Chapter 804 Big News
“News! News! Big News!”
“The four largest murals in our country have been completed in the Beijing subway!”
“The Capital City Government has decided , will expand the travel area for foreigners in Beijing from April 1st!”
“Pierre Cardin Clothing Company is in contact with international movie star Alain Delon and sincerely invites Zorro to shoot a TV commercial!”
It's approaching five o'clock in the afternoon, when the rush hour is approaching.
At a newsstand on the street, two large stacks of 200 copies of the "Beijing Evening News" had just arrived.
The stall owner took the time to place the newspapers, and followed his usual habit of browsing the newspaper titles while shouting at the people on the street.
Don’t mention it, no matter the national affairs, the name of “Alain Delon” and the sign of “Zorro” are not as effective.
Although the passers-by were completely indifferent to the first few sentences, as soon as the last sentence was uttered, there was a different movement in front of the bookstall.
For example, it was as if the stall owner had learned Sun Wukong's immobilization technique and immediately immobilized several people passing by the newsstand.
Two people walking together turned back immediately, and a cyclist also braked and stopped on the side of the road, then kicked his legs and fell back.
"What what? What did you shout just now? Alain Delon?"
"That's right, it's Alain Delon!"
"The one who plays Zorro That? ”
"Who else could it be? In addition to Zorro, they also acted in "Black Tulip". It's showing in the cinema now. It's hard to get a ticket!"
"Then... then, come to me. One copy. Hey...where is it? Why isn't it?"
"Yes, don't look at the front page, look for it in the upper right corner of the third page..."
" Oh! That's all..."
"Hey, look at what you said, this is not "Popular Films", it's the evening news. If you want to read it. How did you film "Black Tulip" and "Zorro"? ”
"Hey, you are right, I don't choose, give me one."
"I want it too, I want it too, have one!"
Next, There is no need for the stall owner to shout anything, the crowds of people flocking to the newsstand are enough to attract a steady stream of customers from behind.
As a result, a report of 200 to 300 words caused the "Beijing Evening News" of that day to be sold out half an hour in advance in the city.
Even this phenomenon has become local social news in the capital, and has also led to a large increase in the number of people who go to the post office to pay annual fees to subscribe for newspapers.
You know, many people who are accustomed to reading newspapers spent money to buy newspapers today. As a result, many people who have long-term newspaper buying habits did not buy the evening newspaper that day.
A similar situation only occurred a few years ago when Mrs. Thatcher fell in front of the Great Hall of the People.
This shows Alain Delon’s appeal and influence on the general public.
The subsequent impact was beyond the expectations of those who concocted this news.
Because neither Pierre Cardin, Song Huagui, nor even Ning Weimin himself expected that a piece of news that was just for testing the waters would be so hot that it could boil the water.
The next day, Pierre Cardon's phone number became a hotline.
Many film and television-related newspapers and magazines called to inquire about the news and sent out interview invitations.
For example, "Popular Cinema" and "TV Weekly", as well as national television, Beijing TV...
Such authoritative media have all expressed concern about this incident.
The Ministry of Textiles, the Ministry of Light Industry, and the Ministry of Culture also specially called to verify whether the situation was true.
Ever since, the whole Pilkington company was in chaos.
At the end of the day, almost everyone answered the phone with their voices hoarse.
Don't talk about the front desk. That's my job. No matter how busy or chaotic I am, I can't complain. At most, I just hold the phone and don't let go.
But there are also constant calls from various other departments, which undoubtedly seriously affects the normal operation of the company.
Because many customers who have business dealings with the company, as well as acquaintances of employees in various departments or relatives and friends, also call to inquire about relevant information out of curiosity.
For example, Song Huagui came to work at 9 a.m., and almost everyone he saw along the way into the company was talking on the phone.
“No, no, no, I don’t know either. I really don’t know. I’m in charge of customs clearance. Do you need to inform me about who the company invites to shoot advertisements? I only found out about this after reading the newspaper. News, what can I say? I don’t know anything..."
"There is no follow-up progress in our company. Is it certain that Alain Delon will come to the Republic? If he comes, I will definitely come. I’ll tell you right away. Okay? I have a lot of things to do today. I’m sorry, but don’t worry, it’s no problem. I’ll definitely get the signature for you..."
" No, I have no comment. Our company has confidentiality requirements and we can't disclose it. No, no, it's not unreasonable. Our foreign-funded enterprises are not allowed to do anything. You resign and come to our company to ensure that you have first-hand information..."
"Yes, we are indeed negotiating. Of course, the production fee will be indispensable. At least a few hundred thousand, maybe a million. But if the deal is finalized, the filming will probably be done abroad. Although domestic advertising will require a qualified advertising company like yours to produce it. Are you of this level? Do you have the ability to shoot commercials abroad? Okay, I understand, you are an alliance partner of Japan Dentsu Advertising Company, I will explain this to our company..."
It was in such a lively atmosphere that Song Huagui had to temporarily rent six more suites from Chongwenmen Hotel.
Temporarily allow people from various departments of the company who need to make phone calls to contact business to maintain normal office operations.
Even she herself took the information from the office and hid out.
But it was not over yet. Another day passed, and letters from movie fans in Beijing began to come in like a tide. It's like Alain Delon hiding in Pierre Cardon.
The front desk of the company saw the postman bringing two large packages containing thousands of letters, all signed by Alain Delon.
I was immediately dumbfounded and had no idea how to deal with it.
What makes them even more embarrassed is that the daily official letters are also hidden in these emails. This project is too big, how to choose?
But then again, the more unbearable the situation is, the more it proves that Ning Weimin is wise and has unique vision.
After learning that the major franchise stores in Beijing once again experienced a sudden surge in performance due to this news.
Both Pierre Cardon and Song Huagui no longer hesitated about this matter.
They even called Ning Weimin and held a new meeting to discuss whether planning and organizing Alain Delon's visit to China would bring greater benefits to the company.
Subsequently, the three reached a new consensus on this matter.
Following this, Pelcarton took the initiative to spare half a day and make an overseas phone call to communicate directly with Alain Delon himself.
Use your friend’s relationship to bypass the agent and send him a formal invitation.
Later, after receiving Alain Delon's positive attitude, Pierre Cardon was worried that things would change later, and began to urge the French head office to quickly issue a contract and sign a contract with the other party's agent.
At the same time, subordinates in France were also asked to send people to contact Catherine Deneuve herself about shooting advertisements.
In this way, another ten days passed, and the French headquarters finally used a fax machine to send the good news that the dust had basically settled.
Alain Delon has officially signed a contract to shoot an advertisement for Pierre Cardin Company at a price of three million and a half million francs, and is expected to visit China in one year's time in cooperation with Pierre Cardin. Activity.
Catherine Deneuve also expressed her willingness to accept advertising invitations.
It's just that Ice Beauty is currently filming a movie, and the schedule is difficult to control. As for the specific details and final price, her agent can only further negotiate with Pierre Cardin.
So on April 3, news about Alain Delon appeared in the newspapers again.
Only this time, the "Beijing Evening News" was not the only one publishing.
The nationwide "Guangming Daily" and the new issue of "Popular Films" also published this news.
In addition to a recent photo of Alain Delon, the article also introduces Alain Delon’s film works and life in recent years, as well as tidbits about advertising and brand endorsements during his glorious career. .
Now, it really became a cultural event that caused a nationwide sensation.
Chinese people who are unfamiliar with celebrities taking part in commercials are delighted to have the opportunity to see Zorro's true face.
This is when I realized that the price for a foreign movie star to shoot an advertisement is almost equal to the annual output value of a factory.
This naturally sparked widespread discussion.
It is inevitable to have some doubts about celebrity advertising practices in the capitalist world.
For this reason, Liu Xiaoqin and Chen Ye even started advertising for Tan Palace in the first few years.
But the good thing is that Ning Weimin secretly paid Liu Xiaoqin and Chen Ye, and in name it was Li Hanxiang who authorized Tan Palace to use movie scenes as advertisements.
The two domestic celebrities have little responsibility and can just come forward to clarify.
The contract between Alain Delon and Pierre Cardon belongs to France's Zhou Yu.
The Chinese are not willing to interfere too much.
Therefore, the tolerance shown by public opinion is much milder than that in history when Li Moran filmed the "Sanjiu Weitai" advertisement in 1989.
More than that, I am happy to have close contact with Alain Delon, and to be happy that my country can attract an international celebrity of such worth to visit.
I have to say that Pierre Cardin Company has really benefited immeasurably from this matter.
Although Alain Delon, who is far away on the coast of Nice, France, just nodded, he can hunt cattle across mountains while lying on a yacht. In the ancient Eastern countries, such a tornado can blow up, and Pilka can be beaten. Dayton's national sales increased by 20%.
This is more effective than most companies spending real money on advertising every day.
The good reputation of actively promoting cultural exchanges between the two countries has once again fallen on the head of Pierre Cardin Company, giving the upcoming model competition a sacred and pure light of international friendship.
On the same day as the news about Alain Delon, the news that Wham Band was about to perform in China was completely drowned out and almost no one paid attention to it.
I have to say that the band Wham has been cheated a lot.
But after this matter is implemented, how to judge merit and reward has undoubtedly become a matter that deeply embarrasses Pierre Cardon and Song Huagui again.
Who has seen such a subordinate?
He can burst out with fantastic ideas at every turn, make some noise, and boost the company's business.
He is like a good-luck boy, much more effective than the lucky cat offered by the Japanese.
So after private communication, an unexpected big pie finally landed on Ning Weimin's head.
Picardon, who holds 80% of the shares in Huaxia Company, and Song Huagui, who holds 20% of the shares, are interested in making him a partner of the company, and have agreed to jointly give up 5% of the shares in proportion to the price of one million. Transferred to Ning Weimin.
(End of this chapter)