Chapter 246 Under the Big Tree
You must know that the reason why "Learn With Me", which is very popular across the country these days, has 10 million viewers in the Republic is that it can be called the world champion of audio-visual programs in terms of viewership.
In fact, the real reason is that this English program can allow ordinary people to intuitively understand the lifestyle of foreigners in the Western world.
In this year, almost every household is watching this program.
People who can speak English are watching it, people who don’t know English are watching it, old people, young people, and children are all watching it.
It is no exaggeration to say that as long as it is half past six, no matter whether you enter an alley or a building, you can hear this sound from the TV in every house.
Since then, no English teaching program has been able to achieve such a miracle. This is the characteristic of the times.
So for the same reason, the cafe in Zhai Palace should be expensive.
There are no replaceable rare resources here.
On the contrary, many people think that this change should have been made long ago.
In this way, it eliminates the idlers and can better highlight the identity of the customer, which makes people flock to it more.
These people not only come by themselves, but also brag to their friends and take the initiative to help solicit customers.
“Let’s go and have coffee with me at Zhai Palace. I’ll treat you to my brother.”
“What? You don’t know? Hey, I’m old. It’s much better there than Xinqiao. Even Lao Mo can't compare. "
"Don't you believe it? Just take a look and you'll know. I can tell you that the waiters there are smarter than the others and they always smile at you..."< br>
Actually, to be honest, there is nothing.
Ning Weimin’s employees are all serious people. They neither drink with them nor chat casually.
At work, the most you can do is smile at a familiar customer, and say a few useless idle words and that’s the end of it.
But compared with the extremely poor service attitude and simple dress in today's society, this is incredible.
Many people with well-established families and no serious affairs yet regard the girls in Zhai Palace as fairies and goddesses.
They are still willing to buy tickets to come to the Temple of Heaven, spend time here, and throw the tickets here.
The biggest characteristic of these people is that they have time and good face.
When I come, I often ask for a bottle of wine, snacks, and cigarettes.
Then I sit there chatting about music and novels, pretending to be a poet, or a literary young man.
Sometimes absurdist, sometimes stream-of-consciousness, just to attract attention.
Needless to say, when you drink too much, it becomes easier to drink "good wine and coffee, cup after cup".
In this case, Ning Weimin is certainly suitable.
Although the cafe is no longer full on weekdays, sales can reach at least hundreds every day.
Business is definitely booming on Sunday, reaching 300.
After one month, there will be a net profit of at least 2,560, with a profit margin of almost 400%.
If I do this for half a year, I can make back all the money I invested in the girls and the cost of upgrading the cafe.
Is it easy to earn this money?
Not to mention that the money is earned safely!
The black ones can't be messed with, and the white ones can't mess with him.
Regardless of the sales license for tobacco and alcohol sales, or even the catering license, there are no price procedures at all.
But Ning Weimin didn't care at all.
Because Zhai Palace is completely a chaotic zone that is equivalent to being ignored.
Not to mention how the relevant departments know the business conditions here and whether they have the right to interfere.
It’s just that it’s too difficult to trouble him about these things.
We must first pass the Temple of Heaven Park level.
Only then can we negotiate with Pierre Carton.
There are a lot of things to argue about there.
Even if someone insists on making trouble, most of the time it will be left to nothing in the end.
Otherwise, it is easy to enjoy the shade with your back against a big tree. This is a worry-free thing. Of course, Ning Weimin was already worthy of the company, and it was impossible for Ning Weimin to treat him badly, otherwise what would he be up to!
After all, the way he makes money for the company and runs franchise stores and cafes is actually just a front. As for his real purpose, it is still based on the principle of borrowing the chicken to lay the egg, and it must be for his own benefit.
However, this does not mean that he wants to take kickbacks, or line his own pockets, and make false financial accounts, which is so low-level.
Ning Weimin actually understood a truth a long time ago.
If you want to use the company's resources to make money for yourself, you must be both public and private and mutually beneficial to the company.
Otherwise something will happen sooner or later.
And this was not difficult at all for him.
Because he is pretty good, he has made some contributions to the company and is highly valued by his superiors.
Now he has the land, funds, employees, and even connections and customer flow.
With such a wealth of resources in his hands, it would be too stupid for him to tinker with it without making any money for himself.
To put it bluntly, this is the same as being able to open a coffee shop at will in Zhai Palace.
In essence, Ning Weimin wants to do his own small business under the company's big business.
While helping the company make big money, I can also make some small money for myself.
Yes, real businessmen all understand the truth that no tree can grow under the shadow of a big tree.
Except for the vines that can absorb big trees.
Ta Ning Weimin now wants to be a dependent plant, climbing high on the trunk of Pierre Carton Company.
What's more, as long as you are high enough, you can climb to the top of the tree and see the light.
Who can say that it is dead? One day, it will not leave this big tree and become another big tree itself.
As for the way to make money that he is optimistic about, it is tourism products.
The current market situation of tourism products in our country can generally only be described as the same.
The relevant management departments completely believe in the planned economy and believe that foreigners have to buy whatever we produce.
This has also led to the commodity economy in my country's tourism industry to have been stagnant for several years.
Falling into a situation of "it's tasteless to eat, it's a pity to throw it away".
Ning Weimin is quite clear about this.
So it is precisely because the state-run tourism products are bad enough.
This market with huge profits is basically a blue ocean, so he has the confidence and interest to eat this cake.
You know, given Ning Weimin's living environment, it is not difficult for him to feel how fast the number of foreigners around him is increasing.
Because in Tiananmen Square, in front of the Forbidden City, Wangfujing, and the Embassy District, the number of "crooked nuts" of various skin colors has been increasing day by day.
And as a member of Pierre Carton Company, he is the manager of Zhai Palace Showroom.
He will also often receive customers from Europe, as well as foreign employees and models sent by the company to assist in the work.
Ning Weimin gradually discovered that many foreigners who came to China to travel actually "come with money and go back with money."
These people often complain that "China is the only country in the world without tourist souvenirs, and Beijing is the only capital without tourist souvenirs."
With his convenient conditions and frank communication with each other, it is easy to discover the crux of the matter.
To put it bluntly, the reason is that our cultural and creative products fail to catch up with foreigners and are based on people's actual needs.
The things produced are not without characteristics, which makes foreigners uninterested.
Either it is too elegant, the price is too expensive, and the cultural gap is too big for foreigners to understand.
Even many of the items are heavy or fragile items that are inconvenient to carry.
In addition, the rigid sales in the store window is a very passive form.
How can our tourism products create benefits?
So what Ning Weimin has to do is to use the funds provided by the company for development and see how to get tourism products that meet the actual needs and aesthetics of Westerners.
After that, whether it is selling through the Zhai Palace site or through clothing stores in airports and hotels, it will be easy to make money.
(End of this chapter)