Chapter 795 Fighting for the First Again
Well-founded and reasonable.
The most valuable thing is Ning Weimin’s perspective in analyzing the problem.
He completely analyzed the logic of this matter based on national conditions and from the perspectives of different consumers.
Although Wan Man was unfamiliar with Chinese, Ning Weimin had trouble understanding him when he spoke quickly.
Song Xiaohong and Song Xiaocong were too young and lacked social experience, so they looked confused while listening.
But Song Huagui couldn't help but admire Ning Weimin's eloquent talk.
Especially the data coming back from the recent Temple of Heaven Garden Party, which told her that the ticket-based buffet at Maxim Restaurant was selling like crazy during the garden party.
Beishen Kitchen East Side Hall receives at least thousands of guests every day.
With just some cold food and bread, the turnover is as high as more than 30,000 yuan, and the gross profit per day is more than 20,000 yuan.
She could be sure that Ning Weimin's strategy, which sounded a bit sensational at first glance, was probably right.
She even understood Ning Weimin's painstaking efforts in suggesting to open a bakery on the first floor of Chongwenmen Hotel years ago.
"Wei Min, do you know? Your words remind me of a movie."
""Breakfast at Tiffany's"?"
"No Wrong, can you guess which episode I’m talking about?”
"I can't guess this. However, whether it is the scene where Hepburn is holding coffee and French bread and looking at the jewelry in the window. Or the impoverished writer in the movie took Hepburn to Tiffany's in order to give her a gift. Stores, painstakingly looking for things priced under ten dollars should all explain what I want to express."
"You are really..."
Song Huagui didn't say that. In words, appreciation is reflected through the emotional tone.
At this point, she has made a decision to give Ning Weimin as much support as possible.
“I agreed to the ice cream thing. I also approved the opening of Maxim Restaurant’s bakery on the first floor of Chongwenmen. But you still have to make a detailed budget and plan. Go through the process at the post-holiday meeting and explain it to others. After all, not everyone likes the movie, and not everyone understands the significance of the $6.75 silver telephone dial stick. ”
Yes, the telephone dial stick about the size of a toothpick that Song Huagui mentioned was the product that the heroine played by Hepburn and the writer in the movie painstakingly found for less than ten dollars by consulting the Tiffany counter clerk. .
Although Hepburn and the writer were surprised that there were such useless things in the world, they could not understand the world of rich people at all.
But they were still extremely happy and extremely happy to buy it.
This undoubtedly vividly explains a strange phenomenon discovered by Ning Weimin - the poor are more eager to get luxury goods than the rich, and they don't care what they buy with all their strength, as long as they can It would be nice to have some connection with luxury goods that represent happiness.
This also proves the correctness of Ning Weimin's philosophy - luxury brands can be superior, but they cannot be arrogant.
Always let the general public touch its toes and sell some small things that ordinary people can barely reach. Only then will the public have a better impression of it and win more fans and believers.
Otherwise it would be meaningless self-admiration.
Especially for a clothing brand like Pierre Cardin, which has signed countless OEM contracts abroad and whose main consumer group is still the middle class, its own "high-end" is mixed with moisture.
In fact, it is far more important for the people of the Republic to feel more close to it than to maintain a sense of admiration that they only dare to watch from a distance.
It is also more in line with its corporate image and interests.
"Thank you, sister!"
There is no doubt that Song Huagui's reply made Ning Weimin particularly satisfied.
At this moment, it seemed that Song Huagui's family was alienated from her and became observers who could not understand the meaning of their words.
And a rare sense of tacit understanding filled the hearts of Ning Weimin and Song Huagui, as if they had really become brothers and sisters connected by blood.
However, unfortunately, this most wonderful feeling did not last long before it was broken.
Because Ning Weimin's thinking is too fast and his appetite is too big.
The ice cream matter is far from over for him.
Next, he suggested that Song Huagui should take this as a lesson and should try his best to attack in all fields related to fashion.
Beauty and hairdressing, leather shoes, jewelry, music, film and television, sports and recreation, beverages and food, stationery, toys, gifts, cosmetics, and shampoo can all bloom.
Create products and services with the "PC" trademark as soon as possible to seize market opportunities.
He even suggested that he should consider getting involved in the fields of children's clothing and infant products.
In this way, the common people in China will form a subconscious mind - Pierre Cardin can be found everywhere. Wherever there is fashion, there is Pierre Cardin. Pierre Cardon is a symbol of fashion in life.
Needless to say, this is simply a non-starter, which makes Song Huagui "thunder", like a high-voltage electricity of 10,000 volts.
The level of shock was no less than seeing Hitler resurrected and making a crazy speech in front of her about provoking World War III. She knew Ning Weimin, and if she reacted like this, let alone her relatives.
Wan Man and a pair of mixed-race boys probably thought Ning Weimin was a lunatic, and they all looked at him talking to himself with bewildered expressions.
Everyone was so shocked that they couldn't close their mouths to see Song Huagui's reaction.
Even the action of making dumplings in my hands stopped unconsciously.
"Wait a minute!" Song Huagui finally lost his temper and stopped him, "Why do I feel so dizzy listening to you! Do you want the company to invest in so many fields at the same time? This... this is also Too whimsical..."
"No, sister, this is just a general direction. We can choose the main ones first, such as those that are closely related to clothing, such as makeup and hairdressing, leather bags, leather shoes, ties and so on. For decorative accessories such as lighters and wallets, you can also take your time and don’t rush..."
"That's not realistic." Song Huagui interrupted Ning Weimin, not allowing him to continue.
“Did you know? Whether it is cosmetics or hair and beauty, although they are closely related to the fashion industry, their production and sales are independent and not dependent on the fashion industry. Abroad, regardless of the In terms of economic size and importance, it is no less than the clothing industry, and even far exceeds the clothing industry in terms of service complexity. If you want to enter these industries, it is equivalent to setting up several more Pilkington companies, and we ourselves. I still lack experience in operating these industries. Is this possible? ”
“Even leather bags, leather shoes, and decorative accessories are not that simple. Now our brands are absolutely high-end. Every product needs classic style and high-end quality. If it fails, the economic loss will be small, but the brand damage will be huge. We can't just find a manufacturer to authorize it and let them produce it at will, right? You were the one who took the lead in opposing the licensing production model. It was you who told Mr. Picardon that the domestic laws were lacking and there was absolutely no way to protect his legal rights, so he gave up the idea now, right?"
< br>"Wei Min, I admit that you did run Tan Palace quite successfully. Because you took over the restaurant and ran it well, Maxim Restaurant no longer loses money. But you can't be too confident. Are you worried? Do you really think that one person can really do everything? Is your energy unlimited? How can you manage several restaurants and several clothing stores at the same time? How about beauty salons and cosmetics stores? If that's the case, you can take over the modeling school we jointly run with China Ballet and let me see what you're capable of. Otherwise, let's not talk about it..."
Song Huagui is really sincere in his words, but Ning Weimin blinks his eyes as if nothing is wrong.
So while talking, Song Huagui also became angry. In the end, he actually got a little angry and complained.
"Wei Min, you are creative and knowledgeable, and you often come up with fantastic ideas from other people's blind spots. But you are too idealistic in doing things. You are a little carried away, don't give it to me. Is there a problem? Don't blame me for pouring cold water on you. Who told you to stand and talk without pain..."
This is probably the first time her family has seen Song Huagui become so emotional when talking about work. , becoming increasingly uneasy.
In order to prevent them from quarreling, Wanman took the initiative to bring his wife a glass of water.
“Sister, you have wronged me so much.”
Finally, Ning Weimin began to complain.
But his face was full of smiles, and he looked completely indifferent.
This is obviously more irritating.
Song Huagui almost threw the cup in his face at his face.
"Ah? You are still unjust! Then what do you mean? Tell me carefully, I can't explain clearly. You will make all the remaining dumplings today, and you will wash the bowls..."< br>
But Ning Weimin was still so unrestrained and seemed confident.
"Sister, don't be anxious. Let me explain to you slowly."
He first put down the dumpling he had wrapped in his hand, and then picked up a piece of skin. After eating the stuffing, he continued.
“First of all, time waits for no one. Nowadays, more and more foreign companies have entered the Republic and are eager for the mainland market. As far as automobiles are concerned, American car companies are coming, Toyota is coming, and Volkswagen is coming. Citroën and Mercedes-Benz are also coming. There are even more electrical appliances. In addition to the Japanese brands, Philips has also settled in Shanghai. In terms of food, not only Nestlé is coming, but Kraft Foods is coming, and Coca-Cola and Pepsi-Cola are coming. Mars candy is also coming. As for clothing, the news that Manager Zou gave us two years ago cannot be ignored. Since Goldlion in Hong Kong already has stores in Shanghai, it is obvious that they will not be satisfied with Guangdong. Beijing is probably the next step to implement the strategy of going north. Another thing you may not know is that the French Montagut Far East Company is also coming to Beijing to open a store..."
"Is the news reliable?" Song Huagui was shocked. I couldn't close my mouth, "How did you know!"
"I have friends in the Friendship Store, and we keep in touch when buying electrical appliances. When I called to say New Year greetings, they told me smoothly that both Goldlion and Montagnard were in contact with them, and they should cooperate in the form of counters, and Goldlion also asked for The counter is close to us. In addition, there is news from the Great Wall Hotel that Goldlion is planning to open a store next to our store and is negotiating for rent. "
I have to say that Goldlion is very good at taking advantage.
This is clearly because Pierre Cardon Company is lacking in accessories such as ties, wallets and so on, so it adopts the strategy of chasing after Pierre Cardon franchise stores to open stores.
But more importantly than this, this also means that more international clothing brands will enter the mainland and head towards the capital.
Picardon’s dominance in the capital should not last long.
At the same time, the difficulty of conquering the southern market will also increase.
The potential of the mainland market is increasingly attracting the attention of international brands. The more successful Pierre Cardin operates in China, the more envied it becomes.
Some things really no longer allow Song Huagui to follow his own pace and fight steadily.
Seeing Song Huagui frowning and thinking silently.
Ning Weimin continued, "Sister, don't worry too much. Because what I'm going to talk about next is our advantage. As the first international clothing company to enter the mainland market, we have received strong official support. Support, enjoy the best preferential conditions, and have in-depth cooperation with the government. Which clothing company has a strong relationship with the government? What’s more, our hard work in Beijing has not yielded anything, and we have not only formed a relatively mature sales system. , has many partners, has become the organizer of a model competition, and won a prime-time advertising contract on national television. Within a few years, our leading position in the domestic clothing industry will not be challenged, let alone shaken. In terms of organizing production and sales, holding cultural activities, renting business venues, and placing advertising channels, we have advantages that others cannot imagine. ”
"Secondly, we are a truly international brand. Our brand effect and information advantages are unmatched by other companies. Our 'PC' brand is not only well-known across the country, but also abroad. We have the same brand almost all over the world. branch. This creates favorable conditions for us to discuss cooperation. In fact, it is not only large domestic companies and large units that will give us face. I think many international brands and Hong Kong-funded companies will also sell our accounts as long as they cooperate. It is profitable and can maintain a mutually beneficial relationship.”
“For example, the patent for the easy-to-draw tie that I gave to the company may be a good project. After all, we can try to cooperate with Jinlilai. They are the ones who specialize in making ties, so there is no way they wouldn’t be interested. There is also Germany’s Wella. As a world-renowned cosmetics company, the Bee Flower Shampoo they collaborated with in Tianmen has now become the best-selling shampoo in Beijing. However, it never spends money to advertise its own brand, claiming to 'hide the hairdresser's back', and its marketing strategy is only for hairdressers. Isn't this an opportunity for us?"
"Photo? I think as long as Wella's business strategy remains unchanged, we can open a hair salon to cooperate with Wella and let Wella become our supplier. Although we lack experience in hair salons, the problem is that there is no authoritative one in China. Chain barber shops. As long as we are better than domestic ones, we can also cooperate with others. The key is to start from the upstream. The beauty and hair salon training institutions are generally not big. With experienced cooperation, let them teach and manage for us. If we pay a little money and act as a middleman based on the brand effect, we can enjoy the benefits."
"At this point, you should understand what I mean. Right? There are many ways to do licensing. We can cooperate with other companies and let go of the small ones. We don’t have to worry about the specific operations, but we only need to interfere with the finances and supervise the quality. Isn’t this better than simply licensing? We have makeup needs. If we have our own hairdressing agency, it will definitely be more convenient. At the same time, we can get involved in the hairdressing industry and occupy another industry high point. If the partner is not capable enough to meet our requirements. Requirements and expectations. Then we can find one that meets our requirements. There is almost no risk. ”
(End of this chapter)