Chapter 803 Black Tulip
The improvement in sales performance, the recognition of company colleagues, and the conviction of partners.
Such solid work performance and ability will inevitably make Pierre Cardin and Song Huagui value Ning Weimin more and more.
In addition, Ning Weimin does not take credit, is not proud, and bows his head willingly to be a coward.
If such a subordinate cannot win the favor of the boss, then the boss is probably too ignorant of people.
So no matter what Ning Weimin's official position is, no matter who the head of the operations department is, it doesn't matter anymore.
Ning Weimin seems to be different from all the company executives, and has essentially become the third person in the ranking of Pierre Cardon China Company.
The specific manifestation is that after every regular company meeting, Ning Weimin will often be stayed by Song Huagui to accompany the big boss and the second boss, and hold a small meeting exclusively for the three of them.
Many issues involving the overall development of the company, selection criteria for model contests and fashion shows.
Picardon and Song Huagui would discuss it individually with Ning Weimin, listening carefully to his views and absorbing his opinions.
In turn, they trusted Ning Weimin almost unreservedly for his work needs.
For example, after Goldlion's ad was broadcast on national television, Pierre Cardin's original fifty-second ad was dwarfed by comparison and the effect was not good.
This is because the scenes have been deleted, and the continuity content that originally complemented the music has jumped and broken.
Secondly, Pierre Cardin's advertisement did not have a prominent advertising slogan, and was outshone by Goldlion's "Man's World" in terms of momentum.
So Ning Weimin considered that the domestic audience had been watching such advertisements for two years and should have been tired of it.
Coupled with the fact that the company has now begun to spread its presence across the country, it is obvious that new publicity methods are needed under the new situation.
He naturally thought that he should shoot a new advertisement that would be more stimulating to customers' emotions and more conducive to showing Pierre Cardin's high-end positioning.
I mentioned it to Song Huagui casually.
Unexpectedly, Song Huagui agreed very happily. He nodded and said to him on the spot, "If you think it should be taken, then take it. As for how to take it and how much to spend, you have the final say. Regarding product operation issues, You are always right. Anyway, my judgment is not as good as yours, so you make the decision yourself."
Well, although this feeling of trust is heartwarming, it also puts Ning Weimin on edge.
Originally, he wanted to be lazy and leave this matter to others, but of course he couldn't do the world shift now.
You have to consider the advertising plan yourself, and carefully consider what kind of advertising is effective, and what kind of advertising words can achieve the effect of Goldlion.
It’s just that it’s not that easy. Good advertising ideas often come from a sudden inspiration and are hard to come by.
Ning Weimin thought about it for several days without a good idea, and his brain ached.
But it was such a coincidence that when Ning Weimin was at his wits' end, he caught up with his neighbor Master Mi and sent him two movie tickets, and he inadvertently solved this problem.
What's going on?
Having been here for so many years, there is a special benefit for No. 2 Courtyard of Shan'er Hutong.
Whenever a good movie is shown in the Daguanlou Cinema, Master Mi will definitely inform the whole theater and enthusiastically invite the neighbors to come and watch the movie with him.
Ning Weimin used to be the most diligent runner, and he took a lot of credit.
Although he is doing better and better now, he spends less and less time at home.
But Master Mi still didn't pull him down. Instead, he considered his time and specially reserved a ticket for him on weekends.
Whenever there is a new or good movie, people will definitely send them two evening tickets a few days in advance. As for whether to go or not, it is up to Ning Weimin himself.
This time, Master Mi sent us movie tickets for the French movie "Black Tulip".
Ning Weimin actually went to see it, and was deeply touched by the result. The next day he went to make a strong request to Song Huagui.
"Sister, I have an idea. Our new advertisement does not require any special creativity at all, as long as there is a special person to shoot it. As long as the French movie star Alain Delon can be the image of Pierre Cardin men's clothing Endorsement guarantees a nationwide sensation ”
What he said was a really good idea, not exaggerated or unrealistic at all.
Although the younger generation of audiences are no longer familiar with Alain Delon forty years later, the older generation of contemporary audiences who came from the 1970s and 1980s are familiar with this "France's greatest century-old man". I have a soft spot for handsome men.
You know, as early as 1979, "Zorro" starring Alain Delon was one of the first batch of Western movies introduced to China and was released in mainland China.
According to statistics, more than 70 million viewers bought tickets to watch this movie at that time, which is an astronomical figure.
So Zorro, played by Alain Delon, became as popular as the Marvel superstar forty years later.
After Takakura Ken, he became the second foreign movie star to hang a whirlwind in the Republic.
To be honest, there is nothing noteworthy about the plot of the movie "Zorro".
It’s fun to watch, but it’s very routine. What really attracts the audience is Alain Delon’s personal style.
When he starred in this film, Alain Delon was already a famous international movie star. He was almost forty years old and in his prime.
The charm of a mature man unfolds across the screen, with a handsome image, suave, mighty, alert, and unrestrained and confident.
Coupled with Tong Zirong's elegant and gorgeous dubbing, it is the icing on the cake.
The image of Alain Delon as a Western swordsman who is chic, humorous, yet romantic and graceful is deeply rooted in the hearts of the people.
As for this year, "Black Tulip", which has just been introduced to the public, is actually an early work starring Alain Delon in the 1960s.
When he starred in this movie, Alain Delon was still quite young in terms of acting skills and slightly immature in temperament.
But even so, the unique design of the twin brothers in the movie plot, and Alain Delon’s unparalleled beauty in his twenties.
Still, the film was deeply loved by the general public, and even brought Alain Delon's reputation in the Republic to its peak.
Among other things, in the past two years, the mainland's movie market has begun to cool down due to the popularity of television. It is rare that you have to queue up to buy movie tickets, and every venue is packed.
But Alain Delon did it easily.
Nothing else, just because this guy is so handsome.
Although many contemporary movie stars from various countries are handsome men and beautiful women.
But like Alain Delon, a handsome man who was stunningly handsome when he was young, handsome and mature when he was middle-aged, and still graceful in his old age, he still stands out and is unforgettable on the screen.
Although Alain Delon is a rebellious person, it is not too much to use the simple and crude label of a scumbag to evaluate him.
But the reason why he is such a scumbag is precisely because he is handsome. The French even said that he "sucked away the appearance of French actors."
So apart from the so-called moral issues, no one Can ignore his charisma and achievements as a movie star. His handsomeness has even created the achievements and careers of many well-known filmmakers in Hong Kong.
For example, the TV series "Shanghai Beach" made famous by Chow Yun-fat was imitated from his 1970 movie "The River".
Xu Wenqiang's style and demeanor are completely replicas of Alain Delon.
Wu Yusen also created Xiao Ma Ge in "A Better Tomorrow" and Xiao Zhuang in "The Hero" based on Alain Delon's "The Lone Killer".
To be honest, it is completely logical that Alain Delon has become popular in the mainland and captured the hearts of thousands of people.
For him to be so handsome is simply a gift from God and a miracle on earth.
As expected, as a woman and a woman who is the godmother of domestic fashion, Song Huagui is a firm beauty control party.
After hearing this idea, her eyes immediately lit up, she praised it repeatedly, and was very enthusiastic about it.
But there was still a very real problem in front of her, and she had to worry about it.
"Wei Min, but the problem is that Alain Delon is an international celebrity. He was once the most expensive movie star in France, with a salary of 35 million francs. The salary of this movie is probably equal to Our company’s annual sales in the mainland have exceeded 20%. Can we afford it financially to invite such a famous international movie star to shoot an advertisement?”
Ning Weimin thought about it seriously and said this.
"Sister, we might as well ask Mr. Pierre Cardon about this matter. He knows the international market situation about advertising and models best, and Alain Delon is French like him. If there is any possibility of operation, the master should be able to Give some reliable advice. Besides, shooting commercials is much easier than shooting movies. It only takes a few days at most and it shouldn’t be too expensive. Anyway, we make a lot of money selling commercial time to Goldlion, so let’s just treat it as a small profit. Well, my personal opinion is that the price of about four million francs is worth it. If you think about it, the current popularity of "Black Tulip" can guarantee Alain Delon for at least a year. It is a popular topic. So as long as this advertisement is broadcast before "Xinwen Network", the whole country will go crazy!"
Song Huagui thought about it and found that this is indeed the case.
So without any hesitation, Ning Weimin and Ning Weimin went to find Pierre Cardon to discuss the matter.
Unexpectedly, as Ning Weimin said, I learned the most detailed information about Alan Delon from the master.
The master of love once fell in love at first sight with European movie queen Jenny Moreau, and they lived together for many years.
He is very familiar with the French film industry and has been friends with Alain Delon for many years.
According to Pierre Cardon himself, from the 1960s to the 1970s, Alain Delon was a world-class men's fashion benchmark and has always been a representative of mainland casual style.
In the past two decades, it has been as famous as James Dean and Marlon Brando in the United States, and has great influence in Europe, America, South America and Asia.
Especially in the 1970s, this was the period when Alain Delon was masculine, elegant and handsome, and the overall masculine charm was at its peak.
For ten years, he spent a sky-high advertising fee to endorse the Japanese men's brand D'URBAN, and shot many sets of advertisements that were more life-oriented.
But now this situation has changed.
As he is over fifty years old, Alain Delon is facing the embarrassing situation of aging. Most of the brands he endorses will no longer renew their contracts with him.
If you really want to find Alain Delon to shoot an advertisement, about three million francs will be enough.
However, in terms of age and appearance, the fifty-year-old Alain Delon obviously does not meet Pierre Carton’s brand positioning and image needs. It is impossible to expect that Alain Delon will still be in his prime. perfect image.
Coupled with the revelation of Alain Delon's third marital infidelity in recent years, his international reputation has plummeted to rock bottom. This has made all the brands looking for him to endorse are deeply worried about this, and some have even terminated their contracts in advance.
Therefore, Pierre Cardin gave the opinion that the plan to find French movie stars to shoot advertisements is feasible, but the choice should be changed. Otherwise, you will bear greater risks.
But despite this, Ning Weimin did not change his opinion.
On the contrary, he became more determined on this idea and persuaded her very patiently.
"Mr. Picardon, our domestic situation is actually very special. Because it has been too closed for many years, our people don't know anything about Mr. Alain Delon's bad love history. For the same reason, our country The introduction of Alain Delon's film was too late. As a result, although Alain Delon's international stardom has faded and his reputation has been tarnished, he is now very popular in our republic."
"I. It can be said that because of the release of the two movies "Zorro" and "Black Tulip", Alain Delon is the embodiment of the Western swordsman in our republic. He is now more famous than any foreign movie star. You are France. Even if all the movie stars are invited, the social impact caused by him alone is not as great as that. Isn’t it worth hiring him?”
"So I think that all the risks you are worried about do not exist. On the contrary, there are no other brands competing with us. It is a rare luck to be able to hire Alain Delon to shoot advertisements at a lower cost. In fact, Alain Delon The image has nothing to do with the imperfection of age. This difference from imagination will make our audience feel more curious and close.”
“Our audience is very emotional. , as long as they really like a movie, they will never forget how charming the characters they created are because of the aging of the actors. Last year, an actress named Chen Sisi came to the mainland from Hong Kong and caused a sensation wherever she went. The audience is particularly enthusiastic. Even if she has only one movie, "Three Smiles", that has been released in the mainland, and she is over 50 years old, it doesn't matter."
"Let's put it this way, I am absolutely sure. If Alain Delon can shoot an advertisement for our company and air it in mainland China in time, this advertisement will most likely become a classic of our mainland advertising and will be unforgettable for this generation. I can even say that this news will be announced to the public. , it can create quite a stir and attract enough social attention for our Pierre Cardon.”
“If you don’t believe it, we can unilaterally release the news about our contact with Alain Delon on this matter. , first observe the domestic situation. I believe that the facts presented will make you re-evaluate this advertising plan.”
I wonder if it is Ning Weimin’s persuasiveness and performance. The self-confidence is really irresistible.
Or because he has repeatedly achieved great results and always brings surprises, Pierre Cardon's trust in him has reached a level of blind obedience.
Anyway, when he said this, the master believed it as if he was under a spell, and he happily changed his original view.
"You convinced me. I respect your opinion."
Then I asked him with interest.
“I’m curious, if we need to shoot another women’s version of the ad, given the situation in the Republic and your understanding of France, who would you choose? You would never choose another one. Are they both female stars in the 1960s and 1970s?”
Ning Weimin didn't expect the master to ask such a question, and saw Song Huagui looking at him with inquiry and a smile.
He had to think about it seriously.
However, after a moment he shook his head.
“Sorry, I don’t have a candidate for your reference. Originally, I wanted to say Catherine Deneuve. Her ice beauty-like charm in the movie "Belle de Jour" is recognized around the world. Especially "The Last Metro" was also released in our country in 1980. In the Republic, her romantic image still has a certain reputation and fan base.
"But the problem is her reputation in France. She is very tall and has already become famous. The cost of hiring her should be high. The current business structure of our Huaxia Corporation, focusing on men's clothing, is in line with the actual market situation. It is difficult to increase the sales proportion of women's clothing, and I am afraid it will still be like this in the next few years. So it's not realistic. ”
"If it were Isabelle Adjani, she might have a better image. But she has won Best Actress at Cannes in recent years, which is the glorious period of her career. Asking her to shoot an advertisement should be more expensive than Alain Delon's asking price. It should be much higher. However, in our country, because she has not yet introduced a work, it is not suitable. I think... we should consider this issue in a few years."
Ning Weimin never expected that Pierre Cardon actually smiled, "Two million, Catherine Deneuve. How about it?"
"What?" Ning Weimin was surprised now, and he doubted himself My ears misheard. "You mean...two million, two million francs, can we ask Catherine Deneuve to shoot commercials for us?"
"Yes, in the French film industry, actresses are not paid as much. It's not too high, and it's usually lower than the male actors. And I think she will accept this price. The problem is, it's just the actor's commission. Plus some filming costs. If the finished commercial is only broadcast in the Republic, will this deal be a good deal? "
Ning Weimin really felt a sense of pleasure at this time.
"It's a bargain, it's a bargain! Our advertising shoots should be in a real-life style! It's enough to let the actors show their personal style and taste, and it doesn't cost too much to produce!"
Pierre Cardin and Song Huagui smiled knowingly. Finally, he could find his own relief from Ning Weimin's impatient excitement.
(End of this chapter)