Chapter 358 Low-key opening
For the opening of "Huimin Smoke Hotel", Ning Weimin and Zhang Shihui chose to keep everything simple.
They did no advertising, no flyers, no lion dance, and no ribbon cutting.
Even on that day, they didn’t even invite anyone to congratulate the guests.
Except for Luo Guangliang and Liu Weijing, two family members who came to help early in the morning.
The only witness was the landlord "Zhang Dashao" who came over in the afternoon.
Originally Kang Shude also wanted to come over and have a look.
Unfortunately, another owner of the jade factory who worked in the reception room fell ill.
So the old man had to live in the factory all the time and work as a shift for two people.
Of course, I can’t escape.
To be honest, if there hadn't been any news of Luo Guangliang setting off two large whips at the entrance of the store.
Ning Weimin and Zhang Shihui’s cigarette shop can be considered a quiet opening.
Had it not been for the eye-catching signboard with red letters on a white background hanging on their store door, and the red slogan "Good Business Opening" written by Kang Shude on the glass window.
I’m afraid no one can tell that this is a newly opened cigarette shop today.
Of course, the reason why Ning Weimin and Zhang Shihui chose to act in such a low-key manner was definitely not because of lack of funds, but because of frugality.
This is mainly due to their unique business strategies.
You know, Ning Weimin and Zhang Shihui have no intention of making money from the people at all.
What's more, they themselves know very well that if they only rely on retail business to nearby residents, this cigarette shop may not even be able to maintain its capital.
The real source of profits has to come from high-end tobacco, alcohol and high-end home appliances that are never seen on the counters of tobacco stores.
So the actual existence of this store is just to provide them with a fixed business location to serve as a front, to discuss business, to stock goods, and to provide legal attributes for their business.
Even when it comes to the function of withdrawing currency, this small store that waits for scattered customers may not be as efficient as the two brothers who use acquaintance routes to ship goods.
In this case, why do Ning Weimin and Zhang Shihui still want to show off?
And don’t forget, pigs will be slaughtered when they are fat. Making a fortune silently is a smart move.
Considering the huge profits hidden in their real business, they certainly hope that no one will notice the better.
The most interesting thing is that, even though they set off firecrackers that day, no one noticed at all, and no customers came to the door immediately. It was too cold to start with a cold start.
But their business is in line with the saying "the aroma of wine is not afraid of the depth of the alley".
As time passed slowly, it quickly became warmer.
Still like blooming flowers, attracting people to their stores like bees and butterflies.
In terms of business prosperity, it is actually no worse than other businesses that were launched with great fanfare.
Even worse.
If nothing else, the biggest magic weapon is that things are cheap.
Even though Ning Weimin and Zhang Shihui added a little profit to the tobacco and alcohol sold in their store to prevent others from becoming suspicious.
Compared with selling to acquaintances, it is more expensive to pay whatever price comes.
But even so, it is still cheaper than a non-staple food store after all.
This gives their scarce products an attractiveness that ordinary people cannot refuse.
They opened their doors and made their first sale that day, and it was almost half past nine.
A shop owner who just had nothing to do and was just strolling around opened the store door.
This is a man in his forties or fifties, bald and with a thin face.
Wearing a hurdle vest, large pants, and a pair of white-edged cloth shoes.
Hold a big straw hat in one hand to fan the wind, and in the other hand there is a net bag of cucumbers and tomatoes.
The standard image of a Lower Riba person, in the words of thirty years later, is that of a diaosi and a greasy uncle.
I don’t know, I must have been returning home from a visit to the vegetable market where I live nearby. I stumbled upon a newly opened store on the way and came in for a walk out of curiosity.
As the first customer in the store, this person is pretty big, and he walked in the door carefree.
First I looked up and down at the young people behind the counter, and then looked around.
Until Liu Wei took the initiative to greet him several times, "Comrade, what do you want to buy?"
He finally asked the price, and then bought a bottle of Erguotou and a box of "Badaling".
The most amazing thing is that after buying the things, this person started to train the master.
What he said was particularly unpleasant to listen to and made people feel disgusted in their hearts.
"Are you individuals?"
"Yes."
"Do you have a license?"
"Yes." "Then why haven't I seen you hanging out?"
Zhang Shihui heard something was wrong and pulled his wife down. Well, he interjected.
“Want to see our license? OK! But are you in the industrial and commercial tax department? Take a look at your work permit.”
"Hey, you are young and talkative! Let me tell you, you have to be serious when doing business. You have to dare to fool the people and be careful to put seals on you..."
"Hey, you What do you mean? What's wrong with us? You understand..."
"I'll give you a vaccination. Let's talk about it. The cigarettes and wine I bought from you today are really cheap, but if there is something wrong with the things, I will come back to you..."
As he said this, this man picked up his things and pushed the door open and left.
Zhang Shihui was so angry that she almost chased him out and scolded him.
Others also looked at each other.
I have said it all to my heart, otherwise I would say that people are cheap, and he would not be happy if he took advantage of him. He would not be relieved until he was sold at a higher price.
Why did I make my first business today and encounter such an unpleasant situation? It’s really frustrating.
It was almost ten o'clock when the second business was completed.
This time, three people of the same age as Ning Weimin came here to ask for beer.
I heard there was no beer, so I asked Osmanthus Chen.
I asked Changle if there were any cigarettes, and then asked Daqianmen.
In the end, I heard that there was no such thing, so I complained one by one.
“Brother, what kind of store do you have? In such a big place, there is nothing except these items!”
“How do you make money doing this business? Huh? These are the ones you sell, they are too low quality to be used by friends outside..."
"I said, since you are a private business, how about being less lively? You can't be more rigid than the state-owned business!"...
This time it was Ning Weimin who was the one to deal with it.
“Brothers, what you said is right. We don’t have the beer, liquor, and high-end cigarettes you want here. They are all ordinary and extremely ordinary goods. But things here are cheap. , it can help you save money. If you buy two of our badalings, you can save a box of big front doors. Isn’t it worth it? I can save a bicycle..."
After saying this, the three young men were all happy, and then they discovered that the prices of the items at the counter were indeed cheaper than those in the grocery store.
One of the three people is tempted.
"So cheap? Your stuff isn't defective, right?"
"Look at it as you like. If there's something wrong with it, you can take anything from my store."
"Drink, it's so big Tone! Okay, then give me a 'Qingquan', my dad usually smokes this..."
After hearing this, Ning Weimin not only took out two cigarettes readily, but also followed Tear off the seal of a cigarette.
Under the surprised eyes of the three young men, they pulled out a box and tore open the cigarette seal.
"See what you can tell? Try them all and it's mine."
As he said that, he handed the cigarettes to several young men.
Under such circumstances, the young men could not refuse, so they took one one by one.
Ignite and twitch, almost nodding together.
“There’s nothing wrong with the cigarette, it just smells like this…”
Then, what they didn't expect was that the opened box of cigarettes was pushed forward again.
"It just opened today, make friends, and I will give it to you if it opens."
Now the three young men are even happier.
They both thought it was a good deal, and they all felt that Ning Weimin was very honest and happy, and they had a great impression of him.
Young people usually value face more than money.
So before the three of them left, they felt it was not appropriate to buy anything else and asked for an extra bottle of Erguotou.
In this way, with such piecemeal business being done one after another.
After noon, the reputation of "Huimin Yan Hotel" passed through the residents unconsciously, and it gained a good reputation in Huanghuamen Street.
In the afternoon, there were suddenly more customers.
Even the "lost master" who trained people with every order this morning came back to take care of their business.
As for this visit, the bald man's attitude was different. He actually sincerely praised Qiyan Hotel in public for its genuine products.
I lament that among individuals, there are actually people who operate with integrity and do not lose their conscience.
Only then did Zhang Shihui realize that this Ganqingsheng had the temperament of a fool.
Dare to say anything and speak directly.
It’s really hard to get angry when facing this honest man who can turn the page faster than a book.
(End of this chapter)