Chapter 399 A stroke of genius
The French side quickly adopted Song Huagui’s suggestion.
Pierre Carton fully supports the price increase.
This old man is quite interesting.
Obviously he is a Frenchman, but he is well versed in the Chinese way of "distrusting people and not trusting them", and he is also very good at praising people.
He not only told Song Huagui on the phone that as long as she thought it was necessary, she would just go ahead and do it. It didn't matter if the results were not ideal.
And she also told Song Huagui that she had caused a sensation in Europe by promoting the official cooperation between Maxim Restaurant.
Now his French colleagues are talking about it, saying that with such a capable assistant as Song Huagui, he will be able to drive Maxim to the moon sooner or later.
This naturally made Song Huagui very gratified and excited, and he had no worries at all.
So soon, she issued formal orders to all sales channels on behalf of the head office.
It is required to cooperate with the broadcast of the National Day advertisement and increase the product price on the National Day.
As for the price increase, it is tentatively set at 60%, which is much more conservative than Ning Weimin’s proposal of directly doubling the price.
This is mainly because Song Huagui is a woman after all, and her cautious temperament determines that her way of doing things will never be too radical.
That’s it, two days before National Day.
Whether it is Pierre Carton Clothing Company, its specialty stores, Zhai Palace Exhibition Hall, or the consignment counter of Friendship Store.
Everyone is talking about the price increase.
Because of this sudden change, the sales staff were almost in a panic.
Needless to say, it’s great to enjoy the shade under the big tree!
Who doesn’t want to have a leader who can handle things?
In order to protect the interests of the sales staff, Ning Weimin fought hard with the head office and refused to give in even half a step.
First of all, he fully won the respect of everyone under him.
Especially Jianguo Store's "Meichun Yangmeiko", these four gold medal sales are the biggest beneficiaries.
They couldn't understand it better. Ning Weimin kept their commission ratio and successfully suggested that the company increase the selling price of clothing, which was equivalent to a substantial increase in their income!
How can we not be grateful to Ning Weimin? Do your best to cooperate and use your best efforts to win face for him?
What’s even more interesting is that the suggestion to increase bonuses for non-sales staff actually improved Ning Weimin’s reputation in the head office.
Even the 50% discount on in-house purchase ratio that Song Huagui took the initiative to consider for employees was misunderstood by everyone as Ning Weimin's contribution.
As these rumors spread among lipstick-smeared lips, people from reception, printing, and external relations stopped speaking ill of Ning Weimin.
On the other hand, these small staff members lamented their bad fate more and more, and they all felt that their immediate bosses were harsh people who only knew how to curse.
It can be said that if all the grassroots employees of Pierre Carton Company were to vote at this time to elect the most popular middle-level executive, it would definitely be Ning Weimin.
And once these words fall into the ears of the heads of other departments in the head office, it will definitely be an extremely hurtful, insulting and psychological blow.
But then again, although the price increase was implemented smoothly within Pierre Carton.
But on the National Day, the price of Pierre Carton clothing was adjusted before the advertisement was broadcast.
It is impossible for Song Huagui and Ning Weimin not to worry about the market's reaction at all.
So early this morning, in order to prevent customers from voting with their feet.
They all came to the scene in person and went to different specialty stores, waiting to see customers' opinions on the new price in order to control the situation.
Unexpectedly, the market response was quite good.
Except for one or two repeat customers who often buy clothes here, most customers did not object to the price change.
Even those customers who have doubts are convinced that Pierre Carton is the best clothing in the world.
I thought that the price in the past was lower than the international market, which was just a preferential behavior by Pierre Catton to promote the brand. It is normal for prices to return like this.
Soon, these customers recognized the new price under the salesperson’s smiling explanation, and almost no one changed their original consumption plan.
Many people even felt considerate and satisfied because Pierre Carton began to accept payment in RMB.
As the time approached six o'clock in the evening, Ning Weimin found out through rough statistics.
On that day, thanks to the dedicated work of "Meichun Yangmeiko", the shipment volume of the Jianguo Hotel franchise store actually increased by 20% compared with the past.
As a result, the turnover has more than doubled, and the profit has tripled from the past. It is a surge that defies recognition!
There is no doubt that this is the best proof.
Judging from the actual consumption capacity of the market, affording this price increase is by no means a problem.
The situation at the airport store is similar.
Although the sales level of Zou Guodong's people cannot be compared with that of Ning Weimin's people, shipments did drop slightly due to rising prices. However, the price of clothing has gone up, and the effect on sales has been more obvious, which is still a full increase of 50% compared with the past.
The sales staff there were equally motivated, cheering with joy at the day's turnover.
So Song Huagui felt relieved when he saw this scene.
She was just happy, but she couldn't help but regret it a little.
I regret not listening to Ning Weimin's advice, failing to maximize profits, and wasting this wonderful suggestion.
Now she must admit that although Ning Weimin is young, he is very reliable in his work. He will not even export a number easily, so he can be trusted with confidence.
So I started muttering again. Wondering whether you should make adjustments immediately, further increase the price, and correct the mistake?
After much deliberation, Song Huagui finally couldn't live with the situation and made the wrong choice of making the mistake for half a year.
It must be said that people have limitations and their temperament is difficult to change.
Even Song Huagui was the same, even though she saw her own problem.
But she was still too lucky, and greatly underestimated the effectiveness of the prime advertising spot and the appeal of French style to the common people of the Republic.
She never imagined that the TV commercials after "Xinwen Lianbo" would be Ning Weimin's real genius.
You know, Biao Wang is not called for nothing.
That is the best contemporary media advertising resource that will be worth tens of millions or hundreds of millions of dollars for businesses to spend ten years from now.
Even if the TV penetration rate in this era is fair, it would be worth at least millions.
Even if this advertising fee is converted into cash returns, it is quite remarkable, and the conversion will inevitably lead to a miraculous improvement in performance.
As for Pierre Carton's commercials, the quality is also quite good.
The beginning of the film is Pierre Catton's trademark, and under the end of the film, the addresses of two Beijing specialty stores and the Zhai Palace Exhibition Hall are added.
The middle content shows a male and a female French model wearing Pierre Cardon clothes, each walking alone on the streets of Paris.
Finally we met by chance by the Seine River and exchanged a look of love at first sight.
Although it is broadcast in France, it is nothing at all. It can only be said to be simple and ordinary.
But it is different for domestic audiences.
This kind of tacit affection, as well as the Arc de Triomphe, Notre Dame, and the Eiffel Tower in Paris, are all things that Chinese people lack most.
This advertisement perfectly brings out the brand style of Pierre Carton clothing.
In addition, except for the violin music, there is no advertising slogan in the entire advertisement.
This kind of euphemistic romance and low-key elegance is so different that it makes people feel extremely fresh.
There is a world of contrast and contrast with those three vulgar advertisements that want to scream "three excellent" into your ears.
How could TV viewers who have never experienced what it feels like to be sultry not to be deeply impressed by such an artistic advertisement?
It doesn’t matter if you have clothes or not, the key is that this feeling is so wonderful.
Just like that, almost overnight, the Pierre Cardin brand became popular because of the broadcast of TV commercials!
Fame skyrockets! A real fire.
It has become a well-known high-end clothing throughout the country and a symbol of the highest standards of fashion.
Then what followed was uninvited interviews and reports from reporters from all walks of life.
The sales volume, which was already soaring, has soared like a wild horse.
It is no exaggeration to say that half a month after the advertisement was broadcast.
The franchise store in Ning Weimin's hands has only sold the turnover of the past half quarter, and the net profit can be worth the entire quarter of the past.
You can imagine what kind of fanaticism this is.
However, this is far from the end.
As more and more tourists come to Beijing from all over the country because of TV advertisements, they come here specifically to buy Pierre Carton's clothes.
Pierre Catton's sales have continued to grow day by day, and his fever has not gone away.
The four girls under Ning Weimin were so exhausted that almost all of them had pale faces and hoarse voices when they got off work.
So Ning Weimin had to allocate manpower from Zhai Palace to the Jianguo Hotel to assist the "Mei Chun Mei Zi" and the others.
It became a class of three people.
Otherwise, even gold medal sales will have to go down.
No matter how much money you earn, you may lose your life.
(End of this chapter)