Chapter 967 Compliments
Suddenly, Ning Weimin thought of Ganlu again. He didn’t see her in the Pierre Cardin discount store today.
So I couldn’t help but ask.
"Hey, I heard that you and Ganlu share this office. Where is she? Where did she go?"
Yin Yue's answer was still something he didn't expect. .
"You're talking about her. This girl doesn't come over often anymore."
"Don't come over often? What do you mean? Off duty?"
"No. Xiaolu is very popular with the company now. Thank you. After you went abroad, Mr. Zou did not make things difficult for her. Instead, he asked her to continue to help manage the specialty stores below. As time went by, Xiaolu concentrated on managing the stores under the company. I went to a regular specialty store. I'm here to help her, and there won't be any big problems. Now, she may only come here for a day and a half a week. Let’s summarize the accounts and take a look at the store’s operating conditions.”
Ning Weimin was surprised, but he was also pleased with Zou Guodong’s business management and good use of people.
In this way, at least Manlu’s future is settled.
So he continued to ask with a somewhat complicated mood.
“Is this still possible? How long have you been helping her like this?”
“It started almost after the National Day last year.”
“In other words , are all the six stores in Tianqiao Department Store managed by one person now?"
After hearing this, Yin Yue thought that Ning Weimin was worried that he would be too busy, and hurriedly comforted him.
"Hey, there's not much to do actually. Now all six stores in Tianqiao Department Store have store managers, otherwise I wouldn't be able to stay in the office with peace of mind. I will only intervene in problems that cannot be solved by these store managers. You Don't worry, I can take care of it, and it will definitely not affect anything in our store. In fact, I still have time to read and review my homework every day..."
But Ning Weimin shook his head. .
"I'm not worried about this. I also know that you have a good relationship with Ganlu. But in this case...it seems a bit unfair. I'm afraid that Pierre Cardon and Goldlion will have objections... ..."
Yin Yue then realized what Ning Weimin was really worried about.
But it doesn’t matter, even though it involves legal issues, she still knows how to measure things.
"Don't worry, I never directly interfere with the actual work of those stores. In fact, when I say I help and watch, I just watch. Basically, there are things related to the overall planning. I still need to discuss it with Xiaolu and reach an agreement. Only when they are unanimous will they meet with their respective store managers and then implement them individually. If there is any need for my help in those stores, their store managers will come to me, and I will only be responsible for making suggestions. As for the money and accounts, I won’t ask any questions. There won’t be any misunderstanding..."
Yin Yue soaked Ning Weimin as he spoke. A cup of tea.
Then he brought Ning Weimin his favorite Peony cigarettes and an ashtray.
The service is very attentive.
But even though she had explained so much, Ning Weimin remained silent and didn't know what he was thinking.
She couldn't help but be vague about this, thinking that her boss was unhappy.
"Am I making arbitrary decisions? If you... feel it's inappropriate, then... I'll discuss it with Xiaolu in a few days. See if there are any other solutions... ”
But in fact, this was her misunderstanding.
Yes, Ning Weimin felt very complicated in his heart.
But this is because he found that the reason why the six stores are able to operate in such an orderly manner is most likely due to Yin Yue.
Although I had been mentally prepared for it, I was still a little surprised when my guess turned out to be true.
He had to admit that his impression of Yin Yue had changed again.
In the past, he only appointed Yin Yue in a general sense, not seeking merit, but seeking no faults.
To put it bluntly, what he valued in the past was Yin Yue's loyalty and practical work experience.
I just want Yin Yue to help me take care of my home, clear my accounts, and maintain my basic foundation.
The only talent I feel she has shown is her speculative sensitivity on stamps, and she can be regarded as someone who can be entrusted with both aspects.
But after more than half a year abroad, he didn't think so when he came back. Everything he witnessed made him further understand Yin Yue's business talents in the clothing industry.
This girl is no longer just a general, but has the potential to become a handsome talent, and may be able to stand alone.
So what he was hesitating and thinking about was nothing else but how to better utilize Yin Yue's talents.
To use an analogy, he originally thought of surviving for a few more years, but suddenly found such a capable arm, it was like Pierre Cardin discovered Song Huagui.
Naturally, I had the urge to formalize my clothing industry, officially register a company, expand and open a chain.
It’s just that he is a little unsure about domestic policies. After all, he will not be in the country for a long time in the future.
In case of a taboo, some non-business matters may not be solved by Yin Yue.
How to choose and choose is a bit of a headache...
"Don't get me wrong. I didn't mean it. As long as you can control the scale well, it doesn't matter if you are willing to help Manna. After all, You also have a deep love for each other. In fact, what I am considering are some obvious changes in the current store..."
Ning Weimin recovered from his trance and decided to have a good chat with Yin Yue first to truly understand the specific situation. But he never expected that it would be okay not to ask. After asking about it carefully, he found out many surprises.
"Yin Yue, I see that all six stores have added lights? Was it your idea or Ganlu's?"
"It was my idea. Bright. It's so bright. Both customers and our staff will feel a lot brighter when they stay in a store like this. Especially in winter, more lights can make it warmer, but the heating in the mall is not enough. I also took the initiative to add several posters for Guofeng and Playboy. Customers were surprised when they saw it. They all thought that our brand was really related to Li Ning, Lou Yun, and those Hong Kong and Taiwan celebrities. . The total cost of these two items is less than 20,000. Do you think I spent a lot of money?"
"No, I think the effect is good. The money you spend is reasonable. At least it can improve the quality of the store.”
"Yes, so after doing these two things, I canceled the discounts on most of the products in our store. Except for the slow-selling styles and out-of-season products that are not easy to sell, there are no discounts on any products in our store. . ”
“I came here today and there doesn’t seem to be any discounts in the store. But in this case, the unit price can be increased, but the sales volume will not be affected? A set of clothes costs 180, which is almost the salary of a worker. The sales rate of single items must have dropped significantly..."
"To be honest, it must have been affected by the initial implementation. At that time, the sales volume dropped by half. I was so scared that I thought I was in trouble.” ? Then how did you deal with it? "
Sales are the lifeblood of a store, and Ning Weimin couldn't help but focus on it.
"What else can we do? Grit your teeth and hold on."
Yin Yue frowned slightly, but said firmly, "Then I thought about it again, the price cannot be adjusted back at any price. Let alone follow. This is a precedent for customers to negotiate prices. Because this will lose credibility, then all customers who come to buy will wait for us to lower our prices or negotiate with us before they are willing to buy. Once this impression is established, you can change it. It’s difficult. Opening a store like this will give customers the impression that it is a low-price clothing store. It will also make customers who bought at high prices feel disloyal to our store. But what if we insist on not lowering the price? Our clothing styles are excellent, and maybe after waiting for a while, customers will be impatient to come back and buy. By then, we will have gained loyal customers, and most of them will continue to visit our store in the future, forming word-of-mouth publicity..."
Ning Weimin was thankful from the bottom of his heart that Yin Yue had such a clear thinking, and couldn't help but agree with her point of view.
That’s right! In fact, what are you afraid of when selling clothes? Or are you afraid of constant price cuts?
Now that I think about it, it seems a bit hasty that he originally advocated lowering prices to attract customers.
"Well, you are quite right. This is how building a brand is. The price reduction when our new store opened is indeed not a long-term solution. I should bear some responsibility for this matter. It cannot be said that I have buried a hole for myself. , but it can be regarded as eager for quick success, which is very detrimental to the normal operation of several brand stores. It is me who has caused trouble for you." Unexpectedly, his self-examination actually made Yin Yue laugh. And started to excuse him.
"Where are you from, you can't say that. In fact, I quite understand you. After all, the most urgent thing when opening a new store is to gather popularity. This time and the other time, I can understand your starting point at that time. At that time There's nothing we can do about it, otherwise we won't be able to compete with stores like Pierre Cardin and Goldlion. It would be embarrassing for us to be deserted when people are busy. I don't ask for anything else, as long as you can understand my difficulties. "
Such thoughtful words certainly made Ning Weimin feel comfortable, and he said it half-jokingly.
"I understand, of course I understand. Can we still understand each other? So how is it now? How much have the customers recovered? It doesn't matter, just say it boldly."
"Please rest assured, the current sales volume is actually 20 to 30% higher than in the past."
"Ah, how could this happen! Are you kidding me?"
It came completely out of the blue. Ning Weimin suddenly felt an incredible shock.
If the unit price is not discounted and the sales volume increases, doesn't that mean the gross profit has doubled?
Unexpectedly, Yin Yue nodded in agreement without hesitation, proving that Ning Weimin's guess was correct.
"Yes, the gross profit has doubled compared to the past, but the net profit is not that high. Some money cannot be saved. In order to increase sales as soon as possible, I did not wait stupidly, but turned all the discounts into sales The commission is used to encourage sales. Therefore, although there is no discount, the profit of a single product in the store is about the same as in the past. The net profit has increased by 20 to 30%. However, our sales revenue has increased significantly because of the sales promotion. The people in the store must earn at least 1,560 yuan a month. If any of them can't sell 30,000 yuan of clothing a month, they themselves feel embarrassed, and they are called unqualified."
< br>Hearing this, Ning Weimin couldn't help but say hello again, and he even wanted to clap his hands.
This trick of leaving the meat rotten in the pot is really awesome.
"Okay, okay, you have a good idea. This is really a beautiful thing! The same promotion effect is not passed on to customers, but our employees are cheaper. This is of course more cost-effective. Even if the store's profit is not as good as in the past Growth. If our employees earn more, that is also a good thing. At least they will be more motivated and more responsible in their work, so why can’t our business be prosperous?”
That’s right, he can’t! Don’t boast!
This Yin Yue has a very deep understanding of the clothing industry.
Some business strategy ideas were even beyond his own imagination.
Ning Weimin is now fully able to confirm that Yin Yue is an indispensable and important talent for him and the best candidate for the future CEO of his clothing company.
The position of just a financial director obviously cannot match her talents. It is a condescension and a waste.
Even if this girl smiles charmingly, she does not dare to take any credit.
"You're flattered. To be honest, I was forced to come up with this idea when the situation was about to happen. Mainly because I know your generosity and know that you are a good leader who never treats his subordinates badly. That's why I dare to make my own decision. You don't Just blame me, I really can't deserve such a compliment from you."
I have to say that Yin Yue's self-blame, which seemed to be a complaint but was actually a boast, was like putting a lot of money on Ning Weimin's face.
Ning Weimin didn't expect that her flattering skills would also improve, so he talked about it even more happily.
"Blame you? It's too late for me to praise you. I really didn't expect you to manage several stores in Tianqiao Mall so well. Not to mention the popularity, the employees are diligent, and the profits have increased. Hey, By the way, the street sewing club came here and set up the odd job processing department. Is that also your work? If so, this idea is even better! The shortcomings of ready-made clothing sales are that even Tianqiao Department Store has to thank you. How much business have you attracted for them? Their fabrics are selling better because of your idea."
"Oh, Ning. Boss, why do you praise me so much?”
To say that Yin Yue was still not completely out of innocence, a red cloud flew up on her face at this moment, and she mumbled to clarify the true situation.
“I did this purely by accident. The original idea was very simple, just to solve the problem of customers’ need to adjust the size of clothing. By the way, I took care of the street sewing club. Who knew that it would become a big business later? , it got out of hand. And the person who contributed the most to this matter was Director Su of the street clothing factory. In fact, the reason why this sewing department is so recognized by customers is entirely because of the good craftsmanship passed down from his family. Father, Mr. Su, the tailor who worked for Luo Meng, was invited to take charge. Even the idea of providing free measuring tapes to customers to reduce queue time was the idea of Director Su, so you really have to take credit for this. I feel guilty about it."
After saying that, Yin Yue sighed softly and lowered his head.
It seemed as if he had finished speaking his mind and his burden had been relieved.
But the more she behaves like this, the more pitiful and adorable she becomes, and deserves admiration.
(End of this chapter)