Chapter 1363 Great Success
Facts have proved that the publicity strategies and promotion methods adopted by Ning Weimin have achieved great success.
Twelve days have passed. Not only is the cast of "A Dream of Red Mansions" very popular in the three places in Japan, but the actors wearing gorgeous costumes and exquisite makeup have gained countless fans.
It obviously led to an increase in ratings, and broke the 20% mark in one fell swoop.
This surprise made TBS TV station overjoyed, and Deputy Director Kaga received recognition and praise from the board of directors.
The "Dream of Red Mansions Theme Cultural Festival" planned by Ning Weimin himself has also been enthusiastically sought after and loved by the Japanese people.
At the event sites in Tokyo, Kyoto, and Osaka, no matter what product was sold, it won explosive sales, making many Chinese snacks, snacks, and handicrafts quickly become popular.
Even Taurus and Yamato Advertising have gained a lot from this event, far exceeding the two companies' initial expectations.
However, for Ning Weimin, the most important gain is that with the smooth development of this overseas cultural exchange event for Chinese culture, with the help of the IP influence of "Dream of Red Mansions" and the cast and crew of assistance.
He finally succeeded in building momentum for the opening of the two branches of Tan Gong Restaurant, and got off to a good start as he wished.
Because the actors and cultural festival activities of "Dream of Red Mansions" have attracted more and more attention from the media and the public.
More and more media have reported on this matter, and many TV station food programs have come to the cultural festival to shoot Chinese snacks and interview the chefs of Tan Gong Restaurant.
As a result, thanks to the stacking of these BUFFs, Tan Gong Restaurant, which was not well-known in these two places, actually became popular immediately.
The Danmiya Restaurant branches in Kyoto and Osaka were flooded with customers as soon as they opened, reaching full capacity. The sales surpassed those old Chinese restaurant restaurants that have been cultivating in the two places for many years, and they immediately became famous and became famous. gained reputation.
This kind of situation is rare in Japan. It depends on how awesome it is.
Especially in the current Japanese society where money is abundant, and high-end exotic restaurants are opening in major cities in Japan every day, it is even more valuable to do this.
This also shows how cultural IP, if used properly, can produce miraculous effects in business.
Of course, then again, any marketing method is just a method.
No matter how good the marketing is, it can only bring a temporary and unique scenery to the merchant, but it cannot create a real century-old store.
If you want your business to be prosperous for a long time, the key is to see whether you are genuine and have genuine materials.
But the good thing is that both the quality of the TV series "Dream of Red Mansions" and the craftsmanship of Tan Gong Restaurant are truly outstanding.
With their hard power, they not only caught the "wealth" that came from the sky, but also pursued the victory on this basis, gaining more fame and gains.
This time when I came to Japan, the crew of "Dream of Red Mansions" not only came with people, but also brought exquisite costumes and jewelry, as well as a documentary composed of behind-the-scenes footage shot over the past three years.
Although due to the short time, the documentary has not been translated into Japanese.
But before the crew left Japan, at the invitation of the TBS TV station, the clip was broadcast in an exclusive interview program, with commentary in the host's language.
These scenes from the filming of the TV series still caused a sensation among Japanese "Red Mansion fans" and some viewers who accidentally became fans.
Because the Japanese have never imagined that in order to film this TV series, China actually spent three years doing relevant cultural training for the actors. Two thousand sets of costumes alone were completed, and they were actually built in the capital. A real scene of a grand view garden.
In particular, the actor Deng Jie who played Wang Xifeng said personally that when filming the last scene of "The Death of Sister Feng", she filmed it in single clothes in the heavy snow at 30 degrees below zero. After the filming, she was already cold and fainted, and she almost died. Frozen to death.
This kind of dedicated attitude and "craftsmanship" not only fully caters to Japanese values but the key is that it is completely impossible to appear in the Japanese entertainment industry driven by capital.
As a result, the quality of this TV series was directly maximized.
The ratings for the new episode rose again to 22%, which is just a hair away from the TBS morning drama's 25% ratings ceiling.
This is already a sign of becoming a national hit drama, and it is quite worthy of bragging.
At the same time, the difficult conditions for the filming of "Dream of Red Mansions" have also triggered a lot of discussion at the Japanese social level.
Many viewers saw that despite insufficient funds and difficult shooting conditions, China was able to unite as one and work together to complete such a high-quality TV series.
Everyone can’t help but question whether the current model of Japan’s entertainment industry, which is entirely driven by money, is reasonable.
Compared with money, is the creator's artistic conscience and creative intention a more important factor in the success of a film and television work?
The evaluation of the TV series "A Dream of Red Mansions" by Japanese media and drama critics has resulted in more and more praise.
The main point is that this TV series is indeed a gorgeous masterpiece, and the actors are all beautiful and colorful. The TV series also restores the original work to a very high degree.
Although it is difficult to say whether the literary influence of this work is higher than that of Japan's "The Tale of Genji", at least in terms of TV drama shooting, China's "A Dream of Red Mansions" is better.
In comparison, so far, Japan has not been able to produce a live-action version of "The Tale of Genji" that satisfies the Japanese people. It is really terrible, and the people involved should really reflect on it.
Needless to say, these remarks put NHK, which always shoots Dahe dramas, on the receiving end.
Even "The Waves of Spring", which was originally criticized by the audience for its poor casting, also encountered more criticism.
Many drama critics compared this Dahe drama with "Dream of Red Mansions", and ended up scolding NHK.
The producer who made the decision to replace Matsumoto Keiko was miserable.
With this kind of criticism, he is destined to be responsible for the failure of "Wave of Spring" and bear the wrath of the NHK production committee.
In turn, this allowed Ning Weimin to unintentionally vent his anger on his wife, which was an unexpected blessing.
As for Tan Gong Restaurant, the real highlight came after its opening.
They have successfully emerged from the entertainment industry because they provided a wide variety of Chinese snacks for the "Cultural Festival" and the opening of branches in Kyoto and Osaka. They have received numerous invitations to TV food programs and variety shows.
And not surprisingly, the chefs they sent, like Jiang Dachun and the dim sum team leader Xu Chunyan, also shined in these programs.
And they also took advantage of the opportunity of being on TV media to successfully popularize the true concept of Chinese food and promote the culture of palace cuisine to the Japanese audience who watched the program.
They let the Japanese audience know that real Chinese cuisine does not include dishes that are familiar to Japanese people such as Tianjin rice, dry-roasted shrimps, and mapo eggplant.
The taste of Chinese food is not as simple as sweetness, thickening, and pepper.
Even the names of some common foods are very different between China and Japan.
The word "wonton" in Japanese actually refers to udon noodles, and the word "mantou" refers to steamed buns.
The "shaobing" in Japanese is actually something like pancakes.
In turn, in authentic Chinese food, these words correspond to specific foods. Our food types are far richer than the Japanese know.
Of course, since it is a show, showing off your skills is of course a crucial part.
Otherwise no matter what you say, no one will take it seriously and they will just think you are bragging.
Speaking of it, it’s actually quite interesting, because at this stage, the chefs at Tan Palace can really handle Japanese people easily.
For example, Xu Chunyan from the pastry team did not show any real skills at all. She only made some common pastries in Beijing and impressed the guests present.
Because she can make so many kinds of noodles at will, such as old noodle steamed buns, silver rolls, scallion pancakes, sugar triangles, fried triangles, mahjong flower rolls, shredded radish cakes, jujube nests, fire roasts, sesame cakes, screw spinners, etc. Suye pastry is very different and tastes wonderful.
They are all things that Japanese people have never seen or eaten.
But the most amazing thing was the plate of meat-filled giant lazy dragon she made that was enough to feed seven or eight people.
Because she really used food to make a realistic form of a dragon.
That’s not all, Jiang Dachun’s braised pork ribs are equally amazing.
Because since it is biscuit, Jiang Dachun's roasted pork ribs naturally don't use any meat.
That was the flavor-changing technique he learned from Liu's master chef. The ingredients used are all vegetarian, and even the soup is made with vegetarian soup, but the taste is close to meat, and the shape is very lifelike.
Not to mention the texture of the shredded pork, even the bones are made with "roll sticks".
Where have the Japanese seen such miraculous cooking skills?
Chinese chefs can actually make meat dishes without using meat!
Even if seeing is believing, many Japanese people begin to suspect that they are daydreaming.
So much so that some people couldn't believe it and called the TV station to scold TBS for having no bottom line and cooperating with Tan Gong Restaurant to fool the public. But the most pleasing thing is Dai Hong’s dish - fried chrysanthemums.
This dish, which can make Ning Weimin tense up and feel evil in his heart, has aroused widespread interest and countless attention among Japanese people as soon as it was broadcast on the TV screen.
Because according to the Japanese aesthetics, although they love chrysanthemums very much, due to their dietary limitations, they never thought that this kind of flower can be eaten, and it tastes pretty good.
This dish in particular is so easy and fun to make.
To put it bluntly, the chrysanthemums are actually covered in batter, fried, and finally topped with jam, and it becomes a dessert.
But if that’s all it is, it’s not so sensational. The key is that Dai Hong also added some wire-drawing techniques into it.
She first made a sugar flower basket and placed the fried chrysanthemums on the flower basket.
Then the sugar prepared for drawing is placed on an iron plate.
At this time, lift the iron plate and turn it upside down, allowing the sugar strands to hang down naturally from top to bottom.
At this time, the iron plate is gently waved, and the endless sugar strands are also swayed.
It was like white catkins flying, like heavy snow falling...
After a while, the layers of sugar strands as thin as hair were superimposed on the fried chrysanthemums. Start with Lao Gao.
It was so beautiful and wonderful that everyone at the scene was shocked.
In this way, several dishes made famous by Chef Tan Gong on TV became well-known Chinese delicacies overnight.
Not only has Tan Palace Restaurant become more popular in Japan, but it also sells hundreds of "Internet celebrity dishes" to diners who come to Tan Palace every day.
The Danmiya chefs who have appeared on the show are all regarded as "masters of Chinese cuisine" by the Japanese people, and many newspapers and magazines have invited them for exclusive interviews.
What’s more important is the influence spread by these media.
To Ning Weimin's surprise, a newly coined word began to appear in Japanese media - "authentic Chinese cuisine" (ガチ中华).
The so-called "authentic Chinese cuisine" refers to Chinese restaurants whose meals have not been adapted to Japanese tastes.
Everyone who has watched the show understands that the Chinese food they eat is modified Japanese food.
The food at Tan Gong Restaurant tastes almost exactly the same as in their country.
There is no change in taste due to Japanese habits.
So if you want to taste real Chinese food, there is only one Chinese restaurant in Japan that can meet everyone's needs, which was once exclusive to the Chinese royal family, and that is - Tannomiya Restaurant.
Undoubtedly, this phenomenon of course means that authentic Chinese food has gone overseas "strongly".
Authentic Chinese food is uncharacteristically breaking the status quo of the Japanese market and establishing itself in Japan with a more diversified look.
That’s why this concept can be deeply rooted in the hearts of the people and be recognized by the Japanese people.
Even if he did not consider the commercial benefits he gained from it, Ning Weimin felt that he had done the right thing by inviting the "Dream of Red Mansions" crew to Japan this time, and it was so worth it.
Yes, he is sincerely grateful to everyone on the "Dream of Red Mansions" crew, and to Mr. Cao, who has passed away long ago.
He knew very well that it was the colorful and splendid Chinese culture that gave him the weapon to conquer people's hearts, allowing him to conquer cities and territories overseas so smoothly.
It’s great to be a Chinese.
Even if he is an orphan, he is still proud.
God treats him well.
So even when the show is over and the farewell is imminent, he is still attentive and considerate to his compatriots in China and all the crew members.
Not only was the celebration party held extraordinarily grand, the crew members were specially treated to high-end Japanese food, and a yacht was specially chartered to arrange for everyone to go out to sea for a long time.
Secretly, I also gave a few big red envelopes of 100,000 yen to several main actors and leaders to thank them for their cooperation and help during this time.
Especially "Sister Lin", "Sister Feng" and "Ping'er", they filmed advertisements for the "Dream of Red Mansions" series of products for him.
Although it only took them half a day to shoot three sets of costumes and several scenes, these shots were enough for him to install various products. It was used as snake oil, so it was unreasonable for him not to pay extra for labor.
In short, it was a good gathering and a good breakup, and everyone was happy. This cultural exchange event had a perfect ending.
So much so that when everyone said goodbye at the airport, they felt a little reluctant to say goodbye.
Not only is the prosperity and modern life in Japan leaving the departing crew members with a sense of unfinished business, but also because it is so rare to meet a "kind" and good owner like Ning Weimin. Let everyone feel really sad.
To be honest, the comparison between the two is obvious. They are also invited to do publicity and engage in cultural exchanges.
But how did those Hong Kong cowards treat them?
What a difference!
The reporters in Hong Kong City have sinister intentions. They ambush almost every question and ask for any gossip.
The six days were full and ATV did not let them idle.
Except for two banquets and a tour of Songcheng, there was no additional care.
As a result, the crew of "Dream of Red Mansions" went to Hong Kong City. They had no money for shopping and no time for shopping.
I could only take advantage of the opportunity to go out for a walk and casually visited Ocean Park.
Occasionally, when he went to the business district, Ouyang was unlucky enough to enter a black shop, and in the end he could only run away in a hurry.
Especially the "Float Parade" promotion method made several main actors hate it and their self-esteem was frustrated.
In such a hot weather, under the arrangement of ATV, they put on makeup and costumes and stood on the roof of the tram to patrol along the street to promote the 1987 version of the TV series "Dream of Red Mansions".
My face was almost oily from the sun, and I felt uncomfortable all over.
There was no sense of glory, it just made them feel like they were being treated like monkeys in a circus.
Afterwards, those Hong Kong media also fabricated their slanderous words because of their sad faces and their unwillingness to wave to the people of Hong Kong...
In short, if I put it bluntly, ATV is the path of pure capitalists. number.
For the sake of ratings, they can think of any way, and they are very stingy about it. They don’t want to spend a penny more, and they especially look down on mainland actors.
So, even though the leading actors in "Dream of Red Mansions" are all distinguished people in the Grand View Garden, to ATV, they are just like free long-term workers.
Why don’t these Hong Kong cowards try to kill mainland actors?
But when he arrived in Japan, Ning Weimin treated everyone really differently.
He truly treated the crew as his fellow countrymen and entertained them.
It not only gives them respect, but also provides them with benefits in a considerate way.
They brought back so many things in big and small bags, not to mention how much money they carried in their pockets.
Let’s just say that the food, drink, accommodation, and supplies they had during their trip were all top-notch things.
Just these experiences, knowledge, and photos taken will be enough for them to show off for several years after they return.
So when the breakup was imminent, it seemed that everyone had endless things to say about Ning Weimin, and it really seemed like they regarded him as a member of the crew.
Ning Weimin also clearly felt everyone's closeness and friendship to him, so he said sincerely, "There is no such thing as a banquet in the world. I am honored and happy to spend the few days with you. I’m also a little reluctant to leave you. I won’t say much else. We are destined to meet each other. I know it’s time for everyone to go their separate ways. I’ll just say this sincerely, if you treat me as a friend. . So if anyone wants to study in Japan or develop a career in the future, don’t hesitate to contact me. I will help you if I can.”
This is absolutely grand. No one thinks that Ning Weimin said it. It's just a scene.
The scene was immediately filled with cheers and applause.