Chapter 282 Happy Farm and Kinshasa
“Have you used the school intranet today?”
This is a common expression used by college students to greet each other in 2007.
Xiaonei.com was founded at the end of 2005 and currently has 3 million registered users and nearly 30 million daily clicks.
Covering more than 2,000 colleges and universities, basically covering all undergraduate colleges recognized by the Ministry of Education.
Xiaonei.com was later renamed Renren.com.
Compared with Huinong.com, the number of registered users of the two is about the same, but Huinong is mostly older farmers, and many of them are driven by Jiahe's technical and service personnel to put products on the shelves.
There are few people who really know how to use computers, and even fewer who play games.
On the campus network, college students are full of energy and willing to accept new things, and they are also the main group of gamers.
In this case, Xiaonei.com’s application platform became Happy Farm’s number one choice.
However, Guo Yang has not given up on launching Happy Farm on Huinong.com, but the launch time will be slightly later.
This can be considered a lesson!
The group's business forms are not fully integrated. Not only Guo Yang, but also many managers subconsciously believe that Shahai Agriculture and Animal Husbandry and Huinong.com are not compatible.
But in fact, the subdivision projects below can produce strong linkages.
Back to business.
Happy Farm had already gone through several waves of warm-up before going online. First, the promotion in the Farmers Daily attracted some people’s attention.
Two days before the launch, the game was also promoted on the school website.
“Grow vegetables and fruits whenever you want, be a happy farmer with your friends, save energy, plant big trees, and occasionally be a happy thief.”
This is. The homepage of the Xiaonei application interface provides an introduction to Happy Farm.
It soon gained a lot of attention, and Fu Zhiguang was one of them from a certain university in Beijing.
"Playing as a farmer, this game sounds quite interesting."
"What's going on with this kind of tree?"
After learning more about it, Fu Zhiguang became more and more interested. , "Play a game and plant trees in the desert?"
February 5th.
Fu Zhiguang waited in front of the computer early. After Happy Farm went online, he logged in as soon as possible to try it out.
Very simple game.
After getting used to playing games such as "Zhengtu", it feels very leisurely to play Happy Farm again.
Fu Zhiguang reclaimed a piece of land, sowed eggplants, watered, weeded, and removed insects. After careful care, the eggplants finally matured.
He clicked on the icon, put it into the warehouse, then looked at the market price, and finally chose to sell it, earning gold coins.
What is the function of gold coins?
oh.
Buy seeds, fertilizers and other props, farm decorations, which can also be used to expand the land.
The gold coins to buy the land were not enough, so he could only save it and continue to plant eggplants first, and then wait for them to mature again. During this period, he wandered around on the website.
I found a few alumni who were also playing games, or other strangers.
Choose to add a friend.
After a while, someone agreed to the friend request. It was Chen Yi, a female classmate in the college, who was quite beautiful.
I didn’t expect that!
He immediately visited Chen Yi's farm and found that he could also help his friend with farm work, killing insects, weeding, and watering. Fu Zhiguang easily caught a pest and gained experience.
What he didn’t expect was that Chen Yi quickly sent a message.
“Thank you, I’ll visit you too!”
Fu Zhiguang laughed.
After he harvested a batch of eggplants again, he suddenly thought about the trees? Didn’t it say you can plant trees?
By the way, here’s your personal homepage!
[Name]: Fu Zhiguang (Certificate 0)
[Level]: Level 2
[Experience]: 18
[Ecological Protection]: 0 trees have been planted
[Cash]: 0
[Warehouse]: Eggplant × 20...
Fu Zhiguang glanced at it and stopped at the ecological protection area. Not a single tree was planted...
But where to look at the energy?
This group of evil planners!
Fu Zhiguang exited his personal homepage. Suddenly, he saw a sapling with only two green leaves at the farm house.
Besides the saplings it says "protect", and below it it says 0g.
He then reacted with annoyance.
Clicked in.
I found that there are various daily tasks and main tasks promulgated inside. You can get energy by completing the tasks.
Daily tasks include weeding, watering, visiting homes, etc. The main tasks are mainly about reclaiming land and upgrading.
He has now completed several of them. After receiving them, he gained a total of 228g of energy.
Underneath, he also discovered the energy progress bar for planting trees.
Caragana: windproof and sand-fixing (228g/16930g)
Haloxylon ammodendron: windproof and sand-fixing (228g/17900g).
Sea Buckthorn: Soil and Water Conservation (228/18800g)...
Fu Zhiguang suddenly had an indescribable feeling. This game seemed different from previous games.
But it’s hard to describe at the moment.
Wind prevention and sand fixation, soil and water conservation...can playing games be related to ecological protection?
Fu Zhiguang fell into thinking.
When he came to his senses, he discovered that several ripe eggplants had been stolen by friends who had just applied.
“Holy shit, can you still steal food?”
But then he noticed the language setting function that popped up. When someone comes to steal something, the system will automatically show up the language settings you set. Reaction words, when others come to help, can also be set.
"This game is really awesome!"
Fu Zhiguang quickly gathered his vegetables and planted seeds, which only took a few minutes in total.
Then he couldn't wait to steal the ripe fruits from his neighbor's house. After successive successes, Fu Zhiguang felt inexplicably excited.
Is this the feeling of getting something for nothing?
After finishing stealing the food, Fu Zhiguang couldn't wait to add friends one by one, and at the same time posted recommended posts on the forum.
At this time, I discovered that many people were already recommending this game.
In just a few hours, Happy Farm spread rapidly on the school network like a virus, and the number of active users quickly exceeded tens of thousands.
Act as a farmer theme and play games with people you know for no more than five minutes at a time.
Save energy and plant big trees.
This new game mode breaks the public perception.
……
Pengcheng.
Guo Yang also paid attention to the launch of Happy Farm and tried it out personally. Compared with last time, this time there has been great progress.
Unexpectedly, while playing the game, I also received a friend application from Xu Xiaoxue.
Guo Yang agreed and didn’t ask any more questions.
He also felt the popularity of the game. It was really fast to have tens of thousands of users in a few hours.
But it was also in line with his expectations.
So, he is more calm and rational than the teams of Happy Farm and Huinong.com.
In just a few hours, Zhuang Zheng and Qu Sheng had called him several times to report.
Messages in the QQ group are also very active.
Guo Yang looked at the time. It was almost time to leave for the airport.
Luo Xiu has been preparing for the past two days. The journey to Kinshasa, the capital of the Democratic Republic of the Congo, is about 15,000 kilometers.
The Hawker 850 is definitely not going to be able to fly there. You have to refuel at least 4 times midway, and applying for international routes is also troublesome.
So the two finally chose to take civil aviation to Ethiopia first, and then transfer to Kinshasa.
At the same time, Guo Yang also called Ning Xiaojing. It was time to buy a new plane
Luo Xiu walked in and said: "Boss, all the luggage you need to bring is ready and ready to go at any time."
"Let's go then."
Guo Yang put away his laptop, On the way to the airport and in the waiting room, I never had a moment to spare.
Always pay attention to the news in the group.
A game programmer said: "In less than a day, there were tens of thousands of registered users. This growth rate is too high."
Qu Sheng: "Brothers, speed up the design progress, all this traffic has slipped away."
"Working hard..."
"I see some active users online Time, it has been online since registration, and the upgrade is really fast. This is not a traditional online game!”
“There are also users who leave comments about how to quickly upgrade and accumulate green energy. They want to accumulate enough energy as soon as possible! , plant a big tree”
“Is there a fee?”
"How to collect it?"
"Yes, how to collect it? The current social game industry model is not clear yet, most of them rely on advertising revenue."
"There are users but no income. It’s normal, isn’t it the same with QQ?”
Guo Yang thought for a while and posted some of his thoughts to the group.
“You can use virtual props to charge, such as fertilizers, gifts, decorations, etc., but it is too early to charge now. We will wait until the number of users increases.”
There was a brief silence in the group.
Virtual props charge, there should be no company in the world that adopts this charging model.
But the boss’s idea does sound promising.
Guo Yang continued to write: "The profits from Happy Farm will also be mainly used to establish various public welfare forests, but there is still a problem: how to allow users to monitor and observe the growth of forests and trees? ”
“My idea is to use real-life tree pictures, virtual animations, etc. to simulate the situation, so that farmers can check the status of their tree planting at any time.”
"This sense of participation can once again enhance the user's gaming experience, and the monitoring process can better reflect the public welfare results and significance."
In the waiting room, Guo Yang typed a long string of words, and then Sent out.
After waiting for a while, there was a reply.
“Okay, boss.”
In the office of the Happy Farm team, several young people showed surprised looks.
"The boss is very knowledgeable!"
Qiu Ming, the person in charge, exclaimed: "Although I have never met the boss, since the establishment of the project, when has the opinion put forward by the boss not been to the point?"
< br>“That’s right.”
“Maybe the virtual props model really works.”
“I feel like I’m going to get rich!”
“This is a public welfare project.”
“Preventing and controlling desertification and planting trees all have costs. It’s impossible to spend so much money on a game just for public welfare, right?”
……
Guo Yang didn’t know what the Happy Farm team was thinking. The farm game project took nearly two years to come to fruition.
It’s already very, very slow.
Now that the results have finally been achieved, Guo Yang just wants to do a better job. The original purpose is indeed to use the farm game to do charity for desertification control.
Making money is naturally part of it. However, Guo Yang does not plan to put the money he earns into his own pocket. Instead, he will learn from the future Ant Forest model to form an ecological cycle.
It can not only realize its own interests, but also create a corporate image that shoulders social responsibility.
On his notebook, Guo Yang completed another round of crop harvest and discovered another problem.
"Planting + Harvesting + Gold Coins + Tasks + Energy + Planting trees, there are already enough links. The path for generating green energy can be simplified a little more. For example, daily task rewards can be automatically generated, and so on for the rest. In short, in the most efficient way Reach the core function quickly."
"There are too few ways to obtain energy. We can add some ways to obtain energy."
Guo Yang sent the last message and then went. Go through check-in procedures.
Forty minutes later.
The plane roared, accelerated and taxied, then suddenly lifted up and rushed into the sky.
This is a 2~3 day trip.
In the past two or three days, the popularity of Happy Farm has been high, and its explosive growth has broken past people's perceptions.
Especially its model of ‘save energy and plant big trees’ has attracted widespread attention from all walks of life.
That night, Save Minqin took the lead in attracting a wave of climax online.
Every user who logs into the forum can see the pending threads on the forum homepage.
The poster is the founder of the website and volunteer association [a pine tree].
A detailed introduction to Happy Farm.
This new ‘social + game + charity’ gameplay mode quickly aroused rapid responses from forum netizens.
“Shahai Farming and Animal Husbandry has really subverted my knowledge time and time again. This method is great!”
“I have missed several volunteer tree planting activities. I never expected that I would be involved in sand control and prevention in this way.”
"+1..."
"Hahaha, I've already played it. Don't tell me, this game is really fun..."
"Don't just play, our purpose is Plant more trees, publicize and attract people quickly..."
"Yes, yes! With the endorsement of Shahai and Jiahe Group, these trees will definitely be planted!"
These relocations will happen! Minqin people in their hometown, or people who care about the environment, find it difficult to personally participate in voluntary activities of reforestation due to various reasons.
At this moment, they found a new way to prevent and control desertification.
More and more people are doing spontaneous publicity.
The next day, the number of daily active users of Happy Farm exceeded 100,000, and it quickly ranked among the top ten among all application developments on the school network.
But what has attracted the attention of the entire gaming community is that there are many social media and official media reports promoting Happy Farm.
When did a game get so many positive reviews?
Aren’t games always a symbol of losing one’s spirit while playing with things?
Can Happy Farm really plant trees?
With the media’s interpretation, the Shahai Farming and Animal Husbandry hidden behind Happy Farm has once again surfaced.
Reports of yangxing were uncovered.
Flying sand and rocks, flying dust covering the sky and the sun.
In such a harsh and harsh environment, the Shahai people fought fiercely for several years and miraculously built an ecological barrier between the two deserts.
The forest network is crisscrossed and the oases are vast and stretch as far as the eye can see. As the host said: It’s like a myth of changing stars and changing moons, changing the sea and changing the world!
Shahai Agriculture and Animal Husbandry is really controlling desertification!
From the initial area of more than 100,000 acres, last year we contracted over one million acres of desert!
To the current public welfare forest!
No one doubted it anymore.
"Farmer Daily" was already promoting Happy Farm before the game was launched. This is a serious yang media!
Everyone believes in the virtual tree of Happy Farm, and the Shahai people can really plant it!
For office workers, they don’t have time to plant trees by themselves, but it feels good to be able to contribute to the country’s greening in this way!
There are also people who don’t care whether they can plant trees or not, they only care whether it’s fun or not.
But from the ratings of Happy Farm, we can know that it has a high reputation among the player community.
On just the third day, the number of daily active users of Happy Farm exceeded 500,000, and it is still growing rapidly.
Official media, social media, and online media all came to praise this "social + charity + game" initiative.
The rapid rise of Happy Farm has also attracted the attention of more and more gaming circles.
Some game media commented:
"In Happy Farm, players who own a farm have a new identity. As a farmer, they go to the store to buy seeds, plant them, weed, water, and kill insects as the crops grow, and wait for them to sprout, bloom, and bear fruit. Through hard work, you can finally harvest fruits, sell them in stores, and exchange them for gold coins to make more money in your pocket. After you have money, you can then use gold coins to buy decorations and houses to decorate your home. This is a miniature version of the social scene.
The way it operates is also a shadow of people's real life. It embodies the most essential way of life and production in human society: relying on one's own labor to build one's own life. But it is different from the real world. , in the virtual farm, players as farmers are more likely to have a sense of self-realization, but our real world is far from simple.
In addition, the most surprising thing is the ecology of Happy Farm. The protection attribute, through the ecological model of 'save energy and plant big trees', allows users to lower the threshold of environmental protection and public welfare in the process of changing from virtual trees to real trees, and further increases the fun of the game."
Qu Sheng, Zhang Wen and other core team members of Huinong.com watched the outbreak of Happy Farm and urged Zhuang Zheng and Qiu Ming all the time.
“Boss, we have been working on it since before it went online. Now it has been online for three days. It’s time for Huinong.com to have a happy farm!”
"Wait another three days... no, a week." Qiu Ming said: "We also need to prepare enough servers."
"Oh, three days and three days."
Qu Sheng I have seen that many students and urban white-collar workers have gradually become diligent vegetable farmers: growing vegetables, harvesting vegetables, and stealing vegetables from friends from time to time.
How great it would be if this kind of scene appeared on Huinong.com! ——
Kinshasa.
At this time, it was already the second largest city in sub-Saharan Africa, with a permanent population of more than 9 million.
It took Guo Yang and Luo Xiu three days to finally arrive here.
There are only dry seasons and rainy seasons here, and the rainy season is from October to May of the following year.
As soon as I got off the plane, the hot and humid air rushed towards me, as if I had stepped into a huge steamer.
The sun was blazing, and my clothes were quickly soaked with sweat.
As soon as he walked out of the terminal, Luo Xiu said: "Over there, Mr. Yu has brought someone to pick us up."
Following the direction Luo Xiu pointed, Guo Yang also saw Yu Honghai's figure. There were four muscular men standing next to him, and two cars were parked.
The two walked over with smiles on their faces and greeted several people one by one.
Yu Honghai waved his fat hand and said: "Let's go back first."
When Guo Yang got in the car, he inadvertently caught a glimpse of the gun hanging on the waist of one of them.
Outside the car window, tropical vegetation was lush and green. Guo Yang said: "This is very suitable for plant growth!"
Yu Honghai, who was sitting in the passenger seat, turned around and sighed: "It is precisely because of this that even if we don't To grow any food, locals can also eat the roots and leaves of plants, as well as wild mangoes, bananas, papayas, etc. as substitutes. This self-sufficiency mentality and crude diet also restrict the production and development of agriculture.”
Guo Yang asked: "Are you sure about the price of grain here?"
"400~500 US dollars per ton."
"Are you sure?"
"Sure, it will probably rise." Yu Honghai said with a wry smile: "Cassava and corn are still relatively cheap foods here. The local people's dietary tradition is food made of cassava flour and corn flour mixed together."
< br>"The Congo (DRC) spends at least 1 billion US dollars on importing grain every year."
Guo Yangqian was immediately silenced.
Domestic grain prices have been rising for several months, but the current corn price is still 1,500 to 1,600 yuan/ton.
Kinshasa has more than doubled.
Grain trade is also profitable!
"The food for Jiahe Cereals and Oils has been prepared." Guo Yang thought, "We must first determine the short-term development strategy."
Yu Honghai shook his head: "We want to develop large-scale agriculture , there are too many problems. ”
This is a country that has just emerged from the war. All industries are withered and hungry people can be seen everywhere.
Guo Yang knew the difficulty and asked: "Where are we going now?"
"In the northwest suburbs of the city, we bought land there and built a demonstration center, which is about 60 hectares."
After about half an hour, we arrived at the edge of the city, flat and open land and buildings in the city The distinction between Jing and Wei is clear.
After walking another twenty or thirty kilometers, we arrived.
Guo Yang looked at the farm in front of him and said, "Does this look like that?"
"This is the national team's dry crop demonstration center." Yu Honghai said He curled his lips and pointed to another location, "That's our land, it hasn't been cultivated yet."
"It's not bad, better than I expected." Guo Yang smiled.
Jiahe Africa Office is also temporarily located in the dry farming center.
This was originally a presidential farm.
Later it became the aid station of Baodao. Starting in 1973, the national team took over here.
In an office, Guo Yang and Yu Honghai met Gan Jian, the person in charge of the dry farming center.
"I have long admired my name, Boss Guo. The embassy has already received news that two more large domestic companies are coming to invest in agriculture."
"Oh?" Guo Yang asked: "In addition to Jiahe, there are also Who is coming?"
"Central Energy, a subsidiary of Center Communications," Gan Jian said: "The country's next agricultural assistance project will be done by them."
"Those who work in IT are also engaged in agriculture. Do you know what they do?"
"In the near future, they should be growing rice. Hubei Dadi Company has successful experience here."
Yu Honghai continued to explain: "Hubei Dadi Company was originally an aid project of the Hubei Department of Agriculture in Kinshasa. The year before last, it was changed from government-led to corporate takeover. However, due to land disputes after the war, it is still on hold."< br>
At this time, someone outside gave Gan Jian a gesture, and Gan Jian stood up and said: "Let's go, let's eat first, and chat while eating."
The wine was full of wine, and Guo Yang was chatting. I also gradually figured out some of the situation here.
Agriculture in the Democratic Republic of the Congo is still in the slash-and-burn stage. Burning and rotating crops can be seen everywhere. There are no improved seeds, no fertilization, no irrigation, and manual operations.
This is the current situation of agriculture.
Take the nearby area as an example, known as the Ensele area. It has tropical silt soil, serious water permeability and fertilizer permeability, and the loss of potassium and other substances in the soil.
Large tracts of land are barren and there is a serious shortage of food.
One of the reasons is the lack of mature dry crop food production technology, especially corn. The planting area is small and the yield is low. The yield per mu is about 130 kilograms.
The research content of the Dry Farming Center is to establish a set of high-yield corn cultivation techniques for the local area.
Gan Jian’s experience is that it is difficult to improve the soil in the early stage, and a large amount of chemical fertilizers must be used. The Democratic Republic of the Congo imports most of its fertilizers, and the cost is very high.
The selected seed parent is also Zambian corn.
Guo Yang was confused. Is it necessary to use corn seeds to open up the situation in the Democratic Republic of the Congo?
"Team Leader Gan, can Jiahe introduce a copy of the parent seeds of the dry farming center?"
"Of course."
For two or three days, Guo Yang is familiar with the environment here and is also in contact with the embassy and the domestic Ministry of Agriculture.
For example, in terms of funding, experts from the domestic inspection team suggested that Jiahe could discuss local financing solutions with the China Development Bank, China-Africa Fund, etc.
Congo’s Ministry of Agriculture, Ministry of Public Works and other departments can also be invited to participate in agricultural development projects.
At the same time, Guo Yang also knew that people from China were about to send people to visit the Democratic Republic of the Congo.
The most important thing now is to determine the investment plan.
Guo Yang read and reread the inspection report written by Yu Honghai, and gradually made a decision.
Growing food in the short term.
Mid-term fruit trees.
Medium and long-term development of palm oil and biodiesel.
To sum up, there are four questions.
First, land ownership disputes,
The second is the inconvenience of transportation. The railways between suitable agricultural production areas and major consumer markets were destroyed in the war.
The third is that there are no restrictions on the import of agricultural products from Congo (DRC). Faced with high subsidies, Agricultural products from developed countries may face dumping at any time.
Finally, there are risks such as war, turmoil, laws and regulations, etc.
In addition, the climate and soil environment of the Democratic Republic of the Congo are unique, with distinct rainy and dry seasons.
The soil structure is poor, the organic matter content is low, the plant nutrient content is low, and the water retention, fertilizer retention, and heat retention are poor, which is not conducive to the cultivation of corn, rice, wheat and other grains.
For most businesses, this is a gap that is difficult to bridge.
For Jiahe, it is the most impregnable moat.
(End of this chapter)