Chapter 468 Ambitious
"Combined with ourselves, I have to say that we also have advantages in housing, that is, freedom of location and space. Whether it is Tingli Pavilion or Fangshan Restaurant, if they change places Is it still Tingliguan and Fangshan Restaurant? No, decades of reputation accumulation and deep-rooted public perceptions have firmly tied them to the Summer Palace and Beihai. They cannot move. . ”
“But we are different. We don’t have such restrictions. Whether it is inside the Temple of Heaven Garden or outside the Temple of Heaven Garden, we can actually choose to open our restaurant anywhere. We can decorate it however we want. We can plan and design the use of the restaurant space according to our own needs.”
“To be honest, currently, the North Gate of the Temple of Heaven and the Beishen Kitchen each have their own differences. Well, each has its own limitations. Everyone has been having a headache for a long time about how to choose. Now I have a new proposal that can completely solve everyone's worries. Why do we have to choose one? Can’t we just occupy them all as our restaurant address?”
“With these two places, the shortcomings of these two places can not only offset each other, but we can even bring out their advantages. What Tingliguan and Fangshan cannot do is break through their reception restrictions and have the ability to host large-scale banquets for more than a hundred people, or even hundreds or thousands of people..."
What a guy! Just these words made the cafe explode.
Both the leaders of the Temple of Heaven Park and several people from the Service Bureau could not sit still.
Ning Weimin revealed his ambition, allowing them to see a magnificent sight that they had never dared to imagine.
So they started whispering and exchanging opinions quickly, regardless of their posture. They were both shocked and excited.
Of course, there are a lot of worries, because although the scenery is beautiful, it would be meaningless if it were a pavilion in the clouds, right?
Soon, Director Jin of the District Service Bureau took the lead in expressing doubts from the perspective of job experience.
"Manager Ning, your ambition is really big. We just want to occupy two places. Is the stall too big? How much money do we need to invest? Our original plan It is estimated that it is only about 500,000 yuan. If you want to catch up with Fangshan and Tingli Restaurant, it may not be enough to operate one place with this amount of money. You have to double the investment. More than that? The key point is that the daily consumption of the catering industry is also huge. If these two places have kitchens and employees, including the loss of coal, water, electricity, various equipment, and various vegetables and ingredients, it is equivalent to thousands of dollars being thrown out every day. This is not like that. We’re opening a shop, things won’t get damaged if left alone...”
The deputy director of the Temple of Heaven also shook his head.
"It is a good thing for young people to have great ambitions. Comrade Xiao Ning, you dare to think and be aggressive. But this is a bit unrealistic! The investment is indeed too large to do this. You must know that we will submit it The district leaders have already approved the plan, and they have also helped us coordinate with the tourism bureau for foreign reception qualifications. Why? It was because of the various measures of the Spring Festival garden party that the district leaders believed that we were doing a good job. If you want to double your investment, how do you want the leaders to view us? We can’t leave the impression that we are greedy for success, and I’m afraid things will happen again...”
However, Ning Weimin dared to do so. When you say something like this, it is also after careful consideration.
He was not at all intimidated by the objections and still had something to say.
"Two leaders, don't be anxious. I know that you are both prudent people. Now you are worried about the uncertainty and risks caused by too much capital investment. Isn't that right? Then I want to There is a way to get things done without increasing investment for the time being. We can even open the business first and see how the market responds. Are you willing to support me? "
This is a fair question.
Director Jin and the deputy director looked at each other, dumbfounded.
Through each other's eyes, they both seemed to be saying, "It would be great to have such a good thing, but...how is it possible?"
Needless to say, Ning Weimin felt very happy when he saw these two people confused.
He really wanted to play with the candy.
However, due to the identity of the other party, it is difficult to use this cleverness after all, so the only choice is to pierce this layer of window paper.
“Yes, if we operate both locations, then it is inevitable to increase investment. But one thing is that all investments do not have to be made at once. We can unify the direction and then proceed step by step according to the plan. . ”
“That’s what I think. The two-story building at the North Gate of the Temple of Heaven is small and has the lowest operating costs. It’s also facing the street, so it’s obviously easier to attract customers than Beishen Kitchen. Then we’ll focus on that place first. When setting up the restaurant, we can serve both individual customers and casual guests. We can also use the place to train the staff and ensure the level of cooking and service is in place.”< br>
"When the restaurant at the North Gate of the Temple of Heaven is successfully operated, we will continue to operate Beishen Kitchen and discuss the issue of follow-up investment. In front of the district leaders, as long as we have actual results, it will be easy to talk. By then, there will be no reason for the district to We don’t support it. What’s more, even if the district is in trouble and is powerless, as long as we make money, it will be a matter of course.”
“As for the next step, it will be a matter of course. When it comes to operating Beishen Kitchen, I plan to limit the function of Beishen Chef to banquet functions, not to accommodate individual guests and casual banquets, but only to accommodate large-person banquets with reservations. In this way, the business that our restaurant can handle will not only be fully completed, but also "It won't increase the cost too much." "At Tingli Hall, I introduced to you the difference between the cold restaurant and the hot restaurant in the past. To put it bluntly, the second floor of the north gate of the Temple of Heaven will be our hot restaurant. We open every day to receive customers. From now on, Beishen Kitchen will be open only when there are banquets, and it will be closed if there are no reservations on weekdays. This will naturally avoid unnecessary consumption, and it will also facilitate the maintenance of the premises."
Ning Weimin’s idea is indeed sound.
Do the small ones first, then the big ones.
Even the small ones can't do it well, and the big ones will naturally stop doing it.
However, if you do the small things well, then you will be more certain of success if you go to the big things.
If we follow this approach to prop up the stall first, the financial pressure will not increase, and we can handle it no matter where we deal with it.
Not only did Director Jin and the deputy director approve, but everyone also nodded in agreement.
Ning Weimin continued to postpone it to the next question.
"Let me talk about the internal furnishings. We have a weak foundation in this area, and we can't do it even if we don't recognize it. If we want to compare the age, craftsmanship, historical value, and economic value of the furnishings with Tingli Hall and Fangshan, then we are not qualified at all. We will definitely be outdone by others. But we can find ways to use our strengths and avoid weaknesses. We can highlight the unity, theme, and even fun in the decorations, and find ways to form our own distinctive features in order to surpass Tingli. Restaurants and imitation dishes. ”
“The theme I just mentioned is ‘eating’. We can place a model of the imperial meal in a prominent position as soon as we enter the restaurant, and use lifelike fake dishes to attract customers. It can be made of jade, agate, or utensils. We can also place glass cabinets with lighting in the restaurant and display some exquisite utensils related to food, such as food boxes, gold and silver tableware, etc. Wine utensils. The same goes for bottles, screens, calligraphy and painting, and you can just have big scenes painted on the walls, which will be more impressive."
“We have unique advantages in these aspects. Why do you say that? Because we don’t necessarily have to use real antiquities, we can completely use imitation modern handicrafts. Who has the most people in our Chongwen District? Isn’t it a handicraft factory? And masters of various arts and crafts. I'm not bragging. Through holding sculpture art exhibitions, I have become quite familiar with people in the art world. It's just a matter of words to invite teachers and students from two art academies in Beijing to serve us. Invite real famous artists to imitate Fu Baoshi and Guan Shanyue and leave a piece of "The Country Is So Beautiful" for the Oriental Hotel. That can also be done through the Artists Association. "
No way. Ning Weimin’s remarks are even more inspiring.
The atmosphere in the cafe became more lively and enthusiastic.
Director Jin first boasted, "Hey, what a great idea you have. Most of the best craft factories in the city are in our district. This is indeed our advantage. Not only do we have a wide range of categories, but our craftsmanship is also unparalleled." Not to mention, the vegetables and fruits produced by the porcelain of the Material Factory are very vivid, especially the grapes that can be faked and looked like real ones. In terms of visual appearance, they are much more interesting than any other jade ornaments. It’s amazing, and it’s eye-catching!”
The deputy secretary of the Temple of Heaven Garden was also inspired and praised it.
"Yes, yes, it doesn't matter if there are ancient relics from the past. It doesn't matter if you can find good ones today. Comrade Xiaoning has this great idea. I also have an idea. We can use Fu Jie and Saga Hao. The couple invited us to do the inscriptions. And Qi Gong was a serious calligrapher. Their calligraphy and paintings were very similar to those of us, and paired with high-end and expensive crafts, the quality was really good. That's enough, it makes sense..."
Even Qiao Wanlin got excited when he heard this and couldn't help but interject.
“Actually, even if they are more authentic than real antiquities, we are not necessarily inferior. Because from a thematic perspective, the Temple of Heaven is a place for worshiping heaven. To put it bluntly, it is a ritual vessel for worshiping heaven, isn’t it? Food for God. If we really have to put the five offerings in our Temple of Heaven, then that is the authentic royal meal..."
What a nice thing to say.
It is like a joke to liven up the atmosphere, and at the same time it flatters the leaders of the Temple of Heaven.
Then everyone burst into laughter again.
Unconsciously, the atmosphere became better and better.
(End of this chapter)