Chapter 797 One step at a time
The Lantern Festival in 1985 had just passed, and the commercial and retail landscape in Beijing suddenly changed dramatically.
Because the Beijing Municipal Party Committee and Municipal Government issued an extremely important notice to units at all levels in the city.
Requires that "the walls, open spaces and buildings not open to the public on both sides of the city's important commercial streets should be fully utilized to set up the tertiary industry. Those who are unable to start one themselves should rent, exchange or transfer the houses to Other units or individuals can do it, or the local government can requisition and build it through bidding. "
This means that in order to promote market prosperity, while the survival threshold for outsiders entering Beijing is gradually lowered, the Beijing government has also further reduced the cost of living in Beijing. Deregulation of business locations.
This will undoubtedly lead to the emergence of various large and small markets in the capital.
Since then, not only the established commercial districts such as Dashilan, Xidan, Yinjie, Wangfujing, Gulou and Liulichang have begun to expand overall.
The Zoo, Hongqiao, Muxiyuan, and Yabao Road have also begun to undergo high-sounding engineering renovations, forming new business district gathering places.
In Xidan alone, in just a few years, the district government funded the renovation, and several individual markets specializing in clothing appeared, such as Baihua Market, Ethnic World, and Quanyechang.
Even the private houses facing the streets in the capital have impatiently begun to transform into front houses.
With the support of streets and neighborhood committees across the city, renting out street-facing properties for commercial operations is no longer a sneaky thing.
But it has gradually become an honest way to make money.
For this reason, Zhang Shihui signed a formal rental contract with Zhang Dashao within this month and paid taxes to the government.
At the same time, small businesses were popping up like mushrooms after a rain throughout the city.
Take Meishi Street as an example. In the past, there were only grain stores, non-staple food stores, hardware stores and grocery stores on the street.
But with the promotion of the government, small restaurants, small hair salons, small clinics, small clothing stores, and small cigarette hotels soon became the decorations on the streets.
Even in a small place like Shan'er Hutong, Qiuzi's mother opened the window facing the street and opened a canteen.
It is open from 7 am to 9 pm.
From then on, it became much more convenient for the residents of Shan'er Hutong to buy not only cigarettes and wine, but also salt and vinegar.
The key is that the public phone is finally placed at the window facing the street. If you need to call in an emergency, you don’t have to go into the courtyard to go around.
This is undoubtedly a great progress for everyone's life.
But after all is said and done, the biggest beneficiary may be Ning Weimin in the end.
Because unlike most people, Ning Weimin can see further when he stands higher.
Actually, he doesn't care about the operational convenience it brings, it doesn't mean much to him.
But from another perspective, this incident can be called a landmark event that marked the beginning of commercial real estate in Beijing.
This means that commercial stalls and front houses are about to reshape their value with the further prosperity of the Beijing market.
Considering that he himself has completed the accumulation of the first pot of gold.
It can be said that this is a great gift tailor-made for him by the government.
You must know that despite the spontaneous formation of open-air markets like the Zoo, Red Bridge, and Drum Tower, he cannot follow the example of Xiushui Street and ambushes in advance to gain more.
But the Baihua Market, Quanyechang and National World in Xidan are all newly opened markets by the government.
There are no self-employed people who have been here for a long time in these markets. After the market transformation is completed, the government will uniformly recruit foreign rents in the name of the market.
Needless to say, he can naturally get the most benefit from his advantages in capital and connections.
In the future, it will be very worry-free to rely on subcontracting stalls to serve as second landlords.
Just think about it, in a few years, he will be able to live a life of lying down and earning money, and Ning Weimin will be so beautiful.
Hey, let’s just say it’s not crazy.
Thirty years later, if the Beijing TV station wants to hold another wealth story show, there will be no Si Li in Beijing.
There is only one brother, Ning Weimin!
What is this called?
This is called taking one step right and getting everything right!
I have to say that things in this world are still like this.
Often, as long as you make a good start and gain a certain advantage, everything will fall into place and everything will fall into place.
Sometimes, the person who takes the lead in doing this can no longer do it even if he doesn’t want to do it. Instead, he will be pushed by his accomplices behind him to continue running forward.
For no other reason than to let partners see the real benefits, which is more convincing than anything else.
This is the case with the ice cream projects that Ning Weimin arranged for "Temple of Heaven Park" and "Polar Bear".
The first batch of 20,000 "Qi Niandian Ice Cream" produced was originally planned to be stored in the cold storage of the Temple of Heaven Garden Party as soon as the Tiantan Garden Party was over, and then slowly sold until the summer. Who would have thought of bringing it to the garden party, but it was sold out on the seventh day of the Lunar New Year.
Even the price adjustment back to 60 cents did not dampen the enthusiasm of tourists. It is so popular.
As a result, this ice cream not only made the Temple of Heaven Park popular among tourists and famous in newspapers, but also earned thousands of dollars in net profit.
So before the Temple of Heaven Garden had time to say hello to Ning Weimin, they took the initiative to contact the polar bear factory and placed an additional order for 30,000 ice creams.
Needless to say, this is also new for polar bears.
Originally, the ice cream workshop was completely shut down in winter.
This is why the factory can only spare manpower to develop ice cream for the Temple of Heaven after October.
As a result, they did not expect that just because adults and children find this kind of ice cream fresh and interesting, this high-priced ice cream that costs as much as 22 cents to make will become popular.
And it has become so popular that it has almost become the iconic food of the Temple of Heaven New Year Garden Party. It is as popular as candied haws at the garden party.
Even these days, most people have to rely on stoves to stay warm and cannot even enjoy heating.
I'm not afraid of getting gastroenteritis from the cold, so I rush to buy it back to keep it fresh.
So now, the workshop responsible for producing this ice cream is busy during the off-season.
The factory responded to the request and organized production urgently, allowing workers to work overnight to produce Qiniandian ice cream.
The workers never expected that they would receive bonuses even in the middle of winter, so there was absolutely no complaint, only joy.
But even so, the goods are still gone as soon as they arrive, because the factory has limited molds and can only produce 1,500 pieces a day.
There is absolutely no rush to make temporary additional molds.
However, what is even more unexpected is that the popularity of this ice cream will not disappear in a short period of time.
Even after the Lantern Festival and the garden party is over, this ice cream is still selling well, and five or six hundred of them are still consumed in the garden every day.
And don’t forget, there are still two sales systems of Tan Palace Restaurant to make up for the declining sales in Temple of Heaven Park.
Especially for the banquet hosted by Beishen Chef, the ice cream was spread out on the banquet table, and there were hundreds of ice creams when they came out.
Looking at it this way, it is obvious that the market potential is still huge. If it comes to summer, it will be immeasurable.
The Temple of Heaven Garden and the Polar Bear are not stupid. They both intend to expand production and sign new long-term cooperation intentions.
The preliminary agreement between the two units is that polar bears will produce another 100,000 ice creams for the Temple of Heaven Park before summer.
In the summer from June to October, polar bears should supply no less than 70,000 ice creams to the Temple of Heaven Garden every month.
Polar Bear even took the initiative to suggest to the Temple of Heaven Garden to add flavor variations to this ice cream, which was like Ning Weimin’s idea.
Under this circumstance, not only did Ning Weimin ask Polar Bear to develop a "two-color ice cream" project for him, he also received positive response and cooperation from the Polar Bear manufacturer.
The proposal of "two-color ice cream" and the proposal of opening Maxim Bakery on the first floor of Chongwenmen Hotel were also unanimously approved at the regular meeting of Pierre Cardon Company.
During the Spring Festival, the executives watched the documentary broadcast on TV and went to the garden party.
There is no one who is not a fan of Qi Niandian Ice Cream.
Many senior executives even placed private orders with Ning Weimin at the wholesale price of 50 cents.
They all think that the ice cream in the Hall of Prayer for Good Harvests is better than the ice cream that can be bought in the capital.
So everyone is willing to buy dozens of "Prayers for Good Harvests" and store them in the refrigerator at home to eat slowly.
And these executives also saw the enthusiasm of the people in the capital for baguettes, French bread and cold buffets at Beishen Kitchen in the Temple of Heaven.
So the plan passed without any obstacles.
The only controversy is actually only about the way the company will give away the "two-color ice cream" after ordering it.
Some people are still a bit stingy and think the cost of this thing is too high.
Because of the emphasis on quality, certain imported materials will be used, at least for one dollar.
Of course, tea and coffee cannot be given to every customer, but should only be given to customers who are determined to consume.
Co-author Song Huagui and Ning Weimin's private worries were all in vain. No one would think that Ning Weimin's two ideas were not feasible.
(End of this chapter)