were constantly dragged out and whipped to death.
“If we say that well-known dairy companies such as Yili and Mengniu are not aware of the various problems in nai production, it is simply an insult to everyone’s IQ.”
“Except for Hexi Dairy’s overt and covert After a few reminders, no one stood up, and in the end it was everyone who bore the cost of the entire industry.”
In this emergency situation, Mengniu and Yili, who have always been good at dancing in the marketing market, behaved "somewhat stupidly" in response to the sudden impact.
“By promoting products with discounts and lowering prices, they are reminding consumers of this incident again and again.”
In addition to condemnation, more reflections have also ushered in. Dairy farmers at the bottom of the entire chain also bear unshirkable responsibilities.
In the previous rhetoric, Hexi Dairy has repeatedly criticized the domestic development model of "need the market, not the pasture".
Now everyone finally understands.
The supply of raw milk is loose and the quality cannot be improved. However, dairy companies have raised their standards. This is also the main reason for the disaster.
The root cause of the problem is neglecting the source of milk and focusing on the market.
“Yili and Mengniu, the two leading companies, rely on dairy farmers to provide 90% of their milk sources.”
“What is even sadder is that until now, the two companies still have the delusion to pass Marketing and advertising are masters of showmanship, hype and bragging to reverse the trend.”
Almost instantly, the sales of several major brands began to plummet, and the crisis in the rut industry spread rapidly.
In the eyes of consumers, domestic Nai fans, especially big brands, are already equivalent to fear and resistance, and their confidence in the brand has been seriously shaken.
Suddenly milk consumers no longer have a loyal brand they can trust, and of course, people are not going to stop consuming milk.
Those with wealthy families will choose imported brands, while parents with average conditions will look for powerful emerging alternative brands.
The price of the unlimited glory of first-tier brands is the first to bear the brunt of the storm.
In this situation, Hexi Dairy Industry, which was in a crisis of public opinion some time ago, quickly stood out.
Hexi Dairy also participated in this random inspection, and it was also flawless.
After two large-scale inspections, all batches showed no problems at all, which quickly improved the image in the minds of consumers.
Hexi Dairy is already one of the top five domestic dairy companies, with an equally rich product range, ranch factories all over the country, and hundreds of thousands of cows under its ownership.
There is also Olympic marketing, Liu Xiang is the spokesperson, and the brand awareness is not low.
Many media and consumers also visited Hexi Dairy’s pastures and factories in person, and their modern management model left a deep impression on many people.
Also owned by Jiahe, Alfalfa Agriculture and Animal Husbandry's high-quality alfalfa sells well overseas, and Hexi Dairy is also a beneficiary...
In a period when the entire industry was spurned, its reputation was discredited, and mourners were everywhere, Hexi Dairy was like a beacon The guiding light attracts many eyes.
More and more media and experts are beginning to interpret Hexi Dairy.
Zuo Wei, from the brand public relations department of Hexi Dairy, said in an interview: “All information about Hexi Dairy is open and transparent.”
“On the official website and in our advertising videos, You can see our detailed information.”
Many people recall that these days, Hexi Dairy's advertisements are still broadcast on CCTV.
It’s just that consumers are still licking their wounds and will subconsciously block all relevant information.
At this time, I took the trouble to read it.
High-quality grass seed selection, dairy cow breed cultivation, overseas-selling forage, high-quality pastures all over the country...all come together into a cup of milk full of natural flavor.
On its official website, a large number of test reports have been updated recently, including those from the last time alone and those from this national quality inspection. The total number is close to hundreds.
In particular, we have obtained inspection reports from authoritative agencies such as the European Union, the United States, and Hong Kong Island.
The report shows that Hexi Dairy's products, whether in terms of hygiene indicators or nutritional ingredients such as milk protein, fat particles, minerals, vitamins, etc., have greatly exceeded European and American standards, making them world-class products. .
Hexi Dairy also opened its doors at this time, and there was an endless stream of visits from the media and consumers.
There is even a dedicated small team responsible for operations. Through this method, we can find our loyal users and maintain long-term communication with them.
Facing the visiting consumers, Zuo Wei said affectionately:
"I am very proud to be a member of Jiahe. Here, the meals in our canteen are all Jiahe products. Every day the boss eats the same meals as us..."
"Meat, eggs, milk, flour, Rice, vegetables... every Jiahe product will not disappoint consumers.”
The contrast is so strong that many Jiahe loyal users even cried with joy and rushed to tell each other.
There is no doubt that Hexi Dairy has become popular and supports half of the domestic dairy brands.
Even Jiahe’s other products have gained many fans.
After learning more about Hexi Dairy, many netizens declared that they must support conscientious enterprises.
While several giants were still busy nursing their wounds due to damaged brands, Hexi Dairy took advantage of the opportunity and increased its market share little by little.
At this time, Guo Yang had quietly completed donations in several hospitals.
Provide Hexi milk powder for free until the patient is discharged; at the same time, donate tens of millions of yuan for the treatment of the patient.
When the media turned around and paid attention to the treatment of the children, they were shocked to find that the biggest problem had been solved.
(End of this chapter)