Chapter 467: Unique Vision
“This restaurant project was my idea from the beginning, so I appreciate your support. Everyone here trusts me so much, helped me win this project, and has been with me all the time. I really want to thank you all for helping me get to this point!"
Ning Weimin paused and expressed his politeness.
There is always a certain gesture that needs to be done. This is a necessary procedure.
Otherwise, as a young man, what he says next may seem frivolous and will not be welcomed.
"In the past two days, we all went to inspect the situation of two restaurants that operate palace catering. Indeed, we found that there is a big gap between us and others, but it doesn't matter."
"Because we found problems Only by doing this can we solve the problem. Even if it cannot be solved temporarily, it will allow us to see our own shortcomings more clearly so that we can think of countermeasures.” It provides us with a better model model so that we can see ourselves more comprehensively, so that we can try our best to maximize our strengths and avoid weaknesses, and make the project more pragmatic."
At this point, Ning Weimin paused again. , this is to leave some time for everyone to think.
Then I opened the skylight and spoke frankly, and truly stated objectively.
To put it briefly, Ning Weimin believes that Fangshan and Tingliguan restaurants have four main advantages over them.
One is the regulation and pattern of house construction.
Whether it is Tingli Pavilion, Daoningzhai, or Yilan Hall, they were all places where the Qing royal family used to live and entertain themselves.
The attributes of a house are naturally based on comfort and beauty.
It is both spacious and beautiful.
In this regard, let alone Northern Divine Chef, even the Zhai Palace in the Temple of Heaven, where emperors could stay when offering sacrifices to heaven, had to bow their heads.
For no other reason than temporary use and long-term use are completely different things.
The second is the furnishing of antique furniture in the room.
In this regard, the truth is almost the same as the first one.
The value of the furniture and furnishings, porcelain, calligraphy and paintings that remain in any of the Tingli Hall, Yilan Hall, and Daoningzhai is not comparable to the old things in the Temple of Heaven.
What's more, the two restaurants have been open for many years, and the state has been doing its best to provide them with cultural and entertainment furnishings to enrich the cultural connotation of these two places.
It is no exaggeration to say that so far, the two restaurants have become two small museums, most of which are real things.
And it ranges from the caisson paintings on the house to the tables, chairs and benches.
Everything is exquisite, from the theater doors and windows to the tableware and dishes.
With such a background, even if Ning Weimin and others spend huge sums of money to catch up, they will not be able to catch up in the short term.
The third is the name, gimmicks and dishes of the palace royal meals.
You must know that both Tingli Restaurant and Fangshan Restaurant were opened to the public during the Republic of China.
After the founding of the People's Republic of China, with the promotion and help of the government, the two places conducted research on a large number of palace diet materials and gradually improved the palace diet system.
You can even make use of the natural landscape of lakes and mountains, and directly kill and sell fresh fish from the river.
It can be said that these two restaurants now not only have their own unique imperial cuisine names and dish characteristics, but also have cultivated quite strong chefs.
So that others can only imitate and admire him.
Everyone has to admit that they are palace dishes and deserve to be first and second.
Fourth, in summary, all these advantages come together to make these two restaurants famous in Beijing and even overseas.
Not to mention that everyone in Beijing knows this, even many Chinese food books and documentaries circulated abroad almost all have the names of these two restaurants and their representative dishes.
Those are the benefits of being famous. Some people take the initiative to provide free advertising.
Therefore, these two restaurants have taken advantage of the tourists.
Many foreigners who come to China come to these two restaurants.
As a new restaurant, it is not easy to get a piece of the pie and compete with it.
When stating this, Ning Weimin's tone was as calm and steady as usual, as if the matter had nothing to do with him.
Probably because he has such an open and free attitude.
Even his remarks directly listed his own shortcomings and the other party's advantages without covering up.
It was much more direct and detailed than the people here just now.
But everyone here maintains their identity and does not want to be compared with a young man in terms of magnanimity.
Everyone listened patiently and kept their emotions quite stable.
As a result, the atmosphere was no longer full of pessimism and negativity as it was at the beginning of the meeting.
On the contrary, it allowed people to think rationally, and everyone gradually felt that Ning Weimin would not expose his shortcomings for no reason, and there was probably more to come.
As expected, with a change of subject, Ning Weimin really started to stir up everyone's nerves and hit the excitement point that everyone was looking forward to.
“However, in my opinion, although Tingli Restaurant and Fangshan Restaurant have obvious advantages, in turn, these advantages will also cause certain restrictions and even constraints on their business methods. I think that if they change This way of thinking can provide guidance for our business direction. We can use their shortcomings as our breakthrough..."
This is actually what everyone wants to hear. .
But the problem is precisely that Ning Weimin's tone is a bit too loud.
No one at the scene would have thought that such a young man with no relevant experience would dare to pick the leaders of two industries.
Isn’t that a bit too bold and overestimating one’s capabilities?
As a result, it was really difficult for everyone to stay calm.
Some opened their mouths, or their eyes widened, and they all uttered exclamations in unison.
“Huh?”
"Huh?"
"Oh?"
My dear, the venue seemed to have been transformed into a zoo.
No one can speak human language, and all they can do is shout and moan. Fortunately, Ning Weimin seemed to have expected this and was not disturbed at all.
He continued talking calmly as if nothing was wrong.
This also allowed everyone on the scene to avoid the embarrassment caused by this gaffe, whether they were listening or speaking.
Just listen to Ning Weimin say, "Let's talk about their advantages in housing first. Is the house good? It's definitely good, with carved beams and painted beams, and verandahs surrounding the building. But if it's too good, it becomes a burden. If the house itself is a cultural relic, it must be well protected. How can it be fully utilized? This makes it difficult for any family to hold a large banquet. It is a standard for more than 500 people to dine. But it is difficult for them to hold a banquet for 180 people. Because of the limitations of the building layout, houses like Yilan Hall and Daoningzhai can only have a few tables. Because the house has cabinets, doors, windows and large pieces of furniture, of course they can't move these things away and use the space as they like in ordinary houses."
"And there is no room around them, so that's it. Not to mention expanding and adding new buildings to make up for the lack of space. They can't even arrange the venue according to the special needs of the guests. From a functional point of view, this restaurant cannot hold large banquets. Didn’t that mean? ”
Not to mention, Ning Weimin's argument is somewhat dialectical.
No one uttered a word of surprise this time, but they couldn't help but look at each other a few times.
Everyone became more interested, and the expressions they showed each other immediately made the scene reach a certain consensus.
Especially Qiao Wanlin’s boss, the director surnamed Jin, moved his buttocks, which seemed to indicate that he had to sit upright and listen attentively.
Needless to say, this is an affirmation of Ning Weimin.
After seeing everyone's reactions, Ning Weimin would of course be very happy.
He also has more confidence to continue to explain his views and analyze the situation.
“The same goes for the things placed in those rooms, antiques, calligraphy and paintings, ornaments, palace lanterns, screens, each is wonderful, each has value, each has a story, each is a fine product. But the problem is, as mentioned earlier, too many things that are too good will cause inconvenience and affect the function of the house. The key is that from an aesthetic point of view, it also looks disorganized, stingy, and depressing. "< br>
“The problems I’m talking about are all from a visual perspective. All the various things in the house are so beautiful and eye-catching when taken out individually. But when put together, they inevitably affect each other and make people dazzled. In fact, this is not surprising, because the emperor has never put such things on the table. After all, there was no need to put them all on the table. In addition, there were many things collected from various places that were not originally here. Isn't it too lively and crowded together? "
"Our countrymen prefer red, which is the most stimulating color. The royal family also uses bright yellow, the brightest color, plus the color of hardwood. Jade, bathroom, glass, palace lanterns, all kinds of porcelain, there are so many colors that there is no way to have a unified visual concept. , just looking at the room, the feeling is similar.”
"In addition, many things are old objects, and people's aesthetics in the past were euphemistic. Although these things are exquisitely made and noble, they are not bright. Therefore, the feeling of coldness and depression is particularly prominent. To put it bluntly, why They all look unclean. To put it in an exaggerated way, it makes me feel a bit sinister and like making a fool of myself..."
This comment involves aesthetic issues, and should be said to be relatively false.
And because there is no concept of "CI design" in China in this era, it is difficult for Chinese people to fully understand the modern business concept of corporate image identification system expounded by Ning Weimin.
So the effect was not as good as Ning Weimin imagined.
For example, the deputy director of the Temple of Heaven smiled incomprehensively.
"Comrade Xiao Ning, I don't agree with what you are saying. If antiquities are not traditional, are they still considered antiquities? What's the harm in having more? What you said is disorganized, probably because you don't understand the lives of people in the past. ? They are all displayed according to the style of royal living rooms in the past. Of course, it would be much more comfortable if there were not so many tables and chairs."
Director Jin of the Service Bureau also started. A joke.
"Young man, don't watch Liao Zhai all the time. Watch Three Kingdoms, Water Margin, be more masculine, and you will stop thinking wildly..."
Of course this triggered a period of special meaning. of laughter.
Ning Weimin didn't force anything. He just explained one sentence and moved on to the next topic.
"It's my fault that I didn't explain it clearly. Maybe people misunderstood me. What I actually meant was that such furnishings lacked relevant themes. For example, I was thinking, if all the antiques on display in those two restaurants, Even calligraphy and painting can be related to the matter of 'eating', isn't that better?"
However, these few sentences are more effective than anything else because they are simple and clear.
The deeply inspired people couldn't help but fell silent again and began to think deeply.
“Let’s talk about cooking. Yes, Fangshan and Tingli Restaurant are first and second. We are juniors and can’t compare with others. But what’s wrong with this? You know, cooking can be learned and taken away.”
Ning Weimin went on to say, “Forefathers planted trees while others enjoyed the shade, and all the cooks in the world are like the same family. As Chu said today, we just have to follow the example of Fangshan and Tingliguan. If we can have people from Fangshan and Tingliguan teach us, it’s about eating. It’s ready. It’s okay to follow suit in the short term.”
"But on the other hand, Fangshan and Tingli Restaurant have put in a lot of effort in discovering recipes, forming a system, researching sources, and practicing and verifying them repeatedly. I don't know how much manpower and financial resources have been spent. Think about it this way, we are standing On the shoulders of giants, the advantage we can take is simply too great. If we inherit each other's skills and focus on continuing to explore, or create some unique specialties, we can stand firm in cooking and compete with them. . Even if it can be improved accordingly..."
At this point, Ning Weimin was a little embarrassed to go on.
But his rogue spirit of "copying homework is very annoying" is obvious.
This lifted everyone's emotions and they laughed together again.
At this time, even Qiao Wanlin wanted to scream in his heart, "Wonderful! Keep it up!"
Needless to say, this is a move that everyone recognizes, is the most reliable, and has high operability.
"Then let me talk about the rest of the matter of fame. The reputation of Tingli Restaurant and Fangshan is accumulated over many years, and it is indeed not something that others can shake in a short period of time. But fame is also a drag. Because they are used to being the boss and the second child, they don’t like to change after being comfortable for a long time. They just eat ready-made food. They are the rabbits in the tortoise and the hare race, and they will always wait for us to catch up.”
“Also. , It goes without saying that the reputation is great. But their reception capacity is limited. We have hit a wall at Fangshan. People with good backgrounds, like us, had to stand aside, but this also caused the waiters to be indifferent and not treat us well. Not to mention us, a few Japanese and Hong Kong people also received a cold reception. I have been waiting for a long time.”
“From the customer’s point of view, many people don’t like the feeling that the store is bullying customers, whether they are domestic or foreign. In fact, many foreigners are just here for tourism, not official business. How can they be happy if they spend money and not be taken seriously? Of course, even if they are local officials, they will look down upon them. . These people are the food on our plate, and they are our opportunity to attract customers away..."
Everyone here is a person who manages people. There may be some bureaucracy, but none of them are incompetent. generation.
After hearing this, everyone knew very well that Ning Weimin had put in all his efforts to make this report.
The research and investigation work was sufficient and the analysis was reasonable and credible.
Although it is based on the analysis of the advantages and disadvantages of Tingliguan and Fangshan.
But this guy is really insightful, and he actually made some sense of "feasibility".
However, due to their status, the leaders here are still inconvenient to express their stance immediately.
Because everyone has one last concern.
That is, it is one thing to find a direction for development, but the specific operation is another.
You have to think of a feasible way before you can say anything...
So the most urgent thing now is that everyone should exchange opinions, digest the information just received, and enrich each other. ideas and see if you can list some practical starting points.
But unexpectedly, Ning Weimin thought of everyone else.
This guy was only halfway through what he said. He didn't even give everyone a chance to discuss it, and he caught everyone's attention again.
“As for ourselves, we really don’t need to belittle ourselves too much. On the other hand, our own objective conditions also have some unique advantages. I think the same points, if we can improve them Taking advantage of our own advantages, our restaurant will be no worse than Fangshan and Tingli Restaurant..."
(End of this chapter)