Chapter 396 Big Price Increase
Seeing that Manager Sha was speechless after sucking his tongue, Ning Weimin was of course happy.
He felt extremely relieved and sneered secretly.
You are stupid! You won’t laugh!
You don’t know who to quarrel with?
I use English and ask you to use Chinese, you are not good enough...
But just when he was so proud, he still wanted to find a few more words to beat the drowned dog.
Song Huagui is magnanimous.
In order to prevent Ning Weimin from continuing to run against Manager Sha, he actually picked up the topic just now and asked more questions.
"Weimin, do you really have a way to make the company achieve profit growth? Then quickly tell me what you want to do. If your idea is really feasible, then you will have a great contribution."
Ning Weimin had no choice but to answer Song Huagui's questions honestly.
So I had to give up the plan of killing Manager Sha's chicken to show to the monkey Zou Guodong, and restored a peaceful attitude.
"Mr. Song, in fact, the method I mentioned has been around for a long time. For you, it may be just a matter of one sentence. So I don't dare to take the credit. If what I said is wrong, don't blame me. . ”
“Oh? Is this a good thing? Don’t worry, you can just say whatever you want. After all, I don’t blame you if I make a mistake.” br>
Song Huagui vaguely heard something from Ning Weimin's mouth.
But because Ning Weimin was so convincing, she became more and more interested and wanted to know the answer.
Actually, she is not the only one, there are others including Zou Guodong and Manager Sha.
Due to curiosity, Ning Weimin also caught them in suspense.
No one wants to hear what fantastic ideas he has.
“Actually, my idea is just two words – increase the price!”
Ning Weimin's careless words were like a drop of cold water falling into a boiling pan of oil.
Stab it - explode!
"Price increase?? This, this...this is your idea! Just raise the price as much as you want!"
"No, you...you are not kidding! The price can also be changed randomly. ”
“Hey, you really dare to say, who do you think you are! The sales price is set by Mr. Pierre Caton himself!”
The meeting was in complete chaos. Ning Weimin's answer almost made everyone's noses twist with anger!
No one knows how to describe him.
Bold? absurd? Nonsense? Still don’t know what it means? Don’t you know how high the sky is and how high it is?
These words seem to be far from enough to describe everyone’s angry and funny feeling.
How do you describe this taste?
Basically, it can be compared to the person in Ma Sanli's cross talk who spent a fortune to buy special medicine to relieve itching.
After returning home, I opened the medicine bag that was carefully wrapped in three layers, and finally found a small note with two words written on it - the feeling of "tickling" is similar.
Everyone thinks this is ridiculous!
Even thought he had been greatly fooled!
But it’s strange. Even though everyone’s reaction was so fierce, Ning Weimin remained unmoved, and instead argued extremely seriously.
"Don't be too busy to reject it all. I have a few questions to ask you. What is the level of our Pierre Carton clothing in China? Do we have any advantages in business?"
"This is not the case. It goes without saying, of course..."
Without any hesitation, a person in charge of the finance department blurted out.
"We are definitely at the leading level in the domestic garment industry. Our business advantages are obvious! We are a multinational company with strong capital! A well-known international brand!"
Nod, Ning Weimin asked again, "But besides this capital and reputation? What specific advantages do we have that are unique to us and can be seen and touched, but others don't have them and can't catch up even if they want to?" < br>
"Our imported fabrics, our style designs, our fashion sense, and our clothing promotion and display methods! There are so many! These are all unique in China! It can be said that we are far ahead in every aspect of clothing."< br>
This time it was the person in charge of the design department, and he did his best to take advantage of the product.
“Yes!” Ning Weimin agreed again, but then he asked a sharp rhetorical question.
“So since we are the leader in the industry, and since there is no clothing company in China that can compete with us in terms of operations and products! Then why do our clothing prices not reflect these advantages? Is it possible? Is this still reasonable? Shouldn't we correct this? Why should we sell excellent clothes at low prices? Are you mistaken? The clothing prices are the most expensive in the country..." Zou Guodong couldn't help but intervene and jumped out to object.
Ning Weimin looked at him calmly.
"Yes, we are the most expensive. But the price gap with other clothing is too small, and it still does not reflect our advantages and does not widen the essential difference between us and other clothing. Please don't forget It is a fact that Pierre Carton clothing sold in the European and American markets is 20% higher than our domestic price."
Ning Weimin then faced everyone and said, "You may not be too sure yet. Clearly, our suits cost 280 yuan a set, which is only about 80 yuan ahead of Hongdu, the best custom-made clothing store in Beijing. Our women's suit is almost as good as Hongdu. The price of the women's clothing is almost the same. It is only twenty or thirty yuan higher than theirs. "
"To be honest, the fabrics used by Hongdu are the most expensive in terms of softness and color. As well as the styles and styles of clothing, there is nothing comparable to ours. I believe that anyone who compares our clothing with that of Hongdu will definitely choose ours. We are completely selling ourselves off. products.”
“So why do we still maintain the status quo? As the number one in the clothing industry, shouldn’t we have the final say on the price ceiling of our products? Why not? I think that in order to reflect the superiority of Pierre Carton clothing, it must be different from other domestic high-end clothing!”
At this time, Manager Sha jumped out again, thinking he was smart and found fault with Ning Weimin.
“But this price was set by Mr. Pierre Catton himself after considering the domestic consumption level. Do you think you are smarter than Mr. Pierre Catton? Even I understand the principle of small profits but quick turnover , don’t you understand? The price advantage is also our current advantage. If you make changes without authorization, you will have the opposite effect. Can you bear this responsibility? Don't be eager for quick success, just want changes. You should think more about why this is the case in order to do things thoughtfully..."
Ning Weimin looked at Manager Sha and was actually happy.
Because Manager Sha is so stupid, he just copied things mechanically and tried to show off as an expert.
"Manager Sha, you are quite good at teaching others. Thank you for your 'kind-hearted' reminder, and I will also give you a reward. People should be self-aware. Don't pretend to understand if you don't understand. If you are a layman, you should be humble. Like If you are full of dissatisfaction and hang around with half a bottle, you will only make people laugh if you say it. People who often treat others as fools are actually... well..."
Ning Weimin sighed deliberately and looked at him with a look of sympathy for Manager Sha's lack of IQ.
Manager Sha's self-esteem was immediately painfully stabbed, and he shouted in anger without concealing it.
"Where did I say something wrong? Where did I say something wrong? Tell me, you made it clear in front of the big guys..." Zou Guodong was a sensible person and couldn't see the Allies making a fool of themselves, so he quickly spoke to stop it.
"Lao Sha, please be patient. There is something wrong with what you said. At least the strategy of small profits but quick turnover does not apply to our company's clothing. Because don't look at our clothing. In foreign countries, our products are mid-range, but in China they are considered high-end luxury products. This positioning makes it difficult for us to discount our products. If the price is too affordable, it will harm the brand. This is determined by the particularity of the customer base.”
Manager Sha was still confused, "How could this happen? Doesn't high-end clothing need to consider the purchasing power of customers? Isn't it better to sell more clothes at cheaper prices?"
"Of course we do. Considering the purchasing power of the customer, as long as it is within the acceptable range of the customer, a higher price is often more attractive to the customer than a lower price. For example, just like the foreign trade cigarettes you smoke, Sanwu cigarettes cost 3.5 yuan in foreign exchange. A box of coupons. If it were like Marlboro and Hilton, it would cost two yuan or five yuan. Would you still smoke only three or five yuan? Also, if you want to give a gift to someone else, it will be expensive for you to buy. Or buy the cheaper one?”
Zou Guodong’s concise and concise explanation immediately left Manager Sha speechless.
Several of the others showed expressions of enlightenment.
This is normal, after all, the market environment of the Republic in this era is too primitive.
For most people, the concept and operation of luxury goods are almost a matter of groping with their eyes closed.
There are very few people like Zou Guodong who understand some basic principles.
Ning Weimin is a unique monster that should not exist in the first place.
Therefore, Zou Guodong's statement inevitably made Ning Weimin a little regretful.
Because it would be nice if this guy was as stupid as Manager Sha, or if he insisted on protecting his shortcomings.
On this occasion, he could easily make Zou Guodong lose face and resign in shame.
What a pity, Zou Guodong is fair and knowledgeable.
“Yes, the price of our clothes was set by Mr. Pierre Carton himself. At the beginning, he did take into account the low domestic consumption level. But I have to say that the current environment in our country But it’s different from last year. Through market practice, not only have we established a foothold, but the domestic consumption level has also exceeded our understanding, which has proved that the original pricing was too conservative.”
"Manager Zou used tobacco and alcohol as an example, which is very intuitive. So I will just use this topic to talk about it. I understand that domestic supply is currently in short supply and there are only a few high-end commodities with the most consumer demand. Home appliances, clothing, cigarettes Liquor. ”
“What these items have in common is that the imported prices are higher than the domestic prices. Also, the official prices in stores are different from those in circulation. Imported home appliances can cost hundreds more. The price is between 60% and 70% to double the price. Even tobacco and alcohol are more expensive. Even Zhonghua and Moutai can sell them for one or two times more than the official price. This shows that domestic people first appreciate imported products and secondly, they are interested in high-end consumption. The passion and capabilities of the product are beyond imagination.”
"The special thing about clothing is that high-end clothing from regular manufacturers is only limited to high-end business establishments. What ordinary people can buy are low-end goods, among which Cantonese goods are the most popular. And the prices are confusing. But only from a dozen Judging from the fact that jeans that cost about RMB 30,000 can be sold in Beijing for three to four times the profit. Judging from the fact that cut-off items of famous brand products can sometimes be purchased at the original price in the store, people are also willing to spend money on clothing. "
"So considering the fact that most of our domestic customers currently spend public funds, and the fact that a room in the Jianguo Hotel is hard to come by, and the price of a night's stay is $100, I think. We have plenty of room for price increases, and it is no problem to at least double the price.”
Ning Weimin completely changed the atmosphere of the meeting.
As soon as he finished speaking, the room was silent for a moment, and then chaos broke out into a buzzing discussion.
Don’t tell me, it sounded like a joke at first, but so far, Ning Weimin’s idea seems quite reasonable.
He really did market research and planned it in detail.
Suddenly, everyone's hearts were excited and they started talking about it.
“Of course it’s good to increase prices, but what about the Price Bureau?”
Someone raised questions again, but this time someone took the initiative to help Ning Weimin reconcile.
“The Price Bureau cannot control us. We are a foreign company. Just say hello to the leaders of the Ministry of Economic and Trade.”
"Yes, we still have advertising costs, performance costs, imported raw materials, logistics, entertainment fees, etc. Just say that it was a preferential price at the beginning. If we want to add costs, it is not just a matter of a few figures."
< br>“Either it doesn’t increase, or it should increase as soon as possible, preferably in conjunction with the timing of TV advertising. Only then can we obtain maximum benefits and avoid doubts from old customers.”
“But the problem is, who can If we can't guarantee it, it will be as good as we think. Who dares to say that we won't take any risks? If there are fewer people buying clothes..."
"You can rest assured," I said. Some people had concerns, so Ning Weimin struck while the iron was hot.
“If everyone is worried about a simple price increase, we can change the past restriction of only accepting foreign exchange coupons and collect both foreign exchange coupons and RMB to expand the scope of customers. In this way, we will have an extra layer Guarantee. Anyway, we cannot do without using RMB to operate in China.”
"What's more, if our price doubles, our profit will triple. Selling one piece of clothing after the price increase is equivalent to selling three pieces today. Because our current price already includes all operating costs."
Ning Weimin's deep and detailed thinking cannot help but impress his colleagues.
The prospect is brilliant, like a shining golden mesh studded with diamonds.
Once a person's greed is turned on, it is like a domino being toppled.
At this time, the direction of the wind completely changed, and not only those who had not expressed their opinions at first began to support Ning Weimin's whimsical idea.
Even those who initially supported Zou Guodong and Manager Sha began to switch sides and even praised Ning Weimin.
Such an ending naturally made Zou Guodong and Manager Sha jealous.
Today we were supposed to see Ning Weimin become disillusioned, but in the end, they themselves lost their alliance and were disgraced.
But there was nothing they could do.
Because they really have to admit that Ning Weimin's planning is indeed much higher than theirs.
At the same time, Song Huagui smiled approvingly at Ning Weimin.
Hey, it’s all together!
Ning Weimin's spirit perked up, and even he became excited.
At this point, all that is left is Song Huagui’s nod.
As long as the leader is willing to support him, he can go ahead.
Then not only will this matter be settled smoothly, but the entire company's situation of being trapped by money will probably never return.
He was able to achieve such a reversal today on his own. Of course, you will feel ambitious and have a great sense of accomplishment.
This is called, there are thieves in the company, and they are making a fuss over the reduction of commissions. The people of Wei are not afraid, but they increase the prices greatly.
(End of this chapter)