Chapter 794 Two-Color Ice Cream
"Ning, I recently got the latest issue of "Art" magazine, which contains a report on your art exhibition held in the Temple of Heaven. Just from the photos, I was fascinated , those exhibits are very beautiful. My wife also told me that the flowers made of glass can emit fragrance, which is amazing and unimaginable. I just want to visit it because there are too many people. , can’t watch carefully. When will your garden party end?”
Wan Man is talking about Ning Weimin’s sculpture art exhibition this year in order to promote the technological development of the industrial art industry in Beijing. The opening ceremony of the handicraft exchange exhibition held at the Sacrifice Pavilion.
The main works in the exhibition, including Liu Yongqing’s Grand Prize Vase, Jiang Sanchang’s utensil “Twelve Flower Immortals”, and the Palace Lantern Factory’s “Kowloon Pearl Lamp”, have all been selected by the domestic industry’s "Art" It was reported in the February issue of the magazine and fully introduced.
Needless to say, Wanman, who is also engaged in art creation and is considering whether to accept the invitation of the National Academy of Fine Arts to establish a dyeing and weaving wall hanging laboratory in China, has also subscribed to this magazine, and was moved after reading it. Small.
In addition, Song Huagui was one of the distinguished guests who had witnessed it with his own eyes, so he must have spoken highly of it.
So this international colleague was inevitably moved and wanted to take a closer look.
On the other hand, because of Song Huagui's relationship, Ning Weimin must facilitate and fully meet the requirements of this foreign brother-in-law.
Even if the venue is temporarily cleared and he is allowed to have close contact, it is appropriate to watch him for an hour or two.
This is respect for your immediate boss.
What's more, Wanman himself is a world-renowned wall hanging artist.
Before returning to China, he and Song Huagui held personal exhibitions in France, the United States, Japan, Australia, Belgium and other countries, and most of his works were collected by museums in various countries.
Of course Ning Weimin also hopes that Wanman will be inspired to create some artworks with oriental beauty after seeing these top-notch crafts.
When the time comes, and the wealth does not flow to outsiders, he can just as well invest in buying it.
It can not only improve the artistic taste of Tan Palace, but also sell favors to Song Huagui and Wan Man. How wonderful!
To put it bluntly, Wan Man might have just mentioned it casually, but Ning Weimin's mind was like a living abacus, and he had already figured out the general situation and various benefits that would happen next.
Of course, he promised Wanman that he could go at any time, and promised to give him VIP treatment and let him visit alone.
As a result, not only Song Huagui and Wan Man were very happy, but the topic also completely led to the New Year Garden Party at the Temple of Heaven.
Because Wan Man and Song Hua Guisheng, a pair of mixed-race children, also wanted to join in the fun.
"Dad, let's go together as a family. Okay? My brother and I stay at home almost every day during the winter vacation. It's so boring. From the TV, the garden party in the Temple of Heaven looks very interesting. Especially those The animal circus performance is so exciting. I really want to see it.”
"By the way, Manager Ning, can you let me hug those puppies? I also want to feed the bears. Also, I also want to see the costumes of "Under the Curtain". I heard they are very exquisite. Many people are wearing it and taking pictures..."
Probably inherited the genes from her parents, Song Xiaohong is quite artistic and is also a student at the Academy of Fine Arts.
However, this girl has a carefree temperament. She is easily interested in everything, but she is not interested in anything.
Sometimes I want to do fine art, sometimes I want to do costume design, sometimes I want to do stage design, or make movies.
I always have a lot of ideas, which are a bit out of tune.
Perhaps it was also the advantage she gained through reincarnation that gave her so many choices.
She is particularly careless about her future, lacks long-term planning, and never considers what she really wants.
I just focus on enjoying life, and I am a completely happy-go-lucky person.
“No problem, I will arrange it. It’s no problem to hold the dog, ride a horse, or feed the deer. If you are interested in costumes, I can not only put Chen Ye and Liu Xiaoqin’s queen costumes on for you to take photos , I can also let you try on the Li Fei Western armor that we don’t rent to the public. However, if you want to feed the bear, you still have to listen to the advice of the acrobatic troupe’s animal trainer. After all, it is a ferocious beast. Even if someone agrees, you can't be careless."
Ning Weimin agreed to all Song Xiaohong's wishes and did not push back because she was still a college student who had not entered the society.
Because he knew that Song Huagui loved this eldest daughter, and if he could make this girl happy, Song Huagui himself would be even happier.
Sure enough, Song Xiaohong was so happy when she heard it, she thanked Ning Weimin repeatedly.
Song Huagui also repeatedly said, "I'm causing trouble for you", and his touch index was significantly higher than Ning Weimin's just meeting Wanman's needs.
"Manager Ning, how did you come up with the idea of the ice cream in the Hall of Prayer for Good Harvests? This idea is simply brilliant. But why is there only one kind of cream ice cream? Can there be more flavors? What about strawberry? There should be some from bayberry, lychee, vanilla, and chocolate. It seems a bit monotonous like yours. My favorite is coconut flavor. If you can make it, I will eat one at least every day..."
After Song Xiaohong finished speaking, it was her brother Song Xiaocong's turn again.
This kid is still a high school student and sounds like a foodie.
However, his request was quite satisfactory, and Ning Weimin also refused to accept anyone who came.
"Haha, Xiao Cong, you are right. I also have this idea. But I have to take it step by step because there is too little domestic raw material. Originally, I planned to gradually add bayberry and bayberry. Chocolate flavor. Since you like coconut flavor, I’ll discuss it with Polar Bear and arrange it first. I think you can have it this summer.”
“Great, Manager Ning, You are really interesting. But there is one more question. I have to give you some advice to prevent you from making further mistakes. In the documentary I watched on TV, there are lanterns and ice lanterns in the promenade of the Temple of Heaven, but they are huge. If there are no lights during the day, what’s the point? I think you should postpone the closing time of the Temple of Heaven until at least 9pm, and then let the promenade be completely lit up at night, which will definitely attract more people. Tourists come here because of it. If that happens, I will definitely call all my classmates to support you..."
To say that the requests of these siblings are endless.
Especially Song Xiaocong, who talked to Ning Weimin more and more casually and boldly, and even gave him advice on how to make a fortune.
This is probably the characteristic of young people. They dare to speak and think boldly, and their ideas are completely unrestricted.
But they are also prone to ignoring the constraints of objective conditions and forgetting the world's sophistication and even basic courtesy.
For example, Song Huagui felt embarrassed by her son's words, and she quickly spoke to stop him. "Okay, okay. How old are you, what do you know? Just talk on paper without shame. Delay until nine o'clock? This is too unrealistic. Don't even think about it. Most buses in the capital will be gone at seven-thirty. You How do you get those passengers who take the bus home? Do you know how difficult it is to divert the passenger flow after dark? How much manpower and material resources are required to do this? Also, Xiaocong and Xiaohong, what are you doing? What about talking to Manager Ning? You don’t even know how to use honorifics?”
Song Huagui is outgoing, capable, and busy with work every day. Although she is a good elder sister in the company, she is also a tolerant parent.
But she has never been a traditional loving mother in the family.
I am particularly concerned about the external performance of my children's clothing, words and deeds, and have very strict requirements.
As soon as these stern words were said, a pair of mixed-race children were immediately described as flowers exposed to the sun.
They quickly blushed and admitted their mistake, and also apologized to Ning Weimin as she requested.
Of course Ning Weimin couldn't bear it.
He even said, "No, no, sister, you are embarrassing me. In fact, I don't use honorifics when chatting with Xiaocong and Xiaohong. In terms of age, I am not a few years older than them. , If I weren’t afraid of calling you MadamSong, I would have asked them to call me brother.”
“Besides, Xiao Cong has good vision and is really good at thinking. . Ordinary young people may not be able to discover these problems. Besides, these suggestions are all for my benefit. In fact, it is because Xiao Cong just said that the ice cream is too single. . I was inspired and had some new ideas.”
“Sister, what do you think of our Pierre Cardon company making its own ice cream? It doesn’t have to be three-dimensional like the Qiniandian Ice Cream. Yes. Our company’s logo happens to be red and white, so why not make a two-color ice cream with bayberry and cream?”
Song Huaguiquan? Come to think of it, Ning Weimin's excuse for his children was really not just polite words and formal remarks.
It was because of Song Xiaocong's casual remarks that he was stunned when he came up with such an imaginative idea.
Song Xiaocong and Song Xiaohong were enjoying themselves.
The two of them still can't get rid of their childishness, and they can't help but get excited when they talk about eating.
So we didn’t even make the dumplings, we clapped our hands together and weighed them together, causing white flour to float everywhere in the air.
Even Wanman thinks this idea is interesting and worth trying.
"You mean to cooperate with polar bears and let them produce ice cream, and then we sell it? It's a good idea, and I think it's interesting. But we are in the clothing business...and sell ice cream by the way, isn't this... A bit unprofessional? Besides, we are not in the Temple of Heaven Park. I know that your ice cream is very popular at the garden party, and it is sold out in the winter. Many tourists go to the Temple of Heaven and want to buy one, but there are so many of them here. Tourists? The only channels suitable for selling ice cream are Maxim, Menimus, Tan Gong Restaurant, and Zhai Gong Cafe. If the sales are too low..."
However, Song Huagui is among everyone Although I was excited, I was actually a little worried.
Shopping malls these days don’t pay much attention to cross-border operations.
For a while, she was completely unable to catch up with Ning Weimin's thoughts and understand his true intentions.
“Sister, actually it doesn’t matter whether our company’s brand of ice cream makes money or not. You can think of the cost of ice cream as expenditure on advertising. In fact, what I mean is that selling comes second. , mainly because we want to give it away. Why don’t we always provide customers with free tea, coffee, and snacks? Then why don’t we put a freezer in these stores? How about providing more ice cream with our company's logo? I think this kind of ice cream will make customers feel more interesting and more respectable. In terms of advertising effect, I think it has the elements of social news. . As long as the news is revealed to reporters, newspapers will report it, and we will make a lot of money.”
Ning Weimin's explanation moved Song Huagui a little, but the strategy of selling and giving away was very contradictory, which made her a little unsure of the final effect of this matter.
"I understand what you mean. But the question is, how much does it cost to make and store ice cream? Polar bears also need costs for research and development, and the output must reach a certain number before they can produce it. Once decided, Implementation is a year-round consumption, so it's crazy how much it will cost. I can't estimate the specific figure yet. Besides, if you plan to sell and give away the ice cream, the quality of the ice cream must be guaranteed and the company's reputation cannot be damaged. How should the price of ice cream be reasonable? Will anyone be willing to buy it if it is set high? So although I agree with this in principle, it doesn’t matter if you lose money. However, it’s hard to say how effective the advertising will be. If you really plan to implement it, you must first make a detailed budget and operation plan so that everyone can have an overall estimate and go through the discussion process. Passed at the meeting. "
To be honest, Ning Weimin is very understanding of Song Huagui's cautious approach.
The main issue is that Pierre Cardon's brand image is the primary issue, so the quality of the ice cream must be high.
Just like the Maxim restaurant under the company, the reason why it has been operating at a loss is because Pierre Cardin always adheres to the business strategy of maintaining high-end style and not allowing price reductions.
So if we really want to implement this plan, the capital investment in the freezer is easy to calculate, but the cost of ice cream production is difficult to predict. Otherwise, it will be a situation of continuous blood loss.
Although the Pierre Cardon family has a big business, even if tens of thousands of ice creams are wasted every year, it will only lose tens of thousands of costs, so they don't care too much about this expense.
But we can’t let this matter become a thorny issue within the company and a joke for outsiders to watch.
Without sufficient time and careful consideration, Song Huagui was still a little overwhelmed and decided that ice cream was not easy to sell. This was normal.
But then again, Ning Weimin is very good at settling accounts.
Although it may be a temporary idea, he has business insights from the next thirty years.
It is not difficult to help Song Huagui solve her problems and solve her ideological problems.
"Sister, you don't have to hesitate about this matter. We have no choice. We must go the high-end route. Just like our clothes, why are people buying them so expensive? Because besides our 'PC' brand The first international brand clothing to enter the Republic is the first to take advantage of it because it represents a style and culture from France and represents the Chinese people’s imagination of Western life, which has added cultural value.”
“The same goes for ice cream. For example, if our production cost of ice cream is one yuan per piece, then the selling price should be based on the situation in the Republic, which can be set at around one yuan and five. But the problem is, We currently don’t have high-end ice cream or two-color ice cream in China. Once we make it, we will fill this gap. Moreover, the shape of this ice cream is still the LOGO of Pierre Cardon, so our ice cream will become something that brings people joy. It's a matter of imagination. There is no ceiling on price. I think it can be compared to Maxim's consumption level and the price of ice cream is slightly lower than that of ice cream dessert."
"You. Don’t think it’s too high. In fact, the higher we price the ice cream, the more satisfied it will be for customers. The reason is simple. From the perspective of customers who receive gifts, getting ice cream priced at five yuan is definitely better than getting the selling price. Ice cream priced at RMB 50 is more satisfying. Even if the production cost is the same, I don’t think you should worry about it, because even if it is priced at RMB 50, ordinary customers will still feel that it is not affordable for them. Whether it's five yuan or one and a half, it's the same. And the customers who can afford our clothes must also be the ones who can afford to eat ice cream for five yuan. If they think it tastes good, they will definitely not come to our restaurant because of it. You need to spend it yourself and choose not to eat it.”
"As for our ice cream, do we completely abandon ordinary customers? No, I think ordinary customers are the main consumers of this high-priced ice cream. Especially young people, because they have not experienced life and death wars like the older generation. No matter how difficult the country is, At that time, basic life was guaranteed. On the other hand, the poorer the family and the more stable their life, the more eager these young people are to consume luxury goods. This cannot be simply summed up as vanity, but a psychology that has been suppressed for a long time. They are eager to prove that they are not inferior to others by consuming high-end products. In fact, our Chinese people have always had corny bellies, and the habit of wearing woolen pants stems from this.”
“Although these people cannot afford it. They don't have to own our suits because they can't afford our expensive suits, but they can afford the five-yuan ice cream. In fact, because our brand image is deeply rooted in the hearts of the people, we have become high-end suits and successful people in the country. synonymous with it. Deep down in their hearts, almost everyone hopes that they can have some connection with our brand. This is the potential consumer market and consumption motivation.”
“There must be people who are willing to spend this money. It’s a chance to stand out, enjoy the envious looks of others, and experience what it’s like to be a master, or to please my girlfriend. Therefore, I don’t plan to limit the sales of ice cream to just a few of our restaurants, but to spread it across the entire industry. Tiantan Park is promoted. It is even possible to cooperate with the foreign hotels where we rent the store. I think the sales situation is not pessimistic, but also very optimistic."
"If nothing else, there are currently 900 people in Beijing. With a population of 10,000, Tiantan has cultural activities throughout the four seasons this year. I estimate that the average monthly visitor flow will reach one million. Conservatively, as long as one of the 1,000 people who come to Tiantan buys a five-yuan high-end ice cream, it will be enough in a month. The sales volume is one thousand. I can also add this ice cream to the banquet at Tan Gong Restaurant as an after-dinner dessert. So looking at the whole year, I think it will not be a problem for us to sell a total of 20,000 to 30,000 pieces. The production of 60,000 pieces as a gift to customers is enough for the polar bears to support our operation. Not only will we not lose money, but we should also make a profit. Although I can't guarantee that we will have a good reputation and economy, don't worry, it will definitely not happen. The company will gain nothing from this matter and be embarrassed by this ice cream.”
(End of Chapter)