Chapter 359 Popularity
Those who often listen to cross talk must have heard this piece of singing.
"Business can be tolerated, harmony makes money, no matter the rich or poor, treat them the same, the master who is familiar with the business, come to the counter with a smile, don't feel sleepy, don't be in a daze, a business like yours, how can How can we not get rich? "
To be honest, the phrase "treat rich and poor alike" in the lyrics should be just a self-advertisement similar to a propaganda slogan.
Because if you think about it, you will know that as a businessman, from the perspective of economic interests, how can you not like big customers and aim at wealthy people without concentration?
Just like Ning Weimin and others, that is the most typical example.
Not to mention that the profits are all obtained from those with deep pockets, but the benefits of subsidizing neighbors and friends also come from this.
Of course their main focus must be on doing big business.
This is understandable.
Otherwise, if we cannot “kill” the rich, how can we “help” the poor?
But having said that, it is always true that only with popularity can you have financial resources.
If there is any businessman who does business by flattering others and blatantly showing his likes and dislikes of the rich and the poor, he is definitely a fool.
Because no matter rich or poor, they will hate this kind of human nature and avoid it.
So, the more skillful a businessman's business methods are, the more thoughtful he can be on the surface and please everyone.
There is no deliberate flattery or flattery towards the rich.
Nor does he show contempt or indifference toward the poor.
Only by operating in this way can we take care of both the upper and lower ends, make the best of both worlds, and put all the money we can earn into our own pockets.
Obviously, from this point of view, Ning Weimin is also a good example of a clear-headed and shrewd person.
Don’t look at it yet. The hotel retail business is not really profitable.
But he knew it well, as a necessary cover, disguise, storage place, negotiation place, credit guarantee, and payment method.
The store is still too integral to his business.
So he also hopes that the store will have a decent appearance.
In the actual business of entertaining customers, he is still enthusiastic and full of smiles.
Not only will it not bring out an attitude of neglect or contempt.
Even the big brothers, big sisters, uncles and aunts called out and spoke very pleasantly.
Obviously he knows that everyone who comes here wants to sell his goods cheaply.
But he kept thanking everyone who bought things for taking care of his business.
Obviously some people are cash-strapped and have limited spending power, and can only buy a pack of cigarettes and a bottle of wine.
But he politely exposed his shortcomings, saying that the store had few small items and could only guarantee that the goods were genuine and asked the other party to be more tolerant.
Even if someone is temporarily inconvenienced and wants to buy something but doesn’t have any money with him.
As long as you ask if you are a guest who lives nearby, he will be impatient and will quickly ask people to take away the cigarettes and alcohol first.
I still have to say a few kind words.
"You can just send it over when you have time, or wait until you come to take care of business next time, and we can work it out together. Our dealings in the future will not be a day or two, and we can't trust each other. It's a trivial matter Don't worry about it..."
In short, his tone and words did not imply the other party's poverty or look down on others.
Since the other party bought the things in the store, I felt psychologically satisfied.
Then think about it, in this way, led by his example.
Others will follow the same example when entertaining customers, and they are good-tempered.
As for the customers who bought the goods, not only did they think the goods were valuable, they also had nothing to say about the service attitude of the tobacco shop.
When I go back, I have to continue telling others about the benefits of this place.
For a cigarette shop, isn’t it more like “blowing the trumpet on the wall—famous”?
If this business wasn't popular, it would really make no sense.
In fact, after closing the door at 6:30 in the evening, Ning Weimin and Zhang Shihui roughly counted the cash in the cash box.
They were surprised to find that they actually sold two hundred yuan a day.
Good guy, if this happens every day, the monthly turnover of 6,000 yuan cannot be underestimated.
And based on a profit of 2%, it can almost earn enough to hire two people.
Such a result was something none of them expected.
However, what surprised them even more was that the biggest reward of the day actually came from "Zhang Dashao".
Originally, they were going to invite everyone to eat out today.
The landlord "Zhang Dashao" was also specially invited to celebrate and express his gratitude for the opening of the store.
Unexpectedly, "Zhang Dashao" changed his mind about what he had promised.
On such a hot day, the old man actually took the initiative to cook several delicious dishes that were not easily available to entertain them.
The old man also moved out the tables and chairs himself and set up all the dishes, bowls and chopsticks in the courtyard.
There is no need to doubt the craftsmanship of "Zhang Dashao". If he catches up with a few more people, he will be really hungry.
As soon as the aroma of the delicious food wafts to the front, there is no need to speak at all.
It didn’t take much time to attract them all to the back yard.
Needless to say, when Ning Weimin and the others watched and conjured up several delicious dishes on the table.
Everyone was stunned.
"Zhang Dashao" was wiping the sweat from his neck and talking happily like an old naughty boy.
"You didn't expect it, right? Do you know why I didn't eat you today, but let you eat me instead? Hehe, let me tell you, it's because you are humane in doing things."
Follow One refers to Ning Weimin and Zhang Shihui.
"Hey, you guys didn't lie to me. When you do business, it's not fake, it's real. I like it."
"The prices you sell are real, good! To these neighbors, They are considerate enough. To be honest, I haven't seen a store that is willing to give credit. There are not many young people like you these days."
"I have to say, rent the house to you. Regarding your affairs, I am really at ease now. I will praise you all to my neighbors, which will make me feel proud. I am treating you to this meal, and you deserve to eat my cooking."
What else can Ning Weimin and Zhang Shihui say at this time.
I wanted to be polite, but before I could say anything, my stomach growled and my mouth gave them away. Nothing else, just thank you and start eating. What are you waiting for?
Unexpectedly, the old man stopped them again. He still had something to say.
"Don't be anxious yet. I have to say two things first, and you can only serve them if you agree to them."
"First, I don't care about cleaning up. After eating and drinking, You come to deal with the aftermath. And the food is mine, but you have to pay for the wine.”
“Besides, if you lose money in business, it’s all yours. We can’t negotiate my rent. How much is the right amount..."
Hey, that's right.
This is the style of "Zhang Dashao", everything is on the surface.
Ning Weimin and Zhang Shihui looked at each other and smiled almost at the same time.
One said, "Okay, don't worry, I'll do as you say."
The other nodded, "No problem, just wait, I'll get the wine from the store, then Only worthy of your craftsmanship.”
Just like that, everyone finally washed their hands and went to the table happily, stretched out their chopsticks in a swarm, and ate happily at the good wine and food.
Soon, apart from the sound of chewing, there was only praise on the table.
“What kind of dish is this? This meat is so delicious! It’s not greasy at all!”
“Oh, this dish is getting more and more delicious the more you eat it.”
"Master Zhang, what kind of dishes are you cooking today? How come we haven't even seen them before?"
This is true, it is not surprising that some of them asked questions.
Because these dishes are all unique private dishes of "Zhang Dashao", they can't be found in restaurants all over the capital.
The most commendable thing among them is the three dishes.
Not for anything else, just because no precious materials are used at all.
These three dishes are made with the most common ingredients and can be called the best of home-cooked dishes.
How delicious is it? Why is it worthy of such praise?
You will understand once you explain how to do it.
The first stuffed eggplant can also be called steamed eggplant.
The method is to wash and peel a door eggplant, first cut off the top of the head into a round slice, about one finger thick.
Then cut three-finger strips standing around the eggplant and fry them separately until browned.
Then put the fried round slices on the bottom of the bowl, and the other fried eggplant strips in two layers along the edge of the bowl, forming a basin shape.
At this time, stir-fry pork shreds, yellow flowers, fungus, and eggs together, which is equivalent to a plate of sweet-scented osmanthus meat.
Put it into a bowl with fried eggplant strips, and put it into a large steamer to steam over high heat for ten minutes.
Finally, put the steamed eggplant into a large plate, pound the garlic paste and pour it on top of the eggplant, and serve.
Mix well when eating. The aroma of eggplant, garlic, meat and egg will be integrated into one. It has a special taste and is particularly appetizing.
Because it is osmanthus meat wrapped in an eggplant, it is called stuffed eggplant.
From Ning Weimin's perspective, this dish is almost as beautiful as the eggplant in "A Dream of Red Mansions".
At least it can be said that they have similar approaches but similar approaches.
The second dish is fried bergamot pimples with shredded pork.
The preparation of this dish is very simple.
Cut the pork and bergamot into thin strips and stir-fry with mung bean sprouts.
Originally, this is a common dish in Shandong cuisine, which is equivalent to stir-fried pickled mustard with shredded pork.
The deliciousness lies in the unique taste of the sauced bergamot pimples.
But the problem is that bergamot is a high-end pickle that was relatively expensive in the past, and ordinary people cannot afford it.
Now neither Liubiju nor Tianyuanhao has to be sold.
According to "Zhang Dashao", these bergamot pimples are marinated in a special sauce by himself.
So it is not only chewy but also fragrant, making it a great meal.
The luxurious upgraded version of this nearly extinct side dish is naturally particularly rare.
The third dish is the most amazing, it is called purse crucian carp, also called crucian carp stuffed with stuffing.
The method is to use several live crucian carp weighing three or four, cut them open and wash them, stab them with a knife on both sides, and fry them in an oil pan.
In addition, prepare the prepared pork filling, or shrimp paste with water chestnuts, and various condiments to make a paste, and then stuff the fillings into the crucian carp cavity.
Then add peppercorns to the pot, add onion, ginger, garlic, peppercorns, aniseed, fennel, sugar, vinegar, soy sauce, cooking wine and other more than a dozen seasonings.
Bring to a boil over medium heat and place the fish in the casserole.
First increase the heat for half an hour, then switch to low heat and simmer. Add salt when it is almost cooked.
The crucian carp made in this way is really crispy. You don’t even need to pick the fish bones, you can eat it directly and it tastes extremely delicious.
Especially because there are many changes inside the fish, and there are two kinds of fillings, it is even more amazing.
But the best thing lies in the original intention of this dish that Zhang Dashao thought about.
Because it was originally a gimmick dish that he had thought about opening a river seafood restaurant on the shore of Shichahai for the sake of celebrities and literati.
Originally, the order was to sell two pieces in one, not a big pot of several pieces put together.
So the real name has two more characters. It is actually called "Yuanyang Pouch Crucian Carp".
Such fashionable and romantic creativity will still be amazing even after thirty years, and will never be out of date.
From Ning Weimin's point of view, this dish is even enough to become as perfect and delicious as "Yuanyang Kou", a classic dish that is indispensable at wedding banquets.
What is a celebrity chef?
Only those who can figure out dishes like this are called famous chefs.
(End of this chapter)