Chapter 796 Golden Wire Mesh
“You are so shrewd in your wishful thinking! Hey, have you read any book on business management?”
Song Huagui was once again beaten by Ning Weimin There was a fierce "thunder".
But this time it was not like before, where my claws were numb from the electric shock and I felt like I was exhausted.
But it was a benign overcurrent, and I felt a refreshing excitement.
You know, this idea simply pointed out the direction and method for her to delve into the domestic market in the next step.
Ning Weimin’s education is no more than high school, and he is so young.
According to Song Huagui, no matter how smart the people of Ningwei are, they are unlikely to have such vision and insight to control the overall situation.
She naturally thought of Ning Weimin making up lessons in private to recharge, or the inspiration he obtained from foreign materials.
However, Ning Weimin denied it with a smile.
"Sister, you're flattered. How can there be such evil bluffing? This is just borrowing a chicken to lay eggs, seeking common ground while reserving differences, each taking what is needed, and mutual benefit."
Following his change of subject, he ended his modesty and continued Conversation resumed.
"Sister, there is something I really need to explain to you. I'm afraid you may have some misunderstanding. In fact, I admire the authorized OEM business strategy created by Mr. Pierre Cardon. This model is particularly in line with our country's concept of 'harmony is most important', and is also a good way to maximize the use of brand effects to generate wealth and grow stronger. If we can ensure that every product with the 'PC' trademark is of high quality. In terms of taste, this method is simply perfect.”
“But the problem is that once Mr. Picardon sells the license, he loses control over the production and sales of these products. It will cause a drag on the 'PC' brand image. This is the biggest hidden danger of the licensing model, and there is no way to avoid this in foreign countries, let alone the domestic environment, there is no awareness of protecting brand rights. Without legal supervision, even most operators lack the spirit of contract. How can we assert our rights? "
"However, in such a country and such a market, there will definitely be a proliferation of counterfeit goods. If we license our brand, it will not be worth the loss. We will not get much money, but we will lose the ability to judge the authenticity of the goods. In fact, what I strongly opposed at the beginning was just this kind of extensiveness. ”
"To tell the truth, it would be a pity for such a good business strategy to be completely abandoned. So based on our national conditions, I have been thinking about whether I can reduce the negative effects and leave only the benefits. At present, I think The solution is to insist that the sales system is completely under our own control. We must ensure that all domestic authorized, OEM, or joint-venture products are only sold through our direct sales system through strictly controlled sales channels. The legality of 'PC' products."
"To put it bluntly, this is the prerequisite for everything. As long as we do this, we can protect ourselves to the greatest extent. Not to mention, it is easier for consumers to judge whether the goods are genuine or fake. As long as they are not sold in our stores, they are all fakes. Although it cannot completely eliminate counterfeiting, it can help to distinguish responsibilities. , can effectively reduce the damage caused by counterfeit goods to our brand. Only on this basis can we get involved in other fields and cooperate with manufacturers of different industries and products without any worries.”
“I define this kind of cooperation as cross-border cooperation. Of course, the specific method needs to be carefully considered. Direct licensing, like Mr. Picard did, is also not advisable, because it gives too much power to the partners and they cannot control it. . I think it is more cost-effective for us to pay for the custom-made products from the manufacturer. For example, the ice cream I entrusted Polar Bear to produce is a simple business relationship. They just produce it according to my requirements, and all the profits belong to us. After the goods are received, we have the final say whether to sell them or give them away. At that time, whether it is product reputation or profit, it will be our profit. But the shortcomings are also obvious. If we make a mistake and the product is not popular, we will lose. It’s our own loss. For complex products, style and research and development will also become obstacles and burdens for our operations.”
“So there is another way, which is to use a joint brand, just like us and Tiantan. , the Tan Palace in cooperation with the District Service Bureau. Just like the sculpture art exhibition we cooperate with major art schools, the Artists Association, and the Temple of Heaven, just like the model competition we jointly organize with the Textile Bureau, the Light Industry Bureau, and some industry media. Just like the model training institutions we established in cooperation with China Ballet, they are all such successful examples.”
“No matter how complex the industry is, it can be easily done if we find the right partner. This is called joining forces and complementing each other. After that, everyone just supervises each other and how to share the benefits. In this way, we can maximize the risk and use the least resources. It is the easiest and most feasible way to extend your tentacles to various fields in the short term and take advantage of the market gap to occupy the high point of the industry.”
"There is a song that goes well, unity is strength. In business, the most economical and cost-effective operating model is to effectively integrate corporate resources and reach a stable alliance of interests. In comparison, those who want to monopolize all the benefits and fight independently Enterprises are actually very wasteful. The cost of business operation is definitely much higher than this cooperation model.”
Ning Weimin’s remarks made it clearer.
Under the current situation that the business development of all walks of life in China is very primitive, if this strategy is adopted, Pierre Cardin China Corporation can quickly get involved in multiple industries and achieve groupization.
The problem facing the company is actually the lack of human resources within the company. I am afraid there are not so many people to take care of so many things.
As for how to successfully gain the trust of so many partners and obtain favorable cooperation conditions.
This may be the most difficult hurdle for other companies, but for Pierre Cardon, which is booming in China, it is not an obstacle at all.
In the territory of the Republic, there is no company or unit that does not believe in the strength of Pierre Cardon Company and will not be willing to cooperate with it.
Even foreign-funded enterprises and other multinational companies are the same.
After all, no company is as famous as Pierre Cardin in the Republic.
There is no doubt that this is the best opportunity for Pierre Cardon, which has developed in China for several years and has a certain foundation, to try out cross-field operations.
The model proposed by Ning Weimin is awesome, completely turning the impossible into a possibility.
As for Song Huagui, if she couldn't understand, it would be impossible for her to sit in this position.
She even thought of more benefits from this.
If you do this, in fact, all partners are scattered and isolated individuals.
Only Pierre Cardon itself will become a cross-field and cross-industry whole.
Although it is not a monopoly, it is better than a monopoly. It is like mastering a shiny golden mesh studded with diamonds.
And Pierre Cardin is the leading party, and there is no danger of the dove occupying the magpie's nest. In view of the potential of the domestic market, it won't be long before Pierre Cardon, which draws nourishment from all walks of life, has become a predator.
If there are internal conflicts within the cooperative alliance, do we need to say which one is better?
In short, the future is bright. This is a golden road that can make Pierre Cardin the tsar of the domestic fashion industry!
The only concern is the domestic environment and policies. Is this allowed or not?
But then again, this is not an issue that needs to be considered in the early stages of development.
In other words, Pierre Cardon is engaged in an industry related to fashion. As long as it does not affect the national economy and people's livelihood, it should not be questioned, and it can easily be taken for granted by the government as a development need.
Song Huagui became more and more excited as he thought about this idea. He couldn't help but say, "The domestic labor cost is the cheapest, judging from the results we have achieved so far. In addition, you just used Wella Company as an example. Considering that the foreign companies entering the Republic are basically multinational companies with mature products, can this be said? Compared with the production of specific goods, engaging in cultural activities in the service industry is more suitable for our cross-industry expansion plan? ”
This allowed her to find a tacit understanding with Ning Weimin again, and Ning Weimin repeatedly agreed.
"Yes, sister, I think so too. However, don't forget education and training. This is the source of channels for all industries. It can even indirectly control people's preferences and consumption of goods. The key domestic area is currently Absolutely blank, there are no professional training institutions in many industries. Just like models, as long as we do it first, we will be the best.” Who doesn’t know about domestic clothing manufacturers and models? The quality of our students is recognized as the highest, so it has become a natural authority. I suggest that you consider setting up our company’s model company next, and keep the good talents in the school. How good is it? By analogy, the benefits of this model are self-evident. The same applies to other industries. If we have our own French cuisine training school and our own beauty and hairdressing school, think about it. What kind of industry status? ”
“As for cross-border cooperation with product production, the main benefits are still reflected in short-term excess profits and the expansion of brand influence, but it is also beneficial to leverage. The overall industry structure actually has little effect. No matter how good our ice cream is, it cannot pose a threat to polar bears. At most, it can only allow us to provide customers with some fresh and rich experiences that people can talk about. Tao's special product."
Song Huagui couldn't help but sigh, "You are so clear-headed. How did you think about these issues? I didn't expect that I would treat you to a dumpling. I’ve given you such a big gift, so I think I’ll invite you over for dinner in the future.”
Everyone likes to hear good things, and so does Ning Weimin, who couldn’t help but speak in a more positive manner.
"Sister, I'm just saying this to you. I have to remind you again to be worthy of you. Do you still remember that when Tan Palace opened, Mr. Pierre Cardon came to China to hold a 'PC' international exhibition?"< br>
Song Huagui nodded, "I remember. At that time, there were many agents authorized by 'PC' from all over the world. Mr. Pierre Cardon facilitated many local procurement cooperation. I also asked you to recommend some handicrafts. Participate.”
“Sister, thanks to you, the manufacturer I recommended earned a lot of foreign exchange that time.” Ning Weimin smiled brightly, “I think we can still do this for an exhibition like this. We should continue to do it. It will definitely benefit us more and more in the future. What do you think?”
"You mean, as the organizer of the exhibition, we can place orders directly from this exhibition to buy 'PC' OEM products and enrich the supply of goods in the domestic market?"
Then he said to himself, "That's good... at least we can personally control the quality, and the products are ready-made, which saves us the trouble of choosing partners. As long as we don't buy those low-quality goods. Good. Besides, if the 'PC' agent entrusts the goods to be produced by domestic manufacturers, the cost will be lower than simply importing..."
But who knows that Ning Weimin has a more brilliant idea.
"Sister, in fact, we can sell low-quality products even if we get them. After all, foreign products are more fashionable than domestic ones. People think they are the best. As long as we lower the price, we can directly tell others that we will deal with it. Just taste it."
"Huh?" Song Huagui opened his eyes and couldn't catch up with Ning Weimin's thoughts.
Fortunately, a detailed explanation will follow.
"Sister, there is something I have been thinking about. It is your refusal to enter Tianqiao Shopping Mall. It is understandable for us to maintain the brand style, but doing so will definitely offend the district. So can we adopt an alternative approach? For example, in Tianqiao Shopping Mall Open a discount store. Let's tell others clearly that the products sold by foreign agents are of high quality because they are slightly defective. Buy them and sell them in specialty stores at genuine prices. If the quality is poor, just let Tianqiao Department Store dispose of them at a low price..."
Song Huagui couldn't help but laugh after taking the words, "...and this The advantage is that it not only improves the reputation of the district, but also maintains the image of our brand. It also reduces the opportunities for other brands to take advantage of it. Haha, you are like this. It is to follow the combination of Maxim Restaurant and Menimus Restaurant. One will not cut prices and only sell high-end meals, while the other will only serve simple meals and take the mass route. " , it was a joke. "You've got it right, that's what I mean. Don't blame me for learning and selling now. I won't pay the licensing fee."
"No blame, no blame, just learn whatever you want and sell whatever you want." Song Huagui He continued happily, "But this matter is a bit big and I can't make the decision myself. No matter how good our idea is, we still need Mr. Pierre Cardon's nod. Fortunately, he will return to the capital soon to plan a new fashion exhibition. Got it. When the time comes, explain it to him in detail. You should also make a copy of the plan in English. It should be more clear about how the easy-tie tie works. It’s only a few days away. ”
Seeing Ning Weimin grimacing with his teeth bared, he was about to speak.
Song Huagui directly blocked his mouth, "Don't complain to me. I didn't want to tell you originally. But because of your performance today, I planned to give up the right to handle the off-label clothes. I'd better give you a warning in advance. Hello, make you happy too. Mr. Picardon is very interested in your tie patent, but the company will not ask for your patent in vain. I have discussed it with the big boss and plan to give you a certain compensation based on the preliminary assessment. One option is a one-time cash payment, which may give you 600,000 francs. Another option is to give you dividend rights and give you 15% of the profit based on the tie sales data. Mr. Picardon is here this time. , I will sign a formal agreement with you. So do you understand? By making a plan, you are also helping yourself."
Ning Weimin was so happy that he couldn't hold back his joy and refused again. reason, kept agreeing.
"Okay, sister, don't worry, I will do a good job. I will never let you down."
He never dreamed that he could get back what he gave away.
Who said it’s hard to recover when you overturn water?
My two bosses are also very particular.
I was so excited that the dumplings I just made in my hand were broken...
(End of this chapter)