Chapter 1364 Cannot Expand
The day when the crew of "Dream of Red Mansions" left Japan in triumph was August 15th.
Coincidentally, this day is not only Japan’s Armistice Day, but also the Bon Bon Festival in Japan.
Matsumoto Keiko’s parents rushed back to Japan from Harbin in Northeast China a few days ago just for the Bon Festival.
To be honest, this old couple has not really enjoyed themselves in China.
If it weren't for the Bon Festival, which is an important day for Japanese people to worship their ancestors, during this period, many migrant workers would take their whole families to leave the city and return to their hometowns to worship their ancestors and gather with their relatives.
They would not come back so early. They also wanted to have a good look at the south of China.
But there is no other way. Japan is a society that values ethics and human relations. As a company boss, you have to make things convenient for your subordinates.
And since Han Yingming knew that his trading company was destined to be short of manpower during this period, as the boss of the company, it was best for him to come back and guard the company.
To prevent the company from having any problems and troubles due to lack of manpower,
As for after returning, Han Yingming and his wife were not as leisurely and content as they had been in China.
Both of them suddenly became busy for the Bon Festival gift-giving and socializing. In addition, Han Yingming also had to take care of the company's affairs, and Han Changzi also had to clean up the home he had left for a long time.
Of course, this trip to China also gave Han Yingming a strong trust and confidence in Ningwei Minsheng.
He did not forget to follow his son-in-law's advice. When he came back, he carefully handled his stock account and sold off 70% of his positions in the stock market.
Twenty stocks including those under his name began to fall again, and the price has returned to 2.5 million yen NTT.
So at this point, Ning Weimin finally breathed a sigh of relief and no longer had to worry about whether his father-in-law's stocks would suffer heavy losses.
As for himself, the work burden on his shoulders is of course getting heavier and heavier, and he is much busier than Han Yingming.
The various businesses under his name are very prosperous. Although there are dedicated people in charge of them, they still need his intervention and care from time to time.
Besides, now even Dan Gong Restaurant has opened three stores in Japan. He would have to go on a business trip for several days just to visit one store.
It’s strange that he can take it easy on this.
In addition, he also agreed to help his wife plan a music album to see if he could help Matsumoto Keiko realize her dream of being on the list. This also requires his energy and time.
In addition, the first TV series "Black Leather Notepad" invested by Wu Studio has also started filming. Ning Weimin has to visit his wife's class from time to time to express his concern.
He was running around all day and night, never being able to rest for a moment.
Logically speaking, since he is so busy and has such a complicated pile of things, he should have assigned himself an assistant or secretary long ago, so that he can focus on the big and let go of the small, and get rid of the trivial matters. Free and save a lot of effort.
But the problem is Japan.
It is really not easy to find someone here who can speak both Chinese and Japanese, who can understand his business philosophy, who has enough ability and experience to handle all aspects of affairs, and who can also make him feel more at ease. .
So there is no other way, this matter cannot be done yet.
Ning Weimin would rather be tired and troubled than find someone to come into contact with his core business interests.
For the time being, we can only rely on the employees of Dadao Trading Company to help with some paperwork, booking tickets, and hotel reservations, so as to reduce the work burden.
But the good thing is that Dadao Trading Company is not busy at work, and most of its employees are disabled.
They have limited mobility, but they work hard, are patient, and know how to be grateful. They never make Ning Weimin anxious when it comes to paperwork and booking tickets. They are indeed worth the money.
And then again, getting busier and busier undoubtedly proves that Ning Weimin's personal career is still in a period of rapid growth and has not yet touched the ceiling. This is of course a good thing.
Now his road is getting wider and wider, and he is working towards success. Even if there are pain points, he is still happy.
If nothing else, let’s talk about the cultural exchange event of “A Dream of Red Mansions” visiting Japan that he single-handedly planned.
Although the crew has left now, the impact of this move was significant, which surprised him.
Because this small test of his skills allowed him to figure out how to export Chinese culture overseas.
He not only gained a lot of benefits from it, but also saw extremely bright prospects.
This is not an exaggeration at all. In fact, you only need to calculate the simple entries and exits to know how beautifully he did this.
In terms of costs, Ning Weimin’s expenses for hosting the crew of “Dream of Red Mansions” include visa application, organizing activities, venue layout, booth construction costs, temporary hiring of manpower, as well as the crew’s eating, drinking, and traveling in Japan Expenses, pocket money, all expenses including advertising fees...etc., the total cost was only 20 million yen.
According to the domestic private exchange price, it is approximately equivalent to RMB 1.2 million to RMB 1.3 million.
But how much did he earn from it?
That’s a big deal.
The first thing is to hold events, and a large part of the income from the catering part.
Even the chefs at Tan Palace have tried their best to lower their status.
But these snacks, which are famous for being affordable in China, are actually quite expensive in Japan.
An old noodle steamed bun costs 200 yen, which is equivalent to twelve yuan.
A meat bun or patty costs three hundred yen, which is equivalent to eighteen yuan.
This is a hundred times the price in China.
But the fermented taste brought by Fengzeen’s old flour fertilizer will make Japanese people absolutely willing to open their wallets.
In addition, a bowl of eight-treasure porridge costs 400 yen, which is equivalent to 24 yuan, which is 150 times the price in China.
Cold noodles with sesame paste and fried noodles with simple ingredients can also be sold for 500 yen, which is equivalent to 30 yuan.
Although it is just a common meal that people in the capital have every day in summer, the exotic customs from China cover up the outrageous profits.
A serving of pancake confectionery costs 600 yen traditionally. Because there is no long pepper, we can only sprinkle sesame seeds instead.
There is also an upgraded version of pancakes with some soy sauce meat or shredded smoked chicken, which can sell for 900 yen.
Although these things will definitely be regarded as "heresies that deceive teachers and destroy ancestors" in the eyes of the people of Jinmen.
But the Japanese were very satisfied after eating it and said "I'm so happy" to express that they liked it very much.
In addition, although milk is very cheap in Japan and shaved ice is also very common, a cup of palace cheese or bayberry shaved ice can give Japanese people the taste of high-end desserts, and it only costs 600 yen. Not surprising anymore.
As for unique foods such as sour plum soup, pea yellow, and grilled lamb skewers, they provide a taste enjoyment that few Japanese people can experience.
Therefore, the unit price of 800 yen to 1,000 yen cannot stop Japanese customers’ enthusiasm for novelty.
In fact, the queues in front of these stalls are often more than twenty meters long.
As for items such as pastry gift boxes, pastry gift boxes, and tea gift boxes, because each event attracts around 20,000 people, even if the price ranges from two to three thousand yen, the supply is still in short supply and they are sold out every day.
To be honest, every time Ning Weimin holds an event, he earns as much as seven to eight million yen from catering services.
He held it for six days in total, and the total catering profit was about 44 million yen.
With just this one item, I can make back my original investment and make a profit twice as much.
What's more, this is only part of the income. The retail sales of handicrafts are also huge profits.
You know, Japanese people pay attention to details by nature. From an aesthetic point of view, they like this kind of purely handmade and beautiful products. Especially as early as the Meiji era, Japan has begun to admire craftsman culture, and in 1955 it established a "living national treasure" recognition system.
The Japanese government protects those master-level artists and craftsmen after strict selection and confirmation, and invests abundant funds to prevent the loss of craftsmanship.
So in the eyes of the Japanese, they have always believed that purely handmade products represent high-end products and are worth the high price in themselves.
Ning Weimin shipped those handicrafts from China because the labor cost in China was so low that even including the shipping fee, the cost was incredibly low.
Even a straw insect and embroidered purse can be sold for 600 yen.
A lacquer vanity box or a small comb is 1,800 yen.
Feeder chrysanthemum brooch 3,600 yen.
Embroidered fan, incense fan and palace lantern cost 4,800 yen.
Baoyu’s psychic jade, Baochai’s golden lock, Shi Xiangyun’s golden unicorn, and Daiyu’s white hairpin all cost 5,500 yen.
The Fengyue Treasure Mirror is 4,000 yen each, and the octagonal glass palace lantern is 6,000 yen each.
One silk figure costs 18,000 yen, and a set of twelve gold hairpins costs 180,000 yen.
There are also matching packages, Jia Baoyu and Jia Lian's Juan are 20,000 yen each, and Jia Mu and Grandma Liu are 12,000 yen each.
The most luxurious potted bonsai is 35,000 yen for one and 60,000 yen for a pair.
Think about it, isn’t this equivalent to earning as much as you sell?
Therefore, at each event, Ning Weimin made more than 6 million yen from the sales of handicrafts, just like for fun, and after six days, he made another 30 million yen in profit.
This is because the quantity of goods is limited. In fact, there is no more goods two days after the sale, otherwise you will make more money.
However, this is not all, because the real profits, and the final market to be fully opened, are all in books and audio-visual products.
To put it bluntly, after all, it is a cultural exchange event with the theme of the big IP of "Dream of Red Mansions".
The more people come to participate in the event, the happier they eat, play, and marvel at the Chinese handicrafts, and the theme of "Dream of Red Mansions" will be more deeply rooted in people's hearts.
After they had eaten, drank, and marveled enough, many passers-by who knew the Chinese story "Dream of Red Mansions" for the first time were interested in learning more about it.
In addition, TBS TV station has only broadcast twenty episodes so far. Many people who have been fans of the TV series not only want to know the subsequent story, but also want to relive the previous plot.
So it became inevitable that books and comics would sell well.
Ning Weimin printed 15,000 copies of the Japanese version of "Dream of Red Mansions" in text only, and 20,000 copies of the comic book version. I was originally worried that it would not be sold, but unexpectedly In the past few days, after the activities have been carried out, seven or eighty-eight copies have been sold.
With sales data of 126 million yen, the profit is nearly 90 million yen. If the sales of various tapes are added, the final profit is 150 million yen.
What Ning Weimin is now worried about is no longer how to sell the remaining books, but whether to print them a second time.
Especially when this series of activities continues to stimulate the ratings of "Dream of Red Mansions" and attract continued media attention, it is impossible to fully explain all the benefits and benefits derived from it.
From Ning Weimin's point of view, there are still several benefits worth looking forward to that can be determined for the time being.
First, TBS TV station is very satisfied with this cooperation, which means that the next step of introducing Chinese TV series will not be a problem.
Secondly, TBS also informed Ning Weimin that given the current good ratings, it already has a lot of TV fans.
I suggest that he could make money by releasing the first 20 episodes of "Dream of Red Mansions" on video.
Based on Mr. Kaga’s professional experience, it is estimated that if sold and rented together, there should be at least about 10,000 units sold.
Based on the price of a single video tape of 7,000 yen, that means a performance of at least 1.4 billion yen and a profit of 500 million yen.
That is the final harvest of four million US dollars.
Although this money will not be available immediately, I am afraid it will take a year or two to fully obtain it.
But if there was such a big profit, Ning Weimin would be able to recoup the US$400,000 he spent to buy the copyright tenfold.
This is the sale and rental of video tapes.
It’s not that profitable to sell fans.
Thirdly, because of the impressive results of this broadcast and publicity, several local Japanese TV stations have taken the initiative to find Director Kaga of TBS and want to use him to contact Ning Weimin.
The appeals of these local stations are that after TBS TV station finishes broadcasting "Dream of Red Mansions", Ning Weimin can take this TV series to them for broadcast.
Of course, this kind of cooperation is different from the one-million-yen-per-episode premiere contract signed by Ning Weimin and TBS.
TV dramas are only popular in the current season, and the effect of subsequent broadcasts will be greatly reduced.
These local TV stations have limited strength and cannot afford big money, so they can only give him a small amount of money.
General broadcast rights will produce an episode ranging from 50,000 yen to 100,000 yen per episode.
But according to Director Kaga, good dramas like "A Dream of Red Mansions" that have achieved close to high ratings in the morning drama period and have attracted a certain amount of social attention have been verified in practice. Selling an episode for 200,000 or 300,000 yen is normal.
In other words, at 200,000 yen per episode, "A Dream of Red Mansions" will cost 7 million yen once it is broadcast locally.
If thirty or forty local TV stations across Japan could broadcast it, it would be a huge profit again.
Think about it, how can you not be excited about Ning Weimin, who is now almost the only overseas agent for TV dramas in the Republic? Not excited?
Although he had long known that the overseas copyrights of domestic TV series were a big gold mine worth exploring, he did not expect that the gold content of this gold mine would reach this level.
Now it seems that the 400,000 U.S. dollars he gave out regardless of gains and losses seems to be "black-hearted."
If we look at it in the long run, there are three other masterpieces among the four masterpieces waiting for him to work on.
There is no doubt that the path he is taking now will bring endless glory in the future.
How could he not have expectations for the future, and look forward to using our big cultural IP to make money from the Japanese?
So, Ning Weimin is really high-spirited and full of ambition.
The things he has been thinking about have been planned for the next ten years.
It is no longer limited to specific operations, they are all strategic layouts.
Not only does he want to make money from the Japanese through food, drink and clothing, but he also wants to deceive the people of this country in terms of ideological aesthetics, culture and entertainment.
It makes no sense that Americans can give Japanese people a girly education, so we can’t try to use culture to enslave them, what if it works.
However, just when Ning Weimin was happily planning for "my future is not a dream".
When he thought he had control over everything in the future.
Maybe God saw that he was too happy and couldn't hold it any longer. He was afraid that he would start to swell, so he wanted to give him some color.
Perhaps it’s because the extremes of things will lead to reverses, and the extremes of happiness will lead to sorrows. People can’t always have their wishes come true and everything goes smoothly.
Anyway, the sudden bad luck gave Ning Weimin a hard slap in the face, suddenly waking him up from his dream of omnipotence.
The crew of "Crazy Rich Asians" encountered inexplicable troubles while filming in Singapore.
Almost at the same time, Keiko Matsumoto's "Black Leather Notepad", which had just started filming, also fell into an incredible dilemma.