Chapter 291 Banana Cancer (Please vote for me!)
The output value of the banana industry accounts for one-third of Hainan’s fruit industry and one-tenth of the agricultural output value.
Land, planting, acquisition, packaging, transportation, there are countless people who make money from Hainan’s banana industry.
However, in just a few days, people in the banana industry chain who made money from packaging and transportation suddenly had nothing to do.
The growers quickly panicked, and Zhuang Shuling kept calling the purchaser.
"Boss Mu, why did you suddenly stop accepting bananas?"
"I can't sell them now!"
"Weren't you fine a few days ago?" Zhuang Shuling's heart skipped a beat. With a loud voice, he said: "If it doesn't work, I'll lower the price, and you can collect it again!"
"The few cars I collected last time haven't been sold out yet." Boss Mu was also worried, "Old man Zhuang, the bananas in your garden don’t have banana cancer, do they?”
“No, Boss Mu, the quality of my bananas is good. They are almost ripe and will rot in the ground if you don’t harvest them. ”
As he talked, Zhuang Shuling gradually became a little anxious.
The bananas in Hainan in late March do not wait for others to ripen. They are harvested late and are inconvenient for transportation. The most feared thing is that they will rot in the ground.
“There’s really nothing I can do… ugh… beep… beep…”
Zhuang Shuling froze on the spot. On the side, his wife looked at him at a loss, and the two children who came back from school followed the busy work. , was sunburned and looked confused.
“You really don’t want to accept it anymore?”
Zhuang Shuling pursed his lips, "I'll think of a way... think of a way."
Two hundred acres of banana plantation, with an investment of three to four thousand yuan per acre. Calculated based on the average price over the years, there are still several thousand yuan per acre. yuan of income.
But it couldn’t be sold, and everything was in vain.
……
Qiongbei, Fushan Banana Cooperative.
"President, how many trucks are going to be shipped today?"
"Let's say 30 trucks." Qian Shuyin said helplessly. Originally, there should be 100 trucks in the Fushan area every day, and each truck would have 22 tons of bananas sold outside the island. , now only 30 cars can be delivered, which is equivalent to a loss of more than 3 million yuan a day.
And the people below also exploded in an instant, "Why are there less and less?"
"30 carts? Are the remaining bananas rotting in the ground? What happened? What's going on, President?"
Someone said: "I heard that there is a media report about banana cancer, and now those people in the city don't eat bananas."
"Banana cancer? Is that harmful to people?"
"Hainan blight is very mild. It is only found in sporadic areas. Is it Guangdong and Guangxi that cause the trouble?"
"City residents It doesn’t matter where you are from!”
……
Beijing, where Huinong Network is located.
Zhang Wen, who had just returned from Long Province, was in a good mood. In the past two months, he had completed brand building and sales agency services for Minqin honeydew melons and greenhouse vegetables, which not only helped farmers but also brought benefits to the company.
The key is to show your face in front of the boss.
Zhang Wen came to the office of the sales department and said: "Everyone will pay attention to garlic, onions and other products next. The planting area has expanded significantly this year, and production and sales may be unbalanced."
"Okay..."
At this moment, a woman said: "Mr. Zhang, there may be a risk of unsaleable southern bananas in early spring."
"Oh? What's going on?"
"There have been a lot of reports about 'bananas getting cancer' on the Internet in the past two days, which has caused panic among consumers. Banana purchasing and sales orders in the backend of the website have dropped sharply today. "
Zhang Wen frowned, "Is banana cancer another food safety issue?"
"Not sure yet" Wang Wenli thought for a while and said, "But it's a related topic. It’s also quite popular in the Q&A section.”
Zhang Wen looked at the relevant information and realized something was wrong.
Because Tianhe has a seed production base and nursery in Hainan, Huinong's production and sales agency service entered the Hainan fruit market very early, but sales have always been stable.
The sudden decline now is not a good sign.
In the past two years, there have been several incidents where consumers panicked during the peak market period for fruits, resulting in unsalable products.
"Take the time to sort out the sources of the relevant rumors, and we will have a meeting later." Zhang Wen said solemnly, and then turned to Qu Sheng's office.
After a while, several senior executives from Huinong and a group of backbones gathered in the conference room.
Wang Wenli, who was responsible for tracking the matter, began to introduce the situation.
“The earliest report of banana cancer came from an academy of agricultural sciences in Guangzhou. An expert from the academy said that more than 3,000 hectares of bananas in Guangdong are suffering from Panama disease. For bananas, this disease is a serious threat. It’s more incurable than human cancer.”
The staff listened attentively and already had some guesses in their minds.
With the introduction of the spokesperson, unfortunately, they really guessed it.
“On March 13, the Yangcheng Information Times published three reports on its special page with exaggerated titles, which caused many online media to reprint them.”
Everyone has seen the relevant reports.
The headline title "Guangzhou Banana/Banana Cancer/Extinction" is arranged in three rows, and is accompanied by photos of diseased banana forests, which is very eye-catching.
The specific title is printed as a cross-page banner - "Panama disease spreads and 30% of bananas in Guangzhou are destroyed"
The subtitle is also called - "This deadly banana virus is rapidly expanding the infection area. People in Guangzhou may not be able to eat local bananas in a few years”
The main disease-infected photo is located in the center of the page, occupying one-half of the entire page, and has a strong visual impact.
The wording of the subtitle is also very eye-catching.
“There are no traces of the tens of thousands of acres of banana forests in the past, and the surviving banana trees will wither in a few years.”
“Panama disease spreads everywhere if the blockade is not implemented in time, and banana farmers are far away from their old business. Go to a foreign land."
"Panama is not only a cancer, it is also the S**S of the banana world."
The words "wither", "spread" and "banana cancer" are also used in the text. The rendering effect of words such as '' emphasizes the seriousness and horror of Panama disease infection in bananas.
There was silence in the conference room, and some people who liked bananas swallowed quietly.
"Do bananas really cause...cancer?"
"A little shuddering."
"Could it be another milk?"
No People are not confident enough. In fact, various incidents have occurred one after another in recent years.
Already a little numb.
The shadow of the white terror has not even completely dissipated, and another banana doesn’t seem too bizarre.
To put it simply, everyone is used to it and would rather believe it than believe it. This is the first reaction of many people when faced with rumors.
After thinking for a while, Huinong General Manager Qu Shengcai asked: "Have you found an expert to confirm?"
"The Q&A section has expert interpretations." Wang Wenli said: "I also checked just now. I asked on the phone, the banana Panama disease affects the trees but not the people.”
"Then the Information Times is this a rumor?" Qu Sheng said.
Everyone looked at the report again, and someone said: "The report did not clearly state whether it would affect human health, nor did it indicate whether ripe bananas would be poisonous."
"Don't worry about it yet. "These are the important things now," Qu Sheng said: "First, communicate with NetEase and Tencent immediately to conduct food testing, remove articles, and clarify relevant information; second, connect Hainan banana production and sales; third, invite experts to provide guidance; fourth, organize Positive publicity in the media.”
The Information Times article has been published for nearly a week, but it has only had a greater impact in Guangdong.
The bad news is that Sina, NetEase, Tencent, Sohu and other portal websites have started to reprint it in the past two days, which has attracted widespread attention from society.
People began to worry that eating infected bananas would be harmful to the human body and even lead to cancer, causing dealers in some major cities in China to be reluctant to purchase bananas.
Huinong.com took action.
The food testing laboratory cooperating with NetEase and Tencent is already in trial operation, and relevant teams immediately rushed to Guangdong, Guangxi and Hainan.
Tencent and NetEase, which received the news, also withdrew the relevant reprint reports.
Sales agents also go to the front line to master front-line information such as warehousing, logistics, and markets, and are always prepared.
Although Huinong is just an agricultural B2B platform, it has shown good action in the media by connecting production and sales, inviting experts to provide guidance.
It’s just that some local governments lack experience and are slow to respond.
The first choice was to cut the price instead of holding a press conference in time to clarify the rumors.
I even think that Huinong.com is too radical.
With no choice but to contact the Ministry of Commerce, Qu Sheng called his boss.
……
March 21, evening.
When Guo Yang received Qu Sheng’s report, he was obviously stunned.
When he was still in Pengcheng, he learned about banana cancer from the Q&A section of Huinong.com. He really didn’t expect that an ordinary agricultural disease would evolve into this.
Is the Information Times report wrong?
Bananas in Guangzhou are indeed infected with Fusarium wilt. The report is not fabricated and there is no misrepresentation of the report.
However, the entire report has problems such as sensationalism, exaggeration, imbalance, imprecision, etc., thus misleading consumers to some extent.
“Eating bananas causes cancer? Old Ding, do you believe it?” Guo Yang dialed Ding Lei’s phone number.
"It may not cause cancer, but it may not be harmful to the human body." Ding Lei still has lingering fears about food safety, "We will know when the test results come out."
"Can we communicate with Sina and Sohu Let’s communicate and ask them to withdraw the report first?”
Although NetEase and Tencent withdrew their reports, Sina, the largest portal website, still reproduced the banana cancer report, which had the greatest impact.
“I can’t control others!” Ding Lei said: “As soon as the test results come out, they will be publicized online and a clarification announcement will be issued.”
“Can you put it on the front page? "
"Okay."
"I'm keeping an eye on the test results. They'll be available in two hours. Your article is ready."
Ding Lei thought about the agricultural products he had received these days and said: "I'll keep an eye on this matter personally because of the special products you sent."
Guo Yang smiled and said: "I still have good things here. It's a treasure that I can't bear to drink myself. I'll send it to you later."
"Okay, it's a deal," Ding Lei said, "I want to see what kind of thing you can call it. Treasure."
"Forget it."
"I'll find someone here to prepare the article." Guo Yang said with a smile: "I guess you won't be able to find a suitable expert for a while."
"Isn't it fun to be scary?"
…
After taking care of Ding Lei, Guo Yang used the same method to communicate with Xiao Ma.
“Don’t worry, whatever Old Ding can do, I, Pony Ma, can do the same.”
Brother Xiaoma swears that Happy Farm’s performance on QQ is very popular.
On the first day of launch, the huge number of users overwhelmed the servers of QQ Space.
In just one week, the number of active users on the farm reached 5 million, generating an average revenue of 1.6 million yuan per day. Tencent's stock price also rose in response.
Little Ma wanted to chat a few more words, but Guo Yang hung up the phone unceremoniously and asked Qu Sheng to find an expert from the Institute of Thermal Sciences to write an article.
After being busy for a while, Guo Yang had time to get himself some tea, take a sip and calm down.
The Ministry of Agriculture, the Ministry of Commerce, the Internet Portal, Huinong.com, the Academy of Thermal Sciences, South China Agricultural University... have basically communicated with each other.
Is there anything missing?
Why does this happen?
Consumers are still too sensitive and science popularization is not in place!
Guo Yang then dialed Qiu Ming's number, "Does Happy Farm have any banana varieties?"
"Yes, but it must reach level 35."
Walked back and forth twice. Guo Yang already had an idea in his mind, and said in deep thought:
"In response to the banana cancer in the past two days, we have launched a related activity. The main purpose is to popularize the science of banana cancer, which affects trees and people... Information can be obtained from Qu Sheng. "
Before Qiu Ming understood what was going on, he heard the boss say again: "The speed must be fast and the activities must be attractive. I will talk to Penguin again. "
As soon as he heard Penguin, Qiu Ming immediately felt a sense of crisis.
"The mission must be completed!"
......
After the phone calls ended, many people began to take action.
Under Qu Sheng's instructions, Huinong.com's production, sales and agency teams, as well as Tianhe, gathered early in Hainan and other major banana producing areas.
While coordinating the cold storage to purchase bananas at guaranteed prices, they also tested whether the chemicals used during harvesting, cleaning, and preservation were in compliance with specifications.
Separate testing is also conducted when leaving the island.
All data is updated in a timely manner. To this end, Huinong.com has opened a new column overnight to track the latest situation with real-time text and pictures.
At the same time, growers and companies that use excessive amounts of pesticides will also be exposed.
This is a test of Huinong.com’s services.
If you perform well, you can win the trust of growers in Guangdong and Guangxi, thereby gaining more users, entering the agricultural wholesale market in the south, and even opening up more export channels.
The entire group will benefit from this.
At the same time, it is also a good opportunity to show up in the eyes of the public and upper-level leaders.
How to respond to emergencies in agricultural products?
How to solve the problem of unsalable agricultural products?
Use Huinong.com!
In the next two hours, Guo Yang paid close attention to the test results.
The results did not live up to expectations.
Although there are some growers and companies that use excessive amounts of pesticides on bananas in Hainan, the vast majority still maintain excellent quality and all meet commodity standards.
NetEase Ding and Penguin Ma also acted very quickly.
The food testing columns on the portal websites of Huinong, NetEase, and Tencent immediately announced the food testing results.
The food column has been open for a few days, and it has already attracted the attention of some people who are concerned about food safety.
Even Ding Lei has developed a habit of looking at the test results from time to time.
You won’t miss this occasion today.
When the test reports about bananas appeared on several websites, people who were concerned about banana cancer were immediately attracted to their attention.
In particular, the website withdrew its report on banana cancer and posted a clarification announcement on banana cancer: "Banana cancer has no results, and bananas are harmless to the human body."
“The Banana Panama Virus has no harmful effects on the human body and consumers can use it with confidence.”
“The Panama Virus is the so-called 'banana cancer' and was first discovered in Australia in 1874. It was discovered in Baodao in the 1990s and began to appear in some areas of Guangdong in the mid-1990s.”
“Banana Panama disease, a fusarium wilt caused by Fusarium, has been found in many countries around the world. The tube bundles turn black and cannot absorb water and nutrients, causing the banana plants to gradually wither. "
"Professor Zheng, a doctoral supervisor at the Institute of Thermal Sciences and South China Agricultural University, said: Banana infected plants generally do not bear fruit, and even if they bear fruit, they are not commercially available. Banana standards.”
“Just as many plants are infected with diseases, rice has blast disease, areca nut has yellowing disease, and citrus has Huanglongbing. These diseases can cause yield reduction or devastating losses, but there is currently no scientific basis for saying that they are harmful to the human body..."
"After emergency testing by an expert team, it is true that banana cancer is harmful to the human body. The following are the test records and data..."
——
"Test Report" by Provided by Huinong.com, NetEase, Tencent, and South China Agricultural University Joint Laboratory.
……
At this time, Sina is still the leader among domestic websites, but Tencent and NetEase cannot be underestimated.
After the test report and clarification announcement were released, many netizens suddenly realized.
“It turns out that banana cancer is like this!”
“When I saw the news two days ago, I was scared to death. I eat a lot of bananas at home.”
“As the same saying goes, I would rather believe that something exists than something that doesn’t exist, but the official hasn’t come out with an explanation yet!”
"The reports of NetEase and Tencent are trustworthy. After all, they are big platforms, as well as South China Agricultural University, and Huinong.com?"
"What does Huinong.com do?"
一Ordinary netizens don’t know much about this B2B website, but that doesn’t stop them from checking it out.
In this way, more and more people are pouring into the page of Huinong.com to learn about this emerging e-commerce platform.
The same announcement of test results and test reports, and the discussion on banana cancer in the Q&A section have already been pinned to the top.
"Oh, it turns out there was an explanation here!"
"This website looks good! There is also a Happy Farm."
"Are the bananas already unsaleable?"
"The price of bananas has been really cheap these days."
Some people who were affected by the 'banana cancer' reports still have doubts, but many people also agree with the tests of the three companies.
Test results and announcements are also being circulated online.
Especially under the reports about ‘banana cancer’ reprinted by Sina and Sohu, many comments from people who eat melons were left.
“Experts have confirmed that this is a rumor.”
“Is it still hanging?”
“It’s out of date, brother, learn from the people next door.”
"My family has been growing bananas for more than 30 years, and this is the first time I heard that bananas can cause cancer. My grandma is almost depressed."
This is destined to be an uneventful night.
Many netizens may have just come across the word banana cancer. They are panicking, but they have received a more authoritative answer.
Through timely guidance, the public has a relatively comprehensive understanding of ‘banana cancer’ and has improved their confidence in consuming fruits.
Ding Lei, who was paying attention to the situation at home, was still thinking about raising pigs.
After the establishment of the food testing laboratory, some pork products were randomly inspected. Most of them were qualified, but the ingredients were not green enough.
This is not in line with his ideas.
At this time, the phone rang.
It’s Zhang Chaoyang from Sohu.
“Mr. Ding, what’s going on with the food sampling laboratory and the clarification announcement?”
"It's all true." Ding Lei curled his lips, "You should withdraw the report quickly. It's an eyesore to me."
"..."
"Why are you cooperating with Penguin? Up?"
Before Ding Lei could answer, Zhang Chaoyang asked again: "Why don't you take me with you?"
"Because this bureau belongs to General Guo," Ding Lei said, "I am. Brother Xiaoma is only responsible for providing the money, and the laboratory, connections, etc. are all found by Huinong.com.”
"Which Mr. Guo?"
"He is the boss of Jiahe Group, engaged in agriculture." Ding Lei recalled the delicacies he tasted in the past two days and said: "Their products are good."
< br>"..." Zhang Chaoyang said leisurely: "Take me one!"
"Huh?"
"Anyway, Tencent and Penguin have joined, wouldn't it be better to have one more Sohu? ?”
"Then Mr. Guo nods." Ding Lei thought for a while and said, "It shouldn't be a big problem."
In his opinion, this kind of food sampling and publicity has indeed brought some benefits to the website. , but there will be many people offended.
It is natural that Sohu is willing to join.
......
One night of news fermentation did not completely reverse the situation.
Because there were relevant reports in the Guangdong and Guangxi regions a week ago, and bananas have to go through harvesting, cleaning, preservation, testing, and transportation before they can finally reach the market for sale.
Once sales are slow, it means there is a problem in the entire link.
In just one week, bananas that originally cost 3 yuan per kilogram plummeted. In some areas, no one even paid one or two cents per kilogram.
Hainan’s banana industry is experiencing a cold spell. Not only are consumers in a panic about cancer, but growers are even more frightened.
In 2006, Hainan's banana planting expanded to 690,000 acres, with an estimated output of about 1.2 million tons. March, April, and May of 2007 are the peak seasons for the market.
At present, less than one-third of the bananas have been put on the market, and two-thirds of the bananas will gradually mature and be put on the market.
For the Fushan Banana Cooperative in Qiongbei, the daily shipment volume has dropped to 10 trucks, and the daily loss has expanded to more than 4 million yuan.
As for the entire Qiongbei region, the daily loss is at least 17 million yuan.
Growers look at the ripening bananas and are as anxious as ants on a hot pot.
Zhuang Shuling of Ledong became more and more impatient. He spent all his property and borrowed hundreds of thousands in debt. More than a year of hard work of the family was about to be burned down.
Even if it is sold, according to the current average price in Ledong, the most you can get back is six to seven hundred yuan per mu, which is still a loss.
In Xishuangbanna, the land rent for growing bananas has increased from 350 yuan/mu to 1,100 yuan/mu in the past two years. However, due to the impact of 'banana cancer', the price of bananas has dropped to a record low, only 0.3 yuan. /Kilogram, selling 100 kilograms of bananas is not enough to pay the wages of banana pickers.
In Tianbao Town, Zhangzhou, Fujian, an old banana farmer in his sixties was at a loss. The bananas he had dealt with for decades suddenly one day inexplicably got involved with cancer, and Tianbao bananas also Falling into the shadow of banana cancer...
Many farmers in China have fallen into despair.
Banana cancer?
Why are the rumors so bad?
What a disaster!
Many people realize that if the facts are not clarified to consumers as soon as possible, banana farmers will suffer increasing losses.
More and more large growers, cooperatives, enterprises, and dealers are calling the Agricultural Bureau, looking for towns, familiar agronomists, and the media...
I hope the government can take action as soon as possible Come forward and dispel rumors promptly.
Stop loss!
I just hope the loss can be stopped!
(End of this chapter)