Chapter 302: A generation of magic car rolls off the assembly line, the strongest opponent of domestic cars?
“It would be best if BMW Technology could directly acquire the factory and then introduce technology from abroad, just like lead-acid batteries.”
“But the schedule is actually still the same. It’s quite urgent. Our BMW E is planned to be launched within this year.”
Hou Guoming is very aware of the relationship between BMW Technology and Jiang Hui.
Now that Jiang Hui said he wants to communicate with BMW Technology, there must be no problem.
"Basically, as long as we acquire the corresponding factories and use existing equipment to produce these two parts, motors and motor controllers, or make some minor modifications, we can continue to produce parts that meet our needs."
< br>"Most of the time it is about parts design and component quality."
"BMW Technology will use the existing information you investigated to quickly contact relevant departments and factories. In the next month There is still a chance to complete the acquisition arrangement within a few days.”
There are two cases there, namely the Peking Battery Factory and the Chaoyang Motorcycle Manufacturing Factory. Jiang Hui believes that many factories on the verge of bankruptcy are happy to see BMW Technology. Come and buy yourself.
The capitalists are not here to oppress them, but to help them live a good life.
"Well, I will arrange for someone to sort out the information later and then hand it over to BMW Technology."
In the development of BMW E, there is hope that the bottleneck parts will be solved at once. Hou Guoming naturally wants to do it as soon as possible. of action.
Although electric bicycles have been around for many years abroad.
But no matter which country it is in, there is no large-scale production and sales.
If Chaoyang Motorcycle Manufacturing Factory can make a breakthrough in this regard, it can be said to be a world-class achievement when it comes to publicity.
This is the kind of project that brings fame and fortune.
……
Chaoyang Motorcycle Factory and BMW are working hard, and other manufacturers are not idle either.
As the first domestic joint venture car company in this generation, Shanghai Volkswagen has also made a big move.
The first batch of Santana imported from German parts and assembled on the original production line of the Shanghai Automobile Manufacturing Plant officially rolled off the assembly line today.
As one of the most classic models of the Volkswagen Group, "Santana" is definitely a legendary model in the Chinese auto market.
In the 38 years since it entered the domestic automobile market, it has won the title of domestic automobile sales champion for 22 consecutive years.
In 1980, Volkswagen launched the second-generation Passat model.
After negotiations, the Shanghai Automobile Factory decided to enter the domestic market through CKD assembly.
Then in March this year, the first "Passat B2" was successfully assembled at the Shanghai Automobile Factory.
Due to the CKD assembly method, it is 100% consistent with the overseas version.
The only difference is the name. In China it is called Santana.
So the first-generation Santana is actually the second-generation Passat.
But now that the Capital Automobile Manufacturing Plant has produced the BJ310 in advance, which has good sales and decent performance, Santana's light does not seem so dazzling.
Even so, all parties attach great importance to Santana's offline.
Whether it was the First Machinery Department or Shanghai, many leaders attended the offline ceremony, and relevant reports were continuously spread in many newspapers.
After this information spread, the first person to feel the pressure was the Capital Automobile Manufacturing Plant.
"Director, our advertising on China Channel will be officially launched next week."
"The sales volume of BJ310 will definitely see a wave of rapid growth by then. The impact of the Volkswagen-produced Santana on us should be very limited."
Shi Wengui knew what Chen Qi was worried about, so if there was any new news from the marketing department, he immediately reported it to Chen Qi.
Before Santana, BJ310 was considered the most glorious presence in the domestic car industry.
Whether it is FAW's Hongqi sedan or the Shanghai Automobile Factory's Hushang sedan, there is a gap between it and the BJ310 in terms of appearance and performance.
So BJ310 has also set a record of selling more than 2,000 units every month, and this data is still increasing.
According to Shi Wengui's plan, after the advertising on China Channel is promoted, the monthly sales of BJ310 will exceed 3,000 units, challenge 4,000 units, and strive to produce 50,000 units a year.
In this way, the shared costs can be quickly reduced, the profits of the Capital Automobile Manufacturing Plant will become better, and the influence of BJ310 will quickly explode.
But now that Santana has rolled off the production line so quickly, the pressure on the Capital Automobile Manufacturing Plant has increased.
“The cooperation between Shanghai Automobile Manufacturing Plant and Volkswagen was just concluded last year, and Santana has been assembled so quickly.”
“This will definitely be the first choice in the ministry. Become a typical case of reform for publicity.”
“With the influence of Volkswagen, the CKD-assembled Santana will definitely be more attractive to many consumers than our BJ310.”
“Especially because our BJ310 uses the chassis of the BJ212, there is definitely a gap with Santana in terms of comfort.”
"In this case, your marketing department must make a marketing plan to ensure that the development of our BJ310 will not be affected."
Chen Qi is also a little annoyed now.
The Capital Automobile Manufacturing Factory was well prepared to develop its own brand of cars. As a result, the Shanghai Automobile Manufacturing Factory quickly cooperated with Volkswagen and directly introduced its mature models.
How do they compare?
Even if they try their best to prove that the performance of the BJ310 is very good, few people will believe that it is better than the Volkswagen Santana.
“According to the information I know, Santana’s initial plan is to complete the CKD assembly of 10,000 units in the next three years, and then carry out local production.” The impact is also relatively limited.”
“As for increasing production, considering the impact of foreign exchange consumption, I don’t think the ministry or Shanghai will agree easily.”
Shi Wengui. With this explanation, Chen Qi relaxed a little.
CKD assembly means that all parts are imported from Germany, which costs precious foreign exchange.
If there is no way to produce cars domestically, then the foreign exchange will be consumed.
Now that there are obviously good products, the nature of things is different.
“No matter what, the situation is changing now.”
“Our BJ310 really has no advantage over Santana. This is an issue we must consider.”
“I will also discuss with the R&D center later to see how to make some improvements to the BJ310.”
"Before Santana can be made domestically, we must greatly improve the competitiveness of our BJ310."
Chen Qi knows that he still has to work at the Capital Automobile Manufacturing Plant for a few years, and some risks in the future must not be avoided. Don't take it into consideration.
Without the emergence of Santana as a competitor, Chen Qi would definitely be able to live a good life for a few years with BJ212 and BJ310.
When the time comes, it will be almost certain that I will be promoted to another place smoothly. It's different now. Once the sales of the Capital Automobile Manufacturing Plant begin to decline in the hands of Chen Qi, or even the BJ310 becomes unsalable, then Chen Qi will definitely bear the responsibility.
“It is really necessary to improve the technology of BJ310 so that it can be on par with imported cars in terms of comfort.”
“Toyota Crown and Nissan Duke are now more and more exposed on the market, especially In the southern region, many people have a relatively high opinion of these two cars.”
“At that time, the factory can consider purchasing one and dismantling it and benchmarking it, and provide targeted solutions. Our BJ310 has made some technical improvements.”
Shi Wengui is now in charge of the marketing department and has done some research on the situation of the Chinese automobile industry.
As far as the car market is concerned, the domestic market is still relatively weak.
There are too few models available, otherwise BJ310 would not be able to take the lead.
Objectively speaking, there is still a gap between domestic automobile production technology and Japan and other foreign manufacturers.
Otherwise, imported cars wouldn’t be so popular.
“This is a good suggestion. If we develop it for other people’s cars, the difficulty of development will be much reduced and the development time can be greatly shortened.”
The R&D Center of Capital Automobile Manufacturing Plant The strength has improved significantly in the past few years, especially when Jiang Hui was still there, and he left something behind for everyone.
But overall, it is definitely far behind the R&D capabilities of automobile giants such as Toyota, Volkswagen, and Nissan.
Chen Qi knew that it would be very difficult for them to independently develop some new parts to improve the competitiveness of BJ310.
There is a reference. If you copy it, the situation will be different.
As for whether this will turn the R&D center of the Capital Automobile Factory into a "tape measure department", that is not something he will worry about now.
In the early days of the development of the automobile industry in various countries, the R&D departments of automobile companies were actually "tape measure departments."
Even for Huaxia Automobile Manufacturers at this stage, it is already very remarkable to be able to have a highly qualified "tape measure department" in the management of the R&D center.
This means that you can rely on imitation of other people's mature models to produce all the parts, and then assemble them into qualified vehicles for sale.
This action is actually not that easy to achieve.
......
"Director, after Santana rolled off the production line, it is now difficult to find a car. Almost every car has been taken away before it leaves the factory."
"I think we should consider increasing production?"
Wang Huiliang was originally under a lot of pressure, because the main product of the Shanghai Automobile Manufacturing Factory is the Shanghai brand sedan.
But this car was produced more than ten years ago and is completely uncompetitive.
Not to mention compared with imported cars, even compared with the BJ310 of Capital Automobile Factory, it is far inferior.
So last year, the sales of Shanghai automobile manufacturers actually dropped, and the trend was very bad.
As the director of the design department, the leaders in the factory hope that he can take the lead in revamping the Shanghai brand sedan.
But he knows the situation best in the design office.
They simply do not have the strength to develop new products.
Well now, the Shanghai Automobile Factory has cooperated with Volkswagen to establish Shanghai Volkswagen, and directly uses the original factory to assemble Santana.
It means that their factory has very good products and the efficiency can be greatly improved. If the Shanghai brand cars decline in the future, they will also decline.
Even if it needs to be redesigned, we can learn from the situation of Santana and use the money earned from selling Santana to slowly develop it.
“You think I don’t want to increase production?”
“The workers on this production line are not very familiar with assembling Santana, and the production volume has not increased so quickly.”
“ The most important thing is that the higher authorities have only given us a quota of 2,000 vehicles this year, and only 10,000 vehicles in the next three years.”
“Even if we increase production now, we cannot solve the fundamental problem. Question.”
"What we should do now is to find ways to promote the localization of Santana parts. This way, we don't have to waste a lot of foreign exchange, and we can increase production as much as we want."
"This point depends on your design. The department took the lead and organized the purchasing department, technical department and other departments, and everyone worked together."
Wang Huiliang felt dizzy again when Yu Jin said this.
Although it may seem like a simple matter of localizing parts, the difficulty is actually not low at all.
Many of the technologies used in Santana are common internationally, but are still very new in China.
New technology means that no supporting factory has made similar parts in the past and needs to be redeveloped.
They are not like Jiang Hui who can easily guide the supporting factories to provide various guidance.
“Director, the localization of Santana is of extraordinary significance to our factory and Shanghai as a whole.”
“If we expand further, it can be said to be of great significance to the entire Shanghai. The development of China's car industry is very meaningful."
"I think it is possible to bring in more factories and related departments to establish a Santana localization community, and everyone can work together to find ways to promote various parts. localization work”
"Otherwise, this localization schedule is likely to last for a longer time."
Wang Huiliang is quite familiar with the technical strength of the existing supporting manufacturers of the Shanghai Automobile Manufacturing Plant.
There are many parts on Santana, especially many parts on the engine. If the current supporting factory wants to produce products with the same quality as imported parts, it will definitely not be done in a short time.
There is not only a gap in technology, but also a gap in production equipment.
For example, the accuracy of machining parts requires a tolerance of plus or minus 0.01 mm, but your equipment itself does not have the processing capability of this precision. How can you produce qualified parts?
It takes a long time to introduce new equipment.
Every factory wants to introduce advanced equipment from abroad, but funds are limited, especially foreign exchange.
If the normal procedure continues, it may not be completed in two or three years.
But if there is a special organization like the "Santana Localization Community" to promote it, and if the leaders in Shanghai pay attention to it, some work will be easier to do.
It would also be easier for Wang Huiliang to transfer some personnel from other factories or schools.
"Your proposal is good. Try to come up with a clear plan in the next few years. I will discuss it at the factory committee and then report it to the boss."
Yu Jin is relatively clear about the current situation. , knowing that Wang Huiliang’s proposal makes sense.
At this stage, as long as it is useful to promote the localization of Santana, he will definitely support it.
(End of this chapter)