Chapter 303 The impact of the sky-high price spanner
The launch of domestic Santana has a much greater impact than Jiang Hui thought.
After going to Shanghai to experience Santana in person, Zheng Haiming directly called Jiang Hui to his office.
“I heard that you are going to Shenzhen in a few days?”
Zheng Haiming did not ask his secretary to bring tea and water in the office, but poured two cups of tea himself. He sat down with Jiang Hui on the sofa and started chatting.
"Yes, the installation of the production line at BMW has almost been completed, and the prototypes of BMW Light are also being prepared. We will start assembling the first prototype soon."
"At the same time, we We have also officially started the design work of the sedan project, striving to complete the design as soon as possible so that it can meet Chinese consumers.”
In front of Zheng Haiming, there is naturally nothing to hide.
Besides, before each model of BMW is put on the market, some reporting work must be done with the relevant departments. Even if Jiang Hui doesn't say it now, Zheng Haiming will know it soon.
“Although the BMW Light is very promising, what each unit needs most now is an economical and easy-to-use car. In this regard, the Santana produced by Shanghai Volkswagen has captured it very well. Demand.”
"It is estimated that in the future, all units will actively switch to Santana for their vehicles."
"If BMW can produce a purely domestic model that is comparable to Santana, it will definitely be very promising."
< br>“Otherwise, the Capital Automobile Factory’s BJ310 and Shanghai brand sedans alone may not be able to withstand Santana’s attack.”
Although from the perspective of future generations, the current Santana design is very old. , nothing new.
But in terms of durability, they really do a good job.
In terms of comfort, it also beats other domestic models.
Zheng Haiming has personally ridden in Santana and has a profound understanding of it.
He has no confidence in several domestic automobile manufacturers.
Now we can only hope that BMW can live up to its expectations.
Although BMW is a foreign-funded enterprise in name, Zheng Haiming still knows very well what is going on.
"I heard that buying a Santana now costs almost 200,000 yuan, which is a sky-high price."
"Whether it is a Shanghai brand sedan or a BJ310, it is much cheaper than Santana."
“The country really needs a car that can compete with the Santana, so that various units can buy it at a suitable price.”
“The target price of the sedan we are currently designing at BMW is higher than Santana is lower, but its size is larger, and its configurations will only be more, not less.”
“It will definitely bring surprises to everyone”
The money in 1983 was really worthless compared to the value of future generations.
Even a car worth 100,000 yuan is actually more expensive than a car worth 1 million yuan in later generations.
An exaggerated selling price like that of Santana is obviously abnormal.
Jiang Hui wants to make a lot of money, but he doesn’t want to make too much money.
Santana's current pricing is so high. In addition to its confidence in its own products, it is also an important reason why it is difficult to increase production.
The operating conditions of the two shareholders, Volkswagen and Shanghai Automobile, are not very good, so they naturally hope to make more money with a limited number of units.
The situation with BMW cars is obviously different.
As a domestically developed and domestically produced model, as long as there is demand in the market, the output will definitely be much higher than that of Santana.
Not to mention two or three thousand vehicles a year, more than that in a month.
If the selling price is set too high, there will definitely be no way to sell so many.
The automobile industry is very particular about the common development of the industrial chain. Without sufficient output support, it is difficult for the industrial chain to develop simultaneously and rapidly.
This is a situation Jiang Hui does not want to see.
"Okay, I'll feel relieved if you have this confidence."
"When the clay model of this car is made, I will definitely go and visit it."
"Remember to notify me when the Shencheng factory goes into mass production."
Jiang Hui naturally had no objection to Zheng Haiming's request.
Having leadership support in ministries and commissions will definitely be beneficial to the development of BMW.
……
After meeting Zheng Haiming, Jiang Hui quickly flew to Shencheng.
However, on the second day after arriving in Shencheng, Fang Huihui reported bad news to Jiang Hui.
"The factory director and Suzuki engineers asked us that the pneumatic wrenches used to install the bolts in the assembly workshop must be imported from them."
"The price of a wrench is more than three hundred dollars, which is incredible. It’s a sky-high price.”
“I feel like they are deliberately trying to trick us.”
Fang Huihui came to Jiang Hui angrily.
The purchase funds for the second-hand production line from Suzuki Motor have been paid out, and now Suzuki Motor's engineers are making such unreasonable demands, she feels that BMW has been hacked.
This kind of thing must be known to Jiang Hui.
“Aren’t these pneumatic wrenches disassembled and assembled together with the equipment?”
Jiang Hui is naturally familiar with the various wrenches used in the assembly workshop.
Pneumatic wrenches, electric wrenches, and various auxiliary tools are all indispensable during the installation process.
Although wrenches seem to be very common items, every truck driver in China is basically equipped with a set of related vehicle repair tools as standard.
But the gap between wrenches and wrenches is sometimes greater than the gap between humans and dogs, and the price is naturally very different.
“It was disassembled and assembled along with the production line, but one of the pneumatic wrenches malfunctioned recently and cannot be used.”
“Originally, our technician was thinking about getting one from China. The manufacturer purchased it, but that model was quite special, and we didn’t know which factory to produce it for a while.”
“In order not to affect the debugging of the production line, our people consulted Suzuki Motor’s engineers. Let’s see what suggestions they have.”
“The other party directly said that they needed to purchase it from Suzuki Motor and quoted us a sky-high price.”
"I'm worried that if there is a problem with any equipment in the future and we need to invite engineers from Suzuki Motors to come and repair it, the other party will be very angry."
Fang Huihui's worry is obviously not unreasonable.
A pneumatic wrench now costs more than three hundred dollars, so you can buy it with grit. But after making this start, it will not be acceptable if Suzuki Motor regards BMW as a fat sheep in the future.
“It is estimated that we cannot find a qualified manufacturer to produce this pneumatic wrench in China for the time being. Even if we buy it back, it is probably not that easy to use.”
"But it has the logo of the pneumatic wrench manufacturer on it. If you contact the other party's agent in the port city, you should be able to buy it."
"But even so, the price is not expected to be cheap. A question. "
Jiang Hui will definitely not indulge in Suzuki cars.
Suzuki Motor also purchases this product from suppliers. If it wants to sell it to BMW Motors at a higher price, how can such a good thing happen?
Anyway, Jiang Hui is not afraid that if there is a problem with the equipment in the future, he will need to ask the other party to come over for repair.
As for Suzuki's production line, the technology is far from advanced. If there are any equipment problems, most BMW technicians can handle them.
The premise is that everyone should boldly research and repair. Otherwise, if they are afraid of taking responsibility, they can only hire engineers from the original factory.
When it doesn’t work out, Jiang Hui is going to provide guidance himself.
You can’t be hacked anyway.
“Chaoyang Motorcycle Manufacturing Factory has set up a special equipment development team. In the future, BMW will definitely face equipment procurement issues for expanding its production lines.”
"Should we simply build the BMW motor factory next to BMW cars so that they can not only develop various motors, but also electric wrenches, pneumatic wrenches and other related auxiliary products?"
Fang Huihui teamed up with Jiang Hui His style of doing things, he made a bold suggestion.
Some time ago, Jiang Hui asked Fang Huihui to register and establish a new company called BMW Motors in Hong Kong City, and then negotiated acquisitions with domestic motor manufacturers.
In the future, we will definitely need to consider recruiting professional technicians to develop motor technology and build new factories.
For better management, it is a safer plan to put everything here in Shencheng.
Otherwise, if there are too many companies in the future, it will be more difficult to manage them.
“This is really feasible. The application scenarios for things like motors are very broad.”
“Needless to say, our cars and motorcycles, even on various equipment , are also widely used in motors. "
"If it is done well, BMW Motors will become a world-renowned company in the future."
China's motor industry will last for many years. They are all big but not strong, especially in some micro motors, which are still far behind the world's advanced level.
Without Jiang Hui as a butterfly, this situation would not have completely changed even after thirty years.
Many products are very difficult to make if they are very large. For example, stamping equipment of more than 3,000 tons and die-casting equipment of more than 10,000 tons are very difficult.
However, it is equally difficult, or even more difficult, to make a product very small.
For example, micro motors are a high-tech industry that integrates multiple disciplines such as motors, microelectronics, power electronics, computers, automatic control, precision machinery, and new materials.
This kind of product has many manufacturing processes, involving precision machinery, fine chemicals, micro-machining, magnetic material processing, winding manufacturing, insulation treatment and other process technologies. It requires a large number of process equipment and high precision.
It's not a little difficult to do it well.
For example, in a video cassette recorder, the micro motor is not only a key component of the drum assembly, but also an important component of its capstan drive, automatic loading of tape and tape cassettes, and tape tension control. Later domestic The output of video recorders in China is very high, but all micro motors are imported from abroad.
If BMW Motors can make a breakthrough in this area, its future achievements will be limitless, and it may even be able to train a few academicians.
“The factories here in Shenzhen are generally toy factories and clothing factories with relatively low technical content, using China’s cheap labor resources.”
“Our BMW motor production The products are obviously high-tech products, and the relevant departments will definitely provide strong support, and the land acquisition should be much smoother by then. ”
"In order to solve the problem once and for all, the BMW Electric factory is going to consider all aspects of construction such as R&D, production and employee living buildings at the same time, and strive to acquire enough land to meet the needs of the next ten years."
Fang Huihui felt that Jiang Hui attached great importance to BMW motors, so she was naturally ready to do something big.
Since the negotiations between China and Anglia on the port city began last year, some people have become more enthusiastic about investing in Shenzhen.
It is naturally not difficult to get land now.
But if you want to acquire a large area of land at once, it is not that easy.
A high-tech enterprise like BMW Motorrad, even if it is just a leather bag company now, is much easier to handle than those clothing factories.
“Take as much land as you can, and the factory planning can be bigger and more long-term.”
Jiang Hui couldn’t be more clear about the value of land in Shencheng.
Although I have no plans to engage in real estate in the future, I don’t want to be reaped by land prices.
Hoarding more land now will be an important asset in the future.
With Jiang Hui's instructions, Fang Huihui moved much more vigorously in the next period of time.
The acquisition of the motor factory soon became apparent.
A factory run by Huazhong University of Science and Technology was on the verge of bankruptcy long ago due to poor management.
Now BMW Electric is willing to invest US$1 million to acquire it, and they quickly agreed.
During this acquisition process, Fang Huihui also communicated with some professors from Huazhong University of Science and Technology. After finally reading the relevant reporting materials, she discovered that one of the professors had a technical level in electrical machinery. Very high.
"Mr. Fang, this Professor Wu Wei, you find a way to recruit him as the chief engineer of BMW Motors."
"I think many of his ideas are quite advanced, but he lacks some equipment and funds to implement them." The technology has been implemented."
"Even if the motor manufacturer is on the verge of bankruptcy, it is not because of its backward motor technology, but because of operational problems."
"As long as it is given a platform. , maybe he can bring us a huge surprise.”
Jiang Hui called Zhu Jiansheng specifically to learn about the research and development level of Huazhong University of Science and Technology in the field of electrical machinery. It is basically among the top universities in China. .
Although a lot of the research and development content in the school is out of touch with actual production, their technical background and routes are still worth learning from.
That’s why Jiang Hui gave Fang Huihui direct instructions to recruit people.
“It is not that difficult to recruit a professor from a university to a foreign-funded enterprise.”
Fang Huihui now understands the situation in China relatively well.
Not to mention professors in universities, even technicians in ordinary factories will not leave Qingcheng easily and go to work in a foreign-owned factory in Shencheng.
This approach is incompatible with the current social atmosphere, and the corresponding personnel must bear tremendous pressure.
And people have a whole family, so one person’s resignation affects the whole family.
(End of this chapter)