Chapter 39 Real Estate Speculation and Planning
Song Yanxi thought about real estate speculation, so she just did it.
House prices in the capital are rising day by day, and she feels that any further delay will be a loss.
As for real estate speculation, it mainly depends on the location.
As long as the location is good, housing prices will fluctuate in the future, and a good location can also have a certain ability to withstand risks.
On the contrary, those small places will not work.
So she set her target in the second ring road, the busiest area in the capital.
The concentration of large companies there is enough to ensure that there is room for further increases in housing prices in the future.
It is worth mentioning that the average price within the Second Ring Road has reached around 40,000.
She contacted Liu Fen to go see it together. A local Beijing aunt like Liu Fen was very familiar with the Beijing market.
Wherever a new property is developed, or where the price increases, it is all clear.
When she learned that her daughter was going to buy a house within the second ring road, she threw away what she was doing and waited for her eldest daughter at the gate of the community without saying a word.
Song Yanxi drove over in a convertible Bentley, and Liu Fen felt a sense of pride the moment she got in the car.
This feeling is obviously brought by Bentley.
The most valuable thing within the Second Ring Road is the courtyard house, which is now hard to buy.
Liu Fen called everywhere, and she found a match very quickly.
People ask for full payment by name.
The location is in the Dongcheng District of the Second Ring Road. Dongcheng District is the economic, commercial and financial center of Beijing with good economic development.
It is also very convenient for daily life such as shopping.
The key point: Dongcheng District, as an old imperial city within the second ring road of the capital, has a rich history and rich cultural characteristics.
This kind of location is definitely resistant to housing prices.
The house is finely decorated, with an area of about 190 square meters, with four bedrooms and two living rooms and two large balconies.
Song Yanxi came in and took a look and expressed that she was very satisfied. This community has only been developed for five or six years, and there is still a lot of room for appreciation in the future.
It is definitely possible that it will rise to 70,000 to 80,000 in a few years.
She still underestimated the surging real estate in Beijing.
In less than three years, the average price here will be over 100,000.
In three years it will reach 150,000.
As for now, the average price is 40,000, and the full payment is 7.6 million.
Song Yanxi feels that it is necessary to have her own house in the second ring road.
When you come here to play in the future, you don’t have to stay in a hotel.
In the future, if their family opens a fruit shop within the second ring road, this will be their second home.
Without much hesitation, there is no counter-offer.
After all, houses are still rising rapidly.
She decorated this place a little and it will be their home within the second ring road in the future.
As for selling, it depends on the future real estate market.
It will definitely not be considered within three to five years.
"Yanxi, this house is empty after you bought it. Do you want to consider renting it out?"
"That's not necessary."
Song Yanxi would rather I live there three days a year and don't consider renting it out.
She still cherishes the house after buying it.
Besides, there are many schools nearby.
If little Anan goes to study here in the future, he will have a place to live.
After her small treasury took over this house, there was not much left.
Tengsheng Fruit’s public account number is tens of millions.
That is all wholesaler and customer money, and must not be touched.
It was quick to clean up here, just changing the sheets and quilts in a few rooms.
Nothing else needs to be touched.
After all, they don’t live long.
After buying a house, it’s better to post it on WeChat Moments as usual.
It’s not too exaggerated, just a title, the second home in Beijing.
I'll go through the transfer procedures in the afternoon.
As for how to avoid purchase restrictions, it cannot be explained clearly and everyone knows it.
Don’t have too many solutions.
After emptying the small treasury, Song Yanxi went to work honestly again.
No matter how much I think about it, I can’t get up.
She feels that if she can still sell one in Beijing before the end of the year, then this year will be really successful.
Unlike her, Chen Pingsheng drove his big car Navigator everywhere to find community stores.
The so-called community stores are mainly opened at the entrance of the community.
This kind of store is generally not suitable for large stores. The mainstream consumer group is the residents of this community.
A good reputation can spread to two or three surrounding communities. This is the limit.
Competition among community stores is also fierce, with small and expensive fruit shops taking the lead.
There is no doubt that they are bullying people by coming in like this.
No way, business is like this: the big fish eats the small fish, and the small fish eats the shrimp.
The goal in August is to invest in ten community stores.
On the 15th, there is no recharge activity in July.
The entire profit of Teng Sheng Fruit in July was only 360,000 yuan.
The amount allocated to Song Yanxi was only 190,000.
It is worth mentioning that the locations of all ten community stores have been found. After spending money, they are expected to open in early September.
The five stores on Main Street are still engaged in a price war with Nongguoyuan.
Being able to barely maintain without losing money is already the limit.
Except for them and Nong Guoyuan, the small fruit shops nearby are dead.
The two sides were still in a stalemate, and he didn't care.
In late August, Chen Pingsheng focused his core energy on adjusting the headquarters structure.
At present, Teng Sheng Fruit is mainly divided into two types of stores.
One is the fruit supermarket in the commercial street.
This kind of investment generally will not be less than 1.5 million to 2 million.
The other type is the community store.
This kind of investment is generally between 300,000 and 600,000.
The two store formats are different, and the management standards are also different.
Just like a fruit supermarket, because the store is so large, it often has to add some special products other than fruits.
Such as snacks, local specialties, etc.
Community stores are different. They don’t specialize in fruits.
Chen Pingsheng feels that fruit supermarkets have a strong tendency to develop into commercial supermarkets.
What we are currently doing is segmented management.
That is to say, the store's process and management are segmented, and standards are formed before being promoted.
We must also increase promotion efforts on takeout.
They are able to control the fruit loss rate to the lowest standard in the industry, firstly because the prices are affordable and the store has a lot of customers.
Thus forming a high turnover rate.
The second reason is because of takeout.
Takeaways allow them to minimize fruit loss.
After standardizing these specific businesses, Chen Pingsheng began to plan the finances of Tengsheng Fruit.
Generally speaking, the current joint-stock system is still a bit chaotic.
When I was little, I just had to make do with it.
It doesn’t fit as well as it gets older.
The main reason is that Tengsheng's current shares are still allocated in the form of store shares.
This is not conducive to headquarters management.
Chen Pingsheng approached the Finance Department for overall accounting, with the purpose of uniformly allocating the store shares to the headquarters.
After this accounting.
The plan given by the Finance Department is that Chen Pingsheng’s personal shares will remain unchanged and remain at 51%.
Zhang Tao, Liu Jing, and Chen Hao are all 8%.
That adds up to 40%.
Lao Guo takes the remaining 9%.
Everyone moved their store shares to the headquarters.
He also set two rules for Teng Sheng.
The cents on the 15th of every month are untouchable.
The second is to never use public funds from your account to open a store.
This point is actually very critical. You must know that tens of millions have been lying around in Tengsheng's public funds account for a long time, most of which are outstanding payments for goods.
If he uses this money to open a shop, he can cover Shijingshan in less than a month.
The temptation is undoubtedly great.
But the risk is also high. Once a company is in crisis and public funds are misappropriated, it is very easy to break the capital chain.
There are countless bosses who have tricked themselves into running away like this.
So, he must refuse this temptation.
Opening a store can only be funded by shareholders like them themselves.
Open if you have money, stop if you don’t have money.
Never engage in the so-called capital game.
In August, after Chen Pingsheng re-planned Tengsheng's headquarters, Tengsheng Group Co., Ltd. was officially listed.
(End of this chapter)